WAYS TO LAUNCH ‘MAPPRR’ APP USING ASO(APP

STORE OPTIMIZATION)

ASO Means :-

App Store Optimization also known as ASO or App Store SEO is

the process of optimizing a game or application in order to maximize its
visibility in the stores in Search (when users search) and Explore (when users
browse), increase traffic to listing and improve conversion rate to generate the
maximum volume of organic downloads.
It brings free high-quality users for Android and iOS app, helps reducing UA
(User Acquisition) costs, and is the base of any Mobile Growth strategy.

ASO Strategies :-

Here are the some strategies for ASO in the market.

1. Keyword research / market research

Picking the right keywords is crucial for app store search success. You should
target those with high relevance (related to your business), high traffic and low
difficulty or competition. App store keyword research strategies are different for
each app. For example, for new apps, it’s better to use mid and long-tail low
competition keywords to gradually change them with some with more traffic
and competition. In order to get the maximum visibility, your app or game
should be global (available worldwide) with all languages optimized.

Keywords: local delivery, medicines, groceries, pet supplies etc.

2. Optimize for Visibility (Search + Browse) & Conversion

It’s all about app optimization when it comes to improve visibility and
Conversion Rate.
Apple App Store

Add keywords in the App Name (30 characters), Subtitle (30 char) and
keywords field (100 characters). So, a total of 180 characters, although there is a
“hack” that allows using much more than 100 characters in the that special
field…

Google Play Store

Add keywords in the title (30 char), short description (80 char), description
(4,000 char). Unlike Apple, Google indexes almost all text that appears in the
store listing. Google Play, when it comes to Search, is much more similar to
SEO.

Conversion Rate Optimization (CRO)

A/B test listing elements like icon (to increase CTR in lists), feature image or
screenshots to boost conversion rate and get more installs with the same traffic.

3. Track / monitor main KPIs

Track all KPIs: keywords, competitors, Top Charts, organic installs (by
country), Similar Apps visibility, conversion rate to install, revenue from
organic installs (IAP, advertising…), and competitors’ updates / changes in
listings (on-metadata).

Description:

Mapprr is the India's only product discovery and local delivery application

 Mapprr delivers the products from the nearby stores of your choice and
delivers straight to your doorstep in 60 minutes.
 Mapprr delivers Groceries, Electronics, medicines, beauty products,
healthcare, fitness supplements, pet supplies, cosmetics, etc.
 Mapprr partnered with more than 200 retail supply chains and having
boarded with 1,00,000 stores across India to simplify the household
activities.
 Mapprr aim’s at giving a great experience to the customer by reducing the
complexity of standing in a line and wasting your valuable time at the
stores.
Here are some of the best strategies to get greater downloads of your app in low
cost:

 Create an appealing app Icon

 Create compelling screenshots and videos
 Prompt your users to give good ratings and reviews
 Marketing ideas like:
 Email marketing
 SMS marketing
 Employee marketing
 Word-of-mouth
 Advertising Social networks and viral marketing