Avik Das (Business leader with a Habit of Solving)

Email: avik.sibm@gmail.com
Contact: 9836195557/9903008580
Work Ex – Ecommerce Start up, Telecom- handset,
FMCG

Educational Qualifications
Year of
Qualification School / Institute (Board / University) Marks (%)
Passing
MBA Symbiosis Institute of Business Management 2011 CGPA 2.679/4
(Constituent of Symbiosis International University, Pune) (Among top 3 of Marketing batch)
B. Tech (IT) Rcc IIT (WBUT) 2005 DGPA 7.68
XII St. Xavier’s College, Calcutta (WBCHSE) 2000 Passed with 1st Div
Passed with 1st Div distinction (State
X Bidhannagar Govt. High school (WBBSE) 1998
Rank holder)

Executive Profile Key Impact Areas

➢ 8 + yrs in Sales – A Versatile, high-energy professional, successful in achieving
business growth objectives within turnaround & rapid changing environment. Sales & Operation
Leading People, Training & Coaching
➢ Excellent performance track records of leading cross-functional teams to exceed business
Vendor Management
targets, ensure operational excellence, strong relationship across channels BTL & Product Management
➢ Experienced in handling P&L & managing OFT as business category Channel & Category Management
➢ Skilled in leading distribution or business expansion aligning with GTM strategy, enabling Start up scaling up
GTM/RTM
best-in-class market execution

Profile Differentiator
➢ Exposure of working in multiple industries – FMCG,Telecom Handset, Ecommerce startup.
➢ Exposure of working into both team leading and individual contribution capacity.
➢ Diversity in experience both in terms of geography and global brands and Indian start up.
➢ A business leader seasoned through both global MNCs and exposure in building & scaling businesses from scratch

Name of the Company- OLA FLEET Technologies: Sales & Operations Head April18 – Till Date
Designation: City General Manager (City Head) Location - Kolkata
Job Responsibilities:
➢ Launch & Scale “leasing” as a category in Kolkata and added responsibility for other Eastern Cities
➢ Complete Ownership of most Critical Growth Metric – No. of Onboard Cars thru managing OEM/Dealership/Vendors/Agencies
➢ Leading a team of 35 to drive City sales/sourcing, City Operations & City RMT
➢ Asset (cabs) Management - Asset Utilization/Asset Security/Manpower Optimization/Cost Optimization
➢ Responsible for managing P& L account of 60Cr +for the city operation and managing CL within in the target range
➢ Leading a cross-functional team over hierarchies responsible for sourcing new leasing driver partners, supply marketing, inventory
management, fleet operations, account management, partner relationship management, legal, process building and business
analytics.
Achievements:
➢ Launched & scaled business in Kolkata from 0 cars to current status quo & Entrusted with additional responsibility of growth in other
eastern cities
➢ Renegotiated all running contracts with OEM dealerships/third-party vendors
➢ Recognized by top management at singlehandedly launch & growth of the city

Company- Lava International Ltd: Sales Head- NE Nov16 - April18

Designation: Sr. Zonal Manager Location: Guwahati
Job Responsibilities:
➢ Spearheading a team of 4 Distribution Managers, 11 Area Retail Officer and 160 Customer Consultants, 1 RME & 1400+ retailers with
the value turnover of about Rs. 60 Cr. Per Annum rate
➢ Built a long term approach for increasing Numeric Distribution identifying new RU and converting NPTC to PTC & Market share in
relevant price segment by driving key areas such as distribution expansion, Brand/price point/SKU combination and visibility agenda
➢ Monitor & optimize cost to serve for the channel especially cost of distribution by Route rationalization

Avik Das Updated on Feb19

➢ Steered partner life cycle management Successfully launched NPD Z-Series range of products in target market segment
Achievements:
➢ Scaled business North East geography from nascent stage to 5 Cr+ per months TO
➢ Awarded by NSM - Best Performing Zone award & Have been consistent in among top 5 Zones in National Level

Company- PepsiCo India Holdings Pvt Ltd: Sales Manager for Kolkata and South Bengal Jul13 - Sep16
Designation: Sales Manager Location: Kolkata
Job Responsibilities:
Sales Development & GO TO Market –
➢ Devising the S&D roadmap for GTM- town coverage, effective coverage, sales productivity and manpower requirements
➢ Handled and executed PepsiCo Loyalty Program & Sales Automation solutions for the assigned geography.
➢ Improved sales through systematic drive – reduction in non-billed outlets, (QonQ) growth in effective coverage 2-13 and 30%
increase in avg bills/ outlet & lines/ call compared, reduction in order cancellation.
Area Sales Manager –
➢ Steered turnover of 57.53 Cr+ through distributor network of 28 distributors, 12 Hubs and 325 Spokes across 4 districts in WB &
7 on-role Customer Executives and sales team of 124 routes
➢ Carrying out channel specific & territory specific promotions & Launched NPD – Lays Max and ensured ECO drive
➢ Handled efficiently the challenging aspect of food distribution by keeping stales within AOP limit
Achievements:
➢ Received recognition of 'Ring of Honor' for being the highest growing ASM in WB with 16.4% annual volume growth and 17% value
growth vs YAGO in one of the most challenging markets in WB
➢ Attained highest growing ASM in India Region - Food during the festive in Sept 2014 with 51% growth vs YAGO

Name of the Company: Wipro Consumer Care May11- Jun13

Designation: Area Sales Manager Location: Kolkata/ Ranchi
Job Responsibilities:
➢ Comprehensive training stint across value chain of FMCG sales & distribution, comprising independent territory sales handling and
sales projects on focus brands during MT stint.
➢ Responsible for proper functioning of traditional trade partners and distribution coverage as per plan.
➢ Led a team of 4 Sales Officers and ensured their productivity in respective territory.
➢ Driving LSP, visibility campaigns and new product launches & monitored and utilized the budgets to optimum level.
Achievements:
➢ Exposure of working in Kolkata Metro, Orissa, Bihar, rural Hyderabad as part of independent stint exposure for considerable period
➢ Achieved double digit growth & highest growing in focused brand during my tenure made awarded by top management

Name of the Company: Wipro Technologies Sep05 - May09

Designation: Module Lead Location: Hyd/ Kolkata
Job Responsibilities:
Worked as IT consultant across various domains for world's prestigious clients in software development.
➢ Retail – Worked as a module leader for UK’s retail giant in credit card encryption project.
➢ Energy & Utilities – Worked as a software engineering for developing the Network planning system for world’s second largest oil
company.
➢ Healthcare & Life science – Worked effectively towards customer satisfaction for one of the famous healthcare companies of US
➢ Product Engineering Service- Worked with world’s leading operating system manufacturer in testing and bug fixing

Avik Das Updated on Feb19