Good evening everyone, today we are going to

expose with my partner Andres Mora the secret

number 5 of the book such as ted called Deliver
Jaw-Dropping Moments.

The idea with our presentation is to capture

your attention through unique moments like
the one in the following video

The journalist Brian Williams covers news about

war, politics and economics but Bill Gates'
presentation caught his attention because of
the way they controlled the public.

Bill Gates and his wife want to solve global

problems with poverty and child deaths
including countries in Africa and Asia. In one of
his lectures he opened a glass jar and released
mosquitoes and said "malaria is spread by
mosquitoes" and there is no reason for only
poor people to become infected "leaving the
audience stunned, later clarifying that the
mosquitoes were Malaria free.
But television news reports are often wrong
about what he actually said was “Malaria is, of
course, transmitted by mosquitoes. I brought
some here, just so you can experience this and
there is no reason that only poor people have
the experience. ”; Despite the passage of time,
people continue to discuss and share.

Sometimes you need to surprise your audience

to get them interested but the first thing you
should do is plan the story without being boring
so as not to lose the audience a good way is to
start using the senses and other elements that
are not software’s, each story, movie or
presentation must have an event that everyone
remembers

For example in a What’s the first thing you

should do when creating a PowerPoint
presentation?, surely your answer would be
power point slides, but this is the wrong
answer, when you are going to make a
presentation you must plan what you are going
to expose, using all the possible senses and that
involves your whole brain and something very
important, do not open the software whatever
as the first option. Your slide show can be very
good, but if your story is not, lose that audience
attention that you want to capture.
Use in your presentation themes that cause
emotion and memory in your audience such as
videos, movies, anecdotes among others

UNLEASH AN EMOTIONALLY CHARGED EVENT

The molecular scientist John Medina says that
emotional charges (shock, surprise, fear,
sadness, joy, wonder) last longer in our
memories due to the dopamine released by the
amygdala, making memories last.

We probably remember where we were when

the attack on the Twin Towers occurred on
September 11, 2001 but we forgot where the
keys are. University of Toronto psychology
professor Rebecca Todd in her Journal of
Neuroscience publication said it is easier to
remember emotional things whether positive
or negative such as the first kiss, winning an
award, the birth of a child.
Rebecca and her colleagues conducted a study
in which they showed participants different
images such as sharks, mild eroticism, neutral
photographs, and discovered that the most
active region of the brain was the amygdala
and responsible for labeling memories. The
researchers conducted two studies:
1. The first study was carried out 45 minutes
after displaying the images
2. The second study was performed 1 week
after showing the images
In both cases the result was the same, the
participants remembered the images with more
emotional charge or more lived moments.
Rebecca Todd found that we code important
events more productively than ordinary events,
and it is largely because the amygdala is in
connection with the visual cortex of the brain.

THE ICKIEST PRESENTATION

Dr. Jill Bolte in her presentation TED on twenty
tirtin - 2013- brought out her real human brain,
by holding the brain as she opens her talk the
audience has more than 10 million views is
fascinated and more focused on her words,
caught the attention, how the sides of the brain
are placed, how to communicate and what
roles to play.
Many people in the audience squirmed, felt
uncomfortable, and pinched their lips in
disgust. But if you look closely at their facial
expressions, they find themselves completely
immersed in the presentation.
“This is your brain, this is your instrument. This
is your tool”
THE UNDISPUTED KING OF WOW
Steve Jobs was the king of the emotionally
charged event, the "wow moment." At each
performance, he reported, educated, and
entertained, his performances featured heroes,
villains, props, characters, and that memorable
show.

Years before the power point or TED

presentations, Steve Jobs towards unusual
presentations, In 1984, before 2,500 people,
including journalists and the media, he
presented the launch of the product that would
revolutionize the computer industry, showing
his Macintosh computer creation and it was
saved in time as one of the most dramatic
presentations made by a great businessman.
The audience cheered, shouted, and applauded
because Jobs said he would let "Macintosh
speak for itself for the first time." At the right
time, Macintosh spoke in a digitized voice.