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Once people could only trade what they could produce with Governments may also choose to regulate the behaviour of
their hands or find in nature for things that other people had large companies to prevent them from competing unfairly
made or found. Then money became a medium of exchange1 with smaller ones. Large companies often benefit from
and economic systems were created. Today, developments in economies of scale, meaning that it is cheaper for them to
industry and technology have enabled vast quantities of goods produce things because their costs are spread over many
to be manufactured, transported, and traded, and a range of more items. They are also in a stronger position to negotiate
services like insurance, banking and retail have also appeared. cheaper prices from suppliers. If a company becomes too big,
In the digital age, services such as online shopping have made it can reduce the level of competition in the market and lead
selling goods even easier and trade is now more global than to unfairly high prices. Large multinational businesses also
ever. Have these transformations made our lives better? sometimes avoid paying tax, for example by locating their
offices in countries with low or zero rates of tax.
The most obvious benefits of trade relate to consumer choice2.
There are so many goods and services to choose from that It is possible to reduce the negative effects of ‘free trade’ by
shopping has now become a leisure activity for many people. setting minimum wages, nationalizing certain companies
The internet has also allowed shoppers to compare prices and (often utility providers), giving subsidies to smaller, local
choose the best deal. However, there are winners and losers; suppliers and lowering tax rates for small or local businesses.
not all consumers have enough disposable income to be able Although these regulations may help, the financial influence
to enjoy the choice available. Advertising and the media have of large companies and the risk of preventing market growth
contributed to a culture of consumerism3, in which unhealthy, can mean governments don’t regulate fairly. For example, they
materialistic lifestyles are encouraged. The over-use of credit may avoid closing tax loopholes. Finally, regulations designed
cards and loans can result in debt, which allows banks to make to help small businesses can actually harm them, because
further profit through interest payments and fees. they often require businesses to make expensive and time-
consuming changes to the way they run.
Not all products are beneficial to society. In their urge to
satisfy consumer demands, companies may manufacture
products that are bad for consumers; such as highly refined 1 See Student’s Book pages 84–5 for discussion about further advances in
production.
foods with too much sugar or salt. And it isn’t just the goods 2 See Student’s Book pages 82–3 for discussion about the benefits of
themselves that may have negative effects. Our inability to choice.
3 See Student’s Book pages 80–1 for further discussion on consumerism.
recycle much of what we produce, and surplus, caused by