Académique Documents
Professionnel Documents
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Roll No. 8
Third Semester
Table of Contents
Defining Industry.......................................................................................................................2
Need Analysis...............................................................................................................................2
Five Force & Pest Analysis........................................................................................................2
Selecting the Firm......................................................................................................................2
Identify Opportunity.................................................................................................................2
Input-wise Opportunity.........................................................................................................2
Value-chain wise opportunity................................................................................................2
Expansion-wise Opportunity.................................................................................................2
Picking-up Opportunity..............................................................................................................2
Choosing way towards Opportunity.....................................................................................2
Strategies to expand into North, West and East Indian Market..................................2
Structure of Project Team......................................................................................................2
Scope of Project Team..........................................................................................................2
Project Schedule.....................................................................................................................2
Financial Figures of Company...................................................................................................2
Action Plans – Finance................................................................................................................2
Total Fund Required for Project.........................................................................................2
Cost of Project – Cash flow outward during project period.........................................2
Source of Fund to meet cash outflow of Project............................................................2
Action Plan – Human Resource Policy......................................................................................2
Recruitment..............................................................................................................................2
Performance Management.....................................................................................................2
Training & Development.........................................................................................................2
Employee Satisfaction............................................................................................................2
Action Plan – Marketing Policy.................................................................................................2
Price............................................................................................................................................2
Product/Packing.......................................................................................................................2
Place............................................................................................................................................2
Promotion...................................................................................................................................2
Cost Sheet of Mini Cement Plant with annual capacity of 30,000 mt............................2
Cost Sheet of Grinding Unit with annual capacity of 1 million mt...................................2
Defining Industry
The term Industry and sector are often used to describe a group of companies
that operate in the same segment of the economy or share similar business types.
However, there is slight difference between them, former describe more specific
group of companies operating into highly similar products and services, whereas
For the purpose of assignment of business policy and to formulate and evaluate
strategies, our group has picked CEMENT INDUSTRY for the study, which come
ordinary portland cement (OPC), for example ACC, Ultertech, India Cements, Shree
Cement, Ambuja Cement etc. Indian cement market is much dominated by the gray
cement and other products of cement have just recent get started to gain their
respective shares.
Need Analysis
Industry growing @ 10% pa, it is primarily driven by housing sector.
Cement is a binder that sets & hardens independently & can bind other
materials together.
Most important use of cement is the production of mortar and concrete – the
that is durable.
Installed Capacity –
Net realization is RS. 3677 & EBIDTA is Rs. 1191 per tone.
Products –
RMC, 53 grade high strength cement, 43 grade OPC, Blended Cement and
Identify Opportunity
This slag is same that is derived from lime to feed cement kilns that
Captive power plant base on gas and other waste as fuel efficient in
Slag cement i.e. PBFSC, is good product than OPC in terms of concrete
Sea route is most cheapest way of transportation, its cost effect when
Cement before grinding is clinker and transport those clinker at mini pant in
various location
Huge project required large quantity of cement, here firm can help
To have the mining of both raw materials, would make company in solid
position.
As these two prime raw material for cement, therefore it would assure
Construction field
Expansion-wise Opportunity
Export to Middle East & Southern Asia account for 30% of world
us.
South-East Asia & Africa, especially eastern portion has huge demand
Picking-up Opportunity
allowed to do so.
period.
Further, to add Slag cement in portfolio it required a whole new plant that
Similarly, rest of other does have some pits and falls, but they are good
opportunities.
Organic growth/expansion.
We would be expand into market into phases, first to enter into Indian
simultaneously.
Further, we will setup new mini cement plant and grinding mills to cater
As north-west Indian market, are highly competitive in nature but they are
First phase would be 3 mini plants with RMC and 1 grinding unit.
North, West, Central India is first phase, then East India is second
phase.
constructed.
Where as, lower position will filled by hiring people from markets.
PLANNING
Award of civil work contract
Project Team
PLANNING
Award of contract for
engineering and machinery
Technical Team
supply for mini plant
(Civil)
CONSTRUCTIO
N
Construction of civil works
Technical Team
(Civil)
CONSTRUCTIO
Supply of engineering and
N
machinery for mini cement
M/s Laxmi
plant
Engineers
ACTIVITY Months / SCHEDULE
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
PHASE DESCRIPTION Calendar
Oct Nov Dec Jan Feb Mar Apr May Jun Jul- Aug Sep- Oct Nov Dec Jan Feb
Years -10 -10 -10 -11 -11 -11 -11 -11 -11 11 -11 11 -11 -11 -11 -12 -12
CONSTRUCTION
Erection & installation of
Technical Team machines
(E&M)
COMPLETION
Commencement of production in
Project team & mini cement plant
Plant Incharge
PLANNING
Award of contract for civil
Project team (civil) works for RMC
PLANNING
Placement of order for RMC
Project team machines and loaders
(Maintenance)
CONSTRUCTION
Erection of machines for RMC
M/s Electromech plant
Technical services
COMPLETION
CONSTRUCTION
Supply of RMC loaders
M/s Ashoka
Leyland Ltd.
Project Schedule
Schedule Contract Phase Description
Oct10 PLANNING Formation of project team for mini cement plant and
Board of Directors RMC
Nov10 – PLANNING Preparation of preliminary general arrangements
Dec10 Project Team planning bid documents and invitation of bids.
Jan11 – PLANNING
Feb11 Project Team
Award of consultancy contract to build the plant
Feb11 – PLANNING
Mar11 Award of civil work contract
Project Team
Mar11 – PLANNING
Award of contract for engineering and machinery
May11 Technical Team
(Civil)
supply for mini plant
May11 – CONSTRUCTION
Oct11 Technical Team Construction of civil works
(Civil)
Jul11 – CONSTRUCTION
Supply of engineering and machinery for mini cement
Oct11 M/s Laxmi Engineers plant
Oct11 – CONSTRUCTION
Nov11 Technical Team Erection & installation of machines
(E&M)
Dec11 – COMPLETION
Jan12 Project team & Plant Commencement of production in mini cement plant
Incharge
Oct11 – PLANNING
Nov11 Award of contract for civil works for RMC
Project team (civil)
Sept11– PLANNING
Oct11 Project team Placement of order for RMC machines and loaders
(Maintenance)
Dec11 – CONSTRUCTION
Jan12 M/s Electromech Erection of machines for RMC plant
Technical services
Jan12 – COMPLETION
Feb12 Project team & Plant RMC production to start and ready to supply to
Incharge customers
Dec11 – CONSTRUCTION
Jan12 M/s Ashoka Leyland Supply of RMC loaders
Ltd.
Board of directors has given time frame of three years to project team to complete the
construction of plants and mills.
Financial Figures of Company
Particulars Figures of Figures are
2010 in Rs.
Sales & Other Income 422169 In Lakhs
Profit Before Tax 53132 In Lakhs
Cash Generated (Internally) 72087 In Lakhs
Fixed Assets (Net) 462151 In Lakhs
Loan & Advance 186919 In Lakhs
Reserves & Surplus 318019 In Lakhs
Below is Map of India showing location of proposed sites of Plants & Mills
Action Plans – Finance
Costing of Grinding & Mini Plants–
Cost of Grinding Plant with 1 million mtpa capacity would be Rs. 140
crores.
Cost of mini plant with 30,000 mtpa would be Rs. 167 laces.
Cost of Electricity –
http://salvanews-nishant.blogspot.com/2010/01/indian-railways-to-
hike-freight-rates.html
http:// google.com/books?isbn=0750662565…….
Total Fund Required for Project
243.00
On Site Personnel
Supervisor at three site 15000 pm 6 12
4.80
64.80
Other expenses
Stationary
7.48
Advertisement 90000 14 16
aver. .45
Tender Publishing
2.55
Other Expenses 45
0.00
474.48
52,4
64.26
Duration of Project is 3 years as
per BODs time frame
Source of Fund to meet cash outflow of Project
Recruitment
each candidate.
Performance Management
Company.
development.
developmental inputs.
Employee Satisfaction
Price
Product
Place
Promotion
Price
Thus, better pricing policy is introductory price policy and 1% cash discount
Price Range would be Rs. 215 to 218 per bag depending upon market price
RMC rate would be Rs. 2750 per cubic meter against market rate of Rs. 3250
Product/Packing
Packing of Cement HDEP Plastic Bags and bag color would white and yellow.
Place
Promotion
among customer.
Cost Sheet of Mini Cement Plant with annual capacity of 30,000 mt.
8,8
Lime Stone 196.2 294.3 29,000.00
5,6
Coal 750 187.5 25,000.00
3
Gypsum 250 12.5 75,000.00
14,829,000.00
16,20
Electricity 4.5 120Kwh 0,000.00
7
- Coal 7500 50,000.00
4,5
- Lime Stone 45000 00,000.00
1
- Gypsum 1500 50,000.00
36,429,000.00
Administrative
12,0 1
General Manger 1 00.00 44,000.00
5, 1
Accountants 2 000.00 20,000.00
Accounting Clerks 2 3,
000.00 72,000.00
4,
Store Man 1 000.00 48,000.00
3,
Store Clerk 2 000.00 72,000.00
8,
Personnel Officer 1 000.00 96,000.00
4,
Messenger 1 000.00 48,000.00
3, 2
Guards 6 000.00 16,000.00
4,
Drivers 2 000.00 96,000.00
9
Sub total of employee 17 12,000.00
9, 1
Plant Manger 1 000.00 08,000.00
6, 2
Supervisors 3 000.00 16,000.00
5,
Instrument Engineer 1 000.00 60,000.00
5,
Mechanical Engineer 1 000.00 60,000.00
3, 2
Technicians 6 500.00 52,000.00
3, 1,4
Operators (skilled) 40 000.00 40,000.00
2, 9
Un Skill workers 30 500.00 00,000.00
4,
Chemist 1 500.00 54,000.00
3, 1
Lab technicians 3 000.00 08,000.00
3,1
Sub total of employee 86 98,000.00
8
Benefit (20% of the total) 22,000.00
39,00
Packing Bags 50 Kg 6000000 0,000.00
@Rs 6.5
per bag
3,0
Freight of Cement 100 30000 00,000.00
Printers 3 30,000.00
1,2
Furniture 50,000.00
4
Others 50,000.00
1,930,000.00
8,
Marketing Manger 1 000.00 96,000.00
6, 2
Sales officer 3 000.00 16,000.00
4, 4
Sales man 9 000.00 32,000.00
744,000.00
1
Benefit (25% of the total) 86,000.00
Advertisement expenses of
6
Banners & Hoardings 50,000.00
86,871,00 13,03
Other or Contingent Expenses 15% 0.00 0,650.00
80,361,00 8,0
Excise duty 10% 0.00 36,100.00
10
Cost of Production of 30,000 7,937,750.00
22,86
Profit 17.48% 2,250.00
13
Sale Price 4306 30000 0,800,000.00
@ Rs 218
per bag
22,862,2 114,311
Profit would be 5 50 ,250
Cost Sheet of Grinding Unit with annual capacity of 1 million mt.
246,650,000.0
0
11,097,000.
00
257,747,000.0
Expenses at Factory 0
Inputs
Cost of Producing
Cement 2,896,747,000.00
@ Rs. 218
per bag
Units
Less –