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Advertising Media Amount

Print Media 9,946,800 B


Radio 9060000
Social Media & Digital Marketing 1360000
Outdoor 13770000
Promotional SMS's 200000
Point of Sales Material 1000000
Occ
Road Show 5304000
Sales Channel Consolidation 4000000
Occasional Offers 13560000
Total 58,200,800

Sales Channel Cons

Point
Marketing Budget 9.5 Crore
Break up of the Advertisement Budget
( Rs 9,50,00,000)

Print Media 17%


Occasional Offers 23%

Radio 16%
Sales Channel Consolidation 7%

Social Media & Digital Marketing 2%


Road Show 9%

Point of Sales Material 2%


Promotional SMS's 0%
Outdoor 24%
udget

16%

dia & Digital Marketing 2%


Location Themes
Print Media
Pan India Times of India
Pan India Times of India
Ahemdabad Dainik Bhaskar
3 Other RegionalNewspaper Eenadu

Radio

All 12 Station Prime Slot Radio Jingle - On Radio Mirchi

All 12 Station Prime Slot Radio Jingle - On Radio Mirchi

Social Media & Digital Marketing

Web Portal, Facebook and Other


Social Networking Forum Dedicated social marketing Person
Ringtone

Outdoor

Stalls
17 Prime Cities Hoardings

Promotional SMS's
To All Customers Promotional SMS's

POINT OF SALES MATERIAL

17 Prime Cities Banners,Posters, Displays

Road Show
17 Prime Cities Banners,Posters, Displays
Print

9946800

Sales Channel Consolidation


Dealers Promotion
Dealer Awareness

Occasional Offers
Location Theme

Pan India Aashirwad- Discount on Marriage Gifts


Size / Quantity Number of Occurances

225 sq. cm. 3 Ad in January


225 sq cm 3 Ad in June
225 sq cm 3 Ad in April
225 sq cm 3 Ad in April

10 Sec 3 Times a Day for January-April

10 Sec 2 Times a Day for September-December

2 persons For an year

2 times a week for 1.5 months at 12


6 stalls different locations
3 Hoardings For 6 month

BELOW THE LINE MARKETING

Bulk

500 Shops Across 17


Cities Continuous

1 Mobile Van / City 2 Days/Week for a Duration of 1 year


TVC Web

#REF! 1360000

Annual Dealer's Meet

Size Expected Sales


Set of Necessary
Electronics Item 2000 Set
Rate/sq cm Total

6168/sq cm 4,163,400
6168/sq cm 4,163,400
300/ sq cm 202,500
700/sq cm 1,417,500

Total 9,946,800
1250 per 10 sec per
station 5400000
1250 per 10 sec per
station 3660000

Total 9060000

15000 / Person Month 360000


1000000

Total 1360000

45000/Month 13770000

Total 13770000

200000/annum 200000

Total 200000

2000/Shop Rs. 1,000,000

Total Rs. 1,000,000


3000/Day Rs. 5,304,000

Total Rs. 5,304,000


Grand total

#REF!

2000000
2000000

Total 4000000
Profit Forgo Total

6780 / Set 13560000

Total 13560000

Total Rs. 58,000,800

Rs. 95,300,800
Service Center S
Cost Location Size / Quantity
Hire and Train Personnel 17 cities 5 People/ Service Center
Setting up Infra Structure at
service centre 17 Cities
Running Expenses O
Wages of Personnel 17 Cities 5 Person/ Service Centre
Conveyance 17 Cities 5 Person/ Service Centre
Retention of Personnel 17 Cities
Other Administration Expenses 17 cities 5 Person/ Service Centre
Service Center Set Up Budget
Number of Occurances Rate/sq cm Total
2 Service Centre/city 10000/person

2 Service Centre/ City 200000/ Centre


Running Expenses Of Service Centre
2 Service Centre/ City 8000/Person
2 Service Centre/ City 2000/person

2 Service Centre/ City 100000/Centre

Total
Total
1,700,000

6,800,000

16,320,000
4,080,000
5,000,000
3,400,000

37,300,000