Name: KARAN BABU SINTAL

ARMIET PIN: ARMIET/MMS 19/SK 16

Subject: M.M (Marketing Management)

MARKETING MANAGEMENT

Q1] Find why analyzing competitive environment is important for brand competitive like
coke and Pepsi which have engaged in the so called cola wars for decades.
Answer. Analyzing activity is important for all the brands if the two different
companies have the same similar product and also they are well known brand in
the market so it’s create perfect competition as with same Pepsi and coke has
the same product in the market but with the different brand name so they are
the perfect competitor for each other, the brands have been fighting each other
for more than a century. the analysing is very essential part for every company
what actually happened in the cola wars that is the coke and Pepsi are fighting
with each other in a very strategy manner they mostly fight through the
advertising the product the uses the different tact to advertise their brand, the
analysing help them in a very tremendous way they keep analysis the market
and only with the help of analysing they were getting many of idea how compete
and also to understand the strategies of their competitor. In the modern world of
technology and changing in the lifestyle of people the analysing help the
company to understand the need of the customer and known the taste of the
customer.

Q2] Find the marketing research process of HUL

Answer. Hindustan uliliver is the large number of FMCG companies in the market
to find the defining tragic used the methodology used in interview and survey
method. Data collection method=Research method are primary data as well as
secondary data was collected primary data has been collected through personal
contact or use for the purpose interview was both queonarmed one-on-one
interviews was considered with the consumers. Shop owners and distribution and
suppliers of the company. Secondary data was collected from newspaper,
literature, magazines and websites. Data analysis= Analyzing codes to each
questions were awarded therefore which written than analyses Methodology for
research problem= following are step were considered to indentified problem a)
Informal investigation = visit to the shop owners talked to distribution and to the
consumers in the locality and surrounding areas. b) External and internal
analysis =
1) Understanding customer problems
2) Understanding the market structure c) Situational analysis=
1) Taste and preference
2) Needs and income
3) Major competitors
The HUL Company analyzed the brand company which covers 4ps HUL marketing
process. PRODUCT = the product strategy and mix in HUL marketing strategy
can be explained. The HUL is one of the leading FMCG companies in India. Its
parent company is the globally known unlived. The HUL products portfolio has
been mostly into 4 categories that are food and drinks, home care, personal care
and water purifiers. In the food and drinks segment HUL has quality
wall’s,cornatto and magnum ice-cream category. And also the
noodles,sup,snackin and spices or sum detergent like surf excel,
rin,comfort,wheel,and sunlight etc. PRICE= HUL is one of the leading companies
offering many products and hence a wide price range. Since HUL is the market
leader in all segment. PLACE= HUL has a very wide outreach into many deep
pockets of the country.HUL has 6.4 million out less across the country out of
which 2 million are the retail outside.HUL also have a 30 factories across the
country which are the further connected to the more than 2700 stokers which
again then retail out less which are conveniences stores and the super market.
PROMOTION= HUL is the company that hugely invested in the brand promotion
as it needs them mostly for brand recall and many a times for introducing new
brands. Therefore HUL uses aggressive promotion and advertise end its
marketing mix there are some main points that help marketing process of HUL
and straggles of marketing of HUL.
1) Portfolio= Strong brands across benefits and price points.
2) Pushing consumers for more usage= Low cost satchels/mini packets, seasonal
products, additive usage. 3) Competitive and compelling communication = More
awareness emotional connectivity more persuasion
4) Highlight benefits= providing more benefits with expanded products range
within a brand
5) Focus on rural market= Focus on increasing consumption in rural market
6) Stepping up front end execution =More stores, better stores, better service
7) Charm of big stars = Betting on big stars to attract mass fan following
8) Leveraging information technology= Integrated communication via website,
forums, and social media.
This HUL marketing process and their main strategies.

Q3] suppose you have visited/joined as a market researcher in an organisation. You have
been made responsibility for marketing intelligence of the organisation. What aspects
would you consider to ensure effective marketing intelligence of the organisation?
Answer: if I have the responsibility for marketing intelligence of the organisation
the aspect I could consider to ensure effective marketing intelligence of the
organisation that will be
Analysing is not simple as it looks and also implementing that is the biggest
challenges and risk for the marketing intelligence of the organisation.
First I will analysis the market and analysis at where the organisation stands,
after that I will understand the policy and the strategies of the company and
after that I will understand the market need and want of the customer and after
that I will compare the organisation strategies and the market need and try to
understand where the company is lacking after that try to do some changes in
strategy and then implementing them in a minor scale if the response will good
that I will implement the strategies in everywhere. So the analysing process is
the continuous process.

Q4] what approach a seller in the business market should take while targeting CISCO or
HCL as a buyer?
Answer: A seller is the one who sells the product and the buyer is the one who
purchase the product, selling the product is totally all about how the seller
convince and influence the buyer to purchase the product, so while selling the
product the seller must know the taste and wants and need of the buyer.
While targeting CISCO and HCL this are the top level companies so the seller
must know everything about that and how the seller presenting the product and
services to the buyer is very important
CISCO is a multinational company CISCO develop manufactures and
sells networking hardware, software, telecommunications equipment and
other high-technology services and products. As the CISCO is also the great
developer and manufacturer and CISCO itself a seller of networking
hardware, software, telecommunications equipment and other high-
technology services and products. As a seller while targeting CISCO the seller
must be ready with all the technical knowledge. CISCO is very reputed and listed
company so they demand and need for the best service and product from the
seller so the seller must be ready with their proposal and make them convinced.
as same with the HCL HCL Technologies Limited is an
Indian multinational information technology (IT) service and consulting company
as a seller he must be ready with all the offer and service to make HCL to buy
the service and product from seller.

Q5] prepare report on brand like Coca-cola & explain how they segment their market as
per the needs & preference of different sets of customer.
Answer: The Coca-Cola Company is an American multinational corporation, and
manufacturer, retailer, and marketer of nonalcoholic beverage concentrates
and syrups.
Coca cola is the well-known brand in the market the biggest competitor of coca
cola is pepsi the competition between both the company is very tough and hence
coca cola need to give and implement strong and power full strategy while
segmenting the market
On the other hand, Coca-Cola becomes a successful company and earns great
revenue, using its internal and external marketing strategies to overcome most
of the other competitors. The company also claims that innovation is at the heart
of everything they do and it is one of the reasons why they success. The report
aims to analyze the market segmentation for one of the world’s strongest brands
Coca-Cola and talks about the different market segmentation variables by
theories and practices in the company. Furthermore, the report discusses the
targeting and positioning of Coca-Cola Company, it also provides the market for
the organization is segmented for the company.
Coca generally focuses on advertisement to segment the market although the
company focus on whole population in the world, young generation is the target
marketed of the company and they also want to show their products with full of
youth and energy to their customers
Also the design of bottle and tins are in a very simple and easy to recogonized
and also the coca cola always give sponeorship in college event to grab the
attention of youth Coca-Cola is evolving its business strategy to become a total
beverage company by giving people more of the drinks they want –including low
and no-sugar options across a wide array of categories –in more packages sold in
more locations
Q6] Take any product of your choice and identify the target market of that brand. Reflect
it through diagram
Answer: PRODCUT – PATANJALI Patanjali is now the fast moving customer good
(FMGC) patanjali now a brand who spread all across the India and also available
in the out of India. Patanjali uses the best strategy to target the market. Target
market is essential for every business but implementing good Targeting market
strategy is very important for FMGC Company. The target market typically
consists of consumers who exhibit similar characteristics (such as age, location,
income or lifestyle) and are considered most likely to buy a business's market
offerings or are likely to be the most profitable segments for the business to
service. Once the target market(s) have been identified, the business will
normally tailor the marketing mix (4Ps) with the needs and expectations of the
target in mind. Market target is also implies the market segment strategies.
Market targeting and segmenting is one of the same

Age

Market
location income
target

lifestyle

Age: patanjali target the age factor in such a way that the product is also
available for all the different age factor. The patanjali product is also for the new
born children and also for senior person. like for example the children products
like baby soaps, diapers paints powder etc is also available for the children, and
also patanjali target the youth market patanjali understand the need and want of
the youth in colleges or may be working professionals the products like face
wash etc. and the product is also available for the old age senior person. So in
such a way patanjali target the age market strategy
Income: in India there are half of rural area who have less income source they do
not spend lots of income in the health product and sometimes they think too
much while spending money on cosmetics daily soaps so the patanjali launched
the product in very reasonable price so every individual with less income can
also effort that,.
Lifestyle: life is the very important aspect lifestyle every individual gives impact
on the products because every product or services must follow as per the market
trends and lifestyle sometime lifestyle of an individual also varies as per the
family background and society so patanjali adopted the best tricks and strategies
to target the lifestyle of every individual.
Location: Location means the availability of the product in the market the
patanjali target the modern cities and the location which is nearby to the crowed
 area as well those such area nearby the supermarkets. And now a day we can
see the patanjali outlet in the every cities of India in such a way that the
patanjali applied and implemented the target market strategy

Q7] Take any brand & analysis its performance by applying the porter’s five force model.

Answer: The porter five force model helps to identify the competitive market it’s
also the help for increasing the productivity and retention of the product. Is a
framework for analyzing a company's competitive environment. The number and
power of a company's competitive rivals, potential new market entrants,
suppliers, customers, and substitute products influence a company's profitability.

We look now the porter five forces models of Harley Davidson:

Harley-Davidson is one of the leading firms in the Recreational Vehicles.

Over the years Harley-Davidson has redefined the ways of doing business in
Consumer Goods. Harley-Davidson, is listed at New York Stock Exchange (NYSE).

Threat of New Entrants

Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat from Substitute Products
Rivalry among the existing players.

This are the porters five force models the explanation as follows:

Threats of New Entrants:

New entrants in Recreational Vehicles brings innovation,

new ways of doing things and put pressure on Harley-Davidson, Inc. through
lower pricing strategy, reducing  costs, and providing new value propositions to
the customers. Harley-Davidson has to manage all these challenges and build
effective barriers to safeguard its competitive edge.

How they tackles this threats:

 By innovating new products and services. New products not only brings
new customers to the fold but also give old customer a reason to buy Harley-
Davidson, products.
 By building economies of scale so that it can lower the fixed cost per unit. 
 Building capacities and spending money on research and development.
New entrants are less likely to enter a dynamic industry where the established
players such as Harley-Davidson keep defining the standards regularly. It
significantly reduces the window of extraordinary profits for the new firms thus
discourage new players in the industry.
 Bargaining Power of Suppliers:

All most all the companies in the Recreational

Vehicles industry buy their raw material from numerous suppliers. Suppliers in
dominant position can decrease the margins Harley-Davidson. Can earn in the
market. Powerful suppliers in Consumer Goods sector use their negotiating
power to extract higher prices from the firms in Recreational Vehicles field. The
overall impact of higher supplier bargaining power is that it lowers the overall
profitability of Recreational Vehicles.

How Harley-Davidson, Inc. can tackle Bargaining Power of the Suppliers

 By building efficient supply chain with multiple suppliers.

 By experimenting with product designs using different materials so that if
the prices go up of one raw material then company can shift to another.
 Developing dedicated suppliers whose business depends upon the firm.
One of the lessons Harley-Davidson can learn from Wal-Mart and Nike is how
these companies developed third party manufacturers whose business solely
depends on them thus creating a scenario where these third party
manufacturers have significantly less bargaining power compare to Wall-Mar

Bargaining Power of Buyers

Buyers are often a demanding lot. They want to buy the best offerings available
by paying the minimum price as possible. This put pressure on Harley-Davidson.
Profitability in the long run. The smaller and more powerful the customer base is
of Harley-Davidson. The higher the bargaining power of the customers and
higher their ability to seek increasing discounts and offers.

How Harley-Davidson, Inc. can tackle the Bargaining Power of Buyers

 By building a large base of customers. This will be helpful in two ways. It

will reduce the bargaining power of the buyers plus it will provide an opportunity
to the firm to streamline its sales and production process.
 By rapidly innovating new products. Customers often seek discounts and
offerings on established products so if Harley-Davidson. Keep on coming up with
new products then it can limit the bargaining power of buyers.
 New products will also reduce the defection of existing customers of
Harley-Davidson. To its competitors.

Threats of Substitute Products or Services

When a new product or service meets a similar customer needs in different ways,
industry profitability suffers. For example services like Drop box and Google
Drive are substitute to storage hardware drives. The threat of a substitute
product or service is high if it offers a value proposition that is uniquely different
from present offerings of the industry.
 How Harley-Davidson. Can tackle the Treat of Substitute Products / Services

 By being service oriented rather than just product oriented.

 By understanding the core need of the customer rather than what the
customer is buying.
 By increasing the switching cost for the customers.
Rivalry among the Existing Competitors

If the rivalry among the existing players in an industry is intense then it will drive
down prices and decrease the overall profitability of the industry. Harley-
Davidson. Operates in a very competitive Recreational Vehicles industry. This
competition does take toll on the overall long term profitability of the
organization.

How Harley-Davidson. Can tackle Intense Rivalry among the Existing Competitors
in Recreational Vehicles industry

 By building a sustainable differentiation

 By building scale so that it can compete better
 Collaborating with competitors to increase the market size rather than just
competing for small market.
Implications of Porter Five Forces on Harley-Davidson.

By analysing all the five competitive forces Harley-Davidson. Strategists can gain
a complete picture of what impacts the profitability of the organization in
Recreational Vehicles industry. They can identify game changing trends early on
and can swiftly respond to exploit the emerging opportunity. By understanding
the Porter Five Forces in great detail Harley-Davidson, Inc.’s managers can shape
those forces in their favour.

This are the hardly Davidson companies porter five force model and how
can they tackle it’s also be past of organization.

Q8] By taking example of any of the particular brand & study the various promotional
strategies that is adopted by them to reach the message.
ANSWER: the brand Bisleri uses the television promotional add and the aim of
the brand is to deliver the message that ‘Har Paani Ki Bottle Bisleri Nahin’. So the
Bisleri is back with the second phase of the campaign ‘Har Paani Ki Bottle Bisleri
Nahin’ (every bottle of water is not a Bisleri). This follows the successful launch
of the campaign last year. The endearing Bisleri camels will be seen in a new
avatar with their message of safe, packaged drinking water. Once again, the
campaign reminds you to choose the safest packaged drinking water, by
choosing Bisleri and not just any bottled water. The camels were first introduced
last year where we saw them turn the tables on a wily shopkeeper who tries to
pass off some other brand of bottled water as Bisleri. The second phase conveys
the story of a mother and her baby camel where the mother insists her baby
drinks only Bisleri and does not settle for any other source of water. A mother
always wants the best for her child and will go to any extent to ensure the child’s
safety. In the third film titled Heist, we see a caravan of camel-dacoits who hold
up and loot a Bisleri truck as they get ready to throw a party. Through the
second phase of the campaign, Bisleri aims at reinforcing its consumers trust in
brand Bisleri.
So in such a way bisleri uses the strategies and promote the brand with the good
message.

Q9] Explain TATA (different business unit of TATA) in the BCG matrix.
ANSWER: Basically BCG matrix is used to help corporations to analyse their
business units, that is, their product lines. This helps the company allocate
resources and is used as an analytical tool in brand marketing, product
management, strategic management, and portfolio analysis.
TATA BCG matrix:
Stars: Indian Hotel Company limited (IHCL), Branded as Taj group, is a chain of
hotels and resorts which was incorporated by the founder of the tata group this
company is a part of tata group, one of india’s business conglomerates. As of
2015, Taj group operates 108 hotels across india and 17 hotels in the UK, USA,
Africa Maldives, Malaysia, Bhutan, Sri lanka and the middle east.
Tata steel limited (formerly tata iron and steel company limited (TISCO) Is and
indian multinational steel-making company it was the 11 th largest steel producing
company in the world in 2013, with an annual crude steel capacity of 25.3 million
tonnes
Tata motors limited (formerly TELCO, short for Tata Engineering and locomotive
comoany) is an indian multinational automotive manufacturing company it Is the
world’s 17th- largest motor vehicle manufacturer company, fourth – largest truck
manufacturer, and second- largest bus manufacturer by volume its products
includes passenger cars, trucks, vans, coaches, buses, construction equipment
and military vehicles.
Tata Power – tata power is an indian electric utility company based in Mumbai,
Maharashtra, india and is part of the tata groupIt is india’s second largest private
power producer the core business of the company is to gnerate, transmit and
distribute electricity with an installed electricity generation capacity of about
8.747 MW
Question Marks: Tata communications limited is a global telecom company
owned by the indian business conglomerate tata group tata communication alos
hold stake in tata teleservices limited, the 6th largest mobile services provider In
india with 62.57 million subscribers in april 2015. The company’s infrastructure
includes sub-sea, terrestrial communications networks, data center and it
provides
Tata teleservices limited (TTSL) is an indian broadband and telecommunications
services provider it operates under the brand name Tata Docomo in various
telecom circles of india.
CASH COW: Tata Global Beverages limited (formerly Tata limited) is an indian
multinational non-alcoholic beverages company headquartered in Kolkata, west
Bengal, india and a subsidiary of the tata group it is the world’s second-largest
manufacturing and distributor of tea and a major producer of coffee tata global
beverages markets tea under the major brands tata tea, Tetley, good earth teas
ad JEMCA.
Trent Ventured established in 1998 and part of the tata group, trent operates
westside, one of indian’s largest and fastest growing retail chains; star bazar, a
hypermarket chain and landmark a family entertainment format store.
Tata consultancy services Limited (TCS) is an indian multinational information
technology (IT) service, consulting and business solutions company
headquartered in Mumbai, Maharashtra
Titan the company was established in 1984 as a joint venture between tata and
the tamil nadu industrial development corporation
DOG: passenger vehicle and light vehicle segment of tata motors are in the
position of dogs in BCG matrix. They are having only 10% market share in
comparison to maruti Suzuki which is the leader of this segment in market with
45% market share

Q10] Apple is one of the most widely respected & valued brand that have successfully
maintained some of the top most margins in the industry with a high level of brand
loyalty. Using the internet, find what steps the organisation takes for developing a new
product.
ANSWER: Apple is prestige brand and it’s also a standard product. Apple already have created the
brand image in the market so that the existing user always wait for the new product to launched and
also they wait to upgrade with the upcoming series and even the other user also eagerly waiting for
the apple new device and phone to be launch. So all this matter a lot to apple to full the customer
expectations. Apple phone has the unique feature and technology apple never compare its product
with other brand that is the speciality of apple in the market. So apple always try launches his
product is every year only one product this is the strategy of launching his product by keeping gap in
a year so its help apple to service the maket a

Q.11) Take a product that is in its maturity stage (example laptop, TV, gas, electric
hybrid vehicles etc.) discuss the promotion strategy for the products.

Answer : In today’s generation the laptop gas electric hybrid vehicles its basic
need of a peoples. The laptop and the electric gas this are the products that
dominating the markets the hybrid electric vehicles is mostly use in the city
area also the electric gas use in the city area mostly.
Product maturity strategies When your sales peak, your product will enter
the maturity stage. This often means that your market will be saturated and
you may find that you need to change your marketing tactics to prolong the
life cycle of your product

 aped skimming - launching the product at a high price and high

promotional level

 slow skimming - launching the product at a high price and low

promotional level

 rapid penetration - launching the product at a low price with significant

promotion

 slow penetration - launching the product at a low price and minimal

promotion

During the introduction stage, you should aim to:

 establish a clear brand identity

 connect with the right partners to promote your product

 set up consumer tests, or provide samples or trials to key target

markets

 price the product or service as high as you believe you can sell it, and
to reflect the quality level you are providing

Product growth strategies

Marketing strategies used in the growth stage mainly aim to increase

profits. Some of the common strategies to try are:

 improving product quality

 adding new product features or support services to grow your market

share

 enter new markets segments

 keep pricing as high as is reasonable to keep demand and profits high

 increase distribution channels to cope with growing demand

 shifting marketing messages from product awareness to product

preference

 Skimming product prices if your profits are too low.

Product maturity strategies

When your sales peak, your product will enter the maturity stage. This
often means that your market will be saturated and you may find that you
need to change your marketing tactics to prolong the life cycle of your
product. Common strategies that can help during this stage fall under one of
two categories:

 market modification –

This includes entering new market segments,

redefining target markets, winning over competitor’s customers,
converting non-users

 product modification –

For example, adjusting or improving your

product’s features, quality, pricing and differentiating it from other
products in the marking.

During the end stages of your product, you will see declining sales and
profits. This can be caused by changes in consumer preferences,
technological advances and alternatives on the market. At this stage,
you will have to decide what strategies to take. If you want to save
money, you can:

 reduce your promotional expenditure on the products

 reduce the number of distribution outlets that sell them

 implement price cuts to get the customers to buy the product

 fin another use for the product

 maintain the product and wait for competitors to withdraw from the
market first

 Harvest the product or service before discontinuing it.

Another option is for your business to discontinue the product from

your offering. You may choose to:

 sell the brand to another business

 significantly reduce the price to get rid of all the inventory

 Many businesses find that the best strategy is to modify their product
in the maturity stage to avoid entering the decline stage. Find out more
about product life cycle - decline stage.This some of teqniques and
straggles that can we apply when our product is in the maturity stage
this can help us to increasing profit and customer relation and the
productivity.
Q12) List the two purposes served by service marketing in an organization.

Answer: Service marketing is the promotion of economic activities by

a company to individuals and business customers. It includes
everything from office and car rentals to wellness treatments. An
accounting firm, for example, can market its services to other
companies, big and small.

Marketing plays an important role in establishing relationships between

customers and the organizations offering to the market. It gives us the
confidence to want to try a new product in the market as opposed to
situations where the products enter the market without publicity. This
makes the marketing function critical in every organization irrespective
of whether the organization is a profit or non-profit centered. Marketing
shapes the image of the organization, how people associate the
organizations products or services and indeed give people the
confidence about their products or services. 

Service marketing is all about relationships, even more so than other

types of marketing. Effective service marketing is important because,
without it, service providers would not attract and retain
customers. Service marketing falls into two categories: business to
business (B2B) and business to consumer (B2C).

Services marketing is a specialized branch of marketing. Services

marketing emerged as a separate field of study in the early 1980s,
following the recognition that the unique characteristics of services
required different strategies compared with the marketing of physical
goods.

Services marketing typically refers to both business to consumer (B2C)

and business-to-business (B2B) services, and includes marketing of
services such as telecommunications services, financial services all
types of hospitality, tourism leisure and entertainment services, car
rental services, health care services and professional services and
trade services. Service marketers often use an expanded marketing
mix which consists of the seven Ps product, price, place, promotion,
people, physical evidence and process. A contemporary approach,
known as service-dominant logic, argues that the demarcation between
products and services that persisted throughout the 20th century was
artificial and has obscured that everyone sells service. The S-D logic
approach is changing the way that marketers understand value-
creation and is changing concepts of the consumer's role in service
delivery processes.

Importance of Marketing of Services

Given the intangibility of services, marketing them becomes a

particularly challenging and yet extremely important task.

 A key differentiator: Due to the increasing homogeneity in

product offerings, the attendant services provided are emerging
as a key differentiator in the mind of the consumers. E.g.: In case
 of two fast food chains serving a similar product (Pizza Hut and
Domino’s), more than the product it is the service quality that
distinguishes the two brands from each other. Hence, marketers
can leverage on the service offering to differentiate them from
the competition and attract consumers.

 Importance of relationships: Relationships are a key factor when it

comes to the marketing of services. Since the product is intangible, a
large part of the customers’ buying decision will depend on the degree
to which he trusts the seller. Hence, the need to listen to the needs of
the customer and fulfill them through the appropriate service offering
and build a long lasting relationship which would lead to repeat sales
and positive word of mouth.

 Customer Retention: Given today’s highly competitive scenario where

multiple providers are vying for a limited pool of customers, retaining
customers is even more important than attracting new ones. Since
services are usually generated and consumed at the same time, they
actually involve the customer in service delivery process by taking into
consideration his requirements and feedback. Thus they offer greater
scope for customization according to customer requirements thus
offering increased satisfaction leading to higher customer retention.

Some main point if service marketing:

People: People are a defining factor in a service delivery process, since

a service is inseparable from the person providing it. Thus, a restaurant
is known as much for its food as for the service provided by its staff.
The same is true of banks and department stores. Consequently,
customer service training for staff has become a top priority for many
organizations today.

Process: The process of service delivery is crucial since it ensures that

the same standard of service is repeatedly delivered to the customers.
Therefore, most companies have a service blue print which provides
the details of the service delivery process, often going down to even
defining the service script and the greeting phrases to be used by the
service staff.

Physical Evidence: Since services are intangible in nature most service

providers strive to incorporate certain tangible elements into their
offering to enhance customer experience. Thus, there are hair salons
that have well designed waiting areas often with magazines and plush
sofas for patrons to read and relax while they await their turn.
Similarly, restaurants invest heavily in their interior design and
decorations to offer a tangible and unique experience to their guests.

This some of the main point of the service marketing and the purposed
of the service marketing.
Q.13) Take example of an organization and find out which method it has adopted to
reposition is brand in the market?

Answe : We take an example of coca cola brand and find out how can coca
cola is manage to repositions their market place after a lot crises and threats
that happen in coca cola industries let’s see. Coca-Cola, or Coke, is a
carbonated soft drink manufactured by The Coca-Cola Company. Originally
marketed as a temperance drink and intended as a patent medicine it was
invented in the late 19th century by John Stitch Pemberton and was bought
out by businessman As a Griggs Candler, whose marketing tactics led Coca-
Cola to its dominance of the world soft-drink market throughout the 20th
century? The drink's name refers to two of its original ingredients: coca
leaves, and kola nuts (a source of caffeine).The current formula of Coca-Cola
remains a trade secret although a variety of reported recipes and
experimental recreations have been published. Company problem that harm
company’s market position: On august 5, 2003attacted by centre of science
andenivarmenttwelve major cold drinks brand sold in and around Delhi
contain a deadly cocktail of pesticide residues test done of samples of 12
cocacolabrandscontains 30-36 times the global standaredof pesticides
residuecuase disease such as cancer birthdefeet and severe disruption of the
immunesystam among other health conditions. Company challenges

To rebuild their image to the indianpublic

Be gaining regaining the Indian consumers trust

Compete with trust worthiness given to gnus

Should coca cola with hold their social responsibilities internally?

Is the company economically up held to do so?

This are the company main problem and crises happen in the company that
attack their brand reputation of the company so what company do to
reposition their reputation their brand name there market place as it follows,
The coca cola first focus on this main point to reposition their market place.
Found the problem: The first step that coca cola and there coo is given that
the found the problem that happening in the company. the problem is
attacted by centre of science andenivarmenttwelve major cold drinks brand
sold in and around Delhi contain a deadly cocktail of pesticide residues test
done of samples of 12 cocacolabrandscontains 30-36 times the global
standaredof pesticides residuecuase disease such as cancer birthdefeet and
severe disruption of the immunesystam among other health conditions. This
coca cola problem or crises now they want to sall this problem vary soon to
reposition their position. What exactly happen these crises? The next step
that coco cola done is that the analyses the problem and then sall it they
decide to find out the’s real problem or the crises that happening the
industries. after that the biggest challenge of the coca cola company is their
respects their reputation has been spoiled due to the crises how they can
sallied it and reposition their place in market.

Redesign: Coca-Cola decided that they had invested so much in the brand,

and that the name had a high level of brand awareness, that they needed to
redesign the product's taste in and reposition the product in the minds
of the consumer.

Advertisement: Coca-Cola has recently launched a new advertisement that

will air each Saturday evening on ITV.  The aim of the latest marketing
campaign is to reposition the Coca-Cola brand as a meal-
time accompaniment: their key message emphasized is “meals taste better
with Coca Cola”, which will be featured in the majority of their marketing
material.  Where as, the television advertisements will feature the
lines “Saturday night tastes better with Coca-Cola and ITV1”.

Market penetration strategy: This is when a large market, such as for Cola, is

broken down into sub-sections according to when the product is used or
purchased; in this case, Coca-Cola want consumers to associate meal-times with
the drink to build up product consumption, and thus sales.   Hence, this is a
market penetration strategy.

Re brand bottles and drink and sales strategy: It is a relatively low-risk

approach to generating sales effectively encouraging consumers to purchase
more of the product – as meal times require large quantities of drink – it is an
efficient way to boost sales.  This is because it is unnecessary to
completely re-brand the drink which is costly and can go disastrously wrong.
With Coca-Cola, however, the combination of a long-term differentiation
strategy and a strong corporate brand make this unnecessary.

Ultimately, this is a very simple strategy.  But if you look at it closely, it is

psychologically very, very powerful.  There is a snatch, however.  Just how
true it is that family’s sit-down together for meals in a modern society?
Moreover, is it necessarily the mother who will make the purchase decision?
Another issue to consider would be the health issues: as fast-food places
always offer discounts on fizzy drinks along with meals and, consequently,
Coca-Cola could become more associated with takeaways than traditional
meals?  But, then again, this would still increase product consumption.

This is those struggles and point that is coco cola do and they come with
huge changes and capture the whole market in vary lees time again. and
reposition their market place. hats coca cola for everyone.

Q.14) Explain ITC and create a chart of extensions that it for made in its business under
a particular brand?

Answer: Input Tax Credit or ITC is the tax that a business pays on a purchase
and that it can use to reduce its tax liability when it makes a sale. In other
words, businesses can reduce their tax liability by claiming credit to the
extent of GST paid on purchases.
Input credit means at the time of paying tax on output, you can reduce
the tax you have already paid on inputs and pay the balance
amount. ... This mechanism is called utilization of input tax credit.
For example- you are a manufacturer any company Tax payable on
output (FINAL PRODUCT) is an itch.

input and output

A tax paid on purchase of A rs 100 tax paid on purchased of B rs 120
tax paid on purchased of C rs 80

80
100

120

Tax to be paid by manufacturer=450 less tax paid on inputs (Rs

100+Rs120+Rs80) =150 Impute credit= 300

Now see the D-mart itch report and made an execution charted hul
company. Hindustan uliliver is the large number of FMCG companies
HUL is one of the leading companies offering many products and hence
a wide price range. Since HUL is the market leader in all segment.
 Sep-18

Jun-18

net sales
Mar-18 pbit
net profit

Dec-17

Sep-17

0 10 20 30 40 50 60
.This is Hindustan unilever ITC (FMCG-OTHERS) execution chart in rest
billion.

Q.15) Look for a product that has been launched in the market recently.make a note
of the price that has been fixed for this product. Try to find out factors that led to
fixing the price of the product at the given level. Also comment what would the
happen to products demand, the price is increased or decreased?

Answer: We take example of the honor mobiles company product honor 9x

that are recently launched in the market in month of January in .first we see
the honor company’s information.

Honor is a Smartphone brand owned by Hawaii Technologies. As part of the

Hawaii Consumer Business Group's dual-brand strategy, Honor provides
Smartphone handsets targeting young consumers but has released tablet
computers and wearable technology as well.

Now look at the recently launched honor mobile that is honor 9x in January
2020 .in market there are very positive review for this mobile just because
the honor company it’s not a very big or branded company but still they
produce the this very good type of products for the their customer in the vary
chief rate.

The honor 9x price in India is a 19000-20000 just because the this company
produce the good smart phones for haired customers and give the best
quality and service at my point of view this price is ok for that type of the
product.

They product have the hon6.our 9x mobile sports has a 6.59 inch display the
biggest positive in that phone is that the phone is the gaming phone specially
designed for gaming so their display must be big. and it’s also provided the
HD resolution. for the best experience and gaming everyone want a more
ram the honor give the 6gb ram in honor mobile its very good for anyone.

The biggest advantage and reason beyond its high price is that
the camera of the honor 9x mobile and the battery life the honor 9x has 48
megapixel primary sense an 8 megapixel ultra wide lens and 2 megapixcde;
depth sensor and it’s also have the pop up camera so this is the main
functions that honor 9x mobile have this why the price is 19000-20000 but
still lees price.becuse the mobiles vary good their look is very good the best
mobile in market right now. this the main function they have its good to
spent money on that phone.

Now see what happened in next period of time with this mobile in my point of
view the price has been decreased of its mobile but there supply may be
constant or little less. The reason beyond the price decreed of this mobile just
because others company like vivo oppo and the Samsung the vivo Samsung
it’s vary huge mobiles company that capture the whole word market. the vivo
give the same function in 12000-13000 mobile phone so why people
purchased honor mobile the Samsung company gives the vary good
performance phones to customer the vivo and Samsung company launched a
new phone in every one or 2 months time period. so it’s difficult to stay on
one product .so in my point of view the price is be decreased of honor 9x and
also their sales decreased due to condition.

This is the some point that shows the why honor 9x is good mobile and why
their price is descried and their demand also decreased in future.