(2140003)

Presented By: Suthar Smit Jarendrakumar

BE 4th sem
 Maslow’s theory
of Motivation
Abraham Maslow (1908 -70),
a psychologist,, believed that all people
have need to be satisfied, that they will
work to works satisfying those need. A
need is what a person requires. He
assumed these need could be arranged
according to their importance inn a of
step know as Maslow's hierarchy of
need.
BE 4th sem
What is Motivation ???
Motivation refers to
the individual , internal
process that directs ,
energises and sustains a
person’s behaviour .

BE 4th sem
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• Air
• Water
• Food
• Rest
• Exercise

BE 4th sem
 Safety Needs  Social Needs

 I-e. Need for  Affection Belonging

Security and  Friendship

protection .

 Assurance of

physiological

needs. BE 4th sem

Internal Factors  External Factors
like Like
Self respect, individual's
Self Autonomy status
Self recognition

BE 4th sem
Need to become , what he/she

is capable of

Accountant

finance Manager

Leader
BE 4th sem
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»Physiological : Provide ample breaks for
lunch , pay salaries that allow workers to buy
life's essentials.

»Safety Needs: Provide a working

environment which is safe, relative job
security, and freedom from threats.

»Social Needs: Generate a feeling of

acceptance, belonging by reinforcing team
dynamics.

BE 4th sem
»EsteemMotivators: Recognize
achievements, assign important projects,
and provide status to make employees feel
valued and appreciated.

»Self-Actualization: Offer challenging and

meaningful work assignments which enable
innovation, creativity, and progress
according to long-term goals.

BE 4th sem
Motivation is the characteristic that helps
you achieve your goal. It is the drive that
pushes you to work hard .It is the energy
that gives you the strength to get up and
keep going - even when things are not
going your way.

BE 4th sem
 Maslow's hierarchy of
needs

Content Herzberg's motivator-

Theory hygiene theory

Alderfer's ERG theory

McClelland's three-
needs theory

BE 4th sem
 Adams' equity theory

Process Vroom's expectancy

theory
Theory
Goal-setting theory

Reinforcement theory

BE 4th sem
Frederick Herzberg performed studies
to determine which factors in an
employee's work environment caused
satisfaction or dissatisfaction. He
published his findings in the 1959
book The Motivation to Work.

BE 4th sem
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Motivatin Hygiene
g factors factors
Achievement Company
policy
Recognition Supervision00

Work itself Relationship

w/Boss
Responsibilit Work
y conditions
Advanceme
nt Salary

Growth Relationship
w/Peers
BE 4th sem
Applying Two factor Theory in Business
management
»According to Herzberg: The job should have
sufficient challenge to utilize the full ability of the
employee.
» Employees who demonstrate increasing levels
of ability should be given increasing levels of
responsibility.
» If a job cannot be designed to use an
employee's full abilities, then the firm should
consider automating the task or replacing the
employee with one who has a lower level of skill. If
a person cannot be fully utilized, then there will be
a motivation problem
BE 4th sem
» Critics consider Herzberg's two factor theory
to be simplistic - what motivates me may be a
dissatisfier for someone else

»Its for individuals, not as a homogeneous

group with one set of wants and needs

»Some factors may be within your control, some

may not

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