SHRINATH DESAI

Pune, Maharashtra, India

Phone: + (91) 779 807 4594| Email: shrinathdesai011@gmail.com
Skype Id: shrinathdesai011 | LinkedIn: shrinath-desai-73170827

Dealer Development | Compliance & Business Development | Channel Enhancement | Sales & Marketing

SUMMARY
 Business-oriented senior management professional offering over eight years of experience with a strong background in
Dealer Development, Business Development, Channel Management, Incentive Management, Training Management, Dealer
Human Resource Management & Team Management
 Proven track record of identifying opportunities, developing focus and providing tactical business solutions
 Adroit in driving business promotional scheme that creates new business wins and pipeline adds at meeting or exceeding
established territory and organizational sales & distribution goals
 Expertise in administering the operation pertaining Dealer Development, Business Development and Channel Management
for achieving consistent increase in dealer network
 Proficient in planning the launch of new incentive scheme for dealership and dealership sales team & designing the right
marketing strategy
 Skilled at implementing marketing strategies, sustaining efforts for sales generation and resolving operational issues &
issues ensuring high levels of customer satisfaction by providing precise Dealer Human Resource Management
 Competent in public relations planning, training enhancements, training course portfolios and promotional campaigns to
accelerate sales growth by achieving desired business goals
 Dexterously facilitating management and various departments with detailed reports to support in making business
decisions and controlling expenditures
 Demonstrated leadership/communication/analytical/organizational skills in mentoring, giving feedback, building morale,
implementing initiatives and providing recommendations on dealer enhancements
 Cognizant with Windows Operating System, MS- Office Suite &
o Analytical Tool : Minitab and Basics of R
o Presentational Skill : Basic + Infographics
o Platform Handling : Moodle based LMS (Learning Management System)
o Database : MS-Access
o Applications : Photoshop & Flash

SKILL SET
 Dealer Management
 Budget Management
 Vendor Negotiations
 Strategy Management
 People Management
 Negotiation and Persuasion Skills
 Brand Awareness
 Incentive Management
 Brand Promotion
 Business Development
 Documentation/Reporting Skills
 IATF Audit Management
 Vendor Relationship Management
 Contract Management
 Training Management
 Business Operations
 Manpower Acquisition
 Sales and Marketing
 Team Management
 Dealer Human Resource Management
 Dealer Retention Management

PROJECTS HANDLED
 Completed project in GSRTC Workshop during Diploma
 Completed a Project on Digital Twin Spark Ignition System (DTSI) during BE
EDUCATION
 Bachelor of Engineering in Automobile Engineering from A. D. Patel Institute and Technology, Sardar Patel
University, Gujarat, India 2011 – 7.6 CPI
 Diploma of Engineering in Automobile Engineering from Parul Institute and Technology, Technical Examinations
Board, Gujarat, India 2008 – 75%
LANGUAGE SKILLS
 Proficient in English, Hindi & Gujarati

WORK EXPERIENCE
Designation Organization Duration
Deputy Manager Mahindra & Mahindra Ltd. (Truck & Bus Division) Aug 2015 - Present
Assistant Manager Mahindra & Mahindra Ltd. (Truck & Bus Division) Aug 2012 - July 2015
Graduate Engineer Trainee Mahindra & Mahindra Ltd. (Truck & Bus Division) Aug 2011 - July 2012

RESPONSIBILITIES
 Deft at implementing of Sales & Service processes through Dealer Induction Training Program
 Professionally handling Portfolio management of Developing Product & Sales training modules on Moodle based LMS
 Established skilled manpower at dealership by conducting quiz, zero DSE training, train the trainer programs
resulting in smart selling
 Extending support to dealerships by giving third party manpower
 Maximized dealership network by rendering exhaustive, quick and adequate services for resolving inconsistencies
 Looking after the operations of the dealer development, incentive management & manpower management
 Managed incentive management for achieving a consistent increase in dealer manpower satisfaction
 Established strategic alliance / tie-ups with reliable vendors, resulting in smooth incentive disbursal and manpower
recruitment
 Monitored dealer operations & operational activities; implemented strategies to maximize dealer sales &
collections and achieved a desired increase in dealer business & involvement
 Submitted accurate and timely forecasts that were aligned with dealer retention by using data analytics
 Enhanced business & market penetration by studying district wise competition network presence & collaborating
with local dealers / distributors for ensuring the achievement of established targets
 Mapped business potential hubs & identified profitable markets for the company’s products through Micro Market
Segmentation
 Developed & appointed new dealers to expand product reach in the market
 Collaborated & coordinated with dealers for developing secondary sales & service network to enhance the market
share of the organization & rendering seamless support to the customers
 Extending support to corporate legal team by giving necessary evidence
 Developed & monitored dealer health through dealer risk analysis and dealer profitability analysis
 Professionally handling Portfolio management of dealer incentive & dealer sales team incentive
 Established an empire of business excellence in the department
ACHIEVEMENTS
At Mahindra & Mahindra Ltd. (Truck & Bus Division), Pune, India
 Qualified for Mahindra Green Belt Certificate, the only officer from Sales & Marketing, for completing project on
Dealer Risk Analysis by using QC Story Methodology
 Qualified for Mahindra Yellow Belt Certificate for completing project on Improving DSE Productivity by using QC
Story Methodology
 Developed & implemented dealer induction program to handhold new dealers
 Developed & implemented online incentive disbursal system for dealer sales team
 Successfully established new Moodle based learning management system for training enhancement
AVAILABILITY
 Willing to relocate immediately/possess no bond with the current employer

References are available upon request