Vous êtes sur la page 1sur 15

1

PRESENTING
WITH IMPACT
DAN STEER

© DAN STEER - PRESENTING WITH IMPACT


2

CONTENTS

INTRODUCTION
TRAINING PURPOSE AND OBJECTIVES ...............................................................................4
HOW DO YOU FEEL ABOUT YOUR PRESENTATION SKILLS?..............................................5
WHAT IS THE POINT OF PRESENTING? ...................................... page not included here
WHAT MAKES A PRESENTATION WITH IMPACT? ................................................................6
10 STEPS TO CREATING SUCCESSFUL PRESENTATIONS ......... page not included here

MESSAGE
A GOOD MESSAGE HAS A COMMERCIAL SPIRIT ...............................................................7
KNOW YOUR OBJECTIVE/S........................................................... page not included here
KNOW YOUR AUDIENCE .............................................................. page not included here
TYPES OF INFORMATION ........................................................... Erreur ! Signet non défini.

STRUCTURE
PRESENTATION STRUCTURE....................................................... page not included here
A GOOD INTRODUCTION ........................................................... page not included here
THE BODY OF YOUR PRESENTATION ......................................... page not included here
INTONATION AND FLOW ......................................................................................................8
QUALITY TRANSITIONS ........................................................................................................9
CONCLUDING YOUR PRESENTATION ........................................ page not included here

© DAN STEER - PRESENTING WITH IMPACT


3

CONTENT
ADAPTING CONTENT TO SUIT LEARNING STYLES .................... page not included here
ADAPTING CONTENT TO SUIT REPRESENTATIONAL SYSTEMS page not included here
POSITIVE, PLAIN AND PRECISE LANGUAGE .............................. page not included here
USING VISUAL SUPPORTS ........................................................... page not included here
GRAPHS, TABLES AND GRAPHICS ............................................. page not included here
USING EXERCISES ...............................................................................................................10
USE STORY TO MAKE YOUR POINT ...................................................................................11

STYLE
THREE LEVELS OF COMMUNICATION ........................................ page not included here
BODY LANGUAGE TIPS ................................................................ page not included here
MAXIMISE YOUR VOICE ............................................................... page not included here
ATTENTION SPAN OF THE AUDIENCE ........................................ page not included here
GETTING AND KEEPING ATTENTION: 5 LAWS ........................... page not included here
USE OPEN QUESTIONS TO GET YOUR AUDIENCE TALKING............................................12
DEALING WITH AUDIENCE QUESTIONS ..................................... page not included here
DEALING WITH INTERRUPTIONS ................................................ page not included here
WHY STRESS? ......................................................................................................................13
DEALING WITH STRESS AND CONFIDENCE............................... page not included here
FUN STUFF .................................................................................... page not included here
FINAL WORDS ON PREPARATION .............................................. page not included here

FINAL WORDS
LEARNING AND IMPROVEMENT POINTS, DAY 1 ....................... page not included here
LEARNING AND IMPROVEMENT POINTS, DAY 2 ....................... page not included here
REFERENCES .......................................................................................................................14
YOUR TRAINER: DAN STEER ..............................................................................................15

© DAN STEER - PRESENTING WITH IMPACT


4

TRAINING PURPOSE AND OBJECTIVES

Many of us are confronted with moments when we need to present something to


someone in a business environment.

This can be in a formal presentation, a sales pitch or a simple update meeting at


work. However, the skills required remain the same.

Some people will pass off the opportunity to present, giving it to someone else
who is “a natural” or who is “good at that sort of thing”. The skills required however
are not just for “those people” – they are simple, easy and learnable.

During this training, you will learn how to deliver presentations with impact.

Training objectives

• Know what makes a quality presentation and be


able to deliver your own

• Deliver practice presentations in a safe training


environment

• Get simple feedback on what is going well and


your own areas for improvement

• Improve!

© DAN STEER - PRESENTING WITH IMPACT


5

The following are sample pages from the complete


workbook… other pages outlined in the contents are not
included here.

Come and follow the training!

© DAN STEER - PRESENTING WITH IMPACT


6

WHAT MAKES A PRESENTATION WITH IMPACT?

The success of your presentation lies on the foundation of 4 things – pay attention to each
pillar in order to do a good job!

The most common reasons for failed presentations are:

• One-way style - the speaker delivers a lecture


• Poor use of visual aids
• Inability to deal with the audience
• Stress / lack of confidence

To present with impact, you must consider each of the


following elements:

© DAN STEER - PRESENTING WITH IMPACT


7

A GOOD MESSAGE HAS A COMMERCIAL SPIRIT

Being commercial is not just for sales people – it is about positioning your message to suit
both the needs of your audience and yourself. In a presentation, it is important to be
commercial.

The first pillar of a successful presentation is having the right message. This will be a
blend of what you want to say (and achieve) and what the audience wants to
hear (and achieve).

Once you know what your own objective is, you need to start thinking about the
audience – in this way, you will be able to position your message to suit them.

* ...in fact, the truth of this commercial principle is true for all the 4 pillars of a
presentation: Adapt to your audience!

© DAN STEER - PRESENTING WITH IMPACT


8

INTONATION AND FLOW

Intonation is not just about voice (see later in this workbook). By removing monotony from
your presentation structure, you can bring more flow and improve the audience
experience.

Monotony looks like this:

A better presentation might already look like this:

A presentation like this would have lots of intonation:

Throughout this document, you can find lots of examples on how to create
intonation in your presentation (transitions, storytelling, visual supports,
interactivity….).

Create intonation, balance and flow to combat presentation monotony.

© DAN STEER - PRESENTING WITH IMPACT


9

QUALITY TRANSITIONS

A good transition between parts of your presentation underlines its structure. It keeps the
audience’s attention and helps them to know where they are and where they are going.

Follow some of these guidelines to create attention grabbing transitions for your
audience:

Visual cues
Show the audience you are moving from one part of your presentation to
another

• Move to the other side of the room


• Point to an agenda or some other visual map of the territory

Verbal cues
Tell your audience what is going on at each transition, for example:

• Introduction to what is coming: “Now I will explain ....”


• Point out the current position in the agenda: “I told you we would
see _______. We have seen _______, now let’s take a look at _______.”

Pace-changers
A transition is a good moment to change the pace of your presentation:

• Share a small anecdote that introduces the next part


• Show a video or do a short exercise
• Ask if the audience has any specific questions at this moment

© DAN STEER - PRESENTING WITH IMPACT


10

USING EXERCISES

Sometimes it can be useful to have an exercise included in your presentation. To get the
most attention, recall and understanding from the audience, apply the following diamond
structure to your exercise moment…

Must like during the rest of your presentation, you need to work to keep the
audience’s attention and create recall of your message. Use this structure:

© DAN STEER - PRESENTING WITH IMPACT


11

USE STORY TO MAKE YOUR POINT

Truth (and your message) will not always pass easily. People need to be convinced and
they need help to imagine for themselves what you are talking about. Use story to help
make your point more easily, build imagination, persuade and create recall.

According to Annette Simmons (author of “The Story Factor”) there are 6 main
types of story that can be used to help pass your message:

WHO AM I LEARNING STORY

• Tells the audience about the • Like the boy who cried wolf,
person they are listening to the audience will learn the
and reinforces WIIFM importance of something

WHY AM I HERE? VALUES IN ACTION

• Illustrates the motivation for • Shows how certain values


your speech. Be honest! were applied in reality

MY VISION I KNOW WHAT YOU ARE THINKING

• This kind of story tells the • Create empathy with the


audience what you believe audience and show you
(would be good) (for them) understand them

To be successful with storytelling:

• Be honest (or at least believable), but sometimes amusing


• Be rich in detail, but not overly specific
• Tell the story with your voice, body and heart

© DAN STEER - PRESENTING WITH IMPACT


12

USE OPEN QUESTIONS TO GET YOUR AUDIENCE TALKING

Sometimes an audience has nothing to say. Sometimes they don’t dare to speak. (And
sometimes they won’t shut up!). If you want to get your audience talking (instead of just
nodding their heads!), you need to ask them the right kind of questions.

During the introduction of your presentation, it is good practice to underline how


interaction and questions should take place. If you want your audience to
participate, tell them this up front!

…but that’s not always enough. If you would like to encourage your audience to
speak up from time-to-time, it helps to ask them some questions.

Use open questions to get them talking:

WHAT …..?

WHY ….?

HOW ….?

WHEN ….?

WHO ….?

WHERE ….?

WHICH …..?

© DAN STEER - PRESENTING WITH IMPACT


13

WHY STRESS?

During several years of delivering training on “Presenting with Impact”, the author of this
document has heard a lot of reasons for why people are stressed about their
presentations. There are many solutions for dealing with this stress (mostly preparation) and
the first step is to know: Why am I stressed?

Here is a non-exhaustive list of reasons why people stress when giving


presentations:

• Lack of preparation
• Unclear message
• Fear of talking in public, being in the spotlight
• Perfectionism
• Unknown audience
• Known audience (e.g. “my manager will be there”)
• Experts in the room
• Fear of judgement, lack of recognition
• Bad memories (of the last presentation)
• Things don’t go as planned, things don’t work
• Not sure of what the outcome will be
• Will they appreciate me? Believe me?

© DAN STEER - PRESENTING WITH IMPACT


14

REFERENCES

Many different references have been used to complete this


workbook. Book titles and online links concerning different areas
of communication, management and personal effectiveness
can be found on the website www.dansteer.com .

Particular favourite resources concerning “Presenting with


Impact” include:

The secrets of communication Say it with presentations

Peter Thomson Gene Zelazny

ISBN 0 684 81665 2 ISBN 0 07 135407 7

How to influence NLP for dummies

Jo Owen Romilla Ready and Kate Burton

ISBN 978 0 273 73116 0 ISBN 978 2 7540 0879

© DAN STEER - PRESENTING WITH IMPACT


15

YOUR TRAINER: DAN STEER

DAN STEER is an independent training consultant.

Following completion of his philosophy degree at Reading University, Dan worked


as a project manager in a European marketing agency delivering branding
solutions for multinationals such as Vodafone, Philips, Unilever and Sony.

Since relocating to Belgium, he spent 7 years working as Training and


Development Manager for 2 large international service companies. He was
responsible for the creation and implementation of learning and development
strategy and operational tools to support business mission and values.

Today’s activities include learning and development consultancy, personal


coaching and delivery of training on a variety of subjects concerning:

• Communication
• Management and leadership
• Personal effectiveness

For more support in your activities, you can contact DAN:

+32-(0)472 – 346.226

mail@dansteer.com

www.dansteer.com

www.twitter.com/dan_steer

www.linkedin.com/in/dansteer

http://www.facebook.com/home.php#!/profile.php?id=100001126152909

© DAN STEER - PRESENTING WITH IMPACT

Vous aimerez peut-être aussi