c
 



   
   
|
The Indian food and drinks market has observed strong growth over the past few years. Economic
liberalization and rising income of middle class population have had a positive impact on consumer
spending and consumption in both rural and urban areas. Indian consumer now spends a significant
proportion of disposable income on food and other essential commodities. Several other factors like
demographic and macro economic conditions have also given fillip to expenditure on food and
beverages in the country.

Our new research report ³Indian Food and Drinks Market: Emerging Opportunities´ has projected that
the Indian food, beverages and tobacco market will grow at a CAGR of around 7.5% during 2009-
2013 to around US$ 330 Billion by 2013. All the segments registered uptrend in terms of consumption
and sales between 2005 and 2009, but the alcoholic segment outperformed other segments. High
growth in the alcoholic segment has attracted more players to venture into this lucrative segment
which will make competition tougher for the existing players.

Apart from alcohol, organic, packaged food and ready-to-eat food have also seen strong demand as
life in metros become more hectic and busy. People look for healthy and ready to eat food to avoid
time wastage on preparation. Thanks to negligible time in preparation and convenience, urban
consumers (particularly service class) have imbued these foods in their lives.

The report gives comprehensive information about the ongoing trend and future trend for different
food items such as: milk, meat, fruits, vegetables, fish and confectionery. It also studies the past
performance of different items in the drinks segment - like tea, coffee and soft drinks.

The report provides extensive research, conceptual analysis and statistical data of the food and drinks
market in India. It aims at assisting clients in analyzing the potential growth areas, challenges and
drivers critical for the expansion of food and drinks market. The report also contains forecast for all
the segments that gives a rough idea about the direction in which the industry is likely to move in
future. The forecast is based on a correlation between past market growth and growth of base drivers.|

 
|

1. Analyst View
2. Indian Food and Drinks Industry: An Overview
3. Emerging Industry Trends
3.1 Demographics
3.2 Wealth Distribution
3.3 Increasing Personal Disposable Income
3.4 Private Consumption
3.5 Changing Lifestyle
3.6 Food Preferences
3.7 Reducing Urban and Rural Divide
4. Food Consumption Patterns: Historic and Future Analysis to 2013
4.1 Milk
4.2 Meat
4.3 Fruits
4.4 Vegetables
4.5 Fish
4.6 Confectionery
5. Drink Consumption Patterns: Historic and Future Analysis to 2013
5.1 Coffee
5.2 Tea
5.3 Alcoholic Drinks
5.4 Soft Drinks
6. Potential Growth Areas: Current and Future Scenario
6.1 Food Processing Industry
6.2 Snack Food
6.3 Packaged Food
6.4 Organic Food
6.5 Food Service Industry
6.6 Wine Market
6.7 Beer Market
6.8 Functional Food and Beverages Market
6.9 Bottled Water
6.10 Cold Storage Facilities
7. Roadblocks
7.1 Antiquated Food Laws
7.2 Trade Policies and Regulations
7.3 Infrastructural Constraints
7.4 Limited Cold Chain and Storage Facilities
8. Competitive Landscape
8.1 Dabur India Limited
8.2 Hindustan Unilever Limited
8.3 Britannia Industries Limited
8.4 ITC Limited
8.5 PepsiCo, Inc.
8.6 Cadbury Schweppes PLC

6
6 
   
     

 
!!"

 # 6 |

 |6|  | |6$ || #
 | $|  6 | 

| %| 6| |
 |
 |&
 !| ||

#  | 6 ||# '| # |(| )| |
#*  | |!| 
| || | $| 6|+ | |  # !| | 6|
6!|, | 6)|! !|6 6|  #| !| -|' #!|

#  |6|
 #!6 | # ||% #  || 6| |  6 | 
|
 | |6||| 6 |
cola||6%|$|  '| #| |!|6 6| | | 6|| |6%|
$  | 6| # '-| carbonated drinks|
 |#6||!'| 
| |+#|

.  !| | #| |
 |/ |0 . 6 |

|  | |12)| 6| |
  6 | 
|
 ||   | | # |3|1|, ||| ||
$   | |! | ||4.53| $| # |17| #!|81|96|
 | %|% #|
$ | %!| 6|!  6| $|  6 | 
|
 || |

96|! |%|'|6 | 6 | 6|6!6 |!  6||||| 6|$#  vegetable

juice|
 )|66||$   | |!  6| ||4.53| $| # |(7||%#| | #!|
81| ||| '|$   |'| 6|!'| drinks|! | ||4.53| $| # |
87| #!| 6||
 |96|||! || $| 6|:$#  -|$ | $|
6 6|%!| ||! |!| |
'||
#|$ |#6|beverages|; 6| 6|
  !| %| $|!  6)| || |#
!| 6 | 6|%!| # '|| |6|!#|

 !| 6|
 # | 6 ||
  |'| ||6 6| ||
 $ |

/ |0 . 6 |

|  | |12|
 % |   | # '| | 6|  6 |

|
 || 6| # '| | 6|
#
| $| 6|
 )|  6 | 
||
$ | |   | | carbonated drinks|96|# |!'| 
)|
$# %! | 
)|  | )| )| $$| |   | 
| 6| $| 6|! |
6|| 6  #!6'|'* |$ | 6|
 | $|%| $|# |
 |
$ | | 6|
$# #| # 
| |1|

http://shetoldme.com/Business/Indian-Non-Alcoholic-Drinks-Forecast-1

c
 |  

 | | |||
, <
 |
 % |#| !|
 |6|
 |
 !| |
% #| # )| '| # | 6|| $| 6||
 |6|
 | |   |
/ |0 . 6 |
|  | |1=|

.  !| | 6|6|
 )| 6| |  6 | 

|
 ||   | |
 # |3|1|, ||| ||$  | |! | ||4.53| $| # |17| #!|
81|96|
 | %|% #|$ | %!| 6|!  6| $|  6 | 
|

 || |

 |6|  | |6$ || #
 | $|  6 | 

| %| 6| |
 |
 |&
 !| ||

#  | 6 ||# '| # |(| )| |
#*  | |!| 
| || | $| 6|+ | |  # !| | 6|
6!|, | 6)|! !|6 6|  #| !| -|' #!|

#  |6|
 #!6 | # ||% #  || 6| |  6 | 
|
 | |6||| 6 |
 ||6%|$|  '| #| |!|6 6| | | 6|| |6%|
$  | 6| # '-|    | 
|
 |#6||!'| 
| |+#|

96|||! || $| 6|:$#  -|$ | $|6 6|%!| ||! |

!| |
'||
#|$ |#6|%!|; 6| 6|  !| %| $|!  6)| ||
 |#
!| 6 | 6|%!| # '|| |6|!#|
 !| 6|
 # | 6 ||

  |'| ||6 6| ||
 $ |

96|! |%|'|6 | 6 | 6|6!6 |!  6||||| 6|$# %! |

+#|
 )|66||$  | |!  6| ||4.53| $| # |(7||%#| | #!|
81| ||| '|$   |'| 6|!'| 
|! | ||4.53| $| # |
87| #!| 6||
 |96|||! || $| 6|:$#  -|$ | $|
6 6|%!| ||! |!| |
'||
#|$ |#6|%!|; 6| 6|
  !| %| $|!  6)| || |#
!| 6 | 6|%!| # '|| |6|!#|

 !| 6|
 # | 6 ||
  |'| ||6 6| ||
 $ |

/ |0 . 6 |

|  | |1=|
 % |   | # '| | 6|  6 |

|
 || 6| # '| | 6|
#
| $| 6|
 )|  6 | 
||
$ | |   | |    | 
|

http://www.zijamoringadrink.com/health-drinks-industry-in-india/

?

 
 

A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic
needs, beverages form part of the culture of human society.


 
 

 

Despite the fact that most beverages, including juice, soft drinks, and carbonated drinks, have some
form of water in them; water itself is often not classified as a beverage, and the word beverage has
been recurrently defined as not referring to water.

Essential to the survival of all organisms, water has historically been an important and life-sustaining
drink to humans. Excluding fat, water composes approximately 70% of the human body by mass. It is
a crucial component of metabolic processes and serves as a solvent for many bodily solutes. Health
authorities have historically suggested at least eight glasses, eight fluid ounces each, of water per
day (64 fluid ounces, or 1.89 liters), and the British Dietetic Association recommends 1.8 litters. The
United States Environmental Protection Agency has determined that the average adult actually
ingests 2.0 liters per day.

Distilled (pure) water is rarely found in nature. Spring water, a natural resource from which much
bottled water comes, is generally imbued with minerals. Tap water, delivered by domestic water
systems in developed nations, refers to water piped to homes through a tap. All of these forms of
water are commonly drunk, often purified through filtration.

 
 

An alcoholic beverage is a drink containing ethanol, commonly known as alcohol, although in

chemistry the definition of an alcohol includes many other compounds. Alcoholic beverages, such as
wine, beer, and liquor have been part of human culture and development for 8,000 years.


 
 

Non-alcoholic beverages are drinks that would normally contain alcohol, such as beer and wine but
are made with less than .5 percent alcohol by volume. The category includes drinks that have
undergone an alcohol removal process such as non-alcoholic beers and de-alcoholized wines.






a. Î | 6 |||
 b. Non-alcoholic wine
c. Sparkling cider

? 

The name "soft drink" specifies a lack of alcohol by way of contrast to the term "hard drink" and the
term "drink", the latter of which is nominally neutral but often carries connotations of alcoholic
content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are
among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water,
alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally
available in versions sweetened with sugars or with non-caloric sweeteners.

 
 

Hot beverages, including infusions. Sometimes drunk chilled.




  
 

p ¦appuccino
p ¦offee
p Espresso
p ¦afé au lait
p Frappé
p Flavored coffees (mocha etc.)
p Îatte



 

 

p Mulled cider
Ô 



  
 

p Flavored teas (chai etc.)

p Ôreen tea
p Pearl milk tea
 p Tea
 




 Ô
 
 

 Some substances may either be called food or drink, or accordingly be eaten with a spoon or
drunk, depending on solid ingredients in it and on how thick it is, and on preference:

© Soup
© Vogurt
(Ôreenhalgh, Alison)

 !"?#$%&"'(

")   

The soda drink and bottled water industry in the US includes about 3,000 companies that
manufacture and distribute beverages, with combined annual US revenue of $70 billion. ¦oca-¦ola
and Pepsi¦o hold more than 50 percent of the market, following strong consolidation in the past
decade. Only a few other companies have annual revenue above $500 million. Most are local or
regional manufacturing and bottling operations with annual revenue under $100 million.

*
 '





Demand for non-alcoholic beverages is driven by consumer tastes and demographics. The
profitability of individual companies depends on effective marketing. Îarge manufacturers have
economies of scale in production and distribution, with average annual revenue per production
worker close to $1 million. Small companies can compete by producing new products, catering to
local tastes, or selling at lower prices.

% )+

,  

Nonalcoholic beverages include sodas (carbonated soft drinks, or ¦SD), bottled waters, juices, and a
large variety of mixtures. Sodas account for about 60 percent of the market. The manufacture and
distribution of most national soda brands, including ¦oke and Pepsi, is a two-tiered process. The
primary manufacturer produces flavored syrup called concentrate that is sold to local bottlers who
manufacture and distribute the finished product. In a typical bottling operation, the flavored syrup,
corn syrup (sugar), and filtered water are mixed in appropriate proportions, carbon dioxide gas is
injected, and the finished soda product is poured into bottles or cans, which are capped, labeled,
and packaged.(Beverage Manufacture and Bottling:2008).

"$

Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in
natural springs has long been considered a healthy thing to do; and mineral water was said to have
curative powers. Scientists soon discovered that gas carbonium or carbon dioxide was behind the
bubbles in natural mineral water.

The first marketed soft drinks (non-carbonated) appeared in the 17th century. They were made from
water and lemon juice sweetened with honey. In 1676, the ¦ompanied Îemonades of Paris were
granted a monopoly for the sale of lemonade soft drinks. Vendors would carry tanks of lemonade on
their backs and dispensed cups of the soft drink to thirsty Parisians.
 |


 )   

' 

- 
   .

|1767 |e|s|

e|
- e|  ss||c 

e| e| s|ce e|
y|
se
|c|
se | esey | ee| ye s|  e| Ses| ces| 
e
| Be 
| 
ve
e| | e
e 
|
  s| | e|c 

e| e||c |
y|e|se||sc| c|Be 
s|   s|
e| 
|
e | e||
e|ce|
|  e| 
s|

- /   |

|1810|e|s|
e|S es| e
| s|sse||e|e
s|| ss|
 ce|| 
|


e |  es| | S
s|
| 
e| |
 es
| S|

| eve| c 

e|

eve es||
| ceve| e | y|
|ec |
|1832|e
|
| es|
ve
e|s|

  s||e| 
|c 

e| e|
| es|e
| ss-
 ce|s|   s|
|s e||s |
 
|
es|

0 Ô
 1


By| e| -1800s| s|
s|s|
| 
 | ee| c e|
| 8-
ce| 2272| !| 
-

|
es||
| 25| ce
s| |"e
| ece| 
e|
ee|c|  s| s|
|  |
| | e
| e s| #e| c| cses| ee| se| 
|
| 1884| | 
s|
 e
e| 
e| Ses| 25| yes| 
| !| Sc| cses| ee| e ce|
y| e| ces
|
Spring Stopper. The crown cap was introduced around 1905 and improved versions are still
widely used, although they are gradually being replaced, especially on larger containers,
with reclosable screw caps.

Other packaging innovations since the mid-1960s include canned carbonated beverages,
nonreturnable glass bottles and containers made from rigid plastics. However, an effort is
being made, often through provincial legislation, to increase the use of returnable glass
containers.

 
? ") 

Over 1,500 U.S. patents were filed for a cork, cap, or lid for the carbonated drink bottle tops during
the early days of the bottling industry. ¦arbonated drink bottles are under a lot of pressure from the
gas. Inventors were trying to find the best way to prevent the carbon dioxide or bubbles from
escaping. In 1892, the "¦rown ¦ork Bottle Seal" was patented by William Painter, a Baltimore
machine shop operator. It was the first very successful method of keeping the bubbles in the bottle.

)*
% )
Ô
 

In 1899, the first patent was issued for a glass-blowing machine for the automatic production of
glass bottles. Earlier glass bottles had all been hand-blown. Four years later, the new bottle-blowing
machine was in operation. It was first operated by the inventor, Michael Owens, an employee of
Îibby Ôlass ¦ompany. Within a few years, glass bottle production increased from 1,500 bottles a day
to 57,000 bottles a day.

* %

 
 

During the 1920s, the first "Home-Packs" were invented. "Home-Packs" are the familiar six-pack
beverage carrying cartons made from cardboard. Automatic vending machines also began to appear
in the 1920s. The soft drink had become an American mainstay. (Inventors: 2003).

  
") 

In the industry's early years the number of carbonated -beverage plants increased steadily,
most serving small regional markets. In 1929 the industry was made up of 345 production
plants and the value of shipments reached $12.3 million. By 1960 the number of plants had
increased to 502 and the value of sales to $172.7 million. Subsequently, consolidation
began, prompted by improved production, packaging and distribution facilities. By 1973,
337 plants were in production and the value of shipments was $484 million. In 1985, with
sales of about $1.8 billion, the industry had 187 plants in production. Production volume has
also increased dramatically: in 1939, soft-drink bottlers produced about 162 million litres of
carbonated beverages; by 1967, production passed 758 million litres; in 1986, shipments
were estimated at over 2.1 billion litres; and in 1998 that figure rose to 3.5 billion litres.

*  

   :

© 1798 The term "soda water" first coined.

© 1810 First U.S. patent issued for the manufacture of imitation mineral waters.

© 1819 The "soda fountain" patented by Samuel Fahnestock.

© 1835 The first bottled soda water in the U.S.

© 1850 a manual hand & foot operated filling & corking device, first used for bottling
soda water.

© 1851 Ôinger ale created in Ireland.

© 1861 The term "pop" first coined.

© 1874 The first ice-cream soda sold.

© 1876 Root beer mass produced for public sale.

© 1881 The first cola-flavored beverage introduced.

© 1885 ¦harles Aderton invented "Dr Pepper" in Waco, Texas.

© 1886 Dr. John S. Pemberton invented " ¦oca-¦ola" in Atlanta, Ôeorgia.

© 1892 William Painter invented the crown bottle cap.

© 1898 "Pepsi-¦ola" is invented by ¦aleb Bradham.

© 1899 The first patent issued for a glass blowing machine, used to produce glass
bottles.

© 1913 Ôas motored trucks replaced horse drawn carriages as delivery vehicles.

© 1919 The American Bottlers of ¦arbonated Beverages formed.

© 1920 The U.S. ¦ensus reported that more than 5,000 bottlers now exist.

© Early 1920's The first automatic vending machines dispensed sodas into cups.

© 1923 Six-pack soft drink cartons called "Hom-Paks" created.

© 1929 The Howdy ¦ompany debuted its new drink "Bib-Îabel Îithiated Îemon-Îime
Sodas" later called "7 up". Invented by ¦harles Îeiper Ôrigg.

© 1934 Applied color labels first used on soft drink bottles, the coloring was baked on
the face of the bottle.
© 1952 The first diet soft drink sold cal led the "No-¦al Beverage" a gingerale sold by
Kirsch.

© 1957 The first aluminum cans used.

© 1959 The first diet cola sold.

© 1962 The pull -ring tab first marketed by the Pittsburgh Brewing ¦ompany of
Pittsburgh, PA. The pull -ring tab was invented by Alcoa.

© 1963 The Schlitz Brewing company introduced the "Pop Top" beer can to the nation
in March, invented by Ermal Fraze of Kettering, Ohio.
© 1965 Soft drinks in cans dispensed from vending machines.

© 1965 The resealable top invented.

© 1966 The American Bottlers of ¦arbonated Beverages renamed The National Soft
Drink Association.

© 1970 Plastic bottles are used for soft drinks.

© 1973 The PET (Polyethylene Terephthalate) bottle created.

© 1974 The stay-on tab invented. Introduced by the Falls ¦ity Brewing ¦ompany of
Îouisville, KV.

© 1979 Mello Vello soft drink is introduced by the ¦oca ¦ola ¦ompany as competition
against Mountain Dew.
 © 1981 The "talking" vending machine invented. (Mary Bellis: 2005)

| )| 6|4 4 | |<
| $ | 

| |#$$ || 
||.#!# | $| |'|
#| ||
 # |    ||, 6|6%|# |
 $ |!| | 6| ||  | |
$ | $$| 
   |$ | 
 | |$# | 
||

 | #||#  | | 

!||% '| $| '
 # | $ | 
| 6 |
|  |||  | 6 #!6 # | 6| # '|3#| || ||6!6'|
 %|


)| | 6|+ | $ | 
| 
||$  | |# |
 $ |!||  | |
 
 | 6||

India's |
#6!|
|
 '|
|
 | $|>?@)||
  %| $||  ||66|
6|%!| #|6|#$$ | | |!!||   '|
 !|
0% 6)| #!| 6|6 | )|
# $ 6  |%!|||  
||
 | |
  | 6%|$ ||!  6)| 6|+ | $ | 
| 
|
 ||
 | | | 6|A#% | $|11|>?| |. 6 #!6| 6 |
|| |# |
'  | 6|6  | )|! |6
| 6 | ||| #!6| | |
 |6|'|
$ | |
 # | |#  '|||% #||B||

,%!| 
| |$$  | |! | C|#| #|$| 6'|6| |&
 |
market share|.  !| |  ||'| 6|<3,)| '||
 | $| C|

#  |
% ||#|||(|"|%!)|#| #|6%|| | |%| 6|
6|#| # 
 | |  |   |%!|
 ||

|  | ||  | 
  %)| $ | 

| 
|6%| |  | 6|transportation
costs|% % ||&
 !| 6|  #  |  
| | 
 | | |%!|
 | 6|6!6|$#| |%6|  )| 
|| #!| ||&
%|| $|

   |# !| &| | |
6||

. 6|6!|$!| 6|+ | $ | 

| 
||!!| #| $ ||
6|$  6| $|||
#* | | %| 6|
| $|pesticides|| | $  
|

 # |.|+ |
# '|
!| | |!!| #| $ || ||
 
!)|# | | | |%  |'| |#| 6 | # | 6 |
 # |$ '| |
# ||

3 %!| | !||!| $|A# '||||

'|
|| 6| #!!| | 
|

 |6|'|$ | '|
 # |$# |%!| | #|| '| |
|
$ | $ | 
)|# | | ||
#|
||