Executive summary

Consumer behavior can be the study of how individual make decision. consumer
behavior research provides information which only be useful in taking various marketing
decision but also help to reduce the risk in decision marketing.

This project deals with of those consumer who are different English newspaper .we have
personality surveyed the sample and gathered information through the questionnaires to
study the behavior .we have used different question in order to analysis the consumer
behavior .moreover we have also tried to cover the objective through questionnaire.

We have taken a sample size of 150 in order to analysis the consumer behavior and we
have used NCR our sample location. The project will give you information on the
following things like the satisfaction level of the consumer who are reading English
newspaper, why the consumer prefers a English newspaper. The benefits and most
important information obtain by the consumer while reading paper. consumer perception
regarding the contents of English newspaper consumer behavior on the discount given by
the English newspaper &many more things.