Chapter 1

Company profile

Introduction of the company

History & Development

Company setup of Coca-cola India

Product & Branding

Coke plant in Patna

Business plan model

Mission, Vision & Value

Coca-Cola, the product that has given

the world its best-known taste was born in Atlanta, Georg ia, on May 8, 1886. Coca-
Cola
Company is the world‟s leading manufacturer, marketer and distributor of non-
alcoholic
beverage concentrates and syrups, used to produce nearly 400 beverage brands. It
sells beverage
concentrates and syrups to bottling and canning operators, distributors, fountain
retailers and
fountain wholesalers. The Company‟s beverage products comprises of bottled and
canned soft

drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this,

it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began

building its global network in the 1920s. Now operating in more than 200 countries and producing
nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on
a global scale: “Provide a moment of refreshment for a small amount of money- a
billion times a day.”

The Coca-Cola Company and its network of bottlers comprise the most sophisticated
and pervasive production and distribution system in the world. More than anything,
that system is dedicated to people working long and hard to sell the products manufactured by
the Company. This unique worldwide system has made The Coca-Cola Company the world‟s
premier soft- drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola,
more than any other consumer product, has brought pleasure to thirsty consumers around the
globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for
hundreds of millions of people every day.

The Company aims at increasing shareowner value over time. It accomplishes this by working

with its business partners to deliver satisfaction and value to consumers through a worldwide

system of superior brands and services, thus increasing brand equity on a global basis. They aim

at managing their business well with people who are strongly committed to the Company values

and culture and providing an appropriately controlled environment, to meet business goals and

objectives. The associates of this Company jointly take responsibility to ensure compliance with

the framework of policies and protect the Company‟s assets and resources whilst
limiting
business risks

The biz.system of coca-cola in India directly employs approximately 6,000 people, & indirectly
creates employment for many more related industries throw our wash procurement, supply and
distribution system.

The vast Indian operations comprise 25 companies owned bottling operations & 24 franchises–
owned bottling operations. The apart a network of contract packers also mfg. a range of the
product for company. On the distribution front, 10 tone trucks, open-bay three wheelers that can
navigate the narrow alleyways of Indian cities, ensure that our product available in each corner of
the country.

The coca cola is responsible for the mfg. distribution & sales of product across the
country.

HISTORY OF SOFT DRINK IN INDIA

The firs

t brand of soft drink Gold spot established 53 years ago. Before all empowering Coca-

Cola entered the country to dominate the soft drink market, the history of soft drink in India is

quite drinking old. Down the ages, people consume soft drink to give them a refreshing feeling.

Gold spot is considered as the first brand of soft drink in India, it was introduced in 1965.

Coca- cola at the same time entered the Indian mark t .and dominated the whole market. It faced

no though competition from the domestic market. Due to certain circumstances the Coca cola
Company discontinued its operations in India. In 1993 Coca Cola was launched in Agra (India)

again with a slogan of "OLD WAVE HAVE COME AGAIN" Joining the hand with Parle export Pvt.

Ltd., The Company was trying its best to regain prestige which it had before. At present only

Coca Cola and Pepsi Food are giving tough competition to each other.

Coca Cola was the first foreign drink came in India in the year 1965. Coca cola had a very good

beginning in the Indian market and it hardly faced any competition in India. The marketing people

did not even require advertising Coca Cola. This extra ordinary success of soft drink could be

attributed to following factors.

Later in 1970, it introduced Limca a lemony soft drink. Before limca they had tentatively

introduced by Cola-Pepsi which they had to withdraw soon in the face battering confrontation with

Coca-Cola. The Indian drink had a significant opportunity in 1977 when Coca Cola decided to

wind up its operation rather than bowing to the government of India insistence of dilution of

equity.

HISTORICAL BACKGROUND OF COCA COLA

Coca C ola is a very popular cola (a carbonated soft drink) sold in stores and restaurants in
more than 200 countries. lt is produced by the Coca-cola Company which is also often referred to
as simply Coca cola or coke. Coke is one of the world's most recognizable and widely sold
commercial brands; its major rival is Pepsi. Originally intended as a patent medicine when it was
invented in the 19th century, Coca-cola was bought out by businessman Asa Griggs Candler,
whose marketing tactics led Coke to its dominance of the world soft drink market throughout the
20th century.

The Coca -cola Company owns and markets other soft drinks that do not carry the Coca -cola

branding, such as Sprite, Fanta, and others. Coca cola was invented. In Atlanta, Georgia, by

John S. Pemberton, originally as a coca wine caned Pemberton's French, Wine coca in 1885. He

was '

inspired by the formidable success of European Angelo Mariani's coca wine Mariani.
'