What are the Benefits of SIIA Membership?
Software Division Benefits
About SIIA
The Software & Information Industry Association is
the principal trade association for the software and
digital content industry. SIIA provides global services
in government relations, business development,
corporate education and intellectual property protection
to the leading companies that are setting the pace for
the digital age.
For large companies like IBM, SIIA provides
great connections to important ‘rising star’
companies that we want to partner with, and
provides a range of opportunities for us to
discuss leading edge topics that are critical to
our industry. SIIA also does an outstanding job
on the public policy front, which is critical to
ensure we maintain the policies that fuel the
innovation our country depends on.
Michael Riegel, Vice President, ISV &
Developer Relations, IBM Software Group
The SIIA Software Division’s many
programs offer excellent vehicles for
companies developing the applications,
services, infrastructure and tools that
driving the software industry to develop
partnerships, boost their profiles, and
gain strategic insights.
Connections
Software Division members encompass the entire
breadth of industry’s ecosystem, creating an
environment that fosters networking, and ultimately
the partnerships that drive business. In no other
locale do companies find such a range of customers,
strategic partners, and investors. SIIA can introduce
you to software executives leading the industry.
Exposure
Participating in SIIA’s year-round programs and
signature events allows members opportunities to
increase the visibility of their companies by promoting
the thought leadership of their executives and
excellence and innovation of their products.
Insights & Learning
Executives from companies large and small, public
and private, come together in various working
groups, committees and forums to address strategic
issues facing their companies. The results: industry-
leading best practices, guidelines, case studies,
standards and development opportunities. SIIA
provides a comprehensive picture of the evolving
digital landscape through bulletins, strategic research,
member events and other information resources.
For more information on the SIIA Software Division,
visit siia.net/software
Current Software Division Initiatives

Year-Round Programs Signature Events

Cloud Issue Briefs All About the Cloud

Executive Insights All About the Cloud Europe
Computing/ Webinars
SaaS

Government Webinars Cloud/Gov

Issue Briefs
Technology Committee Meetings

Mobile Issue Briefs All About Mobile

Case Studies
Webinars

Capital Issue Briefs Digital Media & Software

Case Studies Investment Conference
Formation Executive Insights
Investor & Partner Connections

Signature Events

• All About Mobile

San Jose, CA | AllAboutMobile.net
Discuss business issues around building and delivering applications, managing and
measuring infrastructure, demystifying the process of selling through carriers/app stores
and the sales process for reaching the mobile enterprise customer.

• Cloud/Gov
Washington, DC | siia.net/cloudgov
Cloud/Gov gathers an audience of ISVs, systems integrators, federal IT purchasers, and
more at the industry conference addressing government’s movement towards SaaS and
Cloud Computing.

• All About the Cloud

San Francisco, CA | AllAbouttheCloud.net
All About the Cloud represents the world’s largest forum for the advancement of the as-
a-service industry. Discuss security and compliance, true multi-tenency, integration, and
platform strategies.

• Strategic Partner & Private Equity Conference

New York, NY | siia.net/sppec
An exclusive conference for senior executives, DMSIC is a much-needed addition to
the private equity landscape, given the current dislocation in the capital markets and the
difficulty raising capital.

• All About the Cloud Europe

EMEA
Executives from ISVs, SaaS, Web, and Enterprise companies gather along with industry
leading analysts, venture capitalists and media to explore, debate and discuss all aspects
of SaaS and Cloud Computing.
Year-Round Programs

• Software Division Webinars

A periodic online series highlighting member expertise on various issues in
the industry.

• Executive Insight Meetings

Members-only meetings on topics that focus on peer-to-peer learning, networking and
thought leadership. Relevant non-members may attend by invitation only.

• Investor & Partner Connections

Through a series of programs SIIA facilitates introductions for members companies to
prospective investors, acquirers, and strategic partners.

• NextGen Program
Provides an opportunity to elevate young, emerging businesses and establish them
as key industry players. From showcasing the technologies to meeting with industry
executives, the NextGen program helps drive businesses forward.

• Initiative Specific Issue Briefs

Member-written pieces providing short in-depth analysis on issues surrounding our
key initiatives.

• Annual Financial & Operations Benchmarking Survey

Provides extensive metrics for companies ranging from start-ups, to those with
revenues of up to $300 million. Benchmarks cover key financials, including detailed
expense ratios, revenue and profit metrics, geographic break-outs, employee statistics,
as well as customer and sales model comparisons.

• Advocate for Industry

SIIA is a leading advocate on policy issues before governments and regulatory
organizations around the globe. We provide policymakers the “industry perspective”
as they develop policy and enact law while member organizations receieve key
information and updates on fast-evolving legal and regulatory issues.

• CODiE Awards
Since 1985, the CODiE™ Awards has served to showcase the software and
information industry’s finest products and services, and to honor excellence in
corporate achievement.

• Boards and Committees

The SIIA Software Division Board (elected by member voting) and Committees (open
to all members) are formed to develop and lead the programs and activities of the
division. The committees collaborate to create greater opportunities for member
exposure, education, and networking.

• Software Division Blog

Members join industry leaders to exchange perspectives on cutting-edge trends and
emerging best practices, leveraging SIIA’s industry-wide reach to raise the visibility of
their companies, executives, and brands.

• SIIA Social Media

Network and keep up-to-date with SIIA activities, content and membership by
engaging through our social media channels.

• Software Division Newsletters

The Industry Daily and All About the Cloud Weekly deliver breaking software news,
feature stories, IT policy developments and more to directly to your inbox. SIIA
member press releases are highlighted in each newsletter.

• Member Deals
Deals or discounts available for SIIA members, offered by other members or partner
organizations. Any member may submit an offer; new deals are featured in the monthly
Software Division Update.
Software Division
Board of Directors
A Partial List of SIIA Members
Paul Bartlett, Rho Ventures find a complete list at bit.ly/SIIAMembers
Mike Desai, Ping Identity Corporation
Richard Dym, Bondi Group
Mike Ferris, Red Hat, Inc.
R. Allen Hoke, Oracle Corporation
Timothy Jellison, Accenture
Brian Kardon, Jr., Eloqua Corporation
Karen Leavitt, Marketing Fusion
Lars Leckie, Hummer Winblad
Venture Partners
Bill Loss, SaaS.com
Umberto Milletti, InsideView
Rick Nucci, Boomi
Morris Panner (Co-Chair), TownFlier
Simon Peel (Co-Chair), Cast Iron Systems,
an IBM Company
Michael J. Riegel, IBM Corporation
Holly Rollo, SAP
Mark Symonds, Plex Systems
Jim Szafranski, Fiberlink Communications
Joe Talley, Deloitte & Touche

SIIA Social Media

@SIIA_Software #siia

bit.ly/siialinkedin

facebook.com/siiadotnet

SIIA Contacts
Software Division
Rhianna Collier, Director
+1.408.884.3834, rcollier@siia.net

Seth Dean, Business Development Manager

+1.202.789.4450, sdean@siia.net

Nate Philip, Program Manager

+1.530.784.4884, nphilip@siia.net

Communications & Public Relations

John Crosby, VP, Communications
+1.202.789.4469, jcrosby@siia.net

CODiE Awards Program

Lisa Mitchell-Brooks, Awards Manager
+1.202.789.4458, lmitchell@siia.net

Conference Sponsors & Partners

Brian Rosenberg, SVP, Sales & Marketing
+1.647.348.2790, brosenberg@siia.net
For more information on the SIIA Software Division, visit siia.net/software