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Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited
Japan, and the Atlas Group of Companies, Pakistan.

The company was incorporated on November --, 1992 and joint venture agreement was signed
on August ---, 1993. The ground breaking ceremony was held on April 17, 1993 and within a
record time of 11 months, construction and erection of machinery was completed. The first car
rolled off the assembly line on May 26, 1994. Official inauguration was done by President of
Pakistan, Sardar Farooq Ahmad Khan Leghari. Mr.Kawamoto, President of Honda Motor
Company Limited Japan was also present to grace the occasion. The company is listed on
Karachi, Lahore and Islamabad Stock Exchanges.

On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, and Islamabad.
Since then the Dealerships Network has expanded and now the company has sixteen 3S (Sales,
Service and Spare Parts) and thirty 2S (Service and Spare Parts) Pitstops network in all major
cities of Pakistan.
Since the commencement of production in 1994, the company has produced and sold more than
150,000 cars till Oct, 2008.

All dealerships are constructed in accordance with the standards defined by Honda World over.

Percentage of local parts conforms to the government's policy. Local vendors are continuously
patronized to develop parts locally. The quality of local parts is thoroughly checked to meet
stringent international standards.

We always strive to give outstanding service to our valued customers. In addition to providing
regular service to customers, the company also regularly conducts Service Campaigns, to
facilitate customer's need for service. This has given our customers absolute confidence in our
cars, clearly evident from the ever increasing sale volumes.
It is the constant endeavor of Honda Atlas Cars (Pakistan) Limited to achieve No .1 Customer
satisfaction. Honda Atlas Cars (Pakistan) Limited is committed to meet customer expectations,
and to provide good value for money . Currently we are offering 8 different models of Honda
CIVIC and CITY cars in wide range of colors with unique technological and other features.

Inauguration Ceremony

Rolling Out Ceremony

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We believe you deserve advanced levels of safety regardless of the price or size of the vehicle
that meets your needs. Through technology and innovation, we are developing increased levels
of protection for the driver and all passengers in Honda vehicles. At the same time, we are
making an active commitment to enhance safety for the occupants of other vehicles and even
pedestrians.

Honda has a long record of industry leadership in the development and application of advanced
safety technology. Honda R&D safety research activities in Japan and the U.S. are playing a
critical role in the further development of Honda safety technology and the evolution of Honda's
"Safety for Everyone" concept.

"Safety for Everyone" is a comprehensive approach to vehicle safety that seeks to provide a
high-level occupant protection for all Honda vehicles, regardless of size or price, along with
increased compatibility with other vehicles and improved safety for pedestrians.

As a leader, Honda looks beyond government regulations, studying real world situations to
develop new safety technologies.

Honda has always targeted mass-market models in order to have the greatest impact on clean air
and fuel economy. To this end, we work to improve existing technologies while using The Power
of Dreams philosophy to envision and develop the vehicles of the future.

We believe it is important to invest in the continued advancement of internal combustion engine

technology. Honda has introduced a new generation of gasoline engines around the world that
provide extremely low emission levels and increased fuel efficiency while still improving driving
performance.

Further in pursuit of our goal to improve energy efficiency, we have developed gas-electric
hybrid vehicles that achieve ultra-high fuel economy. This includes the Civic Hybrid, the first
mass-market car with hybrid power.

Developing vehicles that use sustainable energy sources is perhaps the ultimate direction.
Hydrogen-powered fuel cell vehicles have great potential for the future. Honda has developed
the first fuel cell electric vehicle in the world to be certified by both the U.S. EPA and the state
of California.

Honda Environment Statement

As a responsible member of society whose task lies in the preservation of global environment,
company will make every effort to contribute to human health and the preservation of the global
environment in each phase of its corporate activity. Only in this way we will be able to count on
a successful future not only for our company, but for the entire world.

We should pursue our daily business interest under the following principles:

1.c We will make efforts to recycle materials and conserve resources and energy at every
stage of our products life cycle from research, design, production and sales, to services
and disposal.
2.c We will make efforts to minimize and find appropriate methods to dispose of waste and
contaminants that are produced through the use of our products, and in every stage of life
cycle of these products.
3.c As both a member of the company and society, each employee will focus on the
importance of making efforts to preserve human health and the global environment, and
will do his or her part to ensure that factory as a whole acts responsibly.
4.c We will consider the influence that our corporate activities have on the regional
environment and society, and Endeavour to improve the social standing of the company.

Established and announced in June 1992

ENVIRONMENTAL POLICY

Honda Atlas Cars (Pakistan) Limited, being responsible member of society considers the
preservation of the global environment as a crucial concern.

Our environmental philosophy is firmly based on the following principles:

ic Recognize the impacts of our activities, products and services on environment.

ic Formulate objectives and targets for pollution prevention, environmental impacts
mitigation and resource conservation as far as technically feasible.
ic Operate in compliance with applicable legal and other requirements with the commitment
to preserve global environment
ic Create awareness and understanding about environmental issues amongst our associates.
ic Commitment to continual improvement of the environmental performance and review of
the environmental management system to ensure its suitability, adequacy and
effectiveness.
ic Keep public and other interested parties informed on our environmental performance, if
deemed necessary.
Announced by President
Revised on April 10, 2008

Company Name Honda Motor Co., Ltd.

Head Office 1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan

Tel: +81-(0)3-3423-1111 begin_of_the_skype_highlighting +81-(0)3-3423-
1111 end_of_the_skype_highlighting

Established September 24, 1948

President & CEO Takeo Fukui

Capital ¥86 billion (as of March 31, 2007)

Sales (Results of fiscal 2007) Consolidated: ¥11,087,140 million

Unconsolidated: ¥4,030,881 million

Total number of employees Consolidated: 167,231 (as of March 31, 2007)

Unconsolidated: 26,652 (as of March 31, 2007)

Consolidated subsidiaries 405 subsidiaries (as of March 31, 2007)

Chief Products Motorcycles, automobiles, power products

CORPORATE PROFILE Honda Motor Co., Ltd. operates under the basic principles of "Respect
for the Individual" and "The Three Joys" ² commonly expressed as The Joy of Buying, The Joy
of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the
unique character and ability of each individual person, trusting each other as equal partners in
order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and
desire that each person working in, or coming into contact with our company, directly or through
or products, should share a sense of joy through that experience.
In line with these basic principles, since its establishment in 1948, Honda has remained on the
leading edge by creating new value and providing products of the highest quality at a reasonable
price, for worldwide customer satisfaction. In addition, the Company has conducted its activities
with a commitment to protecting the environment and enhancing safety in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and one of the
leading automakers. With a global network of 507* subsidiaries and affiliates accounted for
under the equity method, Honda develops, manufactures and markets a wide variety of products,
ranging from small general-purpose engines and scooters to specialty sports cars, to earn the
Company an outstanding reputation from customers worldwide.

* As of March 31, 2007

Aoyama Building

Wako Building