DELIVERABLE 3: Original IP Trans-media Project

ASSIGNMENT: Alone, you will develop your own original Intellectual Property (story) or adapt
one not previously used in this fashion to be re-imagined into an appropriate format for
distribution through a new media story-telling method of your choice. The purpose is to
demonstrate understanding of trans-media elements and general mechanics of storytelling,
and of the tools used to create such new media stories/characters/narrative spaces.

Before you start: Brainstorm a story and review the four elements of transmedia fiction
(below). Decide which 2-3 elements you wish to focus on and develop a
gameplan/outline/mindmap, etc. Understand the SCOPE and SCALE of this project! This will
require a significant time investment – especially if you plan to rely on your audience to take
on the role of “player.”
You should focus on your talents/skills/abilities and NOT include elements you are not able
(or willing to learn) to do.

Your PROJECT should include the following elements in this order:

1) Process: Documentation of your brainstorming process (above). This should include

ideas NOT used. This may or may not be on a private blog or other electronic means,
but it must NOT be published – UNLESS – it is a fundamental part of the project (ie
the project itself) as “collaborative fiction” in which case discuss it with me first. If it
is online, you must set permissions so I can see it. (albrackin@gmail.com)

2) Product: A new-media (transmedia, non-traditional narrative, etc.) re-imagining of an

original story (your own writing or variant of source material) that includes at least
two of the following areas:

-Interactivity
-Real World Elements
-Emergent Properties
-Social Networking Tools (Social Elements)

3) An critical “self” analysis of the work (Like D1) – a 3-5 page analytical write-up of the
process, purpose, and product you have created, and why. Justify your creative
decisions and explain them to “the audience” in an appropriate academic tone. Cite
your sources where appropriate.

FAQ:
-You may use other people as actors, consultants, helpers, etc. with their permission in
writing.
-You may use the crowd (audience) as an interactive part of the storytelling process.
-You may create something that has some part of all the elements but DO NOT create a full
blown “ARG” or you will very quickly regret it. (Maintain controllability/scope/scale!)
-You may use real world elements but don’t break any rules/laws/values, etc. (Spirit of the
law!)
-You will be graded not on “success” or “page visits” but on process = WHAT YOU LEARN.
-You should still track everything and report the important stuff in your write-up at the end.
(Google Analytics or similar – I want to know how many Level 1/2/3 “players” you had.)