APEX

Overview of the APEX in Bangladesh

Apex Footwear Limited (AFL) is the leading manufacturer and exporter of leather footwear
from Bangladesh to major shoe retailers in Western Europe, North America and Japan. AFL
established the export of value added finished products export in the leather sector of
Bangladesh and is also involved in the local footwear retail business with the second largest
shoe retail network in the country.
The company was Public listed and traded since 1993, AFL
Apex is the local manufacturing and retail wing of Apex Footwear Limited. While AFL has
mainly earned both critical and commercial fame through export of high quality leather
footwear in the international arena, Apex make use of that expertise to provide high quality,
fashionable footwear to the Bangladeshi consumers. With over 220 own retail outlets and 380
authorized resellers, Apex ensures nationwide coverage of its diverse range of footwear for its
consumers.
Through its nine internal brands, namely Venturini, Apex, Sprint, Maverick, Moochie, Nino
Rossi, Sandra Rosa, Twinkler and School Smart and one international brand i.e. Dr. Mauch -
Apex carries a huge selection of shoes, sandals and non-footwear items, ensuring that each of
our valued customer finds the product that is just right for them.

To enhance the quality of supply chain performance, supply chain drivers are much valuable .
The drivers of supply chain ensure the efficiency or responsiveness of the performance.
Responsiveness and efficiency cannot be obtained at the same time. So firms' aim is to obtain the
optimization of the cost considering the attainable responsiveness. In the service, APEX
responsiveness is more important than efficiency to existing in the market. Supply chain drivers
drive the performance of supply chain management in a more effective and efficient way.
Efficiency is related with the cost minimization but it takes lead time to fulfill the consumers'
demand. On the contrary, responsiveness is related to time to respond. High responsiveness
pointed out the less time to response the consumer's demands. Low responsiveness means a long
time to response customer's demands. In the APEX company, APEX Footwear Ltd are willing to
consider even little much time to satisfy the demands. So the APEX Footwear Ltd, APEX
Pharma, APEX Investor, Grey, Blue ocean and landmarks Footwear Ltd should always be ready
to provide service to meet consumer's demands. Responsiveness is an integral factor. High
responsiveness ensures high satisfaction of the consumers' demand. Drivers of supply chain
management play a vital role to ensure the responsiveness of the APEX Company. Apex is
committed to earning the highest level of respect of our customers, by adding value to our
products and to enhance the customer experience by assuring a memorable and state of the art
shopping atmosphere. With a separate factory for retail chain, a central distribution center and
very own 254 retail outlets, Apex ensures that we always near our customers.
Drivers of supply chain management can be segregated in to two parts regarding the operation
of the drivers.
 Logistics
 Cross functioned

Facilities:

Inventory storage, fabricate or production site are the major concentrated facilities in the
manufacturing industry. But in the APEX especially for APEX Footwear Ltd, facilities are
limited to the location of inventory storage. APEX is a part of the service industry. Locations of
the APEX, culture of those place, national and international political circumstances are more
important than the location of inventory storage.
Demand analysis would be considered as tools for determining the anticipated demand. After
narrating the demand plan, supply plan also should be developed. Demand plan alone cannot
obtain the goals. Even the accumulated goal of demand plan and demand plan is to fulfill the
SAOP (sales and operation planning). These tools can be an effective process to minimize the
cost and enhance the responsiveness of the demand.
Inventory
Inventory is an important supply chain driver for the manufacturing industry. Raw material, WIP
inventory and finished inventory are usually more related to the manufacturing industry.
Inventory is a central process is manufacturing unit. This inventory is concerns to all
departments from planning department to selling Department in which it passes through
Department, and commercial Department etc. so managing of inventory wide scope in
manufacturing company.
APEX company are used to ensure three types of inventories. These are:
• Cycle inventor
• Safety Inventory
• Seasonal Inventory

Cycle inventories are the amount of inventory needed to satisfy the customer demand on the
daily basis. It is mandatory to keep ruining the services.
Safety inventories are required for the uncertainty and for the purpose of meeting consumers’
uncertain demand. So the firms are required to store the optimum level inventory for handling
the uncertainty.
when used as ans industrial term, applies to the building of machines, structures and other
equipment, by cutting, shaping and assembling components made from raw materials.small
businesses that specialize metal are called fab shops
steel fabrication shops and machines have overlapping capabilities but fabrication shops
generally concentrate on metal preparation, welding and assembly aspect while the machine shop
is more concerned with the machining of parts . APEX uses only prime quality steel and plants
procured from leading players in the industry. APEX has state of art material prcessing system
facilities including Indian largest laser cutting machine. And excellent production engineering
system set up a highly experience and technically qualified term of engineer. Based on our
customer’s drawing and design, APEX manufactures dynamically stressed machined fabrications
conforming to all specification laid down by the customer.
Transportation
Moving goods smoothly, efficiently and quickly is the principal value proposition demanded every day of
logistics services providers.

Apex Unimarine Ltd. (AUL) provides a broad array of management services designed to help
our clients compress cycle time, lower overall product costs, maximize supply chain efficiency,
improve inventory control and enhance customer satisfaction. We are committed to bringing
innovative ideas that balance technology, resources and expertise to solve real-world logistics
issues.
With your business growing up annually, Apex Unimarine Ltd. (AUL) delivers the resources to
ensure proper documentation, precise classification services, and expert trade consulting for
successful import or export transactions. Apex Unimarine Ltd. (AUL) also understands the
importance of security throughout your supply chain. Our ongoing investment in this area has
uniquely positioned us as a market leader.
As a provider of outsourcing solutions, Apex Unimarine Ltd. (AUL) is ideally positioned as a
one-stop resource center for integrated logistics, transportation management, warehousing and
distribution, inventory control, materials handling and information services. And, our dedication
to collaboration and teamwork with customers ensures long-term, successful partnerships that
provide strong planning and effective implementation, and continually deliver value on a
worldwide basis.
Under its present logistics facilities, AUL can offer Off-dock warehousing and multi-shippers
cargo consolidation service and can ensure maximum stowage of a container.
AUL takes responsibility for documentation on behalf of customers with the intention to
eliminate customer’s documentation hassle
Inland trucking and Door delivery :
We offer transport of goods from point to point within BANGLADESH with various kinds of
cargo, such as: Long-haul full trailer load, specialized equipment, flatbed and over dimensional
trucking, express truck service. In the near future we will arrange trucking the container to/from
Nepal & Bhutan.
Packaging :
To ensure the safe delivery of our client’s possessions over long distances calls for specialized
care, we provides that extra level of protection to ensure the safe transportation of everything
form a small antique vase to major furniture items. Specifically designed cartons are used for
packing within the executive family’s home and because many international moves require
shipping containers, the container itself is loaded and sealed at the residence.
Project cargo handling :
Our company has the capabilities to handle the transport of heavy machinery, industrial plants
and other cargoes needing specialized equipment and expertise. As your business partner, our
goal is to deliver superior service and innovative transportation and logistics solutions that create
advantage across your supply chain and with your customers.

Warehousing & Distribution Services :

We can offer a full range of warehousing and distribution services in our leased modern public
warehouses (both bonded & non-bonded) which is equipped with electronic & mechanical safety
devices and with light security and CCTV systems.

Empty Container Storage Facility :

We are in a position to offer round the year contract of OFF DOC operator’s facilities
And can offer storage of container’s on a basis of BDTK 20/20ft and BDTK 40/40ft per days
round the year with standard maintenance of containers.
We assure DAY NIGHT 24 hours stuffing facilities in Off Doc with faster transfer to loading the
export containers on to first available sailing vessel.
Name: Shakkhar sarker
ID no: 201980018
Supply chain management