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Electronic commerce or e-commerce refers to the buying and selling of products or services
over electronic systems such as the Internet and other computer networks
4. Advantages of E-Commerce:
It is fast
Reasonably reliable
Inexpensive
Global Marketplace
24 Hour Access
5. Disadvantages of E-Commerce:
Economic forces
Market forces
Technology forces
The Internet allows people from all over the world to get connected inexpensively and reliably.
As a technical infrastructure, it is a global collection of networks, connected to share information
using a common set of protocols. Also, as a vast network of people and information, the Internet
is an enabler for e-commerce as it allows businesses to showcase and sell their products and
services online and gives potential customers, prospects, and business partners access to
information about these businesses and their products and services that would lead to
purchase.
i. Start with a web promotion plan and an effective web design and development strategy.
ii. Get ranked at the top in major search engines, and practice good Search Optimization
Techniques.
iii. Learn to use Email Marketing Effectively.
iv. Dominate your marketing place with affiliate, reseller, and associate programs.
v. Request an analysis from an Internet marketing coach or Internet marketing consultant
vi. Build a responsive opt-in email list.
vii. Publish articles or get listed in news stories.
viii. Write and publish online press releases.
ix. Facilitate and run contests and giveaways via your web site.
x. Use email auto responders and handle your e-mail efficiently and effectively.