Store comparison Study

Store 1: Koutons Exclusive Store - Men & Women Apparel

Location: in Sector 14 Gurgaon

About: Koutons Retail India Ltd.

Koutons Retail India Ltd. is the leading retailer of readymade and fashion wear brand in the country
today. With more than 1400 outlets across India, it has a wide range of apparel designs suited for all
segments including corporate, formal and casual dressings. Koutons aptly creates the conducive
environment for a family outing, making family shopping the best experience at an affordable price -
all at one place.

Koutons was born in 1991 as Charlie Creations and are now Koutons Retail India Ltd. Koutons
started primarily as a denim brand but are today manufacturing and selling complete men, women and
kids wardrobe under the brand name Koutons, Les Femme and Koutons Junior respectively. Another
brand from the stable of Koutons is Charlie Outlaw, which caters to the teens of the country with
apparels including jeans, T- shirts, jackets etc. Koutons Brand is catering to the Upper & Upper
Middle Class of Society with a vast target age group between 18-60 years.

"Value for Money and High on Fashion" being their USP, Koutons has given the brand an extension
delving into specific consumer segments. The garments are made keeping in view the overall need of
the niche market and the basic/fashion demand of the Indian masses. Our product range also caters to
the tastes of all segments. Our Brand is placed as the most dynamic brand of India.

Store Information:

Key Offerings: Ready made Garment Lady & Gents

Brands Offered: Koutons , Charlie Outlaw, Lesfemme

Products and Services

Casual Wear and Work wear.

Men The collection includes the shirts, T-shirts, pull overs, sweat shirts ,denim and non-denim
trousers. The collection also has cargos and shorts for men.
Women Les Femme collection offers a wide range of formal and casual wear for women. The
collection Les femme caters to young women in the age group of 16-34 yrs of age and includes
apparels like t-shirts, party wear, lycra, semi formal shirts, denims, capris etc.
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Store size: 2000 square feet

Walk-ins: 450 peoples/ week

Monthly Revenue: 4.5 to 5 lakhs

Store rent: 2.75 lakhs

Customers: Upper middle class, middle class

Work Timings

11:00 AM TO 9:30 PM,

1:00 PM TO 2:00 PM Lunch

Mission & Vision

Vision:

• To emerge as the most profitable retailer in India by being the most efficient
• To provide contemporary fashion at affordable prices.
• To cut away all areas of distribution and value chain that do not benefit the consumer.

Mantra

• Fashion & Quality @ Affordable Prices

• Respect for the customers views
• Use our vast experience and insights for improved products.
• Stay abreast with international developments
• Achieve volume and sale to be globally competitive.
• Growth through leadership.

Mission

• They aim to lead through innovation & improve through introspection to serve our
customers and stakeholders equally and become an efficient and low cost operator with a
commitment to quality.
• They aim to be world leader yet remain firmly rooted to our local markets.

Salient features of sec.14 main market:

 Residential area of upper middle & middle class

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 Free parking for visitors

By: shashank,amm3
  Railway station and bus stands are too close from this market

 Close from central hub area of Gurgaon

 Traditional market

 Near to Udyog Vihar

 Several modes of convenience like, auto, buses, taxi etc.

 Food points, banks, service centre, education institutes, many category of retailers.

Sec. 14 in Gurgaon (advantages)

Sector 14 is approx.2.5km from IFFCO chowk. It is a perfect place to stay; one destination
where you are able to shop for domestic staples, personal items, stationary, pharmaceutical,
apparels items and sink your taste buds into mouth-watering street food. The sector includes
many residential houses, villas, plot and land but doesn’t include residential apartment. It is
one of the oldest developed sectors of Gurgaon which is famous for its market and more
widely for Om sweets and the various ATM and banks.

The market that started with a couple of grocery shops and a chemist shop now has over 200
shops. The market include many branches of banks, Apollo clinic as well as outlets such as
Archies gallery, Domino’s pizza, Pizza Hut, Café coffee Day, Om Sweets, Levies,
Reebok, Sham Garments, Cantabil, Woodland, Studio 14, Espirit, Vishal Mega Mart,
Kuotons, United Colors Of Benetton and many more. It is one of the happening markets of
Gurgaon.

Old DLF Colony is also an important part of this sector. The colony is famous for
institutional and commercial buildings. The institutional buildings of this colony are NIIT,
International Institute of Fashion Technology, Aptech computer education, Arena
Multimedia, Time institute, Career Institute and many more.

An ocean apart from the bright lights of Gurgaon’s mall culture and its prices, the malls don’t
even ‘cut it’ in comparison. Sasta, sundar tikaoo (inexpensive, beautiful, longlasting) is my
mantra for this market.

I have been visting this market since last two weeks regular now and there is nothing one
cannot buy here. My favorites are:

• Om Sweets – belongs to the famous chain of the same name. Here you can
gorge on yummy gol gappas, aloo chaat, tikki, paneer tikka, chhole bhature, and
mine sabse favourite moong dal halwa, what not either in the 2 floor restaurant
and standing outside like one would! They also serve all kinds of North & South
Indian foods, fruit salads, smoothies and a huge variety of mithais which is their
staple business line. Their cakes are to die for and they will bake any shape to
cater to your kid’s birthday demand. By GOD I am a true and loyal fan. This is
the best place to go specially during festivals.
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 • A stationary shop outside the market – I forget the name but they have 3
floors oozing with all kinds of stationary, craft material, fancy stationary, gift
items, school needs, and a lot of other stuff which I am sure escapes me. They are
fairly priced and have an excellent range of each item.
• Studio 14 – this is a boutique. They retail material and tailor Indian suits,
blouses and even design and make sarees.
• Spencer’s – Sector 14 has a mini Spencer’s for daily needs.
• Shubham supermarket – has one floor daily household needs and another
floor which houses cosmetics, personal clothing for all ages and genders.
• Laxmi matching centre – You can pick up material to stitch outfits out of
from here and also for linings etc
• Mother’s Home – It is a great for mix & match kurtas, salwars, churidars,
dupattas, and kurtis. They also retail a fair variety of bed spreads, curtains, and
cushion covers on the same lines as FabIndia. Only they are much cheaper.
• Super Drycleaners – has been around in Gurgaon for the longest time. Not
only do they clean well, they also have deals going at the beginning and end of
winter so you don’t feel the pinch of dry-cleaning hoards of woollenss

Besides the above, Sector 14 market has all the usual shops like Mother Dairy, ‘kirane ki
dukan’, vegetable and fruit vendors, fresh juice counters, other food vendors, toy shops,
mehandi walas, an export clothing bazaar, and even a Dominoes.

This is also near the Apollo Clinic in Sec 14 which houses Vishal Megamart, Café Coffee
Day, factory outlets for Espirit, Benetton and Woodlands in addition to Shyam Garments.

Sec. 14 in Gurgaon (disadvantages)

Today, the problem is cleanliness. Garbage can be seen scattered all over and there is foul smell
emanating from the garbage dump. But, the market has ample parking space for vehicles which is a
big plus.

Consumer feedback:

I asked to Mr. Subhash Dard, age:49 years who works with Axis Bank and lives in sec.14
Gurgaon, about their experience at KOUTONS.

They said...

Koutons is one of my favourite place to shop. They have various promotion and offers where
great clothes are available at affordable prices. They have all the latest fashion for men,
women so its really convenient for me and my family.

I feel the men’s section is well co-ordinated as they have

separate section for casual, business and party wear. I would definitely recommend it for
everyone.
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By: shashank,amm3
Store:2 CUBE a designer outlet

Location: 1st floor, Galaxy Mall, sec 32. Gurgaon Delhi - Jaipur Highway, 4-5 Kms from
IFFCO

Store Information:

Key Offerings: Designer wear Garment for Lady & Gents

Products and Services

Casual Wear and Ethnic wear.

Men The collection includes the shirts, printed shirts, kurta, payjama & trousers. The collection also
has sherwani for men.
Women Les Femme collection offers a wide range of ethnic and casual wear for women. The
collection Les femme caters to young women in the age group of 16-34 yrs of age and includes
apparels like top’s, choli ghaghra,s, kurties, semi treditional top’s etc.

Store size: 600 square feet

Walk-ins: 35 peoples/ week

Monthly Revenue: N.A

Store rent: N.A

Customers: Upper class, NRI’s & Foreigners

Work Timings: Timings depend on stores, hotel are open.

Major Galaxy Mall attractions: The Axis, The Monk (Chinese Restaurants).

Parking facility: Front and rear, ground level, very peaceful and free.
Number of stores: 12 till last count.
Accessibility: Moderate

About This Store:

This store is specializes in selling new clothing products created by the fashion designers
which may (or may not) be dictated by celebrity trends. This store has personalized service,
cozy ambience and unique merchandise are offered here.

About the GALAXY MALL

The Galaxy Mall, is not just a shopping mall, it's a hotel, spa and shopping combined. The
Galaxy Mall/Hotel is the first to have a shopping mall and spa under the same roof. Anumod
Sharma, the owner of the hotel feels that the hotel is the perfect solution for someone who
wants to indulge in shopping and relax at a spa on the same day. Located at the National
Highway - 8, if you wish to reach there, you need to first of all find out 32 Milestone, The
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Galaxy is located just behind 32 Milestone.

By: shashank,amm3
Stores in The Galaxy mall

Store name Sub Category Level Contact Details

AND Women's Fashion Level 1 n/a Not active
Anokhi Women's Fashion Upper Ground n/a Not active
Art d inox Art Gallery Upper Ground n/a Not active
Ashley Footwear Level 1 n/a Not active
AXIS Restaurant & Bar Level 1 n/a Not active
Brightsun Travels Travel Agents Level 1 n/a Not active
Episode Art Gallery Level 1 n/a Not active
Sozi by Mujtaba Shah Women's Fashion Upper Ground n/a Not active
Studio Vallaya Women's Fashion Level 1 n/a Not active
Svasaa Cosmetics Upper Ground n/a Not active
The Cube Women's Fashion Level 1 n/a Not active
The Monk Family Restaurant

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