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July 2010
Executive Summary
Indian footwear market was valued at INR a bn in 20--; Expected to grow to INR b bn by 20--
The market is dominated by the men’s footwear collection, accounting for c% volume share
Market It is the second largest global producer of footwear, contributing d% of the global share
Drivers Challenges
Growth in income & increasing fashion Affordability
consciousness among consumers Import from China
Drivers &
Challenges footwear
PLE
Increasing organized retail space
Rising international demand for leather
M
Availability of skilled manpower and
SA
abundance of raw material
Foreign brands entering the market
India emerging as the shoe manufacturing hub
Trends Apparel brands entering the footwear market
Manufacturing therapeutic shoes
The market is segmented into a large organized market and a relatively small unorganized market
Organized segment comprises of domestic players, foreign players and emerging players
Domestic Foreign Emerging
Competition Company 1 Company 3 Company 5
Company 2 Company 4 Company 6
PLE
Major production centres are City 1, City 2, City 3, City 4,
A
0
20--
Volume Share in Footwear
20--e
Non-leather Mens’
S%
Leather Uppers Womens’
Leather Childrens’
M%
L% P%
R%
N%
Source:
Drivers Challenges
Growth in income & increasing fashion
consciousness among consumers Affordability
Key Trends
Company Type
Location
Key People
Listed
All over the world
Mr. X
PLE 10
5
600.00
400.00
200.00
Business Highlights
SAM 0
20__ 20__ 20__ 20__
0.00
• It plans to open about v large shoe stores over the next t years and will spend about INR u bn on the
expansion. Plans to open about w to z new stores each year
• The new stores would be more than g square ft., with some going up to h square ft.
• It has 5 plants located in city 1, city 2, city 3, city 4 and city 5
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