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Official Report

How To Reclaim
The Tobacco Free
You!
416-430-0112
1200 Markham Rd., #104, Scarborough, Ontario

Copyright Oracle Presentations 2005

By Garry D. Johnson, C.Ht.

www.pchscarborough.com
Other Reports Also Available By Request
What The Diet & Food Industry Won’t Tell You About
Weight Loss Secrets Exposed ~ How To
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In this “tell-all” straight to your face report, Garry Johnson, C.Ht. exposes the 3 essential pillars
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YES! Please Send Me My Free Report ~ 416-430-0112 DTM 041008
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Finally The Whole Truth About Hypnosis Is Exposed


Everything You’ve Ever Wanted To Know About
The Power Of Hypnosis, And How To Use It For Yourself
For centuries people had it all wrong about hypnosis. Even practitioners in the industry are still
using old outdated information when they talk about Hypnosis. This report will give real “in-the-
trenches” answers based on over 25 years of research, study and most of all experience with
everyday clients like yourself. To get your copy or to order one for a friend, colleague or
family member just call the number below and ask for the “Hypnosis ~ Dispelling The
Myths... Exploring The Magic.” Free Report.
YES! Please Send Me My Free Report ~ 416-430-0112 DTM 041008
“Dispelling The Myths, Exploring The Magic” 1200 Markham Road, #104, Scarborough

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Page 2 Copyright 2005. Oracle Presentations All Rights Reserved. Can not be duplicated without written permission.
Three Unconscious Traps of Cigarettes
Hello, my name is Garry Johnson Master Hypnotherapist, I've written this report because
I've found that in over 18 years of helping people to make changes, there are a few
important distinctions I've made in regards to the success of stopping smoking for good.

If you’ve ever decided to quit smoking and found yourself right back under the control of
the ‘weed stick’, then it’s probably because you’ve been trapped by one or all of “The Three
Unconscious Traps Of Cigarettes”.

I can absolutely say in all my years of experience, that it doesn't matter what you choose to
do to stop smoking from cold turkey to Nicotine replacements to hypnosis, if these 3
crucial things are not understood, and dealt with properly, then there is a 95% chance that
you won’t quit, will find it very difficult to quit, or if you do quit, you will go back to it at
some point.

But when they ARE taken care of in a complete and proper way, the numbers will work in
your favour. We’ve found that with the right strategy and support that 86% of our clients
will stop at their first session, but the future follow up sessions are where the deep and
lasting changes occur. Our success rate with clients who stop smoking within the length of
the program suggested is 96%, and we track our clients every 6 months for a minimum of 2
years to confirm their long term success.

There currently aren’t ANY stop smoking programs out there that discuss and strategically
work toward setting you free from all 3 traps in the most effective and effortless way. Either
they don’t know about them or they’ve been keeping it from you so you end up back in their
programs or buying their products over and over again.

I believe in empowering people by giving full disclosure on the subject and then letting
them choose what to do with their new knowledge. This report is designed to educate,
enlighten and hopefully motivate you along your path to lasting positive changes in your
life.

I hope I've peaked your interest to read the entire report to ensure that you are never again
caught in “The 3 Unconscious Traps of Cigarettes.”

Let’s dive into this report and look at what these 3 unconscious traps are and find out which
one(s) you need to release from forever. As we go through each of the traps you may find an
internal shift going on for you in relation to the cigarettes and smoking, it’s not uncommon for
people to tell me that just getting this information started a change in the smoking pattern and
behaviour for them, this report will more than likely be a big paradigm shift for you.
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Unconscious Trap #1 ~ The Addiction Factor?
I strongly believe that the first thing you need to do when deciding to stop smoking, is to
understand the first unconscious trap that I call Physiology. While it might seem obvious to
some, most people overlook this one and are forever in the grips of the, quote-unquote, “All
controlling weed”!

The first thing you need to do is determine whether or not YOU are truly physiologically
addicted to the nicotine or the components in the cigarettes… you need to do this for 2
reasons;

1. If you are, then you will need to respect that there is a physiological need and wean
yourself off in a gradual way, stopping too suddenly will have very negative effects
IF you are physiologically addicted… notice that I said IF.
2. If you are NOT physiologically addicted, but think or believe you are? Then there
will be an unconscious fear that if you get don't get your fix that there will be adverse
effects for you, and that fear will either prevent you from stopping or make the
process very difficult.

So the question you're asking now is, “Well, how do I find out?” well the first thing to do is
answer the following question… “Have you now, or have you ever woken up because of the
craving for the cigarette?”... and before you answer that, it doesn't mean waking up and then
wanting one, I mean woken up because of the craving?

Is Your Answer “Yes” or “No”


If the answer is “Yes”… then you may be physiologically addicted, so begin to plan a
process of gradually cutting down and giving your body healthy nutrients, vitamins and
minerals which we'll discuss in your program…
If the answer is “No”… then the chances of you being physiologically addicted are slim to
none… I find that most people will answer “No” but need some more reassurance that it's
not physiological… so let's take this a little further…
Please remember that I'm not questioning whether or not Nicotine is an addictive
substance… I know it's what's considered a Class A Drug… Highly addictive, along with
Crack Cocaine, Morphine and others… What I am questioning is whether or not YOU are
physiologically addicted to it…

How Much Do You Need To Be Addicted?


Let's consider quantity - In order for the average human being to become physiologically
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addicted to nicotine, based on the small trace amount you get from a cigarette, you'd have to
smoke approximately 80 cigarettes a day, over 3 large packs a day.

Let's consider symptoms - When an individual is physiologically addicted to a Class A


Drug and they are cut off from it for longer than 5 hours and don't get a fix, there are a few
things that might happen… in extreme cases their body will go into shock and die… in mild
cases they will have psychological fits of rage, throwing things and become very dangerous
to themselves and others around them… they need to be restrained… in light cases they will
have hallucinations and won't have a very good grip on what's real or what's not.

This means that if you regularly have times in your life where you can go 5 or more hours
without one and you don't get any of those symptoms, then you are NOT physiologically
addicted… this includes; plane flights, bus rides, sleep and even those times when you just
get caught up with what you're doing and you don't even think about it for a while, or you get
distracted and completely forget about it for a period of time.

So what are those physical sensations you get when you don't have it for a while? People are
quick to call them withdrawal symptoms, when in fact they are not… consider this… how
long have you been smoking?... for that many years you've been putting into your body a
substance that contains anywhere from 500 to 6000 different chemicals… if all of a sudden
one day you stop? There is a good chance that your body may miss some of those
components, but missing something and needing it are 2 different things.

Have you ever been in a relationship which ended suddenly for whatever reason? For a
period of time you feel like you needed the other person, but really you were only missing
them, and after a certain time you were able to move on if not completely at least to some
degree, and in that ‘missing phase’ a person may even go through many physical symptoms,
that's what happens with your body and the cigarette. It gets used to having those chemicals
around and when they don't show up, it lets you know.

So hopefully at this point you know which side of the fence you're TRULY on, and now you
can take the appropriate course of action. If there was any part of you that was held back by
that trap, you can now let it go and move on to reclaiming the ‘Tobacco Free You’.

Unconscious Trap #2 ~ Identity


The second unconscious trap is very subtle, yet very powerful, and ALWAYS overlooked,
and I call that trap “Identity”. In certain fields which study human behaviour, “Identity” is
one of the highest levels of change that a person can go through, topped only by a Spiritual
experience (which by the way doesn't always bring about any changes in behaviours).

The best example of “Identity” changes are people who have Split Personalities… when
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they switch between personalities most times they have no recollection of the other
personalities present, they are THAT ONE fully. I remember when I was younger and I read
about documented cases where there was a patient who switched personalities and eye
colour changed from brown to blue in front of the therapist, cases where rings will fit one
personality and won't fit the other. One personality having diabetes gets a blood test and
shows high blood sugar and when switched to another personality that blood test is done
again (before it's physically possible for the human body to flush the blood) and blood sugar
was back to normal, and that’s just one of the mind boggling effects that therapists have
documented.

What does all this have to do with you becoming tobacco free?
If everyday for as many years as you've been smoking you’ve affirmed in any way to
yourself, “I am a… smoker”, well what you had been doing was accepting a false identity as
truth and over time your unconscious mind starts to believe it. So if you don't properly
release that false identity and all of a sudden you no longer smoke, there's a part you feeling
like there is a void, like all of a sudden you are not yourself.

The only way the ego mind will release a false identity is if it gets another one that's more
true and undeniable (it can't knowingly live with a lie for too long), so let's see if that identity
is true or not.
Let Me Prove To You That
You Are NOT A Smoker!
In a moment I'm going to propose something that on the surface may seem a little
outrageous, but I'll continue to prove it, and since you are not here with me to give me the
answers, I'll use an example of a client I saw yesterday, and ask that you just fill in your own
information appropriate to the questions… ok?
First I'd like you to think again about how long you've smoked? In this example I'm going to
use 20 years. How much do you smoke? I'll use the average 1 pack a day. Now here's my
proposition. Even though I’m sure it's not the case, I propose that even if you had smoked a
full pack of cigarettes every single day from the very first day you had one, all the way to
now without missing a day… even if that was the case I still propose that you've spent a
significant more amount of those 20 years as a clean air breather than you have as a smoker.
Now remember to fill in the years you've smoked into this example and the amount of
cigarettes you smoke, and the proposition still stands, even for those of you who are on the
higher ends of those numbers 50, 60 or more years… 1, 2, 2 ½ packs… doesn't matter!
You've still spent a significant more amount of that time as a clean air breather than you have
as a smoker.
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I usually get a bit of a puzzled look at this point. Let's continue with proving my statement
now. I'm going to continue using 20 years and 1 pack a day to make my point, but before I do
that, how long would you say it takes to smoke a cigarette? Think of an answer… most
people say 5-10 minutes depending on the weather. Let's say it's in the middle at 7 minutes.

If every time you went out to have a cigarette there was a little angel on your shoulder with a
stopwatch, and the angel started the timer every time you put the cigarette in your mouth and
stopped it every time you took it out, what would you say, of that 7 minutes, is the ACTUAL
smoking time? The rest of the time you're just holding it, not smoking it. How long would
you say? Most people say about 2-3 minutes of ACTUAL smoking time.

In over 18 years of working with clients, I have yet to find anyone that can make a cigarette
last longer than 60 seconds of ACTUAL smoking time. That’s 20 full 3 second drags... one-
one-thousand... two-one-thousand... three-one-thousand... you have to be very creative and
think about it quite a lot to do that.

If we go back to our example and say that 20 years ago you started smoking and decided to
have 1 pack a day, and the way you were going to distribute those cigarettes was on the hour
every hour you decided to have 1 smoke. Let's round off a large pack to 24 cigarettes instead
of 25, just to make the numbers more round, and let's give you the benefit of the doubt and
assume that you could do a full 60 seconds and you had the luxury of time to complete every
cigarette from beginning to end every time.

That would mean that 1 minute of every hour you were smoking and 59 minutes of every
hour of those 20 years you returned back to what you are genetically designed to be which is
a clean air breather. Yes, you interrupted your day 20 times or so but your default was being a
clean air breather, and this is a fact you can not deny.

Empowering You Not Scaring You


And just to get another perspective, let's say you got tired of doing one on the hour every
hour so you decided to get them all out of the way one time. That would mean you spend 24
minutes of ACTUAL smoking time and 23 ½ hours plus a little more of every single day of
those 20 years NOT SMOKING.

I present it this way because one of the biggest issues that people have when trying to stop
smoking is that they make it out to be this all consuming monster, a daunting task, “I've been
doing it 20 YEARS!” Well no wonder it seems undoable, you had been making it a bigger
issue than it really is, the reality is that it's a 1 minute behaviour that you participate in
throughout your day, but not as life consuming as you thought. When you see that it's really
only a very small amount of time you spend doing it, then you turn the table on it and make it
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seem more doable. Empowering you instead of scaring you. Hopefully I've done at least that
with these examples.

The key thing to remember here is that, it's what you did, it's not now, nor ever will be, who
you are, if it was then smoking would be your default and the numbers we just went through
would be reversed.

Say to yourself out loud or to yourself with conviction, “I choose to FREE myself from the
smoker identity… now I know, it's not who I am it's what I did. I am genetically designed to
be a clean air breather.”

The Final Trap #3 ~ The Relationship


We've determined whether or not you are physiologically addicted (and I'm certain that most
of you are not). We've established that your identity is that you are already a clean air
breather and NOT a “Smoker”. Now we are ready to understand and address the final, and
what I consider to be, most important part about being tobacco free forever.

The third unconscious trap is what I call “The Relationship”… for those of you who are left
brained analytical thinkers this may be a stretch for you but remember that if the level of
thinking you used before wasn't able to help you be successful… maybe it's time for a
paradigm shift.

What I mean by “The Relationship” is that time and time again when I sit down with
someone who's smoked for a period of time, they refer to the cigarettes as if there was a
relationship that was going on. “It's like my buddy”, “My friend”, “My Confidant”, and
while your conscious mind fully understands that it's an inanimate object, your unconscious
mind sees it as a relationship. Let’s face it, your conscious mind hasn't been successful at
stopping the behaviour as of yet, so it's probably a good idea to look at this behaviour and
deal with it from the perspective and level of mind where it seems to have the strongest grip,
your unconscious.

Without a doubt this is the most overlooked and undervalued aspect of quitting, and in my
experience it's most definitely the one aspect that can make the biggest difference in the
outcome of your effort to be tobacco free. I’ve found that if this aspect is taken lightly,
stopping may be a very difficult journey. If on the other hand it's addressed fully and
properly, then the rate at which you stop and the ease will give you a buzz that the smoking
could never match.
An Unconditional Friend
Where am I going with this? Well let's say that 20 years ago (using the same time frame as in

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the last example), 20 years ago a friend shows up at your door, and came unconditionally to
serve you the way you need to be served. It never nagged you, never judged you, never said
no, was there in the good times, there to help you in the bad times, it was there to assure you
could be around some people and to help you to be away from others, it became a reminder
for you to take a break, treat yourself or just plain have alone time, and the list goes on.

Sometime in that 20 years you started to realize that every time the friend came and went it
left behind a little bit of poison, and whether the poison was mentally with stresses or
negative emotions or physically with sickness, illness or disease, it doesn't matter because
they're both the same to me, and the poison started to out weigh the benefits of the friend, so
you decide to stop…

Does that scenario sound about right? For most of you it will, and so you need to bring
closure to that relationship on your terms. A final goodbye, a send off, an honourable
discharge, not see you later, stand by just in case… goodbye for good! The faster you get to
that place and the more genuine you are with that process, the better stopping smoking will
be for you.

To your unconscious mind it's equivalent to having a best friend around and then all of a
sudden they are taken from you, and you never get the chance to bring closure to the
relationship… it will always feel unsettled… and if you don't say goodbye, then anyone or
anything that assists you in quitting will be like a parent telling you that you can't hang
around with your best friend anymore. You'll feel resentful and most people will probably
sneak out to meet it at the local grocery store at the first opportunity.

When you say goodbye, you and the friend know that it's on your terms… no one else's.
rd
Here's how you deal with the 3 unconscious trap of cigarettes, before you make any other
effort to stop smoking… Say Goodbye to your Cigarettes!

Let me share a quick story to illustrate the importance of this trap, and then I'll cover a
couple of research projects that prove hypnosis is the best option for quitting smoking.

10 Years Of Failures Because Of One Unconscious Trap!


12 years ago, I had a client come to me for stopping smoking and she been trying to stop for
10 years… she tried everything… zyban, patch, nicorette, herbal remedies, stuff I hadn't
even heard of. She had even worked with other hypnotists one on one and in group sessions,
but everything had minimal success and she was still smoking.
She had been referred to me by a friend of hers who got great results with our program. We
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sat down and I started going through these 3 unconscious traps to find out which one was
preventing her from being successful. She kind of figured she wasn't physiologically
addicted otherwise the medications should have been successful. She easily let go of the
idea that it was who she was, but when we got to “The Relationship” and I mentioned that
she had to say goodbye to her friend, she broke down in tears and cried for a good 15-20
minutes. After the crying was done, I told her that because failure is not an option when
working with me, she had to free herself from this trap and go home to say goodbye to her
cigarettes before I was willing to do a hypnosis session for her.

Two weeks later she scheduled for a Monday night. When she came in I asked her what she
did to say goodbye, and she said, “Well I have to be honest… I tried over a dozen things… I
got mad at them… I smoked until I almost got sick… I soaked them in vinegar and looked at
and smelled them for an entire day… I got so upset with them that I bought a full carton one
day and put it in a tin can and burnt the whole thing up… but nothing seemed to feel right...”

With a little bit of concern I asked, “Well how did you say goodbye?” She said that on the
Friday before booking her appointment, she got that the only way she'd be free of it was if
she put it to rest... so yes you guessed it… she set out for Sunday night to be the funeral. I
have to give it to her because she played full out. She set aside specific time, dressed in
black, did a whole ceremony and included everything associated with the cigarettes
including any pictures she had of herself with the cigarettes, and buried everything!

3 Hours Of Crying... And Then A Breakthrough


She said she cried for over 3 hours, but that something interesting happened, she said that
after about the 2 ½ hour mark of crying, that there was a shift that occurred for her. She said
that every time she had tried to stop smoking in the past she always felt uneasy, jittery,
mentally and physically, but this time everything just went still. She got that this was the
first time in her life that she had the opportunity to bring closure to an important
relationship, before the relationship came to an abrupt end.

A little bit of background here is that she had just spent the last 10 years dealing with 5
deaths (friends and family members) who died unexpectedly, accidents and illnesses, and
the only thing she had to see her through those times was what she called her “Rock”, her
cigarettes. Getting the chance to give it an honourable discharge was a very spiritual thing
for her.

She went on to say that she came in to the appointment to tell me how she did it, the impact it
had on her and that she felt that she didn't need to do the hypnosis anymore. I said, “Now
hold on a minute here, you sure you're not being too cocky? If for 10 years you've been
trying all this stuff and this is the only thing you've done differently, how can you say that?
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She said that this was the first time in 47 years that she went 24 hours and it didn't even cross
her mind as an option, and she was smoking 2 ½ packs a day. She said congruently, “That
relationship is done!”

We ended up doing the hypnosis anyways just to solidify it and make sure she didn't turn to
other negative behaviours like overeating in it's place, as well we gave here additional tools
to live a tobacco free lifestyle. Stopping many times really isn't the hard part, it's keeping it
away, and if you don't have those life skills that we teach you, the odds are against you every
day.

Now I don't expect you to go to this extreme (unless of course you feel you need to), but I
believe your success will be determined before you come in for your first hypnosis session
and it will be based on how fully you feel you've done what you needed to, to bring closure
to that relationship and if you’ve freed yourself from the other 2 traps. Let me emphasize
that again.
I believe your success will be determined before you come
in for your first hypnosis session and it will be based on
how fully you feel you've done what you needed to, to bring
closure to that relationship AND if you’ve freed yourself
from the other 2 traps.
I usually suggest something simple like a goodbye letter, thank the friend for serving you
the ways that it had, and end the letter in the tone of “the best way to serve me now is to
never be here again… Good Bye!”

Our hypnosis programs are the only programs out there which truly free you from all 3 traps
with proven and tested programs. And with our success rates consistently in the high 80-
90% for staying tobacco free a minimum of 2 years, your best chance for success is now in
your hands.

The next couple of pages has a couple of clinical research reports that have proven that
Hypnosis IS the most effective way to “Reclaim The Tobacco Free You!”

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Scientific Proof
Excerpts from “Smoking Table 1. - Effectiveness of different types of intervention to achieve
smoking cessation adapted from data in Chockalingam and Schmidt
Cessation and Hypnosis”
% who quit no. of no. of
Type of intervention
by Michael O' Driscoll B.Sc., M.Sc. (Oxon) smoking subjects trials

Advice (cardiac patients) 42 4553 34


A comparative review of the effectiveness of
hypnosis, an advanced method of hypnosis, and Hypnosis 36 6020 48

other interventions used for the cessation of Miscellaneous 35 1400 10

smoking. This section of the report presents Advice (pulmonary patients) 34 1661 17
some of the findings from a study looking at Smoke aversion 31 2557 103
all methods of smoking cessation, including Group withdrawal clinics 30 11580 46
standard hypnotherapy techniques and Acupuncture 30 2992 19
compares those to a specially developed Instructional methods in 30 976 13
advanced method of hypnotherapy for workplace
smoking cessation. Other aversive techniques 27 3926 178

5 day plans 26 7828 25

High quit rates for hypnosis Aversive methods in 25 1041 26

compared to other methods Educational (health promotion


initiatives)
24 3352 27

A larger meta-analysis of research into Medication 18 6810 29


hypnosis to aid smoking cessation
(Chockalingam and Schmidt 1992) (48 studies, Physician interventions (more
than advice)
18 3486 16

6,020 subjects) found that the average quit rate Nicotine chewing gum 16 4866 40
for those using hypnosis was 36%, making Self-care (self-help) 15 3585 24
hypnosis the most effective method found in
Physician advice 7 7190 17
this review with the exception of a program
which encouraged pulmonary and cardiac
patients to quit smoking using advice from their doctor (such subjects are obviously atypical as they
have life-threatening illnesses which are aggravated by smoking and therefore these people have
very strong incentives to quit).
Law and Tang (1995) looked at 10 randomized trials, carried out between 1975 and 1988, of hypnosis in smoking
cessation. They found that the effect of hypnosis was highly statistically significant. The research they examined involved
646 subjects and cessation rates at 6 months post-treatment ranged from 10% to 38% (the average figure was 24%).
% who quit no. of no. of % who quit no. of no. of
Type of intervention Type of intervention
smoking subjects trials smoking subjects trials

Advice from GP (additional sessions) 5 6466 10


Supportive group session (heart attack 36 223 1
survivors) Gradual reduction in smoking 5 630 8

Hypnosis 24 646 10 Nicotine patch (GP initiated treatment) 4 2597 4

Nicotine gum (GP initiated treatment) 3 7146 15


Supportive group session (healthy men 21 13205 4
in high risk for heart attack group) Acupuncture 3 2759 8

Nicotine patch (self-referral) 13 2020 10 Advice from GP (one-off) 2 14438 17

Supportive group session 2 2059 8


Nicotine gum (self-referral 11 3460 13
Advice from nurses in health promotion 1 3369 2
Supportive group session (in pregnancy) 8 4738 10 clinics

Table 2. Effectiveness of different types of intervention to achieve smoking cessation


(adapted from data in Law and Tang 1995)
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Table 2 (previous page) shows that the meta-analysis of Law and Tang confirms, to a large extent,
the meta-analysis of Chockalingam and Schmidt (1992); in both cases hypnosis appears as the most
effective form of intervention to achieve smoking cessation with the exception of groups who are
highly motivated to quit for medical reasons, such as those with existing heart or pulmonary
problems.

A more recent study, by Ahijevych et al (2000), produces a similar overall figure for the success of
hypnosis. This study looked at a randomly selected sample of 2,810 smokers who participated in
single-session, group hypnotherapy smoking cessation programs sponsored by the American Lung
Association of Ohio. A randomly selected sample of 452 participants completed telephone
interviews 5 to 15 months after attending a treatment session. 22 percent of participants reported not
smoking during the month prior to the interview.

Tailored Hypnosis ~ Taking It to the Next Level


The results discussed so far indicate that when the bulk of random trials are considered hypnosis is
shown to be the most effective intervention for achieving smoking cessation. Yet this is only half
the story—many of the trials discussed so far have used very brief sessions, using
standardized hypnosis techniques, many have in fact taken place in group sessions (making it
difficult to tailor to each individual's needs) and have not necessarily been carried out by
expert practitioners of hypnosis. If, under these circumstances, hypnosis can achieve such
positive outcomes in terms of enabling smokers to quit, then what might be achieved using
programs of hypnosis which are carried out by expert hypnotists and are tailored to the needs of the
individual who wants to stop smoking?

Nuland and Field (1970) found an improvement rate of 60% in treating smokers with hypnosis. The
increased effectiveness was achieved by a more personalized approach, including feedback (under
hypnosis) of the client's own personal reasons for quitting. These researchers also employed a
technique of having the client maintain contact by telephone between treatments and utilized self-
hypnosis in addition.

Von Dedenroth (1968) devised an innovative unique approach which appears to have been
extremely successful. He began by inquiring how long the individual had smoked, whether they
recalled why they had begun, whether they had ever tried to stop smoking, why they wanted to stop
smoking at this particular point in time, what benefit, if any, they felt that they derived from
smoking, at what specific times they felt the need most strongly (after meals, before breakfast etc.),
and finally he asked them how many cigarettes they smoked. Von Dedenroth believed that
answering these questions revealed, at least in part, the smoker's own feelings regarding his/her
smoking and the reasons for wanting to give up the habit. The therapy consisted of a series of
sessions where tips and suggestions were given both in and out of hypnosis, and continued until the
subject was tobacco free.

Von Dedenroth found that his use of a sequence of hypnosis sessions enabled 94% of
1000 subjects to stop smoking (when checked at 18 months).

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Practice Builders™ Study (2000)
This research was carried out on 300 subjects (beginning in January 2000 and continuing until March
2002) who responded to an advertisement. A 'blind trial' technique was used—subjects were not
aware that they were taking part in a research project although they all ticked a box on their intake
forms saying that they understood that the hypnotist's methods were always being measured, tested
and improved, and that results would be collated and studied. Client confidentiality was assured so
that their data could be used but not their names and these subjects were randomly allocated to receive
either 'standard' hypnotherapy or a special formulation of hypnotherapy which Practice Builders has
termed 'advanced therapy'.

51% of respondents were male and 49% female; the median age of all subjects was 44 years. No
respondents had previous experience of hypnosis—51% of subjects had tried nicotine patches, 14%
had tried nicotine gum, 7% had tried acupuncture, 6% had tried using a nicotine inhaler and 30% had
previously tried to quit using willpower alone. 11% of subjects had not previously tried to quit
smoking.

For all subjects:


The client was interviewed to make sure that they wanted to stop smoking for their own reasons, and
were not being pressured into it by someone else (doctor, loved one etc.). Before the actual hypnosis,
the client (or subject) was put through a qualification interview to determine they would be good
candidates for the program. This was to assess their motivation, their history with smoking, the
attempts and failures they’ve had, their fears and concerns around stopping smoking and hypnosis.
Hypnosis was then fully explained to the client, as well as how the conscious and the subconscious
mind works, and any myths debunked (such as, you cannot make someone do something they don't
want to do, hypnosis is not sleep or unconsciousness, you will be aware of everything that is going on
and will remember everything that happened in hypnosis after the session, etc.). These are all covered
in our “Hypnosis ~ Dispelling The Myths, Exploring The Magic” Free Report.

For subjects treated with the standard technique:


A general stop smoking technique is used. This type of standard technique doesn't allow for much in
the way of personalizing a session, as it is the same for every client. The client is then emerged.

For subjects treated with the advanced technique:


Hypnosis is induced using a progressive test induction tailored to the client. Ideomotor techniques are
used to gain subconscious communication. The client's own motivations, and values are utilized in
the session using a combination of metaphors and suggestions. Additional change technologies are
included according to the client's processing style. At the end of the session, the client is emerged
from hypnosis.

Findings
Quit rates were established through telephone interviews 1 month and 6 months after the first session
of treatment. Of those who received 'advanced therapy', 95% had quit smoking after 1 session. The
remaining 5% received additional sessions of treatment leading to a further 1.3% of the group
quitting smoking. In total therefore, at 6 months, 97% of those who received 'advanced therapy' had
quit smoking.
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Of those who received 'standard therapy' 51% quit smoking after one session and a further 6% quit after
a second session—a total of 57% had quit smoking at 6 months. These results mean that for both
standard treatments and the 'advanced treatment' quit rates are extraordinarily high and well above
what has hitherto been reported in the literature.
Outcomes for the 'advanced therapy' are considerably higher than any findings previously reported in
the literature. In addition, the success rate achieved using the standard technique was considerably
higher than expected and this may be due to the fact that the elements that the standard treatment and
'advanced treatment' have in common, which is hypnosis, has a powerful effect on the outcomes.
These are not isolated experiments. At the end of this report there are 6 additional
pages of References & Bibliography of other research papers
proving the effectiveness of hypnosis with stopping smoking.

Finally!!! A Complete Stop Smoking Program


And No Patches... No Drugs... No Gums...
Just Lifestyle Changes That Last.
Our Complete Stop Smoking Systems are the only programs out there which are tailored to
your specific needs while covering all 3 unconscious traps systematically and strategically.
When you decide that you are fed up with the emotional and physical ups and downs that
other methods consistently deliver, or if you are fortunate enough to get this information
before having any of those disappointments, then give us a call at 416-430-0112 and
schedule your hypnotic screening and evaluation and come in to see if you qualify as a good
candidate for success with our programs. Check out the coupons on the inside cover and
back page of this report.

Until then, I sincerely hope that this information was able to educate you, enlighten you and
inspire you to make positive changes a permanent part of your life. Thank you for reading
this report, and may today be the beginning of a trance formation into the lifestyle you
deserve.

If you haven't already done so, call now at 416-430-0112 to schedule your
consultation. Please note that our customer care representatives are not qualified to
give quotes over the phone, the only way to assess what you'll require is to have you
come in for the qualification and evaluation so we can assess what you'll need to
achieve success. Congratulations on your decision to Reclaim The Tobacco Free You.

When you are done with this report please feel free to share it with someone else who is
considering this important decision… you may be saving their life.
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Is there any research to show that hypnosis works?
Yes… lots of research in Medical Journals, Psychology Journals, Science Journals… in
Major Universities around the world hypnosis is studied and taught as a degree program. And
with the advent of Scientific Hypnotherapy we are taking all the guesswork out of the
equation with methods of showing and proving the hypnotic state of a client. Be sure to read
over the Scientific Proof in this report on pages 10-13.

What can I expect in a Session?


When you come in, we'll have you sit in a nice comfortable recliner… the room will be dimly
lit to set a relaxing mood… your hypnotist will go through a series of questions with you to
find out what we need to work on and figure out which technique or strategies would be best
suited for you… then after guiding you into hypnosis, we'll place headphones on your ears…
we'll put on our microphones and then ask you with your eyes closed, to continue to listen to
your hypnotists voice… and in your headphones you will also begin to hear some soothing
music…

You only need to follow our instructions to the best of your understanding when we give
them… and throughout the session you will be able to hear what we are saying… some find
that they drift off for a bit and then drift back… this goes on throughout the session…

As we are taking you through the hypnotic experience we are recording everything live onto
an audio CD… while there is some interaction involved, for the most part… you just sit back
and relax… at the end of the session, usually between 20-40 minutes depending on the
technique, we will give you the audio CD to take home to listen to for repetition and re-
inforcement… With your eyes open, you will usually feel refreshed and very alert, and your
session is complete… you'll go home and actually start to notice some behaviour and/or
thought pattern changes before your next session when you'll come in and do it all again,
working on the next piece of the puzzle that's right for you.

Thank you for you reading this report, we ~ Positive Changes Hypnosis ~
hope it has given you a greater understanding FREE Consultation & Evaluation
about the benefits of hypnosis and how it may
Coupon Valid to only 35 people per month who call to
be an option for you on your path to your schedule a Hypnotic Consultation & Evaluation to
goals. If you haven’t already scheduled your assess if Hypnosis is the right option for you. Regular
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Page 16
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After Reading This Report, People Just Like You
Have Decided To Experience
The Power Of Hypnosis...
And Here Are Some Of Their Results...
He Kicked the Smoking Habit after 44 Years and Dropped 49 Pounds
Threatened with Diabetes, Rudd Mahoney
Now Has a New Lease on Life
When Rudd Mahoney walked into his doctor's office that day, his life was normal — or so
he thought. Everything changed, though when his doctor broke the devastating news.
Mahoney had diabetes.
“My doctor told me I needed to stop smoking or I was going to die an early death,”
remembers 64-year-old Mahoney. “I could think of nothing worse. He says he started
smoking when he entered air force boot camp.
He smoked for the next 44 years. “I smoked at least two cartons of cigarettes a week,”
confesses Mahoney. “I also smoked constantly. I couldn't wait to get out of meetings or go
outside so I could smoke. I went out Wednesday and Friday nights drinking and smoking. Rudd Mahoney
“My body was deteriorating. It started taking longer to heal from injuries. I wondered how Tobacco Free &
long it was going to take my lungs to heal from the damage I inflicted on them.” 49 lbs. Lighter
Mahoney tried quitting cold turkey and using methods like the patch. None of those lasted
long. “I knew I was killing myself, but I couldn't stop,” he says. “I was skeptical at first. I didn't think it was going
to work. From the time I met my hypnotist to today, though, I thank Positive Changes for saving my life!”
“Not only did I become a nonsmoker with hypnosis, but I also lost 49 lbs. in no time at all. My doctor is very
proud of me. My blood sugar has returned to normal. My wife is happy. Her health has improved because she is
no longer around my secondhand smoke. She tells me I'm now a keeper! I also smell better. I can't understand
why I ever smoked at all.”
~ Rudd Mahoney

I noticed changes my first week and stopped smoking after my second session.
I quit smoking after 2 sessions and lost 153 lbs. in only 11 months! My pant size
was 54 and I'm down to 35. This is by far the easiest weight-loss program I've ever
tried. In terms of value for your dollar, Positive Changes is a great program. The
people there are all just great. I still go there just because I enjoy the company.
I'd started smoking in high school and smoked all my life. I stopped several
times for a week or two, but I'd go crazy and fight it. I was overweight for 10 years and my
weight felt like a fact of life. I was a little out of control. I had a couple of heart attacks,
which led to a by-pass surgery in '93.
I read about Positive Changes in a newspaper ad. I was curious, so I called up for an evaluation. I
was a little leery of it to begin with, but I went in with an open mind and listened to what they had
to say. Everything was explained well and I didn't feel any kind of sales pressure. I said, 'I'm
going to give it a shot. Something good has got to come out of it' either I'm going to stop
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smoking or I'm going to lose weight. I never figured I would do both! I noticed changes my first week and
stopped smoking after my second session. I never smoked again and have no desire to.
Before I started with Positive Changes, I couldn't cut my lawn or walk 100 feet without taking a rest. I
cut my lawn just the other day. I went through the whole lawn in about 45 minutes instead of the 2-1/2
or 3 hours it used to take. I had a treadmill sitting around in my cellar for 10 years and it'd never been
used. One day I dusted it off, greased it up and started to walk on it for 10 minutes, just to see what
happened. Ten minutes turned into 15 and 15 turned into a mile. Now I run 5 miles every morning on
the treadmill. It's amazing. I ride my bike every day. If I have to go to the bank or the grocery store, I
take my bike. It's a great feeling.
The people at the centre were always there to encourage me, and that's what makes the difference.
Positive Changes certainly was a smart investment. It's such a great program. You feel great about
what you're learning and, if you put it to use, it works. There's no magic bullet, but the people at
Positive Changes are really there to help you. It's a lifestyle. I'd recommend it to anybody.
~ Leon Abair
“I was smoking at least 2 packs a day...
With hypnosis, my cravings went away.”
I've been a non-smoker since the day after I started my program with Positive Changes. I'd tried to stop
smoking on my own several times, but I always had cravings. With hypnosis, my cravings went away.
I began smoking when I was 14 and was smoking at least 2 packs a day. Then I heard about Positive
Changes on a Saturday morning radio show. I called them, went in for the free initial evaluation and
signed up. Now I'm 49 and finally tobacco-free!
I noticed a change after my first session. I only smoked 4 cigarettes that day and half of one the next
day, and that was it. I haven't had one since' I haven't even wanted one. I no longer have the need or
desire for cigarettes. I feel better all day long. I'm less stressed and I'm also using hypnosis to improve
my eating habits. I recommend Positive Changes to other people who want to stop smoking or make
other improvements in their lives. I believe I'm a non-smoker for life.
~ Rick Corcoran

“I was skeptical... I haven't had a cigarette since that first session!”


My name is Cliff Dodson. I'm 53 years old, I've been married 30 years and I have 3 children. I
quit smoking with Positive Changes. I even lost weight during my program. I feel great!
I'd been smoking one and a half packs a day for 36 years. I just got tired of smoking. I tried
cutting back; tried smoking every half hour, then every hour. I quit once, but gained 30 lbs. and
eventually started smoking again. I wanted to stop smoking and lose some weight. Then my
wife read about Positive Changes in the local newspaper and asked me if I wanted to give it a
try to stop smoking.
I went into my first session very, very skeptical about what to expect. I haven't had a cigarette
since that first session! I never had any cravings. Just give it a try. It will change your life.
~ Cliff Dodson
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“I signed up, quit smoking and melted off 43 lbs.!”
My name is Meegan VanderBurgh. I was a pack-a-day smoker for 16 years and an overweight
smoker for 8 long years. I was miserable. Today, I couldn’t be happier. I lost 43 lbs. easily and I’m
smoke-free!
I smoked at least a pack of cigarettes a day, often more. I tried every gimmick on the
market to quit. I took pills. Within 3 days, I was smoking again. I tried cold turkey. I got
so stressed and crabby that my husband said it wasn’t worth it. Nothing worked. I was
tired every day. I felt bad when I got up in the morning, and by mid-afternoon I had to
take a nap. I was miserable.
A friend told me about Positive Changes Hypnosis. At first, I thought it was silly. My friend
convinced me to find out for myself. I had tried everything else. What did I have to lose?
My consultation was fun and fascinating. The entire program was explained to me, and I was
able to make an educated decision. I felt the fee was reasonable. I signed up, quit smoking and
melted off 43 lbs.!
I decided to tackle my smoking habit first. I didn’t really believe anything would happen. Then, 9 hours
after my first session, I realized I hadn’t thought about cigarettes.
Hypnosis made quitting painless. My husband didn’t realize I’d quit smoking, because I wasn’t crabby! I
was a nonsmoker after my first session. Being in control of my life is a dream come true. I am a new person,
full of self-confidence and energy. I give equal credit to myself and to Positive Changes Hypnosis.
~ Meegan VanderBurgh
“The changes I've made are priceless.
Positive Changes is the best investment I've made in years!”
My name is Carolyn Daniel. I started smoking when I was 12 years old. I smoked at least a
pack a day, sometimes more if my day was stressful. I spent years trapped by my smoking
habit. Then I found Positive Changes and quit smoking in one day, with no cravings or
withdrawal! I feel as if I'd never even been a smoker. The changes I've made are priceless.
Positive Changes is the best investment I've made in years, and even if the program had cost
twice as much, it would have been worth it. With the price of cigarettes, I will have paid for my program at
Positive Changes and then I will be making money!
I used to be embarrassed when I smoked, especially if no one else was smoking. I tried everything under
the sun to stop smoking. I quit for 3 days, 4 days, a day and a half. I would stop on Sunday and be smoking
again on Monday. It never worked. I was climbing the walls, biting my nails and making everyone's life
miserable. I was fed up. I hate failing at something over and over again. I wanted a method that worked.
Then my ex-husband went to Positive Changes to stop smoking. I felt if he could do it, then I could do it, so
I called and scheduled my free evaluation.
Before my first session of hypnosis I sat in my car and smoked for 10 minutes. I was nervous. I wasn't afraid of
hypnosis' I was afraid of failing again. I went into the session and sat back and relaxed. It was the most relaxing
experience I'd ever had. My first change came on the drive home. Normally when I got in the car I would put on
my seatbelt and light a cigarette. I left my session and drove the 45 minutes home with my cigarettes on the seat
beside me. I never wanted a cigarette. I even live with someone who smokes, and after dinner that night, he sat

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in his chair and had his cigarette. I never wanted one. That has amazed me every single day. I just don't
smoke any more, and I feel as though I never smoked. That's a really big deal!
One of my coworkers told me my voice isn't as raspy as it used to be. I work with two smokers, but their
smoking doesn't bother me. I think to myself, If they only knew how easy it could be, they would use
hypnosis. Hypnosis feels so good. There is no stress. After my sessions, I feel like accomplishing things
I normally would put off. I feel so good and have energy to burn. This is the greatest thing I've ever done
for myself. I recommend Positive Changes to everyone I see and anyone I talk to.
If you want to stop smoking, Positive Changes is the place for you. It works. Look at me. I was a
nonsmoker after one session! So don't stay trapped in a habit you hate. Don't make effort after effort to
change without success. There's no reason to keep smoking if you don't want to. Call Positive Changes
and reclaim your tobacco free self. It could be the call that saves your life.
~ Carolyn Daniel

Hypnosis helped me eliminate my cravings and urges for cigarettes.


I'm John Racioppa. I am a supervisor for a utility company. I quit smoking with Positive Changes!
Thanks to Positive Changes, I know I'll live a longer, healthier life. If I can conquer my smoking habit,
then I can accomplish anything.
I started smoking when I was 19 and smoked a pack a day for 20 years. I tried to stop smoking on my
own, both '˜cold turkey' and with the patch. Those were disasters! I felt out of control. Then I heard
about Positive Changes on the radio. I signed up and attended my first hypnosis session, and I haven't
smoked since then. Hypnosis helped me eliminate my cravings and urges for cigarettes. It also gave me
more confidence. I'm better able to focus because I no longer need cigarettes to help me concentrate. I
feel in control of my life. I haven't even gained any weight since I stopping smoking. I'd recommend
Positive Changes to anyone who wants to stop smoking.
~ John Racioppa

You think it's a bunch of bull crap but it works!


You think it's a bunch of bull crap but it works! I thought I would
have had second thoughts and wouldn’t be able to be around friends
at bars and clubs. I not only spent time with friends at bars and clubs
but I had an amazing time and didn’t want a single cigarette. I love
being smoke free and I wish whoever wants to quit comes to
Positive Changes.
~ Patrick Khajavi

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