Retail Management of Walmart

SAGAR BAVER (C002)

Introduction
•Walmart Inc is an American multinational retail corporation that operates a chain of
hypermarkets, discount department stores, and grocery stores.
•Walmart is the world's largest company by revenue, with US$514.405 billion.
•Walmart Inc., the world’s leading retailer is renowned for its efficiency and expertise in logistics,
supply chain management and sourcing.
•Walmart India owns and operates 28 B2B Cash & Carry stores under the brand name of Best
Price Modern Wholesale Stores (“Best Price”) in 9 states across the country.
Entry Strategy in Major Markets
Strategies for Success
•Low Prices.
•Minimizing Operating Costs.
•Leveraging Technology.
•Advanced Supply Chain Management.
•Dealing Directly with Manufacturers.
•Motivating the Associates.
•Focus on Social Media.
•Expansion in Urban Areas with Smaller Format Stores.
Market Segmentation
•Wal-Mart applies market segmentation in order to identify the most appropriate environments
for opening its retail outlets and for determining the best items to stock in its stores.
•The company largely applies two forms of segmentation strategies namely geographical
segmentation and demographic segmentation.
•To select the most appropriate segmentation Walmart uses steps which include identification of
the best targeting strategy, determination of the most appropriate segmentation strategy,
development of market profiles, evaluation of relevant market segments, and identification of
a specific target market.
•Wal-Mart analyses a number of features such as market characteristics, the company’s
resources, product’s attributes, and the company’s marketing objectives. Wal-Mart also focuses
on the variables that are used to divide customers into groups. These variables are
behaviouristic, geographic, demographic, and psychographic variables.
Marketing Mix
•Price: The price of a product influences its future success and long-term continuity. Walmart has
perfected its price positioning by:
❖ Providing customer-friendly prices and focus on bulk sales.
❖ Excellent procurement strategies.
❖ Diversification ensures that complimentary goods can drive the sales of other products.
❖ Universal barcoding and SKU systems.
❖ Ability to pay cash or to pay instalments for larger purchases.

•Product: They offer a wide variety of products in almost every category.

❖They buy in large quantities to achieve discounts and economies of scale.
❖Maintain a strong relationship with their suppliers.
❖Products that are then exclusively available in Walmart stores.
Marketing Mix (Cont..)
•Promotion: Walmart runs frequent promotions.
❖Usage of slogans that are associated with low prices like ‘save money, live better,’ ‘lowest price store,’
‘worry-free fresh,’ and the most common ‘everyday low prices’.
❖Advertising media ranging from TV ads, billboards, social media, and even their eCommerce platform.
❖Provide secure shipping methods that ensure the highest level of service for customers.
❖Reliable warranties and replacement policies .

•Place:Business placement and geographical accessibility are key elements for customers.
❖Strong eCommerce platform, allows customers to purchase without having to visit a physical location.
❖Well-planned network of distribution centres that make it easy for stores to collect their orders.
❖Great geographical placements, particularly in the USA, with Walmart outlets strategically located.
Technologies
•Mobile App: will now show shoppers details, even allowing them to access available in-store services.
The new store map feature allows the customers to precisely locate down the items in the store.
•Lists: this feature in the app lets users enter items in natural language, like "popcorn" or "coffee
maker." The app pushes a limited number of brands or item selections and lets the user choose a
specific product.
•Returns: Shoppers will be able to initiate a return within the app, selecting an item from this digital
history and creating a barcode on the mobile device.
•Robots: Restocking shelves, finding and returning misplaced products, and tracking inventory levels
are the most time-consuming tasks and Walmart is now using robots to facilitate the process.
•Automation: Walmart has automated the process of unloading trucks and sorting inventory.
•Online: Jetblack is a program using AI backed by humans to deliver a curated assortment of product
recommendations to its members from Walmart.
HR Policies
The polices regarding the human resource are as follows:

•Positive & cheerful atmosphere •Hiring- offer of employment

•Respect for the individual •Diversity of work
•Stop the bullying •Pay administrative
•Does not give over time to employee •leave of absence
•Zero overburden of work •Low hours of work
•Workers right of work shipment •Families to the workers