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KAMILAH H GRAY

155 BRIAR LANE, FAYETTEVILLE, GA 30215 || 678-634-9271


KAMILAH.GRAY@GMAIL.COM || WWW.KAMILAHGRAY.COM EDUCATION THE UNIVERSITY OF GEORGIA || Athens, GA Bachelor of Business Administration in Marketing, Minor: Chinese Language and Literature

May 2012 GPA: 3.29/4.0

ENTERTAINMENT & MULTIMEDIA MARKETING EXPERIENCE


CONSUMER MARKETING INTERN: HOME BOX OFFICE, INC. || New York, NY May 2011 Aug 2011 Created media buying plan decks for summer docs, sports, and original series; reviewed by show affiliates and execs Reviewed agency pitches of online promo and copy for 2 new series; assisted with Boardwalk Empire S2 campaign Liaised w/ licensing dept to coordinate Game of Thrones gifts for talent & fans at Comic Con; created 400pg key art anthology Directed team of 10 interns to create college ambassador program; presented w/ 9 team leaders to 225+ HBO employees BRAND STRATEGIST: IFUNDIE.COM ARTS/ENTERTAINMENT CROWDSOURCING SITE || Athens, GA Oct 2010 Present Developed social media strategy raising brand awareness pre- and post-website launch Planned and executed cobranded website launch party; Created iFundie sales pitch to penetrate college market MARKETING INTERN: TIME WARNER CABLE BUSINESS CLASS || New York, NY June 2010 Aug 2010 Created regional direct mail & e-mail blasts targeting 10,000+ end users; liaised with creative agency and internal review groups Wrote marketing briefs for creative agencies to design marketing collateral direct mail pieces; created marketing library Developed and presented business marketing plan on specialized market segmentation to TWC senior execs Filtered direct mail mailing lists, reducing return rate by over 20% Executed online NYC channel lineups and conducted competitor research analysis AFFILIATE SALES MARKETING INTERN: AMC NETWORKS, INC. || New York, NY June 2009 Aug 2009 Created 60+ local ad sale mailers for AMC [American Movie Classics] to drive cross-channel for Mad Men Season 3 Designed one-sheets and maintained advertising sales results decks for AMC, WEtv, Sundance Channel, and IFC Produced competitive research for Wedding Central and the Affiliate Business Development Team Pitched 6 TV shows to WEtvs Manager of Development; updated VOD programming grids for Mad Men & Breaking Bad

LEADERSHIP EXPERIENCE FOUNDER & PRESIDENT: THE PROFESSIONAL ENTERTAINMENT AND SPORTS ASSOCIATION || Athens, GA Dec 2010 Present Developed constitution, org structure, and strategy for general and exec member recruitment Recruit industry professionals for speaker series and annual PESA Summit; Direct club mtgs and events DESK ASSISTANT: HILL COMMUNITY || Athens, GA Jan 2009 Present Supervise residential hall reception for 1,800+ students; represent/embody University Housing core values of integrity and dignity PRESIDENT: REED COMMUNITY COUNCIL || Athens, GA Aug 2009 May 2010 Planned bi-weekly agenda and created 30+ educational, social and diverse events for 295 residence hall occupants ALUMNI CAMPUS AMBASSADOR: T. HOWARD FOUNDATION || Athens, GA Oct 2009 Dec 2009 Held informational sessions and participated on diversity internship panel with university Career Center MARKETING AND SALES ASSOCIATE: ONCE IN A LIFETIME EVENTS || Fayetteville, GA Aug 2005 May 2008, July 2010 Independently wholesale shopped in NYC for stores accessories dept, bought 100+ pieces COLLEGIATE CONSUMER MARKETING EXPERIENCE JUNIOR ASSOCIATE: AMERICAN MARKETING ASSOCIATION || Athens, GA Sept 2009 Present Create and promote viral video series to launch the co-branding of Hard Core Gym and Barberitos Developed and executed social marketing and advertising campaign for Brett's Restaurant, targeting 30,000+ college students GENERAL MEMBER: ENTERTAINMENT DIVISION OF THE UNIVERSITY UNION || Athens, GA Aug 2008 Present Plan, execute and promote free concerts and comedy shows to 30,000+ college students PUBLICIST AND ADVERTISING CHAIRWOMAN: CRESWELL COMMUNITY COUNCIL || Athens, GA Aug 2008 May 2009 Publicized events & programs to 950+ students in an innovative and timely manner; managed committee of 6 peers
DIVERSITY & BUSINESS ORGANIZATIONS Chinese Language Society, Georgia-China Alliance, Multicultural Business Student Association, Pi Sigma Epsilon

PROFESSIONAL AFFILIATIONS & AWARDS National Association for Multi-Ethnicity in Communications [NAMIC] Atlanta & New York Chapter Women in Cable Telecommunications [WICT] 2009 2011 RESIDENCE HALL ASSOCIATION PRESIDENTS CHOICE AWARD || Athens, GA April 2010 Bronze Pin Recipient; most impressive and innovative Community Council Presidency T. HOWARD FOUNDATION || Washington, D.C. 2009, 2010 Of 1,600+ applicants, awarded 1 of appx 60 internships, 2 yrs in a row; 2011 Scott Weiss Scholarship recipient