Marketing Aptitude/Computer Knowledge Posted byA dmin on December 2, 2009 7 Vot

es 1. A keyboard is this kind of device (A) black (B) input (C) output (D) word P
rocessing (E) None of these Ans : (B) 2. IT stands for (A) information Technology
(B) integrated Technology (C) intelligent Technology (D) interesting Technology
(E) None of these Ans : (A) 3. Which of the following refers to the fastest, bi
ggest and most expensive computers ? (A) Personal Computers (B) Supercomputers (
C) Laptops (D) Notebooks (E) None of these Ans : (B) 4. A collection of related
information sorted and dealt with as a unit is a (A) disk (B) data (C) file (D) f
loppy (E) None of these Ans : (C) 5. The process of a computer receiving informa
tion from a server on the Internet is known as (A) pulling (B) pushing (C) downlo
ading (D) transferring (E) None of these Ans : (C)
6. Which part of the computer helps to store information ? (A) Disk drive (B) Ke
yboard (C) Monitor (D) Printer (E) None of these Ans : (A) 7. is the process of carryi
g out commands. (A) Fetching (B) Storing (C) Executing (D) Decoding (E) None of
these Ans : (C) 8. The role of a generally is to determine a buyer s needs and match i
t to the correct hardware and software. (A) computer Scientist (B) computer sale
s representative (C) computer consultant (D) corporate trainer (E) None of these
Ans : (B) 9. Which of the following groups consist of only output devices ? (A)
Scanner, Printer, Monitor (B) Keyboard, Printer, Monitor (C) Mouse, Printer, Mo
nitor (D) Plotter, Printer, Monitor (E) None of these Ans : (D) 10. The rectangu
lar area of the screen that displays a program, data, and/or information is a (A)
title bar (B) button (C) dialog box (D) window (E) None of these Ans : (D) 11.
A(n) contains commands that can be selected. (A) pointer (B) menu (C) icon (D) butto
n (E) None of these Ans : (B)
12. An error is also known as (A) bug (B) debug (C) cursor (D) icon (E) None of t
hese Ans : (A) 13. Arithmetic Operations (A) involve matching one data item to an
other to determine if the first item is greater than, equal to, or less than the
other item (B) sort data items according to standard, predefined criteria in as
cending order or descending order (C) use conditions with operators such as AND,
OR and NOT (D) include addition, subtraction, multiplication and division (E) N
one of these Ans : (D) 14. Sending an e-mail is similar to (A) picturing an event
(B) narrating a story (C) writing a letter (D) creating a drawing (E) None of t
hese Ans : (C) 15. Promotion in Marketing means (A) passing an examination (B) el
evation from one grade to another (C) selling the products through various means
(D) selling the product in specific areas (E) None of these Ans : (C) 16. Micro
soft Word is an example of (A) an operating system (B) a processing device (C) ap
plication software (D) an input device (E) None of these Ans : (B) 17. Sources o
f Sales Leads are (A) Data Mining (B) Market Research (C) Media Outlets (D) Promo
tional Programs (E) All of these Ans : (E)
18. Any data or instruction entered into the memory of a computer is considered
as (A) storage (B) output (C) input (D) information (E) None of these Ans : (A) 1
9. Which part of the computer displays the work done ? (A) RAM (B) printer (C) m
onitor (D) ROM (E) None of these Ans : (C) 20. One of the methods for Market Mon
itoring is (A) to watch TV serials (B) to discuss with other sales persons (C) to
monitor media outlets (D) All of these (E) None of these Ans : (C) 21. Market E
xpansion means (A) hiring more staff (B) firing more staff (C) buying more produc
ts (D) buying more companies (E) None of these Ans : (E) 22. A series of instruc
tions that tells a computer what to do and how to do it is called a (A) program
(B) command (C) user response (D) processor (E) None of these Ans : (A) 23. Effe
ctive marketing helps in (A) developing new products (B) creating a competitive e
nvironment (C) building demand for products (D) All of these (E) None of these A
ns : (D)
24. Which is the part of a computer that one can touch and feel ? (A) Hardware (
B) Software (C) Programs (D) Output (E) None of these Ans : (A) 25. A Call in Ma
rketing means (A) to phone the customers (B) to visit the customers (C) to visit
the marketing site (D) to call on prospective customers (E) None of these Ans :
(D) 26. Delivery Channel means (A) maternity wards (B) handing over the products
to the buyers (C) places where products are made available to the buyers (D) All
of these (E) None of these Ans : (C) 27. Processing involves (A) inputting data
into a computer system (B) transforming input into output (C) displaying output
in a useful manner (D) providing relevant answers (E) None of these Ans : (B) 28
. One of the following is a target group for the marketing of Internet Banking.
(A) All the customers (B) All the educated customers (C) All the computer educat
ed customers (D) Only creditors (E) All of these Ans : (C) 29. Innovation mean (A
) Product Designing (B) New ideas (C) Impulse (D) Both (A) and (B) (E) None of t
hese Ans : (D) 30. One of the following is a target group for the marketing of e
ducational loan. (A) All the customers
(B) Students (C) Only poor students (D) Students having promising educational tr
ack record (E) All of these Ans : (B) 31. Service after sale is not the function
of (A) Marketing staff (B) Seller (C) Director of the company (D) Employees of t
he company (E) All of the above are wrong Ans : (A) 32. If done through the rural ma
rketing would be more effective. (A) fairs (B) village fairs (C) door to door ca
mpaign (D) All of these (E) None of these Ans : (B) 33. Market Survey means (A) M
arket Research (B) Market Planning (C) Marketing Strategies (D) Market Moniterin
g (E) All of these Ans : (A) 34. can be done through digital Banking ? (A) Mobile p
hone (B) Internet (C) Telephone (D) All of these (E) None of these Ans : (A) 35.
A good seller should have the following quality/qualities ? (A) Devotion to the
work (B) Submissive (C) Sympathy (D) All of these (E) None of these Ans : (D) 3
6. The rural marketing is not required because (A) rural people do not understand
marketing (B) its not practical from the cost point of view (C) it is sheer was
tage of time
(D) All are wrong (E) All are correct Ans : (D) 37. Planned-cost service means (
A) Costly products (B) Extra profit on the same cost (C) Extra work by seller (D
) All of these (E) None of these Ans : (B) 38. Internet marketing means (A) Self-
marketing (B) Core Groups monitering (C) Employees marketing (D) All of these (E
) None of these Ans : (E) 39. The aim of successful marketing is (A) to increase
the sale (B) to increase the profit (C) to increase the output of sellers (D) Al
l of these (E) None of these Ans : (D) 40. The networking becomes through networkin
g. (A) very difficult (B) dull (C) easy (D) has no role in marketing (E) None of
these Ans : (C) Marketing Aptitude Questions for Banking & PSC Exams Posted byA
dmin on September 27, 2010 3 Votes These Marketing Aptitude Questions are helpf
ul in upcoming Bank, Railways, SSC & State PSC exams. Enjoy Reading
1. The Indian Economy will grow as per the estimates given by the Asian Developm
ent Bank (ADB) at which of the following rates in 2008 ? (A) 6.7% (B) 7.5% (C) 8
.5% (D) 8% Ans (D) 2. Government has notified the hike in Foreign Direct Investm
ent (FDI) limit for Public Sector Undertakings refineries. The new FDI limit is (
A) 26% (B) 49% (C) 51% (D) 75% Ans: (B) 3. As per the report on State of Forest
released on February 13, 2008, what is the percentage coverage of forest area in
the total geographical area of the country ? (A) 22.20% (B) 21.30% (C) 20.60% (
D) 19.90% Ans: (C) 4. 13th Finance Commission has been constituted under the Cha
irmanship of (A) Y. S. P. Thorat (B) Vijai L. Kelkar (C) T. S. Vijayan (D) Laxmi
Narayan Ans: (C) 5. SEBI is a (A) Statutory body (B) Advisory body (C) Constituti
onal body (D) Non-statutory body Ans: (A) 6. 15th SAARC Summit is scheduled to b
e held in July-August 2008. The changed venue of the summit is (A) New Delhi (B)
Sri Lanka (C) Maldives (D) Bangladesh Ans: (B) 7. When was the SAARC established
? (A) On December 8, 1984 (B) On January 1, 1984 (C) On December 8, 1985
(D) On January 1, 1985 Ans: (C) 8. What is the present number of member countrie
s of European Economic Community ? (A) 15 (B) 12 (C) 25 (D) 20 Ans: (B) 9. Which
Committee recommended abolition of tax rebates under section 88 ? (A) Chelliah
Committee (B) Kelkar Committee (C) Shome Committee (D) None of the above Ans: (B
) 10. Which of the following countries is not the members of European Union ? (A
) Switzerland (B) Malta (C) The Czeck Republic (D) Poland Ans: (A) 11. Pradhanma
ntri Bharat Jodo Pariyojna is related to (A) Communication (B) Social Integration
(C) Linking of Rivers (D) Development of Highways Ans: (D) 12. Sagarmala is a nam
e associated with (A) A drilling vessel (B) A project of port development (C) Oil
well in Indian Ocean (D) None of the above Ans: (B) 13. Tarapore Committee subm
itted its report on Full Convertibility on Rupee in (A) Current account (B) Capital
account (C) Both in current as well as in capital account (D) Special Drawing R
ights (SDR) Ans: (B) 14. The new President of FICCI (Federation of Indian Chambe
rs of Commerce and Industry) is (A) K. C. Raina
(B) V. P. Shetty (C) Rajiv Chandrashekhar (D) Som Mittal Ans: (C) 15. As per Rev
ised Estimates for 2006-07 released by CSO, the growth rate for Indian economy h
as been estimated to be (A) 9.0% (B) 9.2% (C) 9.4% (D) 9.6% Ans: (D) 16. CENVAT i
s related to (A) Sales Tax (B) Excise Duty (C) Custom Duty (D) Service Tax Ans: (
B) 17. Aam Admi Bima Yojana provides social security to (A) All labours in rural
areas (B) All landless labours living below poverty line in rural areas (C) All
labours in urban areas (D) All labours in both rural as well as urban areas Ans:
(B) 18. According to 2001 census urbanrural population ratio is about (A) 35 : 6
5 (B) 32 : 68 (C) 28 : 72 (D) 25 : 75 Ans: (C) 19. As per the final estimates of
Ministry of Agriculture, the rice production for 2006-07 is estimated at (A) 80.
11 MT (B) 90.0 MT (C) 93.4 MT (D) 101.60 MT Ans: (C) 20. According to 2001 censu
s the state having highest urban population is (A) U.P. (B) Maharashtra (C) Tamil
Nadu (D) Kerala Ans: (B)
21. The growth rate of construction sector for the year 2006-07 has been estimat
ed at the level (A) 9.2% (B) 8.5% (C) 11.0% (D) 12.0% Ans: (D) 22. International
Finance Corporation (IFC) has decided to fund an Ultra Mega Power Project in Guj
arat. This project belongs to (A) Reliance Group (B) Tata Group (C) Birla Group (
D) NTPC Ans: (B) 23. Which states ranks first and last respectively in Education
Development Index (EDI) prepared to track the progress of states towards provid
ing universal elementary education ? (A) Kerala and Orissa respectively (B) Kera
la and Bihar repectively (C) Andhra Pradesh and Orissa respectively (D) Karnatak
a and Bihar respectively Ans: (B) 24. Targeted power capacity addition for 11th
plan period is (A) 41110 MW (B) 66463 MW (C) 68963 MW (D) 86283 MW Ans: (B) 25. D
uring 2006-07 which sector has shown the highest growth rate ? (A) Service Secto
r (B) Manufacturing Sector (C) Transport and communication (D) Agriculture Secto
r Ans: (C) 26. The Ex-officio Secretary of NDC is (A) Secretary of Finance Minist
ry (B) General Secretary of Lok Sabha (C) Secretary of Planning Commission (D) V
ice Chairman of Planning Commission Ans: (C) 27. 15th SAARC Summit was held in J
uly August 2008. The venue of the summit was (A) New Delhi (B) Sri Lanka
(C) Maldives (D) Bangladesh Ans: (B) 28. In National Mineral Policy (1993) which
mineral was allowed for having investment from private sector (A) Coal (B) Iron
(C) Gold (D) Platinum Ans: (A) 29. The share of road transport in total transpor
t of the country is (A) 20% (B) 40% (C) 60% (D) 80% Ans: (D) 30. 11th National Co
nference on e-governance was held on 7 8 February, 2008 at (A) Gurgaon (Haryana) (
B) Chandigarh (C) Mohali (Punjab) (D) Panchkula (Haryana) Ans: (D) 31. Which per
centage of Central Taxes have been recommended by the 12th Finance Commission to
be transferred to States ? (A) 28.5% (B) 29.5% (C) 30.5% (D) 31.5% Ans: (C) 32.
Which state possesses the maximum percentage of SC population ? (A) U.P. (B) M.
P. (C) Kerala (D) Punjab Ans: (D) 33. Government has decided to cover all distri
cts of the country in National Rural Employment Guarantee Programme (NREGP) (A) U
pto January 1, 2008 (B) Upto March 31, 2008 (C) w.e.f April 1, 2008 (D) w.e.f. A
pril 1, 2009 Ans: (B)
34. What is NIKKEI ? (A) Share Price Index of Tokyo Share Market (B) Name of Japan
ese Central Bank (C) Japanese name of Country s Planning Commission (D) Foreign Ex
change Market of Japan Ans: (A) 35. Which statement is correct for Indian Planni
ng Commission ? (A) It is not defined in Indian Constitution (B) Members and vic
e-chairman of it do not have fixed working duration (C) Members do not require a
ny minimum education (D) All of these Ans: (D) 36. Which State of the following
has adopted VAT (Value Added Tax) w.e.f. January 1, 2007 ? (A) Tamil Nadu (B) Ut
tar Pradesh (C) Gujarat (D) Goa Ans: (A) 37. Service Tax revenue collection for
2007 08 (Budget estimates) was proposed at Rs. 50,200 crore but the revised estima
tes remained at (A) Rs. 50,603 crore (B) Rs. 52,603 crore (C) Rs. 64,460 crore (D
) Rs. 64,640 crore Ans: (A) 38. NABARD was established on the recommendation of (
A) Public Account Committee (B) Shivaraman Committee (C) Narsimham Committee (D)
None of these Ans: (B) 39. Sampurna Gramin Rojgar Yojana has been launched from
(A) 1st April, 2001 (B) 25th Sept., 2001 (C) 30th Sept., 2001 (D) No scheme of s
uch title has yet launched Ans: (B) 40. Which company is providing mobile servic
e with name Cell one to the consumers ? (A) MTNL (B) BSNL (C) Reliance Infocom
(D) Bharti Tele Ans: (B) 41. VAT is imposed (A) Directly on consumer (B) On final
stage of production (C) On first stage of production (D) On all stages between
production and final sale Ans: (D) 42. The newly elevated person as Joint Chairm
an cum Managing Director of National Aviation Company of India Ltd. (NACIL) is (A) S.
Sridhar (B) Viswapati Trivedi (C) Rajiv Chandrashekhar (D) Venugopal Dhoot Ans:
(B) 43. Kutir Jyoti scheme is associated with (A) Promoting cottage industry in
villages (B) Promoting employment among rural unemployed youth (C) Providing ele
ctricity to rural families living below the poverty line (D) All of these Ans: (
C) 44. Novelis has been acquired and merged with (A) Tata Steels (B) SAIL (C) HIN
DALCO (D) Jindal Steels Ans: (C) 45. OTCEI is (A) Atomic Submarine of China (B) E
conomic policy of USA (C) An Indian Share Market (D) A defence research organisa
tion Ans: (C) 46. The New Chairman of SEBI (Securities and Exchange Board of Ind
ia) is (A) M. Damodaran (B) C. B. Bhave (C) Venugopal Dhoot (D) Sunil K. Munjal A
ns: (B) 47. Gross Budgetary Support (GBS) for 2008 09 as per document of 11th plan
stands at Rs. 2,28,725 crore but in budget proposals for 2008 09 it has been rais
ed to (A) Rs. 2,23,386 crore
(B) Rs. 2,43,386 crore (C) Rs. 2,63,386 crore (D) Rs. 28,456 crore Ans: (B) 48.
The base of Consumer Price Index for Industrial Workers is being shifted from 19
82 to (A) 1995 (B) 1998 (C) 2000 (D) 2001 Ans: (D) 49. In Budget proposals for 20
08 09, which of the following gives 24% contribution in revenue collection of unio
n government ? (A) Income Tax (B) Excise (C) Corporation Tax (D) Non-tax Revenue
Ans: (C) 50. The base year of present Consumer Price Index (CPI) for Urban Non-
Manual Employees (CPI UNME) is (A) 1980-81 (B) 1981-81 (C) 1982-83 (D) 1984-85 Ans
: (D) 51. CAPART is related with (A) Assisting and evaluating rural welfare progr
ammes (B) Computer hardware (C) Consultant service of export promotion (D) Contr
olling pollution in big industries Ans: (A) 52. Note issuing deptt. of RBI shoul
d always possess the minimum gold stock of worth (A) Rs. 85 crore (B) Rs. 115 cro
re (C) Rs. 200 crore (D) None of these Ans: (B) 53. Which of the following does
not grant any tax rebate ? (A) National Saving Certificate (B) Indira Vikas Patr
a (C) National Saving Scheme (D) Public Providend Fund Ans: (B)
54. Ad hoc Treasury Bill System of meeting budget deficit in India was abolished
on (A) 31 March, 1997 (B) 31 March, 1996 (C) 1 April, 1992 (D) 1 April, 1995 Ans
: (A) 55. SEBI was established in (A) 1993 (B) 1992 (C) 1988 (D) 1990 Ans: (C) 56
. The working of SEBI includes (A) To regulate the dealings of share market (B) T
o check the foul dealings in share market (C) To control the inside trading of s
hares (D) All of these Ans: (D) 57. The Ad hoc Treasury Bill System of meeting bud
get deficit in India was replaced by Ways and Means Advances System which has come
into force on (A) March 31, 1997 (B) April 1, 1996 (C) April 1, 1997 (D) None of
these Ans: (C) 58. Fiscal deficit as a percentage of GDP was 4 0% in 2004 05 which
sliped down in 2008 09 (Budget Estimates) to (A) 3.2% (B) 2.8% (C) 2.5% (D) 2.1% An
s: (C) 59. According to the Economic Survey 2007 08 during the period April 3, 200
7 and February 6, 2008 Indian rupee appreciated against US dollar by (A) 5.6% (B)
6.8% (C) 8.9% (D) 9.3% Ans: (C) 60. Which statement of the following is true fo
r IMF ? (A) It is not an agency of UNO (B) It can grant loan to any country of t
he world (C) It can grant loan to state Govt. of a country
(D) It grants loan only to member nations Ans: (D) 61. For 2006-07, agriculture
growth rate has been estimated at (A) 3.8% (B) 5.9% (C) 0.0% (D) 6.3% Ans: (A) 62
. Which of the following is public sector organisation ? (1) FCI Food Corporatio
n of India (2) FCI Fertilizer Corporation of India (3) Cotton Corporation of Ind
ia (4) Jute Corporation of India (A) Only 1 and 2 (B) Only 2, 3 (C) Only 3, 4 (D
) All of these Ans: (D) 63. Which day has been declared as Balika Diwas (Girl Day)
by the Ministry of Woman and Children Development ? (A) April 5, every year (B)
July 9, every year (C) October 9, every year (D) December 9, every year Ans: (D
) 64. For RIDF-XIII, allocation in Union Budget 2006-07 was (A) Rs. 4500 crore (B
) Rs. 5500 crore (C) Rs. 10000 crore (D) Rs. 12000 crore Ans: (D) 65. The birth
rate and death rate for the year 2006 have been estimated as (A) 26.2 and 8.1 per
thousand respectively (B) 24.8 and 8.0 per thousand respectively (C) 23.8 and 7
.6 per thousand respectively (D) 23.5 and 7.5 per thousand respectively Ans: (D)
66. Central Issue price of foodgrains under TPDS includes price for BPL and APL
(below poverty line and above poverty line). What is the difference between the
two ? (A) Price for APL is double of BPL price (B) Price for BPL is one-third o
f APL price (C) Difference of Rs. 500 per Qt.
(D) Difference of Rs. 250 per Qt. Ans: (A) 67. What growth target government has
estimated for the domestic crude production for the 11th Plan (2007 12) ? (A) 42%
(B) 33% (C) 29% (D) 26% Ans: (D) 68. Rural women can avail the benefit of Mahil
a Samriddhi Yojana if they open their account in (A) Rural Post Offices (B) Comme
rcial Banks (C) Rural Development Bank (D) Any of the above Ans: (A) 69. Agricul
ture sector registered 6% growth in 2005-06 and it is estimated for year 2007-08
at (A) Again 6% (B) 4.3% (C) 3.3% (D) 2.6% Ans: (D) 70. As per the second advanc
ed estimates of Agricultural Production for the year 2007-08 released by the Min
istry of Agriculture, Kharif production has been estimated at (A) 110.52 Million
Tonnes (B) 112.24 Million Tonnes (C) 114.42 Million Tonnes (D) 115.9 Million Ton
nes Ans: (D) 71. Mistry Committee in its final report recommends full capital ac
count convertibility by (A) 2008 end (B) 2009 end (C) 2010 end (D) 2011 end Ans:
(A) 72. Which committee recommended tax on Agriculture Holdings ? (A) Bhootlinga
m Committee (B) Wanchoo Committee (C) Raj Committee (D) None of these Ans: (D)
73. The Present Service Tax rate as proposed in Union Budget 2008-09 is (A) 8% (B
) 9% (C) 10% (D) 12% Ans: (D) 74. The cause of deflation is (A) Lack of goods and
services as compared to money supply (B) Lack of imports as compared to exports
(C) Lack of money supply as compared to supply of goods and services (D) None o
f these Ans: (C) 75. Which of the following is a better measure of economic deve
lopment ? (A) Employment (B) Size of exports (C) Rural consumption (D) National
Income Ans: (D) 76. Which bank in India performs duties of Central Bank ? (A) Ce
ntral Bank of India (B) State Bank of India (C) Reserve Bank of India (D) Above
(A) and (B) Ans: (C) 77. Out of one Rupee expenditure, how much paise have been
allotted for subsidy in 2008-09 budget proposals? (A) 12 Paise (B) 10 Paise (C)
8 Paise (D) 7 Paise Ans: (C) 78. India Brand Equity Fund was established in (A) 199
6 (B) 1997 (C) 1995 (D) 1992 Ans: (A) 79. Mixed Economy means (A) Co-existence of
small and large industries (B) Promoting both Agriculture and Industries in the
economy (C) Co-existence of public and private sectors (D) Co-existence of rich
and poor Ans: (C)
80. Ministry of HRD has announced to hike FDI limit in Education to (A) 65% (B) 7
0% (C) 75% (D) 100% Ans: (D) 81. Pure Banking, Nothing Else is a slogan raised by (
A) ICICI Bank (B) HDFC Bank (C) SBI (D) UTI Bank Ans: (C) 82. During 2006-07, Ex
ternal debt to GDP ratio in India stood at (A) 16.4% (B) 17.4% (C) 17.8% (D) 15.8
% Ans: (A) 83. Indian State having the lowest Infant Mortality Rate is (A) Mahara
shtra (B) Goa (C) Gujarat (D) Kerala Ans: (D) 84. Smart Money is a term used for (A
) Internet Banking (B) Credit Card (C) Cash with Bank (D) Cash with Public Ans:
(B) 85. Which of the following has the maximum share in GSM Mobile Phone Service
Market ? (A) Vodafone (earlier Hutch) (B) Airtel (C) BSNL (D) Reliance Ans: (B)
86. The main objective of TRYSEM was (A) To train rural youth for self employmen
t (B) To train urban youth for self employment (C) Both of the above (D) None of
these Ans: (A)
87. The establishment of IORARC (Indian Ocean Rim Association for Regional Co-op
eration) was officially declared on (A) March 5, 1996 (B) March 5, 1997 (C) April
1, 1997 (D) August 15, 1947 Ans: (B) 88. Inside Trading is related to (A) Share
Market (B) Horse racing (C) Taxation (D) Public Expenditure Ans: (A) 89. The lar
gest source of National Income in India is (A) Service Sector (B) Agriculture (C)
Industrial Sector (D) Trade Sector Ans: (A) 90. Public Sector means (A) Government
ownership on commerce and trade (B) Capitalist ownership on commerce and trade
(C) Private ownership on trade (D) None of these Ans: (A) 91. NABARD is (A) A ban
k (B) A board (C) A block (D) A department Ans: (A) 92. Indian Green Revolution
is the most successful in (A) Wheat and Potato (B) Jwar and Oil Seeds (C) Wheat a
nd Rice (D) Tea and Coffee Ans: (C) 93. The period of 10th plan in India was (A)
2000-2005 (B) 2001-2006 (C) 2002-2007 (D) 2003-2008 Ans: (C)
94. Economic Planning is in (A) Union list (B) State list (C) Concurrent list (D)
Not any specified list Ans: (C) 95. Presently (from April 29, 2003) bank rate i
n India is (A) 7.0% (B) 6.75% (C) 6.25% (D) 6.0% Ans: (D) 96. Gross domestic savi
ngs as a proportion of GDP has been improving. What is the average percentage of
gross domestic savings during the 10th plan ? (A) 26.4% (B) 31.4% (C) 34.8% (D)
35.2% Ans: (B) 97. 12th Finance Commission has recommended to merge and determi
ne one single interest rate on various outstanding central loans to states havin
g different interest rates. What is this recommended interest rate ? (A) 7.0% (B
) 7.5% (C) 8.0% (D) 8.5% Ans: (B) 98. MRTP is related to (A) Monopoly and trade r
estrictions (B) Inflation control (C) Transport control (D) Foreign Exchange Reg
ulations Ans: (A) 99. Interest Rate Policy is a part of (A) Fiscal Policy (B) Ind
ustrial Policy (C) Monetary Policy (D) None of these Ans: (C) 100. The basis of
determining dearness allowance to employees in India is (A) National Income (B) C
onsumer Price Index (C) Standard of Living
(D) Per Capita Income Ans: (B) Marketing Aptitude for Banking & other Examinati
ons Posted byA dmin on November 11, 2009 3 Votes 1.Which among the following fin
ds a top place in Maslow s Hierarchy of needs? (A)Physiological Needs (B)Safety Ne
eds (C)Social needs (D)Esteem Needs (E)Self Actualization needs Ans. (E) Self Ac
tualization needs 2.Which among the following are referred to as Bottom of the Py
ramid ? (A)High Net worth People (B)Poorest People (C)Double Income No Kids (D)Wo
rking Home ladies (E)Farmers Ans. (B) Poorest People 3.Which of the following Ma
nagement Thinker has written The Fortune at the Bottom of the Pyramid ? (A)Philip
Kotler (B)Marshal (C)C K Prahalad (D)William J Stanson (E)Kenneth Hopper Ans. (C
) C K Prahalad 4.Which among the following is not a Primary Buying Motive? (A)Fo
od and Drink (B)Freedom (C)To attract opposite sex (D)Social Approval (E)Style a
nd beauty Ans. (E) Style and beauty
5.The relationship between marketing and consumer response is studied in ___? (A
)Marketing Mix (B)Consumer behavior (C)Consumer Privacy (D)Product Planning (E)P
roduct Mix Ans. (B) Consumer behavior 6.Which among the following is an example
of psychological pricing ? (A)A shirt with price tag of Rs. 999/- (B)A display show
ing discount of 50% +40% (C)A product with a very high Price sold at discount (D
)Limited number of prices for all product offerings (E)A price set below the ope
rating margin Ans. (A) A shirt with price tag of Rs. 999/- 7.Which among the fol
lowing pricing is used for discouraging other manufacturers of the same product?
(A)Keep-out pricing (B)Skimming Pricing (C)Penetration pricing (D)Leader Pricin
g (E)Psychological Pricing Ans. (A) Keep-out pricing 8.Cloth merchants, Provisio
n stores, Oil Dealers and electronic dealers can be kept in which of the followi
ng sector? (A)Household sector (B)Industrial Sector (C)Trading Sector (D)Manufac
turing sector (E)All of the above Ans. (C) Trading Sector 9.Banks today lay emph
asis on which of the following? (A)Tele marketing (B)Internet Marketing (C)Relat
ionship Selling (D)Direct marketing (E)None of the above Ans. (C) Relationship S
elling 10.In which of the situations marketing and selling are not required? (A)
When profits are high (B)when sales are high
(C)When there is monopolistic competition (D)when there is economic recession (E
)none of the above Ans. (E) none of the above 11.Which of the following is most
appropriate reason for Bank marketing? (more than one option) (A)Globalization (
B)Recession (C)mergers (D)Variety of Banking products (E)Competition among Banks
Ans. D & E 12.Consultative Selling emphasizes on which of the following? (A)Ser
vices Only (B)Products Only (C)Both Services and products (D)Neither services no
r products (E)Relationships Ans. (C) Both Services and products 13.Which among t
he following is correctly defines Social CRM? (A)Community built Customer Relati
onship Management Software (B)Employing social workers in Customer Relationship
Management (C)Customer Relationship Management used by NGOs and Social Service O
rganizations (D)Integration of Social Networking Sites to Customer Relationship
Management (E)None of the above Ans. (D) Integration of Social Networking Sites
to Customer Relationship Management 14.Which among the following is not a Social
Networking Sites? (A)Orkut (B)Twitter (C)Mashable (D)Facebook (E)Hi5 Ans. (C) M
ashable is a blog providing news on social networking sites 15.Which among the f
ollowing is correct definition of Conversion in marketing? (A)Replacing a defect
product (B)Prospective customer converted to Firm s Customer by marketing (C)Cust
omer of another firm converted to Firms Customer
(D)Changing the marketing strategy to increase effectiveness (E)Providing value
added services to customers to keep them with the firm Ans. (A) Prospective cus
tomer converted to Firm s Customer by marketing Marketing Aptitude For Bank Examin
ations Posted byA dmin on October 31, 2009 2 Votes 1.In which of the following s
ituations Net profit is maximized? (A)Contribution is maximized (B)Contribution
is minimized (C)Fixed Cost increased and variable cost decrease (D)Fixed Cost re
mains unaltered (E)None of the above Ans. (B) Contribution is minimized 2.Routin
isation of Decision by the channels of distribution helps in which of the follow
ing ? (A)Delivery of Goods (B)Cost reduction (C)Pricing Decision (D)Cost increas
e (E)Marketing Ans. (B) Cost reduction 3.Which among the following is the only r
evenue generating element among the 4ps of marketing? (A)Price (B)Place (C)Promo
tion (D)Product (E)None of the above Ans. (A) Price, The three others are referr
ed to as cost centers 4.Which among the following is the first stage of Marketin
g Process? (A)Strategy Formulation (B)Marketing Planning (C)Programming, allocat
ing and budgeting (D)Implementation (E)Monitoring and Auditing
Ans. (D) Implementation 5.Which among the following is execution phase of market
ing Planning ? (A)Monitoring (B)Budgeting (C)Strategy Formulation (D)Implementat
ion (E)Allocating Ans. (D) Implementation 6.Which among the following ultimately
drives to maximizing profits? (more than one options correct) (A)Customer Segme
ntation (B)Customer Acquisition (C)Customer Retention (D)Customer Needs (E)Custo
mer Care Ans. (B & C) Customer Acquisition and Customer Retention . Customer car
e comes under customer retention 7.Which among the following is not a correct co
nsequence of inflation in marketing? (A)Inflation decreases the purchasing power
of money (B)Inflation increases the cost of marketing (C)Inflation makes consum
ers more conscious of prices (D)Inflation negatively affects sales (E)All of the
above Ans. (E) All of the above 8.Market segmentation does not aid to decision
making as which of the following ways__? (A)identifying groups of customers (B)a
void trial and error methods (C)address the customer need effectively (D)analysi
s and market segmentation (E)skimming pricing Ans. (E) Skimming pricing 9.Which
among the following is not criteria for segment? (A)It must be internally homoge
nous (B)It must be identifiable (C)It must be accessible (D)It must have effecti
ve demand (E)It must have high purchasing power Ans. (E) E is not a criteria 10.
Which among the following is not used for Psychographic market segmentation ? (A
)Personality traits (B)Perception (C)Attitudes (D)Social Roles (E)Educational le
vel Ans. (E) Educational level 11.Which among the following is oldest variable o
f market segmentation? (A)Geography (B)Demography (C)Psychography (D)General Lif
estyle (E)Sociomapping Ans. (A) Geography 12.Which among the following helps a m
arketer to help the product occupy a distinct and valued place in the target cus
tomer s mind? (A)Pricing (B)Promotion (C)Positioning (D)Advertisement (E)Display A
ns. (C) Positioning 13. Terms & Conditions is a sub element of which of the 4Ps of
marketing? (A)Product (B)Price (C)Place (D)Promotion (E)None of them Ans. (B) Pr
ice 14.Which among the following provides core benefits ? (A)Generic product (B)Ex
pected product (C)Augmented product (D)Potential Product (E)Branded product Ans.
(A) Generic Product 15.Which among the following is not a quality of Banking Se
rvice? (A)Intangible (B)perishable (C)inseparable (D)customizable (E)Ownership A
ns. (E) Ownership Service has been defined as an economic activity that does not
result in ownership 16.In marketing reduction in the sales volume, sales revenu
e, or market share of one product as a result of the introduction of a new produ
ct by the same producer is called as? (A)Decoy effect (B)Co-marketing (C)Canniba
lization (D)Cross merchandising (E)Complex sales Ans. (C) Cannibalization 17.The
Unilever s products Rin Bar, Wheel Bar, Rin Powder, Wheel Powder , Surf and Surf
excel can be kept in which of the following? (A)Product Line (B)Product Mix (C)P
roduct Items (D)Product bundling (E)Product Index Ans. (A) Product Line 18.The U
nilever s products Rin Bar, Le sancy Soap, Close up toothpaste, Ponds talcum Powde
r and Lakme cream can be kept in which of the following categories? (A)Product L
ine (B)Product Mix (C)Product Bundling (D)Product Items (E)Product Index Ans. (B
) Product Mix 19.In which stage of the product Life Cycle (PLC) the Profits are
low / negligible? (A)Introduction, (B)Growth (C)Maturity (D)Decline (E)none of t
he above Ans. (A) Introduction 20.Emphasis should be laid down on which of the f
ollowing in the Introduction phase of Product Life Cycle? (A)Profits (B)Cash Inf
lows (C)Market establishment (D)Distribution Strategy (E)Market Segmentation Ans
. (C) Marker establishment