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Cash flow
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Cash flows are simply the rupees received and rupees
paid out by the firm at particular points in time.....
The focus of project analysis is on cash flows because
they easily measure the impact upon the firm’s
wealth.
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Example suppose a new manufacturing plant uses land
that could otherwise be sold for INR 500,000.
The firm owns the land ‘before’ the project and the firm
still owns the land ‘after’ the project.