Académique Documents
Professionnel Documents
Culture Documents
CONTENTS
RESEARCH METHODOLGY
LIMITATION
CONCLUSION
APPENDIX
BIBLIOGRAPHY
LIST TABLES
LIST DIAGRAM
CHAPTER - 1
INTRODUCTION
INTRODUCTION
were until then fairly homogenous. Now, it can be seen that there is
more expenditure on non-food items than on food items; the
respective shares of transport, communication, education and
recreation also have been steadily going up.
Scope of study
CHAPTER 2
PROFILE OF
THE
ORGANISATION
A State-of-the-art factory
An assurance of quality
Concentrate Line
Candied fruit
A range of products
Fruit Candies
Institutional packages
Exports
LITERATURE
FRAME
WORK
Customer Service
• How well are the people on the front lines of your company
trained?
• How consistent is their execution?
• Would your rate your customer service as something worth
talking about?
• Would you be return customer at your company?
• Is customer service leading consistently to additional revenue?
• What’s the word on the street about you?
Customer Loyalty
These four factors will greatly effect your ability to build a loyal
customer base:
Digest this information and reflect upon how it can help you improve
your customer service when combined with additional information.
Only then make plants for full-blown surveys to validate this
qualitative information and gather the additional needed data.
Sales not where you want them no matter what you do?
Just above everyone with a sales force has had this
problem at one time or another, but there are tools to increase sales
through customer satisfaction. Successes will depend on your sales
force obtaining the money, time and recognition they feel they
deserve. Frankly, unless you buy into the project, you will be the only
loser.
CHAPTER 3
RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
Research methodology
The relevant data on the subject under study has been collected
from both primary and secondary data sources. Questionnaire method
was used for collecting primary data. Primary data required for this
study were generated from customers.
sampling method. The questions used for the study were closed and
questions and the representative are approached directly. Before the
actual survey a pilot study comparing five individual also have been
conducted to have and in sight into various facts of the problem.
The secondary data for the study were collected from books,
magazines, journals, newspapers, Internet etc. the information
provided by the respondents were suitably classified, tabulated and
analyzed with the help of the simple percentage method. It is the
simplest way of analyzing the interrelated features of the data. The
result of the study represented by table, chart and diagrams.
1. Research Design
It is a master plan or model for the conduct of formal
investigation and survey. It is the specification of method and
procedure for acquiring the information needed for solving the
problems. Research design specially mentioned how the data require
for the study is to be collected.
Research design is a blue print for doing research in a most
effective way.
A research design is the arrangement of condition for collection
and analysis of data in a manner that aims to combine relevant to the
purpose with economy in procedure. Three these type of research
design.
1) Exploratory
2) Descriptive
3) Experimental study
2. Sampling decisions
Convenience sampling was adopted to collect the data. The
sampling size is 50 respondents from customers.
3. Area for study
The study contacted in Ernakulam District.
4. Data collection
Both primary and secondary data were used for the research.
The primary data are collected through questionnaire. The secondary
data were collected from books, Internet and newspaper.
5. Data analysis
Survey method
In the survey method the data collection in made by using
questionnaires and conducting personal interviews. It is the
Secondary Data
These are information’s from any published source, which may
be useful for the study. The secondary data for the study is collected
from various journals, periodicals, and magazines.
Objectives
1. To know the level of satisfaction of customer in
Ernakulam District
2. To evaluate the marketing activities of the products
3. To increase the sale of products
4. To suggest some probable measure for improvement
Limitations
1. Lack of time
2. Lack of availability of secondary data
3. Lack of co-operation from the people while collecting the
primary data
CHAPTER 4
DATA ANALYSIS
AND
INTERPRETATION
Table –1
OPINION NO OF PERCENTAGE
RESPONDENTS
Yes 28 56
No 22 44
Total 50 100
Interpretation
The above table shows that 56% of respondents are using Jive
products other 44% are not using any jive products.
Diagram-1
44% yes
56% no
Table-2
Products No of Percentage
respondents
Jive pineapple juice 8 29
Jive splash 12 42
Jive pineapple 5 18
concentrate
Juice fruit candies 3 11
Total 28 100
Interpretation
The above table shows that it is clear that 42% of respondents
prefer jive splash jive pineapple juice are used by only 29%.
Diagram-2
45
40
35
30
25
Percentage
20
15
10
5
0
A B C D
Table-3
Frequency No of Percentage
respondents
Daily 2 7
Once in a week 5 18
Once in a month 7 25
Occasionally 14 50
Total 28 100
Interpretation
The above table shows that 50% of the respondents are using
Jive products occasionally 25% are using only once in a month.
Diagram-3
60
50
40
30 Percentage
20
10
0
A B C D
A- Daily
B- Once in a week
C- Once in a month
D- Occasionally
Table-4
PRODUCT NO OF PERCENTAGE
RESPONDENTS
Jive products 29 58
Other products 21 42
Total 50 100
Interpretation
The above table shows that 58% of respondents says that Jive
products good as compared with other products. Other 42% are not
satisfied
Diagram-4
42%
jive products
other products
58%
Table –5
OPINION NO OF PERCENTAGE
RESPONDENTS
Yes 26 52
No 24 48
Total 50 100
Interpretation
Diagram-5
48% yes
52%
no
Factors No of Percentage
respondents
Taste 19 38
Price 11 22
Brand image 12 24
Package 5 10
Advertisement 3 6
Total 50 100
Table –6
Interpretation
Diagram-6
40
35
30
25
20 Percentage
15
10
5
0
A B C D E
A- Taste
B- Price
C- Brand name
D- Package
E- Advertisement
Table –7
OPINION NO OF PERCENTAGE
RESPONDENTS
Yes 27 54
No 23 46
Total 50 100
Interpretation
Diagram-7
46% yes
54% no
products.
Table –8
Factors No of Percentage
respondents
Quality 14 28
Price 11 22
Packing 8 16
Supply 5 10
Quantity 12 24
Total 50 100
Interpretation
Diagram-8
30
25
20
15 Percentage
10
5
0
A B C D E
A-Quality
B-Price
C-Packing
D-Supply
E-Quantity
Table-9
Factors No of Percentage
respondents
Through 18 36
advertisement
Through dealers 15 30
Through other 17 34
customers
Total 50 100
Interpretation
The above table shows that the awareness about the jive
products 36% are through advertisement 30% are through dealers
34% are through other customer.
Diagram-9
38
36
34
32 Percentage
30
28
26
A B C
A-Through advertisement
B-Through dealers
Table –10
OPINION NO OF PERCENTAGE
RESPONDENTS
Yes 36 72
No 14 28
Total 50 100
Interpretation
Diagram-10
28%
yes
no
72%
Table –11
OPINION NO OF PERCENTAGE
RESPONDENTS
Yes 32 64
No 18 36
Total 50 100
Interpretation
Diagram-11
36%
yes
no
64%
Table –12
OPINION NO OF PERCENTAGE
RESPONDENTS
Yes 17 34
No 33 66
Total 50 100
Interpretation
Diagram-12
34%
yes
no
66%
Factors No of Percentage
respondents
Quality 4 24
Price 6 35
Packing 3 17
Supply 4 24
Total 17 100
Table–13
Interpretation
The above table shows that complaint about the jive products
are 24% depends on quality another 35% depends on price other 7%
depends on packing and another 24% are depend on supply.
Diagram-13
40
35
30
25
20 Percentage
15
10
5
0
A B C D
A-Quality
B-Price
C-Packing
D-Supply
Table –14
OPINION NO OF PERCENTAGE
RESPONDENTS
Yes 17 34
No 33 66
Total 50 100
Interpretation
Diagram-14
34%
yes
no
66%
Table –15
OPINION NO OF PERCENTAGE
RESPONDENTS
Yes 18 36
No 32 64
Total 50 100
Interpretation
The above table shows that it is clear that 64% of
respondents are voted for other products and other 36% are agreed to
price of the products.
Diagram-15
36%
yes
no
64%
CHAPTER 5
FINDINGS
SUGGESTION
CONCLUSION
FINDINGS
SUGGESTION
SUGGESTION
CONCLUSION
CONCLUSION
APPENDIX
QUESTIONNAIRE
1. Name
2. Age
3. Sex
4. Respondent employ or not
5. Income of respondent
6. Do you use various product of jive
Yes No
7. If yes what type of products do u prefer
BIBLIOGRAPHY
BIBLIOGRAPHY