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IMIS

Bhubaneswar
COURSE MANUAL
Batch : 2009-11 Corporate Policy & Strategic Management (DF-505)
Term : V Prof. S. Bhuyan

Course Objectives
This course deals with the craft of strategy; that is, how to identify and choose a superior competitive
position, how to analyze a strategic situation, and finally how to create the organizational context to make
the chosen strategy work. The objectives of this course are twofold: 1) to explore conceptual frameworks
and models which will assist you to analyze competitive situation and strategic dilemmas and gain insight
into strategic management; 2) to help you acquire practical experience in dealing with strategic issues.

Text Books
• Strategic Management Theory: An Integrated Approach, Charles W. L. Hill.

Reference Books
• Essentials of Strategic Management, Charles W. L. Hill- Gareth R. Jones
• Morden Competitive Strategy, Gordon Walker

Journal
• Harvard Business Review

Session Plan

Session- 1
Topic : Introduction to Strategy.
Coverage : Introduction to the Course, Course objective & requirement, Briefing about case
discussions & Justification of the course design, discussion on strategy, Mission, Vision,
Goal and Objectives.

Session- 2
Topic : Analyzing the Industry
Coverage : Five forces Model.

Session-3
Topic : Understanding the Environment- Part-I
Coverage : Internal: Value Chain, Generic Building Blocks.

Session-4
Topic : Understanding the Environment- Part-II
Coverage : External: PEST, Industry Life Cycle, and Integrative Insight into Five Forces Model.

Session-5
Topic : Models of Strategic Importance
Coverage : BCG Model, GE Nine Cell Model, Ansoff's Matrix.

Session-6
Topic : Why Companies Fail. (Seminar defense)
Coverage : Durability of Competitive Advantage.

Session-7
Topic : Corporate Level Strategy- Part-I
Coverage : Vertical Integration.
Session-8
Topic : Corporate Level Strategy- Part-II
Coverage : Diversification

Session-9
Topic : Corporate Level Strategy- Part-III
Coverage : Acquisition and Restructuring

Session-10
Topic : Corporate Level Strategy- Part-IV
Coverage : Strategies in Global Environment—strategic choice, choice of entry mode, strategic
alliances and joint ventures

MID TERM EXAMINATION

Session-11
Topic : Business level Strategy- Part-I
Coverage : What is Business Level Strategy?

Session-12
Topic : Business level Strategy- Part-II
Coverage : Cost leadership Strategy

Session-13
Topic : Business level Strategy- Part-III
Coverage : Differentiation Strategy, Choosing an Investment Strategy at the Business level.

Session-14
Topic : Business level Strategy- Part-IV
Coverage : Achieving Superior Customer Responsiveness.

Session-15
Topic : Business level Strategy- Part-V
Coverage : Customer Delight

Session-16
Topic : Functional Level Strategy- Part-I
Coverage : Achieving superior Efficiency, Achieving Superior Quality.

Session-17
Topic : Functional Level Strategy- Part-II
Coverage : Achieving superior Innovation

Session-18
Topic : Functional Level Strategy- Part-III
Coverage : Quality Issues

Session-19
Topic : Managing Change
Coverage : Achieving Superior Customer Responsiveness.

Session-20
Topic : Managing Leadership
Coverage : Achieving Superior Customer Responsiveness.
Most Urgent

1. There will be seminar defense for some sessions where a student is expected to defend a particular
topic as per the sessions.
2. Case discussions require mandatory prior preparation. Students not undertaking such preparations
will not be allowed in the class.
3. Most part of the course will be offered in case mode with class discussions. Class activities will be
taken up wherever required.
4. It is expected that whatever reading material is supplied to the class the students have to read them
before they come to the class.
5. The student can expect further reading material for the sessions.

Components for Internal Evaluation

Project 15
Seminar Defense 15
Written Submission (Case Analysis) 15
Case Presentation 15
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Total 60
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