Kasey Rankin

kasey.rankin@gmail.com | (910) 386-9240 | LinkedIn | @kaseyerankin | Website

EXPERIENCE Pure Communications, Inc., Wilmington, NC May 2011-Present Assistant Account Executive Draft, edit and distribute press releases and develop interview briefing documents, creative pitches, award nominations, bios and other public relations materials Perform daily media / social media industry monitoring and compile media lists and editorial calendars as needed in support of ongoing client media outreach campaigns Create monthly content for client Twitter and blog accounts, translating high-level science to an approachable level suitable for the general patient audience, draft responses to reader comments Manage comprehensive media audits to inform strategic initiatives, typically spanning 2-5 years and resulting in 50100 page reports with historical coverage and cover memo of key themes / insights Manage creative projects such as website creation / redesigns, fact sheets and corporate decks Provide investor relations support including analyst note monitoring, competitive research and investor targeting and planning / logistical support for conferences, corporate events, non-deal road shows and earnings reporting UNC Center for Health Promotion and Disease Prevention, Chapel Hill, NC January 2011-May 2011 Public Relations/Marketing Intern Composed news releases featuring current projects and initiatives Managed social media platforms and editorial calendars Created new and updated existing marketing materials using Adobe Illustrator Benevolence Farm, Carrboro, NC August 2009-December 2009 Public Relations Intern Executed communication audit and planned public relations and marketing strategy Created brochure, fact sheet and news release for distribution Mission Hospital, Asheville, NC June 2010-August 2010 Public Relations Intern Pitched and received placement for hospital story in local newspaper with a circulation of 58,500 Coordinated photo shoot for the March of Dimes with local ABC affiliate Wrote and edited news releases and other public relations deliverables Managed social media strategy and content production on Facebook, Twitter and YouTube Sinclair & Co., Raleigh, NC May 2009-August 2009 Public Relations Intern Compiled media lists for clients in the construction, pharmaceutical and security industries Wrote and distributed news releases and other public relations materials Executed extensive marketing research on physicians approach to technology in order to create launch strategy for a new surgical tool EDUCATION University of North Carolina at Chapel Hill Bachelor of Arts in Journalism and Mass Communication, Public Relations; Minor in Spanish May 2011 University of Navarra, Pamplona, Spain Exchange Program with the UNC School of Journalism and Mass Communication Spring 2010 SKILLS Proficient in Spanish Skilled in Microsoft Office suite (Outlook, Word, Excel, PowerPoint) and Adobe Illustrator Experienced with Investor Relations platforms (Big Dough, Reuters Knowledge, BioCentury IQ) Knowledgeable in social media (WordPress, Facebook, Twitter, YouTube) Regulatory Compliance Test (RCT) Certification from the Center for Communication Compliance (CCC)