OVT Introduction

Beijing Orient View Technology Ltd, 3/2010

Outline

OVT Overview

OVT Portfolio

Application and case sharing

Page 2
OVT at a glance

 Orient View Technologies Ltd.

o A high-tech company develop and

manufacture digital broadcast E2E solution

since Sep. 2002.

o HQ in Beijing, manufactory in Shenzhen and

maintain profit for the last 6 years.

o About 500 employee and 60% are R&D

members.

o Strong self-R&D capability with many

innovative patents registered.

OVT Organization Chart

• Complete organization
Shareholders
running for total
customer satisfaction Board of Supervisors

Broad of Directors

President/CEO

Branch Office
Supply Chain
Manufacture

Engineering
Accounting

Operation
Financing

Marketing

Customer

Regional
Support
Sales
R&D
HR
Focus on self-R&D and patented innovations
Strong R&D team:

 More than 300 R&D engineers all has bachelor degree and above.

 Many lead members have strong working history from telecom industry with previous
R&D background from Motorola, Alcatel, Lucent etc.

 Patented more than 30 innovated IPs

 Software are self-developed with copy righted registered.

 Certified by Beijing government to be top innovative high-tech companies.

Market applications
 First company in China that commercial interactive digital broadcast E2E solution

since 2007, cover millions of subscriber till today.

 First company in China which is able to provide scalable metropolitan range

interactive digital broadcast system smooth migration upon existing infrastructure.

 OVT provide solutions to 200 broadcast operators in China with more than 3M

homes covered
Awards and Certifications

 2009 awarded top 100 self-innovative high-tech

company in Beijing “Silicon Valley” - Zhongguancun

 2009 awarded by Forbes the top 200 company with

high potential growth in China.

 2008 awarded country high-tech innovative funds

 2007 ranked 17th in top 50 high growth high–tech

company in China by

 2007 OVT interactive digital STB awarded by

China government.
OVT in Broadcast value chain

OVT Solutions
Value Proposition
Head
Interactive End • Able to lunch basic and
Service Platform
interactive broadcast
service simultaneously
Content
Management
Content Broadcast Broad • Fast deployment and
Operators band economic efficient via
Providers Customized
existing cable network
Content

• Smooth migration
capability from analog
Interactive STBs
system
Broadcast Service

End Users
OVT value added to operators
 Value added to operator via the core of
interactive broadcast service offering
 True VOD
 Time-shifted TV program
 Internet broadband
 Community Interactive Services
 E-banking and payment
 TV shopping
 Distance learning
 Interactive gaming
 Lottery
 Etc
 Promote digital broadcast value chain and aim
for All-Win
 Operator be able to offer multiple services
 User be able to access more service options and
pay by demand
 Easy to add 3rd party new business models
Outline

OVT Overview

OVT Portfolio

Application and case sharing

Page 10
OVT Portfolio

OVT Digital Broadcast E2E Solutions

Digital Interactive Broadcast Unilateral Digital Broadcast

System Migration System

Ultramedia Interactive
STBs Digital
Interactive STBs Headend Digital Head
HD
HD Broadcast
Broadcast solutions End SD
SD SW
System

Satellite RX
Duplexer
Encoder
QAM

SMS

CAS
OVT Interactive broadcast platform

Service Layer Control Layer Enable Bearing Access Subscriber

Layer Layer Layer Layer
CP/SP Management Backend Management

Ads Rating Voting

STB

Power
Stock karaOK
Msg Application
Server
3rd party Services

AAA
Access Serial STB
Auth Port
Modem

Media Asset Mgr

Modem STB
Time-shift
SRM Recording
Video Server Cluster

Content
Distribution
network Modem

Operation& Maintenance Center Content Distribution System

OVT Ultramedia Platform
Ultramedia Platform STBs
VOD
Time Shift Record
Interactive EPG
Content Distribution
Backend Manager
O&M
TV Ads Manager
Video Server
EQAM

OLT GW-P EOC

ONU
GW-2 EOC
Featured OVT solutions
Industry standards:
 Standard protocol support: HTTP, STSP, SSP, LSCP etc
 Series of STB support: SD, HD, internet interface, series port interface STB;
 Support MPEG-2/4, H.264, Streaming media
 Open CP/SP interface, unified value added platform
 Supports all Major Silicon Vendors
High reliability:
 Redundancy in each sub-system with master and back up design in order to avoid
single point failure.
Scalability:
 Industry operator level design
 layered module configuration, support up to 3 level of network in order to smooth
expansion.
Strong backend system:
 Support flexible and multiple services and billing model.
 Able to be deployed quickly for commercialization,
 Able to interface with 3rd party BOSS, Media Asset system.
Outline

OVT Overview

OVT Portfolio

Application and case sharing

Page 15
OVT Applications

VOD Time-shift TV

Video On Demond

By region US/Euro
China
HK/TW
Japan/Korea
Other

Category War Horror Sifi Cartoon Music

Drama Soap Actor Actress Comedy

Next Main
OVT Applications (continue)

E-Community TV Shopping
OVT Applications (continue)

Distance Learning TV Banking

Summary
OVT Core Competence
 Devoted to design and develop digital
broadcast E2E solutions and value added In-house IC
services
Cost control of
 Offering industry level design with strong manufacture
cost efficient R&D, manufacturing and
Low cost of design
deployment services. resource
 Best partner for growing digital broadcast
Efficient engineering and
business opportunity in global.
customization
 Thank You

JACOB HARGRAVE
US REPRESENTITIVE
+1 (847) 567-6764
JHargrave@SinoMarketingPartners.com

Beijing Orient View Technology Ltd, 3/2010