TALLER DE COMPRENCIÓN DE LECTURA

1. Match the Word with the corresponding meaning:

A. Supply __C__ Expensive
B. Demand __B__ Desire to buy any product
C. High price __D__ All people
D. Mass market __E__ The lifetime of goods and services
E. Life cycle _A___ Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
The features appearance, price, promotion y distribution of the product.

3. Write F for false or T for true.

a. Production cost depends on technology.
F ( ) V (x)
b. As greater the expectations are, the lower will be the offer from the
companies.
F ( ) V (x)
c. One of the four Ps of marketing mix is Package.
F(x) V ( )
d. Price is the amount a customer pays for the product
F(x) V ( )
e. Planning is to transform and develop marketing objectives to marketing
strategies.
F ( ) V(x)

4. Answer the following questions.

a. What is Benchmarking?
This is a viable tool that allows to obtain useful information to improve a
commercial activity.
What is the process of Benchmarking?
A market research process that propresses valuable and competitive
information business.
b. Number the aspects to be taken into account in Benchmarking:
Quality- Productivity- Time.

5. Write the vocabulary (20 word ) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
BENCHMARKING: a viable tool that propresses useful information to practically
improve any business activity.

BRAND: Refers to the producto identification and differentation.

BUSINESS: Occupation, activity or work that is done to obtanin a Benefit,

especially the one that consists in carrying out comercial operations.

DEMAND: Desire to buy and product.

DISTRIBUTION: Set of strategie to take a producto from de factory to the

consumer.

FEATURES: Characterist of the producto with shape, color, textura.

HIGH PRICE: Expensive

INEXPENSIVE: Low cost

LABEL: Identifies tha producto by its name.

LIFE CYCLE: The lifetime of godos and services.

MARKTING MIX: Combination of suplly and demand.

MASS MARKET: for all people.

PACKAGIN: form o presentation of a godos or service.

PRICE: According to Dwyer a Price es the money paid by buyer to a seller for a
particular producto or service.

PRODUCTIVITY: Be defined as the relationship between production, whether

produt or service, of an organization.

QUALITY: Is the result of properties and features of a productor or service that

entrused to it the capacity to satisfy fecesities, lusts and preferences in the
consumer.

SIZE: In marketing to refiere to the size of the company or products.

STRATEGIE: Is a typ of logistic with wich each business unit expect to achieve
with objetives through 1. The selection of the target market to which it wishes to
reach. 2. The definition of the positioning it Will try to achieve in the minds of the
target clients.

SUPPLY: Disposition of offer products.

TECHNOLOGY: In marketing aims to efficiently manage tactical and operational
activities related with the processes of the company.

6. Write a ten lines text that summarizes the topic of the activity.
It is important to bear in mind that when we talk about a combination of
market, supply and demand, these must be managed in an appropriate
manner to provide effective marketing and service within the company,
identifying growth opportunities in the business. We can also say that to
improve the productive part we must identify the specific needs of the
clients, so that a company can adjust the characteristics of the services or
products, configuring its appearance, price, promotion and distribution
method for a market segment. At the same time, the The useful life of the
product or service is of great importance, the change in its image or
appearance helps to update the brand and increase sales.