C. S.

(M AfN) ｅｘａｍｾ＠ 2()09

51. No. C-DTN-J-N HA
187
MANAGEME NT

Paper-1

I
Time Allo'\.ved Three Hours I Maximum

INSTRUCTION S

Each ques tion is printed both r.n Hind i

in English. •
Answers must be writte n zn
specified in the Admiss ion Ｍ ｾ＠ ...'!:1""'-._'!l'"e issued
to you, which must be ｳｴ｡［Ｎ ｾ ｦｨ ｣Ｚ Ｌ＠ rly on the
cover of the answer- bLJ.._. ... the s pace 'L.

provided for the purp marks LVi ll be

given for t h e ansu;e ·tte n in a m e dium
other than that ｳ ｾ ＷＢＡｬ＠ ﾷＢ in the Admission
Certific a te.
Candidat es atte rnp t Question J'los. 1
and 5 whic ｯｭｰｵｬ ｳ ｯｲｹｾ＠ and any three
of the re ain g questions selecting at le ast
one n• from each Section .
of marks carried by e ach
l.S indicated a t t h e end of the

any assump ti o n is made while

nswering a ｱｵ･ｳｴｩｯｮＺｾ＠ the same mu s t be
indicated clearly.

Ｓｩ ｾ ｾｮ＠ cnr f%=-Gl ｻｃＧ ｱ ｲ ｾｻ＠ ｾ＠ ｾＭ＠ ｾ＠ M38 ｾ＠ 1:R

Ｂｗｮ ｾ ｬ＠
 Section-A

1. Write analytical notes on any three of the

follo'\.ving in not more than 200 words each :
20x3=60
(a) Strategic planning and in1plementati
1n the context of a
organization, and the various st;;r.,..- ,
the strategic alternatives devi ed
L. C. Sorrell
(b) The concept of enlightened .................. erest,
and ho"v this relates social
responsibility of a busi
(c ) Kno'\vledge- based e
(d) Distinction and
creativity, can
encourage

2. Explain 1n about 200 words

each : 2QX3=6Q
- .
(a) organ1zat1on
(b) c0 ｾ Ｇｕｬｯｇ｜ﾭ

o & ls in Human Resource Accounting

thne some of the characteristics of super-

and self- rnanage d teams. Discuss
gu idelines for rnaking teams more effective.
"Confl ict is normal and natural when different
people attempt to act in an integrated way."
Di s cuss this staternent and s uggest '\vays to
d e al '\Vith conflicts "vithin teams. 60

C ·-DTN -J-N HA/ 43 2

1. f?iqfC"ffisct ｾ＠ ｾ＠ ｗ［ｲｾｈ＠ <fr.t 1:R ｾｴＵｦ ｏｩｫ ｬ＼ｉｃｨ＠ ｦｚ｣ｱｕｲｾＱ＠

fc:1f1.9V,, ｎｬＢｾ＠ -"H ｓｊｾｃｦ＾＠ 200 "B ＳＱＭｦＧＺｾ＠ ｾ＠ ｾ＠ -;r ｾ＠ :

2Qx 3=60
(Cfi) ＼ｦｬｴｩｾＡ＠ BlJ(3'4 ih ｾＧＴ＠ ｾ＠ {Ot;ftfdct> ＴＱｾｲｴｃｦｬｻｏｊ＠
fShl41;:qtQ.-., Cf'm ｾｯ＠ "ifto <f]({t"i IDU
(OHtfdct> ｾｃｦＮ･ｱｬ＠ it ｾ＠ ｃｦｬｾＴ＠

("&) ｾＮＦ＠ ｾ＠ cfil 8Ch;::;G"il, ｾ＠ ｾ＠ fq:;fft

{:{lld<i ｾ＠ 'Eii'"UN:ii:h Glf4fq ｾ＠ Ｂｂｔｾ＠
fi kij ｲＺｯｾ＠ men % •
(rr) m:I- mttrftcf :rort
(tr) ＢＧｩｾｬＴＱＨ＠ 3lh: ｾｃｦ＾Ｑ＠
Gf;it em ｾ＠ ＾ｾ＠ Cf) I( -e ｮＫ］ｾ ｾ＠

2. ::{ t<s:<£'i ｾ＠ ｾ＠ c:h) Rit v... :

20x3=60
( Cfi ) q ft>:iil R-1 ct

(lZI)
(TJ) • 8@JCfl{OJ ｾ＠ ＱＺｦｬｾ＠

3. ｾ＠ ｾｶＭ＠ ｾ＠ ｾ＠ ｾ＠ ＼ＺＱ ｾ＠ cfi1 {'6\ql,@J

----.,'"9", Ｎ ｾ ｾ ｾ＠ I itt:IT cr;l 3ft< ｾｇｲ｣ｦｬ＠ "9'-llcft 'Sf "i 14 ｾ＠

ｾ＠ Fcrf'rn Oll fm ｾ＠ q:<€1 11o <1ft i:h il ｾ＠ Cfl8 CflT st '4 1fl

ｾ＠ ｴｾ＠ ｾ＠ ｱＨｾｻ＠ Pc«ltl Ｚｓｈａ ｉ ｾ＠ ｾ＠ ｾ＠ mm ｾ＠ 1"

ｾ＠ ｱＺＩｾ＠ ｾ＠ ｾ＠ ｣Ｚｨｬｾｯ＠ .. 3ftt ｾ＠ ｾ＠ ｾ＠ ｱｻｾＨ＠ fuitm it

Rqe!4 <li (HlCh ｻＡＤｦｬｾｴＨ＠ 60

C-DTN-J- NHA/43 3 P.T. O .

 4. Di scuss the misconceptions surrounding the
e ffi c ient market 1-'.ypothesis. Explain the
a lte rnative paradigm of 'noise trading and
arbitrage '. 60

Section-B

5. \Vritc
ach:
20x3=60
(aj ETOP analys1s
(b) Time value of mo
(c) Brand equity
(d)

6. Discuss following In about

200 \VOrd 20x3=60
fa} Ab ...f.J...ｾＭＢ＠
(b) Audit
･ｮｴｯｲｾｹ＠ Valuation

alternative methods used by

companies to finance long-term capital
nee ds. vVhat is the role of capital rnarkets
vis - a -vi s venture capitalists? What role can
the Govcrrunent play to promote new
enterprises? 60

C ···DTN--J-NHA/43 4
4. ｾ･Ｎｩ＠ ｱｊｾｒ＠ qf{Cfl<'""Y4l $ ｾｦｩＧ ｴｊ＠ ｾｉｐｩＺｴＧ＠ "Y""{ ｾ＠ ｣ｨｬｾｑＩ＠ I
Ｇｾ＠ ｯＧｾｊｱｬＨ＠ 3fn: ｾＭＢｑｕｒＧ＠ ｾ＠ ｾ｣ｮｃＢｦｴ＠ ｾｦ｣ｴＴｈ＠ cn1 ｾ＠
<:h) N1C1., I 60

20x3=60

(TT) ｾ＠ 1o:s ｾｦｅｨｒ＠

ＨｾＩ＠ 3""f 1;::a ftq; PcfquJ::t

6. ｲＺＮｾｒＭｩｦｵｊｃＱ＠ 200 ｾｩｴ＠

＼Ｚｨｬｾ＠ : 20x3=60
ＨｾＩ＠

(&)

ｾ＠ ＮＳＧＢＱｴ｣ｾＴｮｃｩ＠ ｾ＠ ｒｮｾＺＬ＠ ｾ＠ ｾ＠ ｃｦｬｐＱｾ＼Ｔ＠

SJ ｾｦｩ＠ ｾ＠ Cf)F;l:{ Cf) ｾ＠ Cf)J ｾ＠ ch) MCU 'J1j Y@ 4
cj-J{lqfd41 ｾ＠ ｧＩｃｨｬｾ＠ ｾ＠ <i(J"ild ｾ＠ ｾ＠ ｾｃｦＩｬ＠ ｾ＠ ｾ＿＠
;:p:i) "'i Ｓｾ＠ rii cfil ｳｩＧｰ［ｾ＠ fo ｾ＠ fuQ. fHCfl 1( CP-n ｾ＠ Cfi r 31<!J ｾ＠

{"l;;n(ft ｾ＿＠ 60

C-DTN--J-NHA /43 5 P.T.O.

 8. What are the different approaches to
performance management? How do
companies balance between internal equity
and merit-based pay? 60

C-DTN-J- NHA/43 6
 8. ｾ Ｍ ｒｴｩｙｉＡＢＧＱ＠ ｾｱ［ｲ＠ ｾ＠ ｣ｴｭＭｾ＠ ｾ＠ 3 qP1t:t i? ｱＺ［ＮＭｹｦｰｾｪ＠
3"11 «1 f<Cfl {<i I '41 3itt ｾ＠ UOI ('II mmfta ｾ＠ "* ｾ＠ ｾ＠
ｾ ｃｨ ｉ＠ { fi '""tl<'"H ｾ＠ d I<ft ｾ＠ ? 60

***

C - DTN--J- NHA/43 7 JS--800

 C-DTN-J-NHA

3"/RcnJ ｾ＠ 1 ｾｉｗ＠ >rRf- ii ｾｻ＠ >Jro:}c;;

T[in WFf 1jj'"' ct> ( Rh-if ifR' "m1 ｾ＠

ｾ ｲ＠ A&il ｾ＠ Rnm
ｾ＠ •e::n/f:Q, I

Note : English version of the lnstructions is

printed on the front cover of this
q1..1estion paper.
 C. S. (r.,1AIN) ｅｘａｍｾ＠ 2009

Sl. No. 186 I C-DTN-J-NHB I

MANAGEM ENT
Paper II

Jnme Allot-ved : Three Hours)

zcate issued
clearly on the
o in the space
s . No marks ·will be

in the Adtuission

estions carry equal 1narks.

ｳｵｮＱｾ＠ suitable data if considered necessary
and indicate the sanze clearly.

Altrt ｾＺ＠ ＳＱｲ［ｊＴｩｾｔ＠ q;r f$41 l§'qlr<ft'< w ｾｲＭ＠ ｾ＠ fCigJ rpr

rp: wrr ｾｉ＠
 Section 'A'

1. Atte1npt any three of the following questions :

20x3=60

(a) A regimen conststJng of a dai-l y

vitamin C was tested to detem1ine its e
·ness in preventing the com1non
· people who were following the
regimen were observed for a
year. Eight survived the winter w t a cold.
Suppose the probability of s i• g the winter
without cold is 0·5 when C regimen is
not followed. What probability of
observing eight or given that
the regtmcn increasing
resistance to C ot<lS\.

(b) _ ............ ｡ｾ･ｲｩＱ＠ utility of the sensitivity

ar programming.

(c) a linear regression model of the type

Y1 .,xi+ vi. i = 1. 2 .....29
e fo llowing data have been collected
""
Ｍ ｘｴ］＠ｾ ＱＰｾ＠ L.xi, Y;, = 7 2 ｾｌｘ［］＠ 2610,
Lli = 1740
, ,
where X l. and Y.l are deviations of x . and
I
Y.I
from their respective sample means X and Y .
What is the least square estimate of a and b ?

C-DTN -J -l'a-I.B '

(Contd.)
 '111111(!11"'1"1'0. . . :S
. ?;fl
,
t. Mk1R1Rcta ｩｦｾＭ＠ ｾｯＺｉｔ＠ ｾ＠ '3:a<t. ｾＱｒｴｱ［＠ :
20x3=60
(CJ>) ｾ＠ '1)Cfil+=t ｾ＠ ｍｱｩｾｕｉ＠ ｩｴｾ＠ Cf)T frrt.m:ur
Ch<iri ｾ＠ ｾＬ＠ Pet 2:, fif;; 'm-, cF.t ｾ＠ ｾ＠ P1 Cfi r.:r.:rTZ!PI..

ｾ＠ q \£4 I q ｾ＠ Cf)T ｾｗｉｔ＠ f4:;cq ' 7J'liT I ｾ＠

CJ)f m ｾ＠ q:a:nqzzr Cf)f ｾＱｦｬ＼ｏｉ＠ ｾ＠
Gf'f efiT 3fCffu ｾ＠ ｧｾ＠ fchCI I ｾ＠ I ｾ ｾ＠ q:;)
ｾ＠ ｾ＠ iileJi it '1>Cflt'"l ｾ＠ ｾ＠ t ｬｩａ ｾ＠ fct ｾ＠
f4e:d"itrt 'm' ｾ＠ ｱＺ｡ｺｮｴｾ＠ CfiT ., fctl4t ｾ＠
wr m, ｾ＠ ｾ＠ ｾ＠ 'i1f1"1
91 f4Cfid I 0· 5 ｾ＠ ｾ＠ I - ｾＧｲｮｩＺ＠ '1Cfl I +I ljffiT qiT
ｾＨｃＱ＠ <fl ｾ＠ ｾ＠ ｵｲｴ ｾＺ［ＶＮｴｬ ｩＧｴＬ＠ ｾ＠ '1Cfllql ｾ＠ !ffif
s.Tt1<1u ｾ＠ iR; ｾ＠ m-?
ｭａｴ［ｾ｡Ｌ＠ ctrr ｾ＠
ｾ ｾ＠ cf;)Mcz 1.
+ hXi + ll;, i = 1., 2 .....29 ifi ｾ＠
ｬｴｩ｣ ｾ ｈ､ ｦｲｵ＼Ｚｯ＠ l=J I:s i?l ciT JOi I '1 SQ:' MJ04"i f&i RC4 a a
t;Cfibtd ｾ＠ ｾ＠ ｾ＠ :

( = l 00. 'L X; Y;' = 72. L X; = 261 0,

:L Y; = 1740
ｾｘ＠ l
3fR Yt.' ｦ｣ｴ［Ｚ｟ｾｲ＠ ｾｘＮ＠ l
Y.I ｩｴ［ｾＭ＠
Sl ｍｾｦ＠ +rre.m X 3th: Y 'ft l a :afk b CfiT ［ＺｱｾｦＢｩ＠ Cl7f
a( l Cfi ｾ＠ ep.:rr ｾ＠ ?

C-DTN-J-NHB
.
(C·ontd.)
 (d) The following table gives the number of
aircraft accidents that occurs during the
various days of the week. Find whether the
accidents are unifonn1y distributed over the
week.

Days Sun Mon The

No. of
accidt"nts 14 16 8 12 14

ｳ｡ ｲｭｾＺＮｳｩ ｬｭｩ＠ ficant at

·0 'J 12·59, 14·07

2. Explain the differenc een the product moment

correlation coeffi,....,.
. ..-. d rank correlation coeffi-
cient.
The rankinu_.._.. n students ｩｾ＠ two subjects A and B
are as folio . . .ｾ Ｍ

•
5 8 4 7 10 2 1 6 9

4 9 8 1 2 3 10 5 7

Find the corre1ation coefficient and comment on

the result. 60

• (Contd.)
C-DTN-J-NHB 4
 ＨｾＩ＠ ｍﾥＰＱｦｾ｀｡＠ ffl<un ｾＬｗｉ＠ fctM*$1 R"11 ｾ＠ ｾＭＬ＼ＱＢ＠
ｾ＠ qti'11 ｣ｕｻ＠ｾ 'ilt?l'it gifG.,taff cfit e4Pl•U ｾ＠ trf t' I
¥tttt44 ｩｦｬｎｉｾ＠ ｾ＠ ｾ＠ sifa"fiQ: Ｋｴｦｾ＠ "R t:(Cfleittw:t
ｾ＠ ｾ＠ fctdf(tt f attfql ｾ＠ ｾ＠ :

!4e.,totf ｾ＠

1ft WMI 14 16 8 9 14

ｮｔ Ｎ ｾＮＺ ｯｪｬｦｴ＠ ff I ttfcti ｾ＠ JtTif,

11b19f: 11·07.. 12.59 a:ik

2.

5 8 4 7 10 2 I 6 9

''@"' 6 4 9 8 1 2 3 10 5 7

ｦｬｾｇｃｴＭＱ＠ iOIICfi 'ft<i'i chlM(( ｾ＠ qf(OIIJ:i ｾ＠ a4q4)

Qcquft 4i\ Met 1 60

C-DTN -J-NHB 5 (Contd .)

3. A sn1all finn make s three sitnila r produ cts. which
all follow the satne three- step proce ss, consis ting of
millin g. inspec tion and drillin g. Produ ct A requir es
12 tn1nut es of millin g. 5 minut es for inspec tion,
and 10 minut es of drillin g per unit; produ
B requir es 10 minut es of ｭｩｬｮｧｾ＠ 4 minut es
ｩｮｳｰ･｣ｴｯｾ＠ and 8 minut es of drillin g pe
produ ct C requir es 8 minut es of millin g,
for inspec tion. and 16 minut es of dril · n
depar·tment has 20 hours availa ble d ng c next
period for millin g, 15 hours for ins , and 24
hours for drillin g . Produ ct A c s Rs. 2 ·40
per unit to profit. , produ cl B co s Rs. 2·50 per
unit, and produ ct C contri s. 3·00 per unit.
Deter mine the optim al · oduct s in tenns of
maxtm tz1ng contri buti ofits for the period .
60

4. Discu ss tn differ ent supply chain

strate gies. is an appro priate suppl y chain
design for petitiv e envir onme nt? 60

•
Sectio n 'B'

. Moto rs (ABM ) is one of the oldest multi-

ationa l corpo ration s in the world . Found ed in
ＱＹＰｾ＠ ABM establ ished its first intern ationa l
opera tion in the 1920s . ｈｩｳｴｯｲ｣｡ｬｹｾ＠ most of the
ABM 's foreig n opera tions have been conce ntrate d
in Weste rn Europ e.

C-l)T N-J-N HB (Cont d.)

- · ' ·- - - - - - - - - - - - - - - - - - - - - - - - - .

3. ｾ＠ 0lcl t:fllf ｾ＠ tt+ilrt \3 c::-qiG ｾ［Ｚｵｦｩ＠ ｾＬ＠ ｎｴｲｾﾷ＠ qti4o1,

ｾ｡ｩｴ｣ＺｦｲｭＭＴＩＫｻ＠ YM41 CfiT31 ifi(OI
f4i£fl \i1ldl ｾ＠ 1 '3c<tlc: 'ctl' ｾ＠ ｾ＠ m ｾｃｦｬｻ＠ ｱｾｯＬ＠ ｾ＠
12 fit '1 ｾＱﾷＬ＠ FRTf!l'UT ｾ＠ 5 fif '121. 3ltt ｾ＠ ｾ＠ 1o fii '1 cl. _,_
ｾｴＴｃｨ｣ｬ＠ ｾｬｦｩ＠ ｾ＠ t '3c::-4JG ｬｾｴ＠ ｾ＠ ｾ＠ 9"fu ｾｇｦｩｬｻ＠ ｾ ｾ ｾ＠
to Mrtt!1, ａｕｾ＠ 4 M'1C!l. ｾ＠ ｾ＠ ｾ＠ 8 ｾｦｲＭＧｴ Ｇ ｾ＠
ｾｴｦ＼Ｚｨ､ｬ＠ ｾ ｾ ｉ＠ ｜Ｓ･ｱｴｾ＠ Ｇｩｦｾ＠ 9"fu
8 M'1'il' frt() &'tOf ill 4 Mi1?:l ｾ＠ ｾ＠
ｾｬＨＦ､＠ ilcfl ｾｉ＠ 'ffil ＧＢＺｉｾ＠ Ｍｍｲｾ ＱｻＧ＠ q(iO( if;
ｾＲＰＬ＠ 15 ｾ＠
ｾ＠
24 tt""G '3q(1fSIU"Q I ＧＳＨｱｬｾ＠ _......::. ' q) Ｇ ｾ＠
ｍｦｬＧｲ ｾｃｦＩＮ＠ ｾ＠
2 ·40,
. \3('1 1<:: Ｇｾ＠ 'j'11Cfl ll 9"fu . ·50 ｾ＠ ＧＳｾｱ＠ IG ﾷｾ＠
ｉｊｾ＠ I\h it 9"fu ｾ＼Ｚｦｬ＠ { ｾＮ＠ 3· Cfl(ct I t' I 6i 41 M)
3fCffir ｾ＠ ｾＢＩＨｦＧＱ＠ ｾ＠ cif ｾ＠ ｃｦＩＨｾ＠ ｾ＠ ｾ＠
\3 eq I ｾＱ ﾷ＠ * "4tse!d ::t ＱＧＪｬｩＡｉ｣ｴｲ
I'"Ol
ｴｾ ｾｊＢｴＧｔＱｯｲ＠ ch\ Nt ｾ＠ I 60

4. ｾ＠ ｾ＠ ﾷ ｾ＠ . ｾ＠ ｦ｣ｴ］ｒＱｾ＠ it =ct=q_f ch'lNict t

ｾＢＧｬｩｯＮＺＡ＠ ｾ＠ ｾ＠ :aq y;m ｾ＠ 1 <-ct &t, rn'it ＧＴｾ＠ ｾ＠
60

• +t)2J ( ｑ＾ｴｓｏｾＩ＠ ｾｴ＠ I( ｾ＠ ｦＨｓｾ＠ ｾ＠ ｃｩｴﾧ＼ｬｾｱ＠

ＧＭ ｾ ｬｨＭｲＫﾷ＠ ｾ＠
ｾｩｴ＠ ｾｴ＠ I 1910 ｾ＠ ｾｉｍｻＢｬＬ＠ ｾ＼ｩｬＨＩ｜ｊｴ＠ ｾ＠ 31q••u ｾ＠
3id<ft{ ll4 ｓｊＢｩＴＱｾＺｲｴ＠ 1920 ｾ＠ ｾｲｱＩ＠ it ｾ＠ INd fch'4 t ｾ＠ I
ＨＩ｜ｒｴｾｦｃｩ＠ ｾ＠ U Q)aflct'i ｾ＠ ｾｔ＠ ｦｃＮｾｴ＠ 9*C4 1<'1..._
ｾﾥｻＩ＠ ｾ＼ｴｬｒ｡＠ ｾ＠ 1

C-DT N-J-N HB 7 (Cont d.)

 Althou gh ABM has had a long presen ce in Latin
Americ a and ａｳｩ｡ ｾ＠ until recentl y, sales there
accoun ted for only a small fraction of the
compa ny's total interna tional busines s. Ackn
ledging the fact that Asia, Latin Americ
Eastern Europe will be the automo bile i.,..,,......
growth market s. ABM decide d to have a e
at irs interna tional busine ss strate
Traditi onally, ABM would consid er ｴｨＢＧ ｾ ｾ ｶ･ｬｯｰｩｮｧ＠
world as a dumpin g ground for it utdated and
obsole te techno logy. The . . . JII!Ir"W11 •....,......,.n would be
de.ccntr alize<.l . North ａｲｮ･ ＬＮ ﾷ ｾ＠ (i West Europe an
factori es would produc est, state of the art
vehicle s while the develo ping countr ies
would produc e discard ed models . The
operati ons wou central ly contro lled from
its headqu ar and subsidi aries in differe nt
countri es produc e vehicle s as per their
specifi c .... . ............ i ements . Thus, there would be two
sets f vehicle s plying in the world at any
'W'T'O<.--.......-· r& - ｯｬ､ｾ＠ outdate d and discard ed models in
ｾ ｾＧＭ Ｇｏ＠ ing world and ｮ･ｷｾ＠ state of the art models
---·- ·th multip le. variant s of each one of them) in
Europe and North Americ a.

Despit e being one of the oldest players 1n

inten1a tional busines s, numero us proble ms can still
be seen on ABM's horizon . Compa red to Toyota .
who is fast becom ing world" s largest automo bile

C-DTN -1-NH B 8 (Contd .)

 Cf<J N ｾ＠ C(t=t ｾ＠ ｾ＠ ｾ＠ (11 d)••rl at q (l Cfi I aW ｾｬｮＧ＠ ij-
ｾ＠ t-, ?tlqiM ｾ＠ ｾ＠ ｾ＠ ｾ＠ ｾ＠ ｾｦｳｨｴｩ＠ q;q;ft ｾ＠ ｾ＠
3i d«Jis?cl Cf Cfi l'(l Cit I( CfiT <\; 21 (1 ｾ＠ 0l <!I ..-rf'lT ｾ＠ ｾ＠ I W
ｾ＠ CfiT 'f4) Cfi I<d ｾ＠ ｾ＠ ｾｆｉｔＬ＠ i"11 ､ＧｊｾＱ＠ 31 '1 •() ctll attt
ｾ＠ \ifCt64 it &ile:< ｜ＳｭｾＬ＠ ･ｾｦＴ＠ cstt'itl< ｾＬ＠ *
ｾ＠ 2009 ll 31q;fl ｡ｩ＼ｾＱｃｦ＠ CfiFOcst t< ＼ｯｴ［ｦｾｒ＠
ｾ＠ fcr :oq 1< ｦ［ｬ＼ｾ＠ cfiT <til :oc:i1 1 q (q <r ｾ＠ ｔＧｊｦｴｩｲｮＺ ｾ＠
ｾｦｕＨ＠ ｾ＠ 'jl<t;fl, >:itlOf ｾｗｦｩｬ＠ ｾ＠ ｾ＠ ｾｇｩｲｴ＠
'ilitdl ｾｉ＠ <le<IIC:it CfiT ｦＴｾＺｩ｜＼Ｎ ｾ＠ ｾ ＼ｴｬ＠ ＢＱｾ＠ I
'3"d<G at¥1<.1411 aW ｭＧｾ＠ 1:1U ｾ ｾ ｀ｉｾ＠ ｡ｴｾ､Ｍ］ｩＬ＠
ｾｴｩ､＠ &I ct IｾＮＰ ﾷ＠ CflT \3N ＱｾＭ］＠ fn.r ｾｦ＠ ij-
ｾ＠ q"!4 ｾ＠ aftt ｾ＠ ffi . I 9 ""C4 I (1 ;f)" q;r
<1j4i?lt r<"t4 ｾ＠ ｃｨｾｬｦ＠ ｾ＠ ｾ＠ ｾ＠ mm ｾ＠ ｾ＠ ｾｲ＠
.q 1ffur cfiqP,qj ｾ＠ ｾｔｬＡ＠ ｾＧｴｃｦｩ､ｬ｡ｲ＠ ifl
3tifll< ｱｬｾＧＱ＠ l W SICfiF< fctitil -.ft ｦｾｊｩｱ＠
ｾｴ･ｬＨ＠ ｩｴｾ＠ ...ＮＬ ｾｇＩ Ｍ ｾ＠ aW
fWr ｾｉ＼＠ if ｡ｭｾＬ＠ P.rn +ii:S(Wf <ＧＳＱｾ Ｍ
ｾ＠ ｎ＿ｲＭｒｩｾ＠ €-'qia('i «f%a) ｾＧＱ＠ ｾ＠
ｾ ﾥｩ＼ｬ｣ｴ＠ it I
ｃｦｩｴｾ｣ｳｬ＼＠ it eC4e ｾ＠ ｒ｣ｴＨｗｦｾｬｩ＠ ｾ＠ ｾ＠ 1:% ｾ＠
, ｾ＠ it ＳｦｾＨＮｬ＠ Ｚ･Ｋｾｷｴ｣Ｈ＠ ｾ＠ ｾ＠ ｾｱ［ｦｩ＠ ｾ＠ 1
ｾＴｬ＼Ａｴ＠ ｾ＠ tj)CfiJCijJ\ if, ｾ＠ ｾ＠ ｾ＠ +i1z< it ｴｾｩｦｬ＠ q;r ｦｬｾ＠ I< qrr
ｦｩ＼ｴｾ＠ CSWT M+iful cstrtdl ｾ＠ ｾ＠ t-, c:taftQft ｾ＠ ｾｴ｡ｬＬ＠
HP't e+em ｾ＠ ｾ＠ "jOI(jt (MiqCfi( ｦ｣ｴｃｩｾｵ［ｲ＠ ｾｲ＠ ij-)
ｾ＠ 91i-s1 cfa G4§dt4d ｾ＠ ｾ＠ t" 1 cl4'l<!r attt ｾ＠ 'l'll41-=tl

C-DTN-J-N HB 9 (Contd.)
 manufactur er, ABM suffers from high ｣ｯｳｴｾ＠ low
perceived quality (especia1ly tn developing
countries) and a profusion of brands. Toyota and
other Japanese vehicle manufactur ers are
spreading their wings with lovv-cost and
economy vehicles in developing world.

There is one group in ABM who ｳｴｲｯｮｧｬｾ ｬｦｴ ｾｃｊ ｾ ｮ＠

the time has come for ABM to change i ategy
and to produce "global carsH while tk r group
feels that ABM should produc
models to attract local custo

wing questions :
20x3=60

(a) the in tcmational

strategy ｾ ｬＺｩ ｑ＠ y ABM in the (i) developing
world 1 ) Europe prior to 2009 ?

(b) · ｾ ｵｬ､＠
be your advice to ABM regarding
..,., _ . • .r-, 1 ernational strategy it is planning ?

should ABM compete with Japanese car

manufactur ers globa11y ?

(d) What should ABM do (i) produce global cars

or (ii) produce local country-spe cific models ?
Justify your answer.

C-DTN-J-N HB 10 (Contd.)
 ｣ＺｯｾＮＬ＠ Pt&tfdt atq;ft Mt=41 {'011418 alR ｾ＠ ｾ＠ ｩＡｦｾ＼ＺＱ＠ ｾ［ｦｴ ﾷ＠
* ｾＧ＠ ｍｃｦｩｴ･ｾＭ［ｲ＠ ｾｩｔ＠ it Clzift ｾ＠ ｾ＠ ｾ＠ 4it'1tt1 ｾ＠ w
ｾ＠

ｾＧｩ＠ it ｾ＠ ｾＧｩ＠ t(t ｾ｣･Ｑ＠ ｾ＠ ｾｴｦｩ＠ Ch<dt

ｾｑＡｩ＠ $ ｾ＠ atq;:fl (u14'tfd ＼ｩＺｦｇＢＧｾ＠ ChT ｾＫｩｴ＠ 3fT
ｾ＠ '3tt Cfil Ｇｾｱ［＠ Cfi I(f' Cf;T '3(-q I ｩ､ｾ＠ ｃｦｬｾ＠ I ｾＭＺｩｲ＠ ｬｯ｢］ ｾ＠

ｾ＼ｉ＠ ｴＧｬｾ＠ «J"61dl ｾ＠ fifl ｾｑＺﾥＱ＠ ｾ＠ ｾＱＴＧ＠

auq:;f\fu Cfl<il ｾ＠ ｾＮ＠ ｾｔＭ ｾｔＧ｀＠ ｾ＠ ｴＺｓ＼｟［ｩｾｦ＠ ｾ Ｍ ｴ］ｲＫ＠

"it I ftt:t I

(it\) ｴＺｊｬｾＧｩ＠ ti:l<l 2009 .

..--r....... i) ｍｃｦｩｬｾ［ｲ＠ ee I( atR:
(ii) ｾ＠ ｾ＠ m ｾ＠ ｡ｨＺＱ＼ｦｴｳｩｾ＠ ＼ｯｴｾＱｒ＠
CJiT N?t Ol ...,._....... ｾ ｚｆＭＴ ｾｲｔ＠ q;{Sr ?

( ｾＩ＠ ｃＨｾｬ＠ ｾ ｾｮ＠ {uf;oft fd ciiT 41 'it-=11 <5FiT ｾ＠ t:

ｴｩｦｬｾ＠ cit at rqcf't ｾ＼｡＠ (lOt ｲｾ＠ ｾ＿＠

..........ｾ＠ ｾ＠ ::itt414l ｾ＠ Mlikttail er:c:e ｾ＠ ｾ＠

ＧＪ］ＺｩＡ Ａｴ｜Ｎ ｾ＠ fctle 9Cfit< 9 ｒｴｾｭ＠ Cfi<;f) ＮＭ ｾ＠ rf%CJ> ?

ｴＺＨｩｬｾ＠ ｾ＠ ｾ＠ cti<"11 ｾ＠ (i) ｾ＠ Cfie(Y cnr

ＧＳＨＱＴｾＹ＠ C6<or:tl 7;fl' (ii) fql;f)£1 ｾｔＭＱＡ＠ Jit:si?tl·. CliT
ＧＳｾ＠ 1ｾｩ＠ Cfi("ff ? ｾ＠ 'dtt< * 'q1ff -q ｾ＠ ｾｔ＠
cftM(( I

C-DTN-J-NHB 11 (Contd.)
 6. Governments can ｩｮｦｬｵ･ｾ＠ finns' decisions to
invest in foreign countries. By their choice of
ｰｯｬｩ｣･ｳｾ＠ both host country and home-country
governments encourage and restrict Foreign Direct
lnvest1nent (FDI). An important determin of
government poHcy tO\\'ard FDI is political i
Political ideology ranges from a radical ...__.....,.....
is hostile to FDI to a noninterventionist ee
stance - between the two extremes · proach
best dcscri bed as pragmatic nationa . Explain
how the political ideology of ｾ＠ government
might influence the negotiaf ween the host
government and a foreign ational enterprise
(1\ttNE). Under what eire nces is an MNE in a
pov..·erful negotiating o on vis-a-vis a host
government ? What does a developing host
country pay for E 60

7. to set up a factory to
manufactu world's cheapest car" in Singur.
West Be ow ever, due _to the steep resistance
of local c they had to shift the plant location
to G ara
••
how each of the following resources within
4AI"!U.J\IIII.' " -olol

mpany might influence its overall strategy.

three) : 20x3=60
Plant location
(b) Company image
(c) Financial resources
(d) Human Resource Planning

C-DTN-J-NHB 12 (Contd.)
r 6. ｾ＼ｃｦｩ＠ ｾｩｦ＠ .q ｈｾｔ＠ ｃｦｩ＼ｾ＠ ｾ＠ tti'"f1 $ Pfufl(f q:iT ｾ＠
ｾ＠ ｾ｣ｴｩ､ｬ＠
3fR% ｾｲ＠
ｾ＠
ｾＱｲｮﾷ＠
' Ｚｲｦｈ｡ｾＱﾷ＠
mｲ｣Ｎｾ＠
cJ;T 3444) ｱｦｩｾ＠
ＤＱＨＧﾣｾ＠ ｐｲＴｾ＠
* ｣ｾＮｭ｡ｮｴＩ＠
t;:l<l ｾ＠ ｾＧｩｴ＠ if,.., hr
q;t
!ilffitf%a lfT mfita ｾ＠ eCflcl ｾ＠ Ｇｾ＠ 9""Rr ft<ctit<1
if)fd q;r ｾ＠ ｬＧｦｾ｣ｴｻ＠ ｾ＠ (1'114'\Rtq:; ｾ＠ ｾ＠
t I <t'i1rftRtCfl ｾ＠ q;r ｱＨｬｾ＠ ｾｩｦＮ＠ ｾ＠
ｾ＠ ｾ＠ YM,Cfi<1 ?ldl ｾＬ＠ tt ｾＭＬ＠ 1jffi ｾ＠
ｾＬ＠ ｾ＠ mm , ｾ＠ ｾｇＮＬ Ｎ＠ m-u ｾ＠ Cifl::q ｾ＠ ｾ ｾ ｾ＠
mm ｾＬ＠ Pf(1Cf,l ｾｃｩＴ･＠ at:aJl ｾ＠ &J ｬ｣ｴｾｦＨｃｩ＠ ＢＧｔＮ ｾ Ｍ
\ilta1 ｾ＠ 1 ｦｬＢＧＤＱｾＨ＠ ＠ｾ ｾＢｩＱｃＴＧ＠ e<Cfll<
il ｾ［ｳｦ＠ I'1 e (Cf) I<( ｾ＠ f"Ct;«) «54§< ｰｓｾｬ＠ 4 ＭＺｲＮｾ ｾ ｾ＠
CfiT Pf;f( 9Cfil( -e- ｾ＠ ffCfldl
if§< ｉｾ＠
@:lfd ｩｦ
lf 3 c:J 'i
Ｎ ｾ｡ｴ＠
il 'it <it lrt fl (<tl t < * ｾ ＮｾＡＺｩ ﾷ ｾ ｾｔＱｊｉＭ［ＺＦｦｴｲ＠ c4f dt Cfi I (t
ｾ＿＠ ｦＴｱ［ｬ･ｾｩｮｲ＠ ｔｾ＠
CifltT ＴＩｾ＠ d i)Cfll d I ｾ＠ ? 60

Cfrr<' q;r H Jt fot ｟Ｎｾ＠ " &J., t rｾ＠ ｾ＠ til 'if -=t 1 ar.=rr ｾ＠
'-IT I q(<ct> 'f!£1 iw:tlCf .-..- ｾ＠ 9 R1"-.' ru ｾ＠ Cflj(O(' ＧＳＢＱｾｬ＠ ･ｴｩｾ＠
｡ｴ｣ｾｦ､＠ CIIT · ｾ＠ iaf<a Cfl<rt 1 ｾ＠ 1
(":qto2 • qr=t1 ma< MJ;JR1Rcta ｾ＠ ｾ＠ ｾ＠ "«
g (i1 cfi, ｡ﾷ ｾｴｔ｜Ｚ ｡ ［ＱＧＢ＠ e s:t !l <o14l Rt ctlT Fctitt y Cfi r< ｾ＠ ｾ＠ ｾ＠
ｾ＠ C'tl4'1) : 20x3=6 0
ｾ Ｍｾ＠
o!:r'TT::::r-T 0 f4
ｦ＿ｴｩＴｾ＠
(-q") JiJ;:rCf ｾ＠ l4l'ii.,i<fi( U(

C-DTN- J-NHB 13 (Contd.)

 8. Air India, the national ｣｡ｲｩ･ｾ＠ has recently
approached the government to bail it out by
sanctioning an amount of Rs. 15,000 crores.
Ministry of Civil Aviation has appointed you as the
Chairman and Managing Director of Air India. You
need to submit a detailed plan of revival Air
India in next three years. Your strategic yy- ,._.,.,
te11s you ·that you ｭ｡ｹｾ＠ csider any
planning models (namely, ategic e s Unit ..
The Boston Consu1ting G up Ma ｾ＠ ___....... General
Electric Business Screen and
Strategies Model). 0 +
ｾｳ＠ Generic

(a) Describe the ic planning models

briefly.

(b) stralegic planning models

ost useful for Air India and

(c) model selected, outline a brief

revival of Air India. 30+15+15=60

C-DTN-J-NHB 14
 8. <t&£itf ｣ｴｩｾｃｦｬＬ＠ ｾ＠ ｾｒＺ｣ｴｩＬ＠ ;r m<1 it ti(CfiJ( ｾ＠ ｾＮ＠ 15.000
q:;.()'$ ｾ＠ ｾｲ＠ c€t ｾ＠ ｾＴｬ＼＠ -dttChl 'lf11csfa it ＼Ｕｴｬｾ＠
ｈｃｦｩｬ｣ｴｾ＠ q;r ｾ＠ {4;£11 m 1 '1141< f4iit'1rt +i?fl(14 ｾ＠
a:t t4Cfll ｾ＠ ｾｦｵﾣＱ＠ CfiT ｾ＠ ｾ＠ ｾ＠ ｐｴＴｾｊｱｬ＠ HY)ffi ctR
ｾ＠ t' 1 wR cfFr ft J&i'i if ｾ＠ {fucn ｾ＠ 'j'1 (l\iG1l ct ｾ＠ ｾ＠
at 1q <hl ｾ＠ f4 ｾ｡＠ 41 \it t=t t ihr Cfi<.-ff ｾ＠ 1 anq 4l
ｦｴＨｩｉｾｃ＠ ｾ＠ 3flqChl CS4dl£fl ｾ＠ ｾ＠ 31N ｾﾷ＠ ｾ Ｍ
.,.....+t--1ＺｳｾＢＧｬ＠ """ ( 'tfm (01 i1l id Cfl
ｾ｣ＺＮ＠
Cfi ｉｾ＠ >
I <S1 I< Q\CfiCfi, ｾ ｾｴ＠

ff 1_E? 311 ｯｱＺｾＬ＠ 'i1"1 ＼ｾ＠ ｾ＠ ｾｃｦｬ＠ <fl I() CS41( ｾ＠ ｾ＠ q') b: Cf)T

<;J'i<ti (Of'11Rl'"IIS<1) ｩｦｾ＠ 14>«1 ｾＧｒ ｾ ｦｴ＼＾､＠ ｾｉ＠

( Cf>) ｾ＠ (('\' (0(4) fc1<t> tii<;J'!I'fi(O( ｾ＠ <f;T ｾ＠ li\q if 40f'1
ch1Mt( I .
ＨｾＩ＠ ｾ＠ ｾ＠ <o1'11 fdc:n
cit ｾ＠ ｾ＠ rnl4 I ｾ＠ ft iS4 e \OiCC I GI \3 q 4l4 fl '1'ffi
ｾ＿＠
amm: ｾＬ＠ ｾ＠ ｾｺ｣＠ 1 ｾ＠
Ｂｻ｝［ＺｦＧｾ Ｆ ［ＮＬ｟ ｦｵＭｑＺ＠ t:% ｾ＠ 41 Ｇｩｴｾ＠ 1 ｾ＠ ｾｱＢｻ＼ﾧｴ＠ r
30+15+15=60

C-DTN-J-NHB 15
 IC-DTN-J- NHB I

ＳＴＱ［ｾｔ＠
9f4 'h !R"if ｾ＠ ｾ＠ Ｓｪｾ＠ \if1 iJ ;jf if f.fT7'1.r.... f I
ｾｲｩｦ＠ ｾ＠ 3ft< ｾ＠ ｾ＠ if ｾ ｣ｬＭ ｾ ｾ＠ =cnfi;q
M'8Chl dcPA<4 ＳＱＴｾ＠ ｾｲＭ f::::i--7-rr TfZfT ｾＬ＠
3/k w ｾ＠ Cf)f -:1\1'( ｾｒｦｃｬ＠ ｾ＠
:pgr- 'IF' ｾ＠ 3iPtla ｾ＠ Ｌｾ Ｌ ｾ＠ rrr Rlilll 'it 1rt 1
"ill ｾｑＬ＠ 1 fflr - q-::!f ｾ ｾｲｦＺｬＱｮＭＷＮ＠ ｾ＠ 31 Rtf< ffi
3Flf !CtJm me
ｾ＠ fiti:fill
5 3lA41zf ｾ＠ 1 ;sJJc[} ｾｲｦ＠ if #
ｾ Ｍ ＢＧ Ｇｾ ｌＳＢＱ＠ ＠ｾ
em-- ｩｴＭｾ＠ ＡｲＮｦｾ＠ 1 rt Cf) < Ph ri'f
. ｾ＠ dn< ci)fJtQ I
ｾ ＬＮ＠ !n;ff it" ｾ＠ tllilrt ｾ＠ I

ｾ｣ｲｱＺ［Ｍ it or 13 ｱｾｃｫｦ＠ 3l fq;:s'f cnr "'44r:t

4JMQ ｾ＠ \3rtcit Pifffoc. <£/{;tq .1

Note : English version of the Instntction s is printed on

the front c over of this question paper.