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  • 2010 Vitrue 100 Most Social Brands

    Transféré par

    Erika Jolly Brookes
    46 vues1 page
    3rd Annual Ranking of Top 100 most Social Brands as measured by social mentions across multiple social outlets

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    3rd Annual Ranking of Top 100 most Social Brands as measured by social mentions across multiple social outlets

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    46 vues1 page

    2010 Vitrue 100 Most Social Brands

    Transféré par

    Erika Jolly Brookes
    3rd Annual Ranking of Top 100 most Social Brands as measured by social mentions across multiple social outlets

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    ® Third Annual

    Vitrue 100
    AT&T Visa
    32 42
    General Motors LG Hewlett-Packard
    54 46 23
    +45 +45
    +31 +30 +28
    TOP 5 2010 RANK GAINERS

    Financial
    Quick Serve
    Restaurant
    Food And
    Beverages

    Sports

    Consumer
    Electronic
    Online Brands
    30%

    12% CATEGORIES
    Media
    And
    Broadcast
    Brands

    17% 20%

    Transportation Fashion
    And Retail

    TOP 5 BY CATEGORY
    2 6
    +13
    +10
    1 4 5
    iPhone Blackberry Android iPad Sony

    11
    12 13 20
    +13
    +5 +7 +5

    Ford Mercedes BMW Honda Ferrari


    -1
    27

    16
    +17 47
    +7

    Disney MTV ABC CNN Fox News


    -1 -4
    3 8 -16

    19

    NBA NFL NHL MLB NASCAR

    -13

    18 -19
    -24
    -30
    65
    36 -39
    73
    68

    Starbucks Subway McDonald's Krystal


    -3 -4
    14 -14 66
    64 -25

    88

    The Vitrue SMI report is an easy to understand measurement of brands’ social


    mentions. Based on Vitrue’s patent-pending technology, index scores are
    comprised of various mentions from social networks like Facebook and Twitter to
    popular media sites like YouTube and Flickr. The Vitrue SMI score provides a
    snapshot in time to help make sense of the overwhelming amount of measurable
    data. We derive the Vitrue SMI by reviewing popular social media sites. We
    update the Vitrue SMI once daily. The index numbers are not intended to be used
    in absolute terms; rather, they provide a numerical basis to compare the social
    media prominence of two or more terms.

    For more information on the Vitrue 100 and Social Media Index,
    please visit http://vitrue.com/smi

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