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  • Lean Canvas PDF

    Transféré par

    Mritunjay Yadav
    71 vues25 pages
    The document summarizes a Lean Canvas workshop conducted by Prasad Velagareddi at ADP to develop a carpool application for employees. [1] The workshop approached the problem through cause and effect analysis and determining the unique value proposition. [2] It identified key customer segments as employees commuting over 60 minutes and arrived at metrics to measure business impact. [3] The workshop also examined channels, cost structure, and how to apply lean startup principles to validate the concept.

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    The document summarizes a Lean Canvas workshop conducted by Prasad Velagareddi at ADP to develop a carpool application for employees. [1] The workshop approached the problem through cause and effect analysis and determining the unique value proposition. [2] It identified key customer segments as employees commuting over 60 minutes and arrived at metrics to measure business impact. [3] The workshop also examined channels, cost structure, and how to apply lean startup principles to validate the concept.

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    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    71 vues25 pages

    Lean Canvas PDF

    Transféré par

    Mritunjay Yadav
    The document summarizes a Lean Canvas workshop conducted by Prasad Velagareddi at ADP to develop a carpool application for employees. [1] The workshop approached the problem through cause and effect analysis and determining the unique value proposition. [2] It identified key customer segments as employees commuting over 60 minutes and arrived at metrics to measure business impact. [3] The workshop also examined channels, cost structure, and how to apply lean startup principles to validate the concept.

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    sur 25

    Lean Canvas Workshop

    Prasad Velagareddi
    Senior Director Product Management

    • Passionate and self-motivated product leader with extensive experience in


    bringing innovative products from concept to market across multiple Human
    capital management domains

    • In his current role at ADP, he leads a team of product managers and UXD/R on
    various strategic initiatives for a mid-market HCM product in Talent
    management, Benefits, HR & Payroll space.
    What we do at ADP?
    Lean Canvas
    Approach to arrive at a Solution
    Cause & Effect Analysis
    Determine & Understand UVP
    Determine & Understand UVP
    Arrive at a Solution that accounts for UVP
    Customer data

    Talented team
    Money Exclusive contract

    First to market

    Hard to reproduce network


    Exclusive relations

    Contract locking Technology patent


    Car Pool
    Car pool
    Commuters application for Safe and secure Powered by Employees paid
    don’t car pool employees with commute ADP which has by ADP and
    due to ride verified identity HR data commute for
    mismatch, more than 60
    fraud, timings mins

    Employees Existing ADP


    Consumer using, sales channel Employees who
    based car pool Reduction in Corporate car
    pool = Uber for already tried
    apps parking costs car pooling
    common public

    Development, service & support, Employers and employees


    partners, training
    Arrive at Customer Segment
    2.90%
    4.80%

    23%
    5.30%

    12.90%
    10.10%

    61.10%
    79.90%

    0% 20% 40% 60% 80% 100%

    All Commutes Commute more than 60 minutes


    Target Segment (For Car Pool – all numbers are in millions - users)

    Total Addressable Every possible


    person who can 185.26 TAM
    Market use your product

    Serviceable
    Customers you
    Available
    Market
    can reach
    30.88 SAM
    Target Customers who
    Market would change their
    behavior and use

    18.87 TM
    Understanding Channels
    Business Impact/ Key Metrics
    Cost Structure
    Lean Start-Up

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