Académique Documents
Professionnel Documents
Culture Documents
FOR
B.B.A. (FASHION APPAREL MERCHANDISING)
Offered by
Under The
I
BHARATHIAR UNIVERSITY
UNIVERSITY INDUSTRY INTERACTION PROGRAMMES
FOR APPROVED INSTITUTIONS
4. Course of Study
The course of study for the B.B.A. (FASHION APPAREL MERCHANDISING)
course shall consist of the subjects as in section 6.
II
Examination shall be conducted at the end of every Semester. Every
theory paper should have atleast 56 contact hours of study including period of
study in the industry.
6. Scheme of Examinations
Semester – I
Subject Internal External Total
S.No Subject Name
Code Marks Marks Marks
Semester – II
Subject Internal External Total
S.No Subject Name
Code Marks Marks Marks
III
Semester – III
Intern
Subject External Total
S.No Subject Name al
Code Marks Marks
Marks
15 07 FM 31 Communicative English 40 60 100
16 07 FM 32 Textile Wet processing 40 60 100
17 07 FM 33 Principles of Accounting 40 60 100
18 07 FM 34 Fashion Merchandising 40 60 100
19 07 FM 35 Garment Construction Practical – I 40 60 100
20 07 FM 36 Pattern Making Practical 40 60 100
21 07 FM 37 Internship & Viva – Voce – I 40 60 100
Semester – IV
Intern
Subject External Total
S.No Subject Name al
Code Marks Marks
Marks
22 07 FM 41 Textile Testing and Standards 40 60 100
23 07 FM 42 Inspection and Quality Control 40 60 100
24 07 FM 43 Advanced Knitting Machines & Structures 40 60 100
25 07 FM 44 Garment Construction Practical – II 40 60 100
26 07 FM 45 Textile Wet Processing Practical 40 60 100
27 07 FM 46 Internship & Viva – Voce – II 40 60 100
Semester – V
Intern
Subject External Total
S.No Subject Name al
Code Marks Marks
Marks
28 07 FM 51 Production Management 40 60 100
29 07 FM 52 Trade Documentation 40 60 100
30 07 FM 53 Total Quality Management 40 60 100
31 07 FM 54 Garment Costing 40 60 100
32 07 FM 55 Knitting Machines & Structures Practical 40 60 100
33 07 FM 56 Computer Aided Designing Practical – I 40 60 100
IV
Semester – VI
Subject Interna External Total
S.No Subject Name
Code l Marks Marks Marks
Tests : 20 Marks
Assignments : 10 Marks
Seminars : 10 Marks
Total : 40 Marks
The medium of instruction and examination for the all the papers shall be in
English.
8. Passing Requirements
a. All candidates securing not less that 75% of the aggregate marks shall
be declared to have passed in FIRST CLASS with DISTINCTION
provided they have passed the examination in every subject without
failure in anytime within the course of study.
V
b. All the candidates securing not less than 60% of the aggregate marks
shall be declared to have passed in FIRST CLASS provided they have
passed the examination in every subject.
No candidates shall be eligible for conferment of the Degree unless he / she has
undergone the prescribed course of study for a period of not less than three years
in an institution approved by the University or has been exempted there from in
the manner prescribed and has passed the examinations as have been prescribed
therefore.
11. Syllabus
The syllabus for various subjects shall be clearly demarcated into five viable units
in each paper / subject. Further every unit should have learning objectives and
books for reference, spelt out clearly.
The university examinations shall be conducted for 100 marks and it will be
converted to 60 marks as an external examination. The pattern of question papers
for all the subjects shall be as follows:
VI
07 FM 11
Grammar
Présent du verbe être et avoir et des verbes réguliers : verbes en ‘er’, ‘ir’.
Articles définis et indéfinis.
Articles contractés, Articles partitifs.
Pluriel en ‘s’
Adjectifs qualificatifs
Interrogation avec Est-ce que.
Négation.
Written Expression
Salutations et Présentations
1. Comment saluer
2. Comment interroger
3. Comment s`excuser
Professions et Nationalités
Les jours de la semaine
Les mois de l`année
Nombres
Quelle heure est-il ?
VII
07 FM 12
Part II English Paper I
Subject Description : The selections for this paper focus on language use in affective,
cognitive domains with emphasis on introducing students to cognitive, critical thinking and
analytical skills.
OBJECTIVES
To Sensitize students to language use through prescribed texts Enable them recognize and draw
parallels to thoughts, feelings, ideas in texts from life experiences Enable them identify instances
of communication in the texts and design communication models of their own Enable them
define and classify the basic aspects of communication
Unit I Poetry
Lucy Gray William
Wordsworth
Ulysses Alfred
Lord Tennyson
The Road Not Taken – Robert Frost
Unit IVProse
Six Thinking Hats Edward de Bono
My Early Days Abdul Kalam
I Have a Dream Martin Luther King
VIII
07 FM 13
Textile Science
Introduction – Spinning Methods - Brief Study On Regenerated Cellulosic Fibers; Viscose &
Acetate Fibres - Synthetic Fibres (Polyester, Nylon & Acrylic) And Its Properties
Reference:
IX
07 FM 14
Engineering Economics
Reference:
1. Micro Economics – Koutionious
2. Micro Economics – Sankaran
3. Business Economics – Varshani & Maheswari
4. Industrial Engineering And Management – O.P. Kanna
5. Engineering Economics – M.Madhavan
X
07 FM 15
Garment Manufacturing Machines
Introduction – Types Of Cutting Machines And Its Application – Detailed Study On Band Knife
And Straight Knife Machines -Introduction And Basic Concept Of Fabric Spreading Machines.
Functioning Of Single Needle Lock Stitch Machine, Double Needle Lock Stitch Machine, Over
Lock Machines, Flat Lock Machine – Possible Modifications – Attachments For Various
Flat Bed - Cylinder Bed - Post Bed – Applications - Types And Parts Of Machine Needles –
Needle Sizes – Sewing Machine Feed System - Details Of Stand, Table And Motor For Sewing
Machines
Button Stitching – Snap Button Fixing - Bar Tacking – Feed Off The Arm – Embroidery
Machines – Placket Making Machines - Heavy Duty Sewing Machines. Introduction To Various
Machines For Garment Finishing – Fusing – Sucking – Ironing – Packing.
Reference Books
XI
07 FM 16
Principles Of Management
Reference:
1. Industrial Engineering And Management – O.P.Khanna
2. Principles Of Management - Dingar Pagore
3. Principles Of Management - L.M.Drasath
******
XII
07 FM 17
Introduction To Computers
1. Fundamentals Of A Computer
Introduction To Computer - Definition Of A Computer - Computer Generations -
Classification Of A Computer - Areas Of Application - Concepts Of Data And Information -
Capabilities And Limitations Of A Computer - Components Of A Computer System - Hardware
– Cpu, Input Devices, Output Devices, Storage Devices, Motherboard, Power Supply Unit,
Memory – Primary Memory, Secondary Memory - Software - System Software, Application
Software, Programming Languages, Packages, - Introduction To Number Systems - Binary,
Octal, Decimal, Hexadecimal Number Systems.
2. Operating System:
Functions Of An Operating System - Classification Of Operating Systems - Introduction
To Dos - Graphical User Interface Systems - Basic Components Of A Gui System - Advantages
Of Gui Over Cui - Introduction To Windows Xp. Introduction To Computer Networking,
Network Operating Systems, Network Concept And Classification, Lan, Lan Topologies, Wan,
Advantages Of Networking - Introduction To Windows 2000 Server.
3. Introduction To Ms Office:
The Office Assistant, Working With Multiple Data, Clip Art, Templates, Wizards - Introduction
To Word Processing - What Is Word Processor, Benefits And Advantages,
Applications, Mail Merging, Working With Word Processor - Spread Sheet – An
Introduction - Advantages Of Using Spread Sheet Software, Applications Of
Spreadsheet, Excel, Understanding Workbooks And Worksheets, Charts & Tables
-Power Point - An Introduction - The Concept Of A Presentation, Creating A
Slide Show, Preparing Hand-Outs.
4. Internet
Introduction To Internet, History Of Internet, The World Wide Web, Internet Browsers – Internet
Explorer, Netscape Navigator, Internet Tools – E-Mail, Advantages And
Disadvantages Of E-Mail, Search Engines. Introduction To E - Commerce
5. Computer Virus
Virus, Types Of Viruses, How Do Virus Spread, Symptoms Of A Virus Attack, Prevention Of
Virus Attack, Deducting Viruses, Removing Viruses.
References:
1. Computer Programming And Applications- R.Krishnamoorthi – J.J Publications.
2. Teach Yourself Microsoft Office 2000in 24 Hours – Greg Perry- Techmedia
Publications.
*****
XIII
07 FM 21
Grammar
Präsens von sein und haben und die Verben regelmäßig & unregelmäßig.
Artikeln die Definiten und die Indefiniten.
Plural
Adjektive und Adverbien.
Interrogativ.
Negativ.
Written Expression
Begrüßung
Die Tagezeiten
Die Wochentagen
Die Monate
Die Zahlen
Die Uhrzeiten
XIV
07 FM 22
*****
XV
07 FM 23
Basic Knitting Technology
Unit – IV.
Rib Knit Structure
Introduction To Double Knit - Needle Gating - Rib Fabric Characteristics-Description Of Rib
Knitting Machine - Needle Timings - Knitting Cycle - Derivatives Of Rib Structure.
Interlock Knit Structure
Knit Interlock Fabrics And Characteristics - Description Of Interlock Knitting Machine -
Knitting Cycle - Derivatives Of Interlock Structure - Ornamentation Of Interlock Structure - Purl
Fabrics And Characteristics - Operation Cycle Of Purl Knitting Machine
Unit – V. Calculations
Calculations - Methods Of Finding Courses Per Inch, Wales Per Inch And Loop Length - GSM
Calculations - Count And Gauge Relationship - Efficiency Calculation - Tightness Factor -
Production In Length And Weight Units - Auto Striper Calculation - Blend Percentage.
References:
XVI
07 FM 24
Woven Fabrics And Designs
Unit – I
Introduction Fabric Forming Process Sequences – Preparatory Processes Required For Woven
Fabric Production.
Objectives Winding – Types Of Winding – Passage Of Material Through Winding Machine –
Defects In Winding, Causes & Remedies.
Unit – II
Objectives Of Warping – Types Of Warping – Passage Of Material Through Beam Warping
Machine. & Sectional Warping.
Unit – III
Objectives Of Sizing – Sizing Ingredients & Its Function – Size Paste Preparation – Passage Of
Material Through Multi Cylinder Sizing Machine.
Unit – IV
Passage Of Material Through A Power Loom – Primary & Secondary Motions – Tappet
Shedding – Picking Mechanism [Over Pick & Under Pick) – Beat Up Mechanism – Types Of
Let Off Mechanism – Take Up Mechanism – Important Parts Of Loom & Its Function.
Unit – V
Function Of Dobby & Jacquard – Different Types Of Dobby Mechanism & Jacquard
Mechanisms – Introduction To Different Weaves & Designing Concepts. Principles Of
Shuttleless Looms – Projectile – Air And Water Jet – Rapier.
References:
XVII
07 FM 25
Pattern Making And Grading
1. Introduction – Concept Of Basic Pattern And Grading – Methods Of Pattern Making With
Special Reference To Pattern Drafting - Pattern Making Tools – Various Pattern Production
Terms–Standard Body Measurements Men’s Wear, Women’s Wear And Kids Wear Of
Different Countries And Its Application In Pattern Making. Style Wise Component Parts
Required In A Garment.
2. Pattern Positioning And Lay Out – Concept Of Pattern Layout - Rules And Methods Of
Pattern Layout – Adjusting The Patterns To Fabric. Fitting: Definition – Principles For A Good
Fit– Checking The Fit Of A Garment – Solving Fitting Problems In Various Garments. Basic
Principle Of Dart Manipulation.
3. Draping – Importance Of Draping – The Dress Form And Its Types – Draping Steps For
Basic Bodice, Skirt, Pants. Procedure To Develop Necklines: Jewel Neck - Round Neck - ‘U’
Neck - Square Neck - Pentagon Neck - Star Neck - Inside And Outside Scallop Neck. Procedure
To Develop Sleeves In: Plain – Loose Puff Sleeves.
4. Procedure To Draft The Patterns Of: Basic T Shirt ( Round Neck, ‘V’ Neck, Henley
Neck) - T Shirt With Hood - Raglan Sleeve – Different Types Of Kids Wear – Ladies Wear (
1/4th Reduced Pattern).
5. Grading – Definition – Principles Of Grading - Master Grades – Basic Back & Front Grades
– Grading Of Basic Sleeve, Basic Collar – Basic Facing - Displacement Of Bust Dark (Waist –
Side Seam, Armhole – Neck Of Front Edge) - Principle Of Grading Displace Bust Darks.
Women’s Sizing – Selecting A Grading System – Midi – Trace Grading – Trouser Grading –
Jacket Grading – Shirt Grading – Grading Men’s Waist Coat – Size Charts
References
*****
XVIII
07 FM 26
Garment Construction
References:
XIX
07 FM 27
7. Create A Letter And Send To All The Students Who Have Different Addresses Using
Mail Merge Facility. Also Create A Macro Using Same Utility Of Ms-Word.
XX
07 FM 31
COMMUNICATIVE ENGLISH
Reference:
XXI
07 FM 32
Unit – I. Water
Water & Quality Required For Wet Processing Industries - Softening Process: Ion Exchange -
Sequestering Agent Methods - Terminology & Terms Related To Textile Industries (Ph, Acid,
Base, Oxidation, Reduction) – Role Of Textile Auxiliaries.
Unit – V. Finishing
Objects Of Finishing – Temporary And Permanent Finishes – Chemical Finish - Wrinkle
Free – Silicone Wash – Pigment Padding – Enzyme Washing – Stone & Sand Washing –
Mechanical Finish - Calendaring – Shrinkage Control – Raising – Shearing – Tumble Dry.
Mercerisation – Objects & Process – Knit Mercerisation – Quality Test.
References:
XXII
07 FM 33
Principles Of Accounting
Unit – I
Introduction – Book Keeping - Meaning Of Accounting – Types Of Accounts – Personal – Real
– Nominal – End Use Of Accounting – Financial Accounting – Management Accounting.
Personal Accounts – Impersonal Accounts – Single Entry System – Double Entry System –
Advantage – Difference
Unit – II
Journal Ledger – Trial Balance – How To Prepare A Trial Balance – Limitations Of Trial
Balance – Rectification Of Errors – Suspension. Subsidiary Books – Invoice – Debit Note –
Credit Note – Cash Receipts – Voucher – Simple Problems
Unit – III
Final Accounts – Nature – Matching Principles – Limitations – Distinctions Between Capital
And Revenue Expenditure – Differed Revenue Expenditure – Capital And Revenue Receipts –
Balance Sheet – Difference Between Trading And Profit And Loss Account – P/L Account And
Balance Sheet – Adjustments In Final Accounts – Income Outstanding -
Unit – IV
Depreciation – Meaning – Types – Straight Line Methods Or Fixed Installments Or Equal
Installment Method. Diminishing Balance Or Reducing Installment Method. Revaluation
Method
Unit – V
Bill Of Exchange – Accounts Of Non Trading Concerns – Bank Reconciliation Statement –
Single Entry Or Accounts From Incomplete Records – Meaning – Types – Pure Single Entry
System – Simple Single Entry System – Quasy Single Entry System
Reference :
1. Principles Of Accountancy –N.Vinayagam, P.L.Mani, Kl.Nagarajan
XXIII
07 FM 34
Fashion Merchandising
Unit – I
Nature & Environment Of Fashion – Movement And Leaders Of Fashion – Business Of Fashion
- Fashion Focus On Textile Fibers & Fabrics
Unit – II.
Forecasting Techniques - Fashion Focus On Children, Women & Men’s Apparels – Fashion
Focus On Apparel Accessories – Fashion Focus On International Apparel And Domestic Fashion
Markets
Unit – III
Visual Merchandising And Expediting - Visual Merchandising Technique - Merchandising
Ladder - Factors For Route Card – Preparation - Effective Expediting Procedures - Samples And
Types Of Samples - Functions Of Merchandisers
Unit – IV
Foreign Fashion Markets – Fashion Shows – Fashion Retailing & Trends – Retailing Trends
Unit – V
Buying Offices And Services – Fashion Auxiliary Services – Fashion Projects – Retailing
Policies – Projects
Reference:
XXIV
07 FM 35
Garment Construction – Practical – I
XXV
07 FM 36
Pattern Making – Practical
Draft And Construct The Pattern Of Given Style / Sample As Per The Specification Given With
And Also Grade The Same For Required Sizes
Reference:
XXVI
07 FM 37
Internship & Viva - Voce – I
Students Are Asked To Go For 3 Weeks In-Plant Training In Different Sectors Of Garment
Manufacturing Industrial Units At The End Of The Semester & Asked To Submit A Report On
Their Training Programme. A Team Consisting Internal & External Experts Will Evaluate The
Report.
XXVII
07 FM 41
Textile Testing And Standards
References
1. Principles Of Textile Testing – J.E. Booth
2. Hand Book Of Textile Testing & Quality Control – Elliot B. Grover & D.S. Hamby
3. Textile Testing – P. Angappan & R. Gopalakrishnan
4. Managing Quality In Apparel Industries – Pradeep V Metha & Satis K. Bhardwaj
5. ISI Standards [BIS] / AATCC / ASTM – Technical Manuals
XXVIII
07 FM 42
Inspection And Quality Control
References:
XXIX
07 FM 43
Advanced Knitting Machines & Structures
References:
XXX
07 FM 44
Garment Construction Practical – II
Draft The Pattern, Cut & Construct The Following Styles For The Given Measurement:
Reference:
1. Laboratary Manuals
2. H.M. Hedge – Scientific Garment Cutting
3. Maccum – Donald H. – How To Make A Sewing Pattern Design –
4. Sanfrancisco Enterprises, 1981
5. Vogue – Magazine – London & Paris
XXXI
07 FM 45
XXXII
07 FM 46
Internship & Viva - Voce – Ii
Students Are Asked To Go For 3 Weeks In-Plant Training In Different Sectors Of Garment
Manufacturing Industrial Units At The End Of The Semester & Asked To Submit A Report On
Their Training Programme. A Team Consisting Internal & External Experts Will Evaluate The
Report.
XXXIII
07 FM 51
Production Management
Processes – Sewing Room Supervisor’s Job And Training Needs - Hrd In Indian Apparel
Industry.
References:
1. Technology Of Clothing Manufacture – Carr & Latham
2. Apparel Manufacturers Handbook – Jacob Solinger
3. Introduction To Clothing Manufacture – Gerry Cooklin
4. Introduction To Production Management – A. J. Chuter
5. Personal Management And Industrial Relations – Tripathi
XXXIV
07 FM 52
Trade Documentation
DDU. Terms Of Payment – Open Account – Cheque – Cash Payment Against Documents –
Bank Payment Against Documents (LC) – Security And Cost Of Various Payment Terms –
Text Book:
Reference Books:
XXXV
1. Govt. Of India : Hand Book Of Import And Export Procedures.
2. Bose. A. : Streamline Your Export Paper Work., International Trade Form, Oct – Dec
1965.
3. How To Start Export.
4. CBI Booklets – Netherland
5. ECGC Services And Guidelines
6. AEPC Booklets
XXXVI
07 FM 53
Unit – I. Introduction
Basic Concept Of Total Quality Management (TQM)- Principles Of TQM – Important Phases Of
TQM - Quality Trilogy – Four Absolutes Of Quality Management – Cost Circles (QCCS) _ Four
Unit – V
Sa 8000 Standards (Social Accountability Standards)-Features Of SA 8000 Standards TQMAR
(Total Quality Marketing) & TQ-Purchase Total Quality Purchase.
References:
XXXVII
07 FM 54
Garment Costing
Unit – I
Principles Of Costing - Requirements Of Good Costing System - Cost Unit - Types Of Costs -
Fixed Cost - Variable Cost - Semi Variable Cost - Conversion Cost- Replacement Cost -
Differential Cost - Imputed Cost - Sunk Cost -Research Cost - Development Cost - Policy Cost -
Shutdown Cost.
Unit – II
Elements Of Cost - Direct Material Cost - Direct Expenses - Direct Wages - Indirect Materials -
Indirect Expenses - Indirect Labour - Overheads - Production Overhead - Administrative
Overhead - Selling Overhead Distribution Overhead - Prime Cost - Work Cost - Cost Of
Production - Total Cost
Unit - III
Cost Estimation Of Yarn, Knitted Fabric, Dyeing, Printing & Finishing. Cost Estimation For
Cutting, Stitching, Checking, Packing, Forwading, Shipping, Insurance Etc., - Inco Terms & Its
Relationship With Costing.
Unit – IV
Estimation Of Factory Cost For Vest, Briefs , Shorts, T-Shirts, Pyjamas, Children’s Wear, Ladies
Wear Etc.-
Unit – V
Various Factors To Be Considered In Costing For Domestic Products & International Products.
XXXVIII
07 FM 55
Knitting Machines & Structures Practical
Major Experiments:
1. Calculate The Speed Of Single Jersey Knitting Machine Through Gearing Diagram.
2. Calculate The Speed Of Rib Knitting Machine Through Gearing Diagram.
3. Trace The Diagram Of Different Cams In The Conventional Knitting Machine With
Measurements. Also Mention The Importance Of Each Cam.
4. Trace The Take Down Mechanism And Set The Mechanism For Maximim And
Minimum Tension.
5. Trace The Positive Feeder Mechanism Available In The Modern Knitting Machine And
Set The Mechanism For Two Different Feed Lengths.
6. Develop A Pattern For Flat Knitting And Set The Machine Accordingly.
7. Develop A Pattern For Circular Knitting And Set The Machine Accordingly.
Minor Experiments:
Samples:
1. Pique 2. Pearl Knit 3. Terry 4. Twill
5. Herring Bone 6. Two Thread Fleece 7. Mini Jacquard Design
8. Auto Striper9. Rib Waffle 10. Flat Back Rib
11. Ottoman Rib 12. Structured Interlock 13. Jacquard Interlock
(Any One Of The Above Designs Shall Be Given)
XXXIX
07 FM 56
Part – A
Develop The Patterns For The Following Styles Using Any Cad Software For The Given
Measurements And Also Grade The Patterns To Various Sizes And Estimate The Lay Length
And Marker Efficiency.
Digitize The Given Patterns And Store Them As Style Files And Apply Grade Rules And
Estimate The Lay Length And Marker Efficiency
Reference:
Manuals Of CAD / CAM Software – Lectra, GGT, Assyst, Pad,
Tukatech, Investranica, Polypattern And Astor
XL
07 FM 61
Management Of Quality And Reliability
Unit – I
Definition And Concept Of IQC – Quality Function And Quality Planning - Kinds Of Inspection
– Inspection Of Incoming Material / Raw Materials – In Process Inspection – Final Inspection
And How Much To Inspect – Various Defects In Yarn / Fabric / Garment – Quality Circle And
Its Concepts.
Unit – II
Definition And Concept Of SQC – Objectives, Basic Fundamentals And Techniques Of IQC –
Sampling Inspection ( By Attributes And Variables) , Analysis Of The Data And Control
Charting - Frequency Distribution : Histograms ,Frequency Polygon & Requency Curves.
Unit – III
Statistical Measures: Mean– Median – Mode – Range [R] – Mean Range [R] - Mean Deviation
– PMD – Standard Deviation – Coefficient Of Variation - Normal Distribution And Its Uses –
Significance Testing Of Dispersion
Unit – IV
Quality Control Charts Concepts – Uses Of Control Chart – Control Limits – Types Of Control
Charts (For Variables And Attributes) – X And R Chart – P Chart And Np Chart – Control Chart
For U.
Unit – V
Acceptance Sampling – Use Of Binomial, Poisson And Normal Distribution In Sampling – AQL
System For Lot By Lot Acceptance Sampling By Attributes (ABC Std 105) And Variables (Mil
STD 414) – Aspects Of Life Testing To Acceptance Sampling – OC Curves – Reliability And
Quality Control. Managing Quality Through Inspection And Testing – Tools Of Quality.
–
Reference:
1. Juran. Quality Control Hand Book, Mc Graw Hill.
2. Grant. E.L., Statistical Quality Control, Mc Graw Hill.
3. Pradip. V. Metha, Managing Quality In Apparel Industry, Nift
4. Khanna.Op. Industrial Engineering And Management, Chand & Co, New Delhi
5. Duncan., Industrial Statistics And Quality Control
6. Guptha, Statistical Methods, Chand & Co, New Delhi
7. Siegmund Halpern, The Assurance Sciences – An Introduction To Quality Control
And Reliability, Phi Edition, 1984.
8. IS 2500 – 1973 And IS 1397 – 1970 Tablets.
XLI
07 FM 62
Apparel Marketing Management
Unit-I
Definition Of Marketing-Marketing Management-Marketing Concept-Meaning Importance Of
Marketing In Developing Countries-Consumer Concept- Difference Between Agricultural
Industrial And Consumer Goods – Function Of Marketing-Marketing Environment-Various
Environmental Factors Affecting Marketing Function - Marketing Of Fashion Products –
Importance Of Fashion Marketing
Unit-II
Buyers Behavior-Buying Motive Explanation Of Motivation-Marketing Segmentation Of
Different Basics. Marketing Strategy-Market Structure-Definition And Types Of Channels-
Channel Policy- Selection Criteria-Whole Sellers Retailers And Middle Men And Their
Functions - Buying Office, Buying Agency. Introduction-Definition Of Marketing Research-
Nature & Scope –An Aid To Rational Decision-Market Research Methodology - Market
Research Process – Implementation - Practical Case Studies In Fashion Marketing.
Unit –III
Sales Forecasting-Various Method Of Sales Functioning-Product Policy-Product Life Cycle-
And Salesmen Ship-Steps In Selling - Brand – Branding – Meaning & Definition – Selecting A
Types Of Positioning – Various Positioning Strategies – Need For “Made In India Label”
(Common – Brand)
Unit-IV
Pricing-Meaning To Seller And Buyer-Price Policies-Objective Factors Influencing Price
Decisions-Competitors Reaction To Price-Multi Product Pricing Distribution Cost Analysis-
Management Of Physical Distribution Marketing Risks
Unit-V
Advertising-Purpose-Budget Selecting Copy And Media-Criteria For Advertisement-
Show Norms
XLII
Reference:
XLIII
07 FM 63
Entrepreneurship Development
Unit – I
EDP – Meaning – Analysis – Types And Functions – Growth Of Entrepreneurs In India –
Unit –II
Business Idea – Project Identification And Formulation – Classification Of Project – Feasibility
Studies – Project Appraisal Method – Project Design – Network Analysis – Basic Concept Of
Network Analysis – Financial Analysis
Unit – III
Financial Entrepreneur – Institutional Finance To Entrepreneur – Role Of IFCI , IDBI, ICICI,
IRCI, SIDBI, LIC, SFC, TIC And Commercial Banks In Financial Entrepreneur – Appraisal By
Bank For Loans – Approaching Financial Institutions For Loan. Promating An Entreprise :
Small Scale Industries – Regulation – Governing Small Scale Industries – Incentives And
Concession For SSI Units – Sickness In Small Indus Tries – Causes And Remidies
Unit – IV
Institution And Development Of Entrepreneur – Role Of DIC – SIDO – SISI – SIDCO – NSIC –
NAYE – KVIC – DCOS – ITCOT And Entrepreneurial Guidance Bureau – Incentives And
Subsidies To Entrepreneur – Problems Of Entrepreneur.
Unit – V
Developing Women And Rural Entrepreneur - Special Incentives – Assistance To Educated
Unemployed – Model Scheme – Export Promotion – Expectation Of Entrepreneurs
Reference:
1. C.E. Guptha & Mp Srinivasan – Entrepreneurship Development
XLIV
XLV
07 FM 64
Computer Aided Designing II – Practical
Develop The Patterns For The Following Styles Using Any Cad Software For The Given
Measurements And Also Grade The Patterns To Various Sizes And Estimate The Lay Length
And Marker Efficiency.
Part – B
Digitize The Given Patterns And Store Them As Style Files And Apply Grade Rules And
Estimate The Lay Length And Marker Efficiency
Reference:
Manuals Of CAD / CAM Software – Lectra, GGT, Assyst, Pad,
Tukatech, Investranica, Polypattern And Astor
XLVI
07 FM 65
Project Work & Viva – Voce
Students Are Asked To Conduct A Group Project In Different Areas Of Fashion & Apparel
Industry. Students Will Learn To Apply Appropriate Statistical Techniques And Models For The
Project Work. A Team Consisting Internal & External Experts Will Evaluate The Project. The
Viva- Voce Will Be Conducted In Front Of The Gathering Consisting Of Industrialists And
Technical Experts. The Students Will Present A Seminar By Using Power Point / Flash / OHP
Presentation During The Viva-Voce.
XLVII