Vous êtes sur la page 1sur 18

BAHRIA TOWN

Bahria Town is one of the largest real-estate developers in Asia. Bahria


Town has projects in Lahore. Rawalpindi., and Islamabad. and is planning
to develop projects in Murree and Karachi. The principal sponsor of the
Bahria Town initiative is Malik Riaz Hussain.

Bahria Town (Pvt.) Ltd.

"Lifestyle Destination "


Ownership Private

Type of Real Estate Sector


Institution

Established 1996

Chairman Malik Riaz Hussain

Headquarters Rawalpindi
Pakistan

Total Employees 20,000

Homepage www.bahriatown.com

1
MALIK RIAZ HUSSAIN
Malik Riaz is a name who has come up really well. Entrepreneurship has
itself found new meanings in the personality of Malik Riaz Hussain.

He attributes his success to his hard work and faith in Allah. He recalls his
friend who gave him money for investment and advised him to set aside
2.5% from the profit and to disburse the amount as charity. He adhered to
that and believes that one cannot imagine how much he gets in return by
giving in Allah’s name.

MALIK RIAZ’S VISION AND THE DETERMINANTS OF


BAHRIA TOWN’S SUCCESS:
Malik Riaz’s brainchild: Bahria Town has come up well, in fact very well.
His vision of “Quality Living for all” has translated into one of the
country’s largest housing schemes. Bahria Town stands for:
- Commitment
- Dedication
- Top of the line services

It's easy to forget about political assassinations, fears of loose nukes and the
specter of Islamic militancy from a bench in Hill Park. Nestled in an idyllic
neighborhood where children play in the streets and homeowners stroll to
the local health club or mini-mart, the park and its manicured grass
overlook a sliver of a vast gated residential development of the sort you
might see in southern California. But the area, named Bahria Town, is
located just outside Islamabad. At 45,000 square acres it is, according to
splashy international ads, the largest private development in Asia, and
despite Pakistan's well-publicized political and security problems, people
are signing deals for six-figure houses, condos and apartments faster than
they can be built. "These are changing times for Pakistan," says Salman
Ahmed Khan, the development's director of marketing and operations,
whose main job is to court prospective buyers away from Dubai and to
Bahria Town. "Pakistanis are traveling, they're seeing nice things abroad
and we want to provide that for them at home."

This unlikely playground for wealthy Muslims is the vision of Khan's boss
and father-in-law, Malik Riaz Hussain, a 59-year-old billionaire Pakistani
contractor. Set between the capital Islamabad and its sister city Rawalpindi,

2
Bahria Town is the "masterpiece" of his 40-year career, a $6 billion project
he has funded solo to avoid having to deal with outside investors. The nine
phases: too vast to fully appreciate without standing on one of the plateaus
that overlook them, will one day mesh together into a planned residential
city for 1 million people. The project broke ground in 1996, and already,
many of the 50,000 luxury properties in the development are owned by
wealthy Pakistan expatriates who swooped into Bahria Town after 9/11 to
buy second homes amid fears they would be driven out of places like
London, New York and Los Angeles. Equally important was the security and
serenity that Bahria Town provides, which drew Pakistan experts and a
smattering of wealthy Arab Muslims away from places like Dubai.

The complex offers amenities (24-hour armed security, schools, hospitals, a


fire department, retail shopping, restaurants and entertainment centers) that
go above and beyond those in many of the gated communities that have
become so popular in countries from the United States to Brazil. Given the
nation's security issues, it's especially easy to understand why the rich here
want to cloister themselves. Rival Pakistani developers, including one
owned by the military, have begun copying Malik Riaz's vision, constructing
their own gated communities in the suburbs of major Pakistani cities such
as Karachi. He himself is developing a second such site in Lahore, where
former Prime Minister Nawaz Sharif already lives in a gated community
called Model Town.

Malik Riaz's original inspiration for the mega-community came from the
pre-planned town of Reston, Virginia; just outside Washington, D.C.
Materials and design inspiration have been imported from everywhere. In
the center of roundabouts sit giant Spanish fountains costing $500,000 a
pop; the main streets are lined with palm trees brought in from Thailand;
grass for the local golf course comes from the U.S. state of Georgia; the
education expert for the 1,100-acre university being built is from Seattle.
"When I see America, when I see Britain, when I see Turkey, when I see
Malaysia," Malik Riaz says, "the only thing I think is, 'Why not Pakistan?' "
This is Malik Riaz's key notion—that Bahria Town is a world away from
Taliban and Qaeda militants, the assassination of Benazir Bhutto and
weekly suicide bombings. "This is the real Pakistan," he believes.
Bahria Town has retired Army officers as security advisers and former foot
soldiers on its police force. And independent power supply and private
street cleaners also save residents from maddening daily electricity
shortages in cities like Islamabad and garbage fouling the streets.

3
FAMILIAR WITH RE-INVENTION:
Malik Riaz is familiar with reinvention. Although born into a wealthy family,
his father's contracting business collapsed, and he was forced at the age of
19 to start his career as a lowly clerk in Islamabad. He remembers vividly,
three years later, having to sell some family silverware just to buy medicine
for his sick 2-year-old daughter. "I've never forgotten being poor," Malik
Riaz says, pointing out that Bahria Town also includes thousands of low-
cost prefabricated houses. Still, there's no missing the fact that his dream
city is mainly for upper-class Pakistanis who "want the good things in life,"
says Khan, the marketing manager.

Malik Riaz says Bhutto's death has only increased his motivation to push
forward his groundbreaking development projects. He claims that
Pakistan's instability has not affected sales at Bahria Town. Pakistani
economists like Qaisar Bengali aren't so sure: "There are many housing
schemes stuck in the middle because real-estate prices have dropped in the
last year or so." Nonetheless, Malik Riaz says he's optimistic about the
future.
Malik Riaz himself maintains close ties to the military establishment; his
early business success was due in large part to construction contracts with
the Pakistan Navy. ("Bahria" is Urdu for "naval.")
But he and others hope the country is at a turning point—one that will fuel
private projects like Bahria Town. Pakistan certainly has no shortage of
natural resources or cheap labor; now that elections are settled, economists
believe FDI will flow back into the country. Investors from the Middle East
(including regional giant Damac, based in Dubai) have already been
knocking on Malik Riaz's door, looking to put money in joint ventures here.
With the return of civilian government and the removal of the shackles of
stringent, military-led development, Malik Riaz is free to ponder his next
megaproject: digging a traffic tunnel through the Margalla Hills on the
northern outskirts of Islamabad, and putting up a new bedroom residential
community in the valley on the other side. If he builds it, says the developer
confidently, foreign investors will come.

ENSURING QUALITY WITH ECONOMY:


Quality is maintain at ‘all costs’, in all designs, across nation-wide massive
developments and beyond the customer experience. Bahria Town’s product

4
range contains a fit for everyone, every taste and every pocket. This is why
our communities truly depict a balanced community representation.

A SATISFIED ENTREPRENEUR:
Generally Malik Riaz is satisfied, yet, there is much more to be achieved,
many novel ideas to be conceived, and a great many horizons waiting to be
discovered. Bahria Town looks forward to inspire the world more than it
inspires Malik Riaz and his fellow countrymen.
SULTANA DAKU’S STRATEGY:

Malik Riaz says that he is pursuing the ‘Sultana Daaku’ strategy. He earns
from the rich and facilitate the middle income group.

ADVICE TO THE YOUNG BUSINESSMEN:


Malik Riaz says that there are no shortcuts in life. You have to work hard,
hard and hard. You should learn from your experiences. This is how one can
achieve success in life.
Interesting Facts about Malik Riaz’s Bahria Town as narrated by him:
• We operate Pakistan’s largest private sector fleet of heavy earth moving
equipment and the service workshops.
• We also have over 20,000 inspired, largest workforce with any private
real estate developer
• Bahria Town’s management strategy of hiring highly qualified
individuals and of further training them is unique in this industry.
• If we line up the bricks that Bahria Town consumes in a year they will go
around the world 5.5 times!
• Largest Private Sector Development in Asia
• Single largest fulfillment house to the yearly national housing needs
• The only housing society in Pakistan with standardized international
infrastructure standards
• The first ever housing project in Pakistan with underground provision of
utilities and supplies
• The first Company in Pakistan to introduce low cost housing project

5
IMPORTANT AND INTERESTING INFORMATION:

• Bahria Town is a self reliant venture which has never sough any
government funding for financing its infrastructure and developmental
initiatives.
• Bahria Town pays millions of Rupees in direct and indirect taxes.
Conducting its business as a progressive corporate member of the society it
provides opportunities to many in form of project management and
customer driven initiatives.
• The organization provides employment opportunities for over 1,500
local suppliers and creates another 17,000 jobs associated through supply
chain network in Lahore and Islamabad.
• 100,000 households are dependent on Bahria Town for their sustenance
and development trough direct, indirect and supply chain associated
development.
• If the direct indirect employees of Bahria Town are lined up with their
arms stretched wide open with the Bahria’s company equipment they will
form a line from Lahore to Rawalpindi.
• He is the 9th richest man of Pakistan
• His assets worth $ 800 million.
• He is the first one to drive Bentley car on Pakistani soil
• Bahria Town has been in the forefront during the recent devastating
earthquake that struck our nation. Their support and relief teams were
among the first few to reach out to the victims
• Bahria Town has been in the forefront during the collapse of Gakhar
Plaza Rawalpindi.
• He said that Bahria Town caters to all the segments.. We constructed a
lowest cost house for 350000 and maximum for 22 crore.
• He said we people are not sincere with our country. We can pay our
debts just by selling 2 sectors of Islamabad to overseas Pakistanis.
MISSION
Bahria Town aspires to be Pakistan’s greatest builder of all times, with
projects offered to an eclectic mix of segments , at choice locations with
world class amenities, while ensuring the highest international standards,
timely delivery, and lifelong customer satisfaction.

6
VISION
To build the future, we need ideas, the free flow of those ideas, and the
effective use of human power and technology to shape those ideas into life
changing ground realities. Globalization makes all this ever more possible
and easier, since the landmarks in luxury lifestyle around the world, that
took centuries to be built and perfected, are the priceless jewels of our
inspiration.
Yet, there is much more to be achieved, many novel ideas to be conceived,
and a great many horizons waiting to be discovered. Bahria Town looks
forward to inspire the world more than it inspires us.
CORPORATE SOCIAL RESPONSIBILITY
WE PROVIDE HAPPIER, HEALTHIER, BRIGHTER LIVES!
The pioneering action came after Bahria Town Chairman Malik Riaz
Hussain recommended a series of initiatives as part of the company's new
program on Corporate Social Responsibility (CSR). We are re-doubling our
efforts in the area of CSR and building knowledge and best practices, while
setting an example in corporate transparency. We hope others will do the
same. Making profits is not enough. The greatest privilege is to support the
society, from which we draw our sustenance. Bahria Town takes these
responsibilities very seriously. We care deeply about the environment and
the societies in which we operate, and we're determined to play our part in
caring for the disadvantaged and promoting civic values and providing
sustenance on a long term basis. We have always emphasized that its time
for a radical change in our part of the world for some time, but words are
no longer enough. Businesses need to realize that by implementing socially
responsible and sustainable programs that benefit the society and raise the
standard of living, they are also helping to make their own businesses highly
sustainable.
ECONOMIC DEVELOPMENT
Direct employment for 21,000 people and 100,000 families Livelihoods for
over 1 Million families through associated employment Attracting and
injecting foreign investments even during financial crisis, presently building
2 Sheraton Hotels with investment of more than USD 200 Million.
Generated demand for 55 factories from cement, paint, bricks, glass and
tiles to aluminum. Bahria Town has paid direct and indirect texes woth
Billions of rupees to the government.
INFRASTRUCTURE DEVELOPMENT

7
Delivered and developed Asia’s largest private housing scheme.
Development projects of billions of rupees, introducing a modern global
lifestyle for the first time in Pakistan. Indigenous project development
department with equipment worth more than Rs. 6.5 billion. Delivered
communities the size of cities with complete infrastructure including:
• Grid Stations
• Hospitals
• Schools
• Recreational Facilities
• Security
• Civic Amenities/ Utilities
• Emergency Services
• Secure Gated Communities
Committed to bridge the annual deficit of 700,000 houses by providing
housing solutions starting from Rs. 3.5 Lakhs, catering to all socioeconomic
classes.
DASTARKHWAN
Two meals a day for the poor is a small contribution But, even small
contributions can make a big difference. An unprecedented initiative
providing FREE meals, twice a day, to more than 35,000 people throughout
Pakistan. Opening 12 more Dastarkhwans in addition to 6 already
operational outlets. Overall spending of PKR 30 million rupees on
providing 10,500,000 meals annually. By the grace of god almighty we are
providing free daily meals to more than 35,000 people daily, twice a day.
We will Inshallah be opening 12 more Dastarkhwans in addition to 6
already operational.
OUR FIGHT AGAINST HUNGER - This project is most dearest to me. We
are Alhamdulillah providing free daily meals to more than 35,000 people
daily, twice a day. We will Inshallah be opening 12 more Dastarkhwans in
addition to 6 already operational. I am very thankful to God Almighty for
having me privileged enough to be able to serve others.” Malik Raiz
Hussain, Chairman Bahria Town. Above and beyond the contribution of
Bahria Town in different sectors, now Bahria Town has come up with a new
social project of Bahria Dastarkhwan to feed the underprivileged people,
who are unable to get the basic food. Bahria Town Dastarkhwan is
providing free meals, twice a day, daily to people. Its impact is not only felt
by the poor who come and eat there but also by the families they have left
behind who benefit from the hard earned money which they save on each
free meal.

8
GENERAL FEATURES - Every person who attends Bahria Town
Dastarkhwan is treated as a guest, so as not to hurt his integrity, and served
with quality & hygienic food on tables in air-conditioned halls with separate
arrangements for males & females. The doors are open for everyone. There
is no restriction on people or quantity of food asked by each.
FOOD - Each Dastarkhwan has its own kitchen in its premises. Fresh food
is prepared daily by the staff. Food is prepared in an hygienic manner. The
menu keeps rotating with pulses & meat. Halwa as a dessert is also added
on Sundays. During the Holy Month of Ramadan special iftar is also served.
BAHRIA TOWN IS THE FORCE TURNING THE VISION OF
MODERN PAKISTAN INTO REALITY
Bahria Town has been shaping landscapes and lives in Pakistan since the
company's inception in 1996. Not just building homes, Bahria Town has
developed value-added, master-planned communities housing thousands of
families enjoying a complete living experience. When complete, projects
such as the JV D&B Valley, Golf City, Garden City, Bahria Icon and many
more under development will accommodate more than a million residents
and will cover over 1 billion sq ft. Bahria Town’s 21,000 employees are
delivering USD 5 billion of iconic developments, driving leadership,
pioneering innovation and creating a legacy for generations to come.
Bahria Town is the prime mover of the Pakistan's real estate and
construction sector.
ECONOMIC DEVELOPMENT
· Created direct employment for 21,000 people and 100,000 families.
· Providing economic sustenance for over 1 Million families through
supply chain and associated
employment.
· Driving and injecting foreign investment during these difficult times and
building 2 Sheraton Hotels with
investment of more than USD200 million.
· Generated demand for 55 factories from cement, paint, bricks, glass and
tiles to aluminum.
· Bahria Town has paid direct and indirect taxes worth billions of rupees
to the government.
INFRASTRUCTURE DEVELOPMENT
· Delivered and developed Asia’s largest private housing scheme.
· Development projects of billions of rupees which have introduced a new
lifestyle to the nation. Bahria

9
Town maintains its indigenous project development department with
equipment worth more than Rs. 6.5
billion.
· Delivered communities the size of cities with complete infrastructure
including grid stations, hospitals,
schools, recreational facilities, security,civic amenities, utilities,
emergency services and futuristic
lifestyle in a gated community.
· Committed to bridge the annual deficit of 700,000 houses by providing
housing solutions starting from
Rs. 3.5 Lakhs, catering to all socio-economic classes.
WELFARE PROJECTS
Providing daily free meals, twice a day, to more than 35,000 people
throughout Pakistan under Bahria
Town Dastarkhawan.·Thousands benefit from free medical treatment
ranging from dialysis to open heart surgery, bone
Regular financial support to Al-Shifa Trust,Shaukat Khanum Memorial
Trust, Sahara Trust, SOS Village and many more welfare organizations.
·Running centers for over 4,000 orphans with educational and lodging
facilities.
Delivered thousands of Pakistan’s first low cost 5 marla houses of Rs 3.5
and 5 Lakhs only.
Conducted combined marriages of more than 4,500 couples.
Providing micro-finance loans to students in Rawalpindi Agricultural
University.
Running various schools, institutes and colleges in different cities and
villages with more than 7,000 students.
Always at the forefront in helping the nation in times of natural calamities &
unfortunate incidents such as the 2005 devastating earthquake, Margalla
Tower & fire at the Marriott Hotel and Ghakhar Plaza
Rawalpindi. Also led many relief teams for the aid of IDP’s, which
provided financial, medical & food assistance. Medical Camp established
at Swabi has served over 30,000 patients already.
We have strong faith in Pakistan and its future. We are proud to be a part of
this great nation and are honored to contribute towards its economic and
social development. We work relentlessly towards the development of a
modern and progressive Pakistan and are thankful to our more than
200,000 members for their continued support and unparalleled confidencin
in the leadership of Bahria Town.

10
SECURITY- Special security arrangements are made to avoid any
unpleasant incident. Walk through gates are installed. Male and female
security personnel are deputed to check gents and ladies respectively. Fire
brigade staff with vehicles and medical staff are also deputed.
SOCIAL AND FINANCIAL IMPACT - Mostly lower income
segment group comes for food at Dastarkhwan. Dining outside costs Rs. 35
per meal per person. At Dastarkhwan one can save almost Rs. 2,000 per
month. It ultimately helps him/her to meet other living expenditures & also
save and send more amount back home. Moreover his/her integrity does not
get tarnished.
CORPORATE CITIZENSHIP VALUES
We firmly believe that our first responsibility is towards our first family.
This is the core of our citizenship values. Our family includes our team, our
clients and our residents. This essentially means taking care of the
immediate environment under and around our communities.
COMMUNITIES
HELPING THOSE IN NEED
Akhtar Rukhsana Memorial Trust, managed entirely by Bahria has so far
spent over Rs. 400 million on welfare activities in different cities.
Also coordinating with a number of organizations and institutes nationwide
Bahria Town has been in the forefront during the recent devastating
earthquake that struck our nation. Our support and relief teams were among
the first few to reach out to the victims
HEALTHY PEOPLE HEALTHY COMMUNITY
Regular medical camps are held by the Bahria Town operated hospitals in
Islamabad and Lahore. These camps provide free or highly subsidized
treatment as follows
Immunization of the children of the community for all infectious diseases
Sale of medicine at highly subsidized rates to the low income stratum
Preventive literature distribution amongst residents for community
awareness
Round the clock medical emergency and ambulance service
ENVIRONMENT
GREEN IS LIFE
The Special Parks Support Department ensures that the natural vegetation
and ecosystem are maintained.
Exotic plantation is also imported to give exclusive touch to our
developments

11
All projects are eco-friendly. Pre-assessments ensure that the balance is
maintained between natural resources like trees, greens, water bodies and
the consumers i.e. inhabitants
Relocation for any type of wild-life and precious plants is planned for each
excavation work
Nature’s Land Engineering Design
Planning incorporates special emphasis on the natural topography with a
focus to refine its hidden aesthetics and not to alter the layout altogether
This ensures stability of the undergrounds for seismic resistance both for
Bahria Town and the adjacent or land-belt sharing habitats
Nature is the best artist. We endeavor to build on the same
Energy, water and resources, both natural and man-made, are utilized
efficiently
ECONOMIES
QUALITY PRODUCTS FOR THE PUBLIC
Our product range contains a fit for everyone, every taste and every pocket.
This is why our communities truly depict a balanced community
representation
Quality is maintain at ‘all costs’, in all designs, across nation-wide massive
developments and beyond the customer experience
Contributing to a Sustainable Local & National Economy
Bahria Town has created employment for more than 20,000 workers, both
directly and indirectly
Bahria Town has both revived and developed many construction sector
support and supplier concerns thus saving the real estate industry
altogether
Foreign capital inflow has reached unprecedented levels due to the
exposure received by the real estate sector through Bahria Town
developments
Collaborations with foreign engineering and technical companies has
facilitated shared learning, transfer of advanced technology and latest &
safest trends in construction engineering;
One such example has been the launch of Awami Villas. These pre-
fabricated steel structure patent design and technology is cutting edge and
time tested.
FACT SHEET
• We operate Pakistan’s largest private sector fleet of heavy earth
moving equipment and the service workshops.

12
• Bahria Town is collaborating with Starwood Hotels for the opening
the Sheraton Golf & Country Club, which would be the first of its kind
in Pakistan.
• First Formula 1 racing track with full proof safety provided to
Bahria Town residents.
• Gold Class cinema with reclining seats showing latest movies, such
indulgence was never provided before.
• Mall Of Lahore where all international brands are coming under one
sanctuary, such shopping destination is one of its kind.
• We also have over 20,000 inspired, largest workforce with any
private real estate developer.
• Bahria Town’s management strategy of hiring highly qualified
individuals and of further training them is unique in this industry.
• We have over 1500 pieces of heavy equipment including JV projects.
Their combined total capacity is of over 2,240,000 m3 daily
• Per month consumption of fuel at the development site is more than
1,853,264 liters which can fill more than 82 tankers.
• If we line up the bricks that Bahria Town consumes in a year they will
go around the world 5.5 times!
• Bahria Town is the only private real estate developer to have its own
Leisure & Recreational department and provides maximum
recreational facilities for residents & non-residents alike.
• Largest Private Sector Development in Asia
• Geographically largest single private sector project launch in year
2005 through out Asia
• Single largest fulfillment house to the yearly national housing needs
• The only housing society in Pakistan with standardized international
infrastructure standards
• The first ever housing project in Pakistan with underground provision
of utilities and supplies
• The first Real Estate Development and Marketing Company in
Pakistan to have a fully integrated Enterprise Resource Planning and
Management System seamlessly integrating various intra-company
processes for the ultimate benefit to the customer and maximum
returns to the Company.
• The first Commercial Company in Pakistan across industrial
categories to have its own state of the art one window solution based
Customer Relations Centre operating 24 hours a day, 7 days a week
and 365 days a year.

13
•The first Company in Pakistan to introduce low cost housing project
“Awami Villas” deploying the steel patent pre-fabricated modular
structure technology.
• Showcase of innovative design, incorporating cutting-edge
sustainable concepts into elegant contemporary design.
• Bahria Town is a self reliant venture which has never sough any
government funding for financing its infrastructure and
developmental initiatives.
• Bahria Town pays millions of Rupees in direct and indirect taxes.
Conducting its business as a progressive corporate member of the
society it provides opportunities to many in form of project
management and customer driven initiatives.
• The organization provides employment opportunities for over 1,500
local suppliers and creates another 17,000 jobs associated through
supply chain network in Lahore and Islamabad.
• 100,000 households are dependent on Bahria Town for their
sustenance and development trough direct, indirect and supply chain
associated development.
• We have clocked over 572 Million man hours at the development site.
• Bahria Town enjoys the largest member base in Pakistan. It has over
200,000 customers, making it the largest real estate developer in
Asia.
• HomePlus is the third largest card company in Pakistan with a
member base of over 85,000; belonging to different regions of
Pakistan, with a huge response from the rural areas.
• If the direct indirect employees of Bahria Town are lined up with their
arms stretched wide open with the Bahria’s company equipment they
will form a line from Lahore to Rawalpindi.
• Bahria Town is an equal opportunity employer and has a richly
diverse workforce. The employee base consists of people belonging to
different castes, creeds, religions and from different geographic
regions such as Malaysia, Philippines, Middle East, Malaysia and the
Unites States.
• The only developer in Pakistan that offers projects to a diverse
customer base belonging to different socio-economic sectors. With
projects super luxurious villas like Meadows to Awami Villas that
cater to the pragmatic needs of an average Pakistani.
MANAGEMENT FUNCTIONS
PLANNINNG OF BAHRIA TOWN:

14
• BT planning includes Master Planning, Urban Design, Project
Management and Architecture.
• 1) Master Planning, Urban Design and Land Scape.
• 2) Architecture and Building Design.
• 3) Design and Construction.
• 4) Research and Environmental Planning.
• 5) Project Management.
• 6) Construction Management.
• 7)Equine
MASTER PLANNING,URBAN DESIGN AND LAND SCAPE:
The Master Planning and Urban Design profession is an inter-mash of
visions,ideas,creativity which are realized through a profession of various
talents and disciplines.
ARCHITECTURE AND BUILDING DESIGNS:
Architecture is a public profession that has to reach out and communicate
with people, to engage and to inspire. keeping in mind the cultural
principles and design choices that are based on current technology and
understanding.
It translates abstracts ideas into a unity of form and space.
DESIGN AND CONSTRUCT:
Cost effective implementation and technology is a key factor in construction.
Familiarity with design and construction methods resulting to faster
delivery times is a prime consideration.
RESEARCH AND ENVIRONMENTAL PLANNING:
At Bahria town, each project is viewed as an opportunity for ground-
breaking designs and reinforcing its stocks of knowledge. Back Ground
research is carried out to facilitate project understanding and knowledge
collaborating/w in house researches with relevant work experiences.
BT,did research and envtt planning services to cover a wide range of
design and planning issues.________envtt impacts, solar powers,
sustainable development,hydronamic studies, new constt method, land
development operations.
PROJECT MANAGEMENT:
The key to successful completion of projects constantly with no compromise
in quality and standard with people keep a diverse field of disciplines,
characters and temperament working together in no mean feat to
accomplish. it requires at the right place and right time.
Our success is measured not merely in timely completion but more so in
quality and desired outcome.

15
CONSTRUCTION MANAGEMENT:
To ensure the physical completion of project that satisfies time, work and
quality.BT provides construction management service for wide range of
projects. From the aspect of planning, coordination and control of
project.BT as the designer and a planner offers a holistic service assuming
that original design intents and project rationale are not compromised
during the course of implementations.
EMPLOYEE VALUE:
Employees are the most prized assets of the BT; each individual in the team
of BT is a vital cog in the overall operations and in organization. To achieve
timely delivered and to address the quality of products individuals have
clearly identified roles that are programmed according to the design
process from concept, schematic leading to contract documentation
process..
ORGANIZING OF BAHRIA TOWN:
 SPECIALIZATION: BT, hired specialized workers for
overall management and contruction of the project, not only
from the country but also from abroad.
 CLARIFIES AUTHORITY: In this project everyone was pretty much
clear about its post, authority, designation along with responsibility.,
either a manager or non managerial staff.
 WELL DEFINED JOBS: Every worker was paid with handsome
salary according to his experience and every worker was expert in
his job.
 CO_ORDINATION: co_ordination was a key success in the
completion of this project. Either the co_ordination between top level
management and middle management or co_ordination between
middle management and first line management.
 EFFECTIVE ADMINISTRATION: Administration was not only
cooperative but also very helping in day to day operations either
financially, morly, medically etc.
 SCOPE FOR NEW CHANGES: the management and administration
of BT has a keen eye on changes in the world of archetech and design
management.

LEADING OF BAHRIA TOWN(MALIK RIAZ HUSSAIN):


 KNOW YOURSELF AND SEEK SELF-IMPROVEMENT:

16
As a visionary you have the confidence in your capilities
and a quality to improve your lifestyle according to change in busness field.
You must seek from your mistakes. This will lead you toward success.
BE TECHNICALLY PROFICIENT:
As a leader of a firm, you must be a technically sound. You
must have human, technical and good communication skill for improvement
in your organization.
 SEEK RESPONSIBILITY AND TAKE RESPONSIBILITY FOR YOUR
ACTIONS:
As a authentic person you must feel responsibility for
successful accomplishment of your desired goals and objectives. You must
implement this responsibility in to your actions.
 MAKE SOUND AND TIMELY DECISIONS:
Decisions that are timely and sound help you a lot in an
uncertain environment. As a manager you have ability and faith in you that
you are strong enough in decision making.
 SET THE EXAMPLE:
As a leader you set an example for your sub ordinates, you
should be role model for them. This can only be achieved by a lot of
hardwork and constant struggle.

 KNOW YOUR PEOPLE AND LOOK OUT FOR THEIR WELL-


BEING:
You have a strong faith in your people (workers) as you
hired them at initial stage of project. As they work for you and they should
be treated in the best possible manner.
 KEEP YOUR PEOPLE INFORMED :
They must be proper communication channel for
disseminating of information. The decision at the top level should be
properly conveyed to the lower level.
 DEVELOP A SENSE OF RESPONSIBILITY IN YOUR PEOPLE:
Encourage and motivate your subordinate. You must realized
your worker that this organization is of you peoples. Show senserity and
loyality. We all depends on the successive completion of this project.
 ENSURE THAT TASKS ARE UNDERSTOOD, SUPERVISED AND
ACCOMPLISHED:
 RAIN YOUR PEOPLE AS A TEAM:
CONTROLLING OF BAHRIA TOWN(M.RIAZ HUSSAIN):
1. CONTROLLING IS AN END FUNCTION:

17
Controlling of BT toen is regularly viewed at stages.at the end,we see that is project is
going in a positive direction.is it completed In a allocated resources.what are the
technical faults that we had done and we will not repeat itin tomarrow.this stage of
management also bring a sense of satisfaction in you.there is proper control and
command system at BT.
EFFECTIVE CONTROL SYSTEMS HAVE THE FOLLOWING
CHARACTERISTICS;
1. Control at all levels in the business
2. Acceptability to those who will enforce decisions
3. Flexibility
4. Accuracy
5. Timeliness
6. Cost effectiveness
7. Understandability
8. Balance between objectivity and subjectivity
9. Coordinated with planning, organizing and leading

18

Vous aimerez peut-être aussi