Horlicks- The Great Family Nourisher

Horlicks is the leading Health Food Drink in India and as the 'Most Trusted Drinks
Brand' (Economics Times Survey, 2004) in India enjoys more than half of the Health
Food Drink market.

Although it has been a popular brand in the Indian market since the 1930s, Horlicks
underwent a revamp in 2003 to further increase its relevance. The modern &
contemporary Horlicks offers 'pleasurable nourishment' with a delicious range of flavours
including Vanilla, Toffee, Elaichi and Chocolate.

With revitalized packaging synergistic with the new brand personality, it is a favourite
with both mothers for its nourishment and kids for its great taste and variety.

Horlicks is sold in a number of countries across the world. In different countries, the
product has different formulations in order to cater to varying consumer segments and
serve different consumer needs.

In India, the Horlicks available has been scientifically developed and specifically caters
to the nutritional needs of the Indian diet. It helps meet the requirements of essential
nutrients in children, such as iron and vitamins that aid iron absorption. From the
available data, it has been seen that children in India are not getting enough of these
vitamins and minerals from their daily diet. Research shows that these nutrients are very
important for school age children for their attention, concentration and memory as well as
their physical performance and growth. Thus, Horlicks is a beneficial supplement for
children to aid not only their growth, but also enhanced attention and concentration. In
fact, we have established this through a large clinical trial among school going children.
Junior Horlicks

Specially formulated for preschool children

Preschool children may be fussy in consuming food and may often refuse or waste food
that is nutritionally good for them. This may cause certain dietary gaps in the diet of
preschool children. New Junior Horlicks 1-2-3 provides essential nutrition and when
taken as part of a healthy diet, helps complete A to Z nutrition for preschool kids. It was
launched in April ’06 with an all new formulation and exciting new packaging.
Presenting New Junior Horlicks with DHA for brain development. Just as calcium is
essential for bones, DHA in one of the most important brain
nutrients and is an essential building block of the brain cells. The average Indian diet
may have low amounts of DHA and absence of DHA in daily diet may impair
intelligence. Maximum brain development happens by the age of 5. It is therefore
essential to supplement your kid’s diet essential fatty acids like DHA..
Also junior horlicks comes in ac completely new pack.This pack is in the shape of a cute
elephant and is something every child would love to play with.
Junior horlicks is a nutritional supplement which as part of daily diet helps meet your
child’s nutritional requirements. This product is not infant milk or an infant food for less
than 2years.
Mother’s Horlicks

Mother's Horlicks, launched in 1997, is a superior nutritional supplement with 26 vital

nutrients that is scientifically designed keeping the nutritional needs of the pregnant and
breast feeding women in mind. An attempt to enhance nutritional superiority saw the
launch of its new variant in May 2004 - Mother's Horlicks fortified with DHA.

This unique formulation has an essential fatty acid called docosahexaenoic acid or DHA
from a vegetarian source. Numerous studies have suggested that DHA helps in brain
development of the child during pregnancy and the first few years of life. It is important
to note that in infants, breast milk is the only source of DHA.

In addition to DHA, Mother's Horlicks supplies the recommended quantity of ideal

quality proteins [with 100% amino acid score]. Mother's Horlicks, in three serves [6
scoops], provides 100% of the Recommended Dietary Allowance* [RDA] for iron,
folate, calcium, vitamins C, B2, B6 and B12 - nutrients that are essential for blood and
bone health. Mother's Horlicks is also rich in antioxidants [vitamins A, E, selenium, zinc
and copper] essential during pregnancy and lactation.

Mother Horlicks contains DHA along with other vital nutrients that:
• Promote all round development of the baby
• Improve the birth weight of the baby
• Improve the quality and quantity of the breast milk during lactation
'Horlicks Lite & Lite Bite'

A nutritional drink & snack specially formulated for all

health conscious adults and is also suitable for use by
people with diabetes

Horlicks Lite health food drink and Lite Bite biscuits was launched in the market in Sep
’05. This range of products have been specially formulated keeping in mind nutritional
needs of adults and is also suitable for use by people with diabetes.

New Horlicks Lite with zero added sugar and zero cholesterol

• Contains 26 vital nutrients

• Has high fibre
• Is low fat
• Has essential antioxidants

Horlicks Lite Bite Biscuits

• Healthier alternative to other leading biscuits

• No added sucrose
• With goodness of fibre
• Added benefits of antioxidants, vitamins and calcium
Horlicks Biscuits

'With the Power of Calcium’

Horlicks Biscuits has been growing in popularity ever since it was

launched in 1992.

Extending the benefits of Horlicks to 'solid' nourishment, Horlicks

Biscuits is a favourite among parents and children. Each pack contains
the 'Power of Calcium' providing 100% RDA of calcium (as per Codex
Ailementarius Commission of 1995).

Horlicks Biscuits are available in two flavours - Standard & Elaichi -

and live up to the Horlicks promise of 'great taste' and 'nourishment'.

Women’s Horlicks

Women's Horlicks which is formulated for women with low fat, sugar free and complete
with micro-nutrients recommended by the World Health Organisation (WHO) for women
between the age of 19 and 50 years.

Priced at Rs 100 for a 200 gm flip-top jar in chocolate and caramel flavours, the new
product will be available in major and mini metros.

According to the company, just two serves (60 gm) of new Women's Horlicks when
included in daily diet, can help her keep away fatigue, anemia and other health related
problems. With no added sugar and low in fat, Women’s Horlicks promises to address the
daily nutritional needs of the modern Indian woman.
S.NO. Horlicks Different Age groups
Products

1 Junior Horlicks Pre school Children

2 Mother’s Horlicks Pregnant and Breast Feeding

Woman

3 Horlicks Lite Adults( People with

Diabetes)

4 Horlicks biscuits Parents and Children

5 Women’s Horlicks Women

(between the age of 19 to
50)

6 Horlicks Nutri bar Youth

7 Horlicks Chilled It caters to different age

doodh(Milk) groups