How to Build + Nurture a Rabidly Engaged Facebook Community

Content Types for Your Strategy

• Written Posts
• Livestream Videos
• Prerecorded Videos
• Memes
• Events
When in doubt, choose VARIETY

Content Strategy
• Show - Things I ask or do that demonstrate my particular expertise and thought leadership,
making me stand out from the crowd

• Build - Things I ask or do that encourage interaction amongst members and build more
connection, making my group a place you want to visit often

• Share - Things I share about me and my own experiences to deepen their connection with me
- both as a leader and as a fellow human being

• Stir - Things I ask and do that create a little controversy and debate, allowing people to speak
their minds

• Poke - Things I ask or do that poke at the funnier or lighter bits of life, because if we’re not
having fun, we’re doing it wrong

• Feed - Outside resources I find and share to feed my community with interesting ideas and
content

• Cheer - Things I do to celebrate accomplishments, making my group a place filled with

encouragement

• Ask - Things I do to make offers, roll out the red carpet, and ask for the business - otherwise
this shit is just a hobby

Bottom line . . .
• Make it FUN
• Make it ENGAGING
• Make it MATTER