JOURNEY

TO JUSTICE
2010 Annual Report SEIU ULTCW
 We STARTED SOMETHING
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We Set Our Course
In 2009, our union adopted a set of recommendations in
what is known as the MOVE Report (Members of Vision
Empowered). The report was presented at our historic
Leadership Summit and has been our road map ever since.
And so, in this 2010 Annual Report, Journey to Justice, we
reflect on the recent steps we’ve taken, the paths that have
been created, as well as the curves and obstacles we’ve
overcome as we continue our work to achieve all of the goals
of the MOVE Report.
In our lives and as workers, we have arrived to where we are
in different ways – some by a situation that occurred within
our families, others by seeking new work and opportunity.
We’ve come by foot, by bus, by car, and
sometimes packing no more than sheer
will and determination.
Reaching a sense of justice is not
something we can do overnight, nor is
it isolated to a handful of members and
staff to carry out. To truly improve the
lives of our members, their families, and
our communities requires that we make the road
by walking…together.
Join us as we review this past year and as we prepare for what
lies ahead.

— Laphonza Butler, President SEIU ULTCW

We cannot be content on just looking in the rearview mirror. we must

also look out the window to prepare for the road that lies ahead.
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Member Strength
Preparing Leaders for the Journey
Continuing to increase the strength of our
membership is an important element in our
Journey to Justice. With that in mind, our
members focused on key opportunities in 2010
that led to great success and many “firsts”.
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EVERYDAY THERE ARE NEW WAYS TO BE INVOLVED.
Most significantly, we have greatly increased the
number and types of entry points through which
members can deepen their involvement with
the union. We saw more home care and nursing
home members join as full-fledged members
and make the decision to contribute to COPE,
established union-wide standards governing
members’ participation in campaigns, worked
to expand our home care registry, and improved
the responsiveness and ability of the Member
Action Center (MAC) to resolve member issues.
In 2010 we proudly:
• Recruited 2,973 newly signed IHSS members
to full membership.
• Saw 2,036 new COPE contributors.
• Reached out to more than 200 community
organizations and county referral services to
assist in building our IHSS registry.
• Secured favorable home care contracts in
San Benito, Santa Cruz, Napa, and Solano
counties.
• Had over 50 members participate in Labor
Management Committee meetings with all
IHSS Public Authorities in ULTCW counties.
• Launched monthly team meetings for all six
regions, as well as dozens of committees, in
which union members and staff worked side-
by-side to discuss new developments and
propose solutions to challenges.
• Created a phone bank specifically focused on
reaching Chinese-speaking members across
California for the November elections.
• Established the Member Action Center
Committee to ensure accountability and
transparency of our members’ interaction
with the MAC.
Underlying all our initiatives was a degree
of member-staff collaboration that was
unprecedented in our history. We got reminded
of that one day when Executive Board Member
Julie Chow, who was then participating in the
Member Strength Goal Committee meeting,
remarked to an organizer that she’d never before
experienced such a close relationship between
union staff and members. That’s a foundation we
look forward to building upon.

Gov. Jerry Brown speaks with ULTCW members.
Political Strength
Defining The Road
In the past year, we successfully developed and
implemented strategies that protected vital
long term care funding, increased member
involvement in the political process, took a
stand for social and economic justice issues, and
“We did it! We worked together to make sure that candidates who cared
about working families got elected. And they did – 90 percent of them won.
That’s the power of ULTCW when we all work together!” – Fred Lee
elected candidates who will rebuild California • Protected long term care funding from
and assist us in making our Journey to Justice the worst proposed state budget cuts in
a reality. California history.
Through the hard work and dedication of our • Supported national efforts to pass health
members in 2010 we: care reform.
• Engaged elected officials from both political
parties and shared with them the impact
potential state budget cuts would have on
our members and those to whom we
provide care.
• Had candidates spend the day “walking in
the shoes” of ULTCW members.
• Held a candidate endorsement forum
in which members throughout the state
participated simultaneously through video
conferencing.
• Activated 350 Member Political Organizers
in electoral campaign activities that resulted
in more than 90 percent of endorsed
candidates being elected to office – including Attorney General Kamala Harris “walks a day” with
all endorsed statewide office candidates. ULTCW member Wendy Ko.
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 • Took a stand for true immigration reform by
participating in marches in Los Angeles and
Las Vegas, and traveled as part of a caravan
of coalition members to Arizona to speak out
against SB 1070.
Of course, these victories would not be possible
if it wasn’t for the bold action taken by ULTCW
members. Unlike any other time in our history,
in 2010 our members stood united, took to the
streets to educate voters, and tackled important
social justice issues. The leadership of our union
was perhaps most visible among our peers when
we led the Federation of Labor’s get-out-the-vote
campaign by knocking on thousands of doors and
sharing with voters why the November election
was so important to the lives of working families.
Because of our members’ involvement in the
general election, pro-labor candidates involved in
close elections were able to claim victory.
• Assisted other SEIU locals to win key
Organizing organizing campaigns.
Pounding the Pavement
• Increased our staffing to begin our presence
Increasing our membership through new
in private home care agencies.
organizing is how we strengthen our Journey to
Justice. The more workers who join our Journey, One of the greatest rewards of organizing comes
when you are able to witness workers being
the greater our voice will be. In 2010, ULTCW
empowered and taking control of their futures.
started to build an organizing program that will
A recent example of this was when Susan
set the standard in long term care and facilitate
Ruiz, a nursing home worker at LifeHOUSE,
our goal of organizing new workers in both
nursing homes and private home care agencies.
As a result of our work in 2010 we:
• Won recognition elections in 8 new nursing
homes with the help of 82 members who
worked on these campaigns.
• Welcomed 542 new members into our union
- a 13 percent increase in our nursing home
membership.

“I’ve never felt more empowered in my life. I knew that having a union at our
nursing home would be a turning point for my co-workers, our residents and
me. That’s why I fought so hard for us to be a part of ULTCW. Here’s to the
beginning of something really great!”
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– Susan Ruiz, , LifeHOUSE Nursing Home
took a leadership position in organizing her
co-workers. During the organizing campaign
Susan wore purple everyday to make sure that
her co-workers knew of her support for the
union. She challenged the administrator and
took a stand for what she knew was in the best
interest of workers and residents. The result
was an overwhelming YES vote for the union.
Susan now proudly serves as a member of the
bargaining team, working with other members to
win a contract that reflects the hard work of long
term caregivers.
Education and Training
Enriching Our Route
Empowering our members to be leaders is a vital
component in making our Journey to Justice a
success. In 2010 we set
a path to accomplish
our goals of creating
a core curriculum to
engage new members,
build a Leadership
Academy and increase
the number of
members having access
Part of our success comes from empowering our
members to be leaders in the workplace, in the
community, and in our union.
to trainings by establishing a “Train the Trainer” Alameda County IHSS Public Authority to
program. create a pilot program and training manual
that resulted in ULTCW members learning
We’re proud to report that in 2010 we:
how to train others on the prevention of
• Developed a core curriculum consisting of injuries at work.
a new member orientation that empowers
• Instituted the Leadership Academy, which is
members to become union activists.
facilitated in multiple languages.
• Created a “Train the Trainer” program to
• Held discussion groups with members on the
prepare ULTCW members to train fellow
importance of accessible, quality education
members on the In-Home Supportive
for our children and grandchildren.
Services (IHSS) program, how to successfully
facilitate a meeting, as well as a political Through these programs we’ve had the chance
education program that worked in tandem to witness our members grow both personally
with the November election work our and professionally.
union did.
• Partnered with NIOSH (National Institute
for Occupational Safety and Health) and the
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 new, strong partnerships in • Proactively engaged the YWCA, which has
our communities and for our been administering the Job Corps program
communities. since 1965 and are currently building a
To that end, in 2010 we initiated a state-of-the-art Urban Campus, to offer IHSS
number of significant partnerships. classes as part of its Health Care Training
While we have certainly engaged Program.
in the traditional, much-needed
community partnerships normally
associated with working families
– on key issues like immigration
reform, health care reform, state
budget campaigns and the like,
we also reached out and created
new spaces and opportunities for
members and their families.
• Initiated a partnership with
J.P. Morgan Chase that will be
Fresh Start Festival attracted 7,000; prepared kids for school. able to assist members who hold
mortgages with Chase in protecting and
preventing foreclosure.
Generating Partnerships • Established partnerships with four
Helping One Another Overcome Barriers neighborhood elementary schools
One thing that is certain is that we cannot through the Fresh Start Working Families
fulfill our Journey to Justice alone. It requires Festival and built solid relationships with
help from those who understand the different the Neighborhood Association near our
terrain and landscapes we will face, can help statewide headquarters, thereby being a
us get from point A to point B, and overcome good neighbor ourselves.
the unexpected hurdles and hills that we may
encounter along the way. It requires forging One Nation Working Together California, October 2nd

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Member Voices
Communicating Our Path
The Journey to Justice involves making sure that
our voices are heard, our stories are told, and the
passion for the work we do in caring for others is
understood. To achieve this, we worked in 2010
to break down language barriers that previously
existed among our members, and to create new
ways of extending our voice to legislators and
community allies.
In order to achieve this we:
• Ensured that the various languages our
members speak are not obstacles to being
able to fully participate in the union by
engaging highly trained translators to provide
ULTCW members with real-time translation.
• Elevated the reach of our members’ voices
by working to be included in stories that
covered the state budget fight, as well as
other important issues such as immigration
reform, health care reform and the political
future of California.
• Created a Healthy at Home member quotes
booklet that told the personal stories of
our members and those they care for. This
booklet proved instrumental in our lobbying
efforts in Sacramento and in developing new
coalition alliances.
• Took steps to make sure that our members
and our messages were visible at all times by
producing t-shirts, banners, buttons, signs
and even ULTCW bandanas that we proudly
took with us to Sacramento and rallies
throughout the state.
• Launched an email blast campaign to keep
long term care advocates informed of
potential budget cuts and how to fight back.
• Created a
member stories
database that
collected the
personal stories
of long term care
workers in order
to raise awareness
of the challenging work that caregivers do.
• Led the homecare budget fight through
strategic mini-campaigns and targeted
messaging.
• Sponsored the One Nation CA Blogmobile,
which drove cross-country to Washington,
D.C. to participate in the national One Nation
Working Together March and gained
national media attention to the plight of
working families.
In the year to come, we’ll continue our work to
lift the voices of our members and make sure
that we are heard and remain a true leader in the
Journey to Justice.

TO IMPROVE MEMBERS’ LIVES WE MUST CAPTURE

OUR STORIES AND TELL THEM TO THE WORLD.
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Our Compass
Five Values That Guide Our Work
As part of the MOVE Report, we identified
and held ourselves to Five Key Values to
keep us on course. Those values are
Accountability, Diversity, Empowerment,
Excellence, and Transparency.
Accountability
• We continue to implement policies that not
only maximize members’ dues but also develop
practices that keep those dollars safe and
accounted for. More details are provided in the
Finances section of this report.
• Member leaders were elected to the Executive
Board in February of 2010 and have been
part of a rigorous schedule of meetings and
participation in various committees and ad-hoc
workgroups year-round.
Diversity
• We’ve dramatically improved interpretation
services and increased our capacity for
members at regional meetings across the state,
enabling everyone to fully participate.
• We regularly produce all standard member
communication – flyers, mailers, ULTCW
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newsletters – in multiple languages Committee to continually make this operation
simultaneously. even stronger, more effective, and more
• As part of our work on immigration responsive to members’ needs.
reform, member leaders have engaged in Transparency
conversations about how we accept our • Members have access to a statewide regional
diversity as a strength, and not a point of calendar of upcoming meetings and other
division. postings through our website.
Empowerment • Our Executive Board and staff successfully
• We developed and launched the Leadership completed and received their SEIU Ethics
Academy. Certification, which enforces the highest
• We significantly increased the number of of standards.
regional meetings directed and facilitated by
member-leaders rather than staff.
• We’ve had greater outreach in new member
orientations.
• The publicity and outreach about classes
available at our partner institution, the
Homecare Workers Training Center, was
expanded for greater participation.
Excellence
• Members are now able to access the Member
Action Center to resolve any number of work
issues or answer questions rapidly and in
multiple languages.
• We created the Member Action Center
Finance
Putting Our Best Foot Forward
Your Dollars at Work
ULTCW Members Dues $48.6 Million
Protecting the Future
of Long Term Care
All of the accomplishments of 2010 and the 10%
steps we’ve taken to reach the goals outlined
in the MOVE Report would not have been
possible if it weren’t for the financial support Uniting Workers
Across The Country
of our membership. 37%
Through our dues we’ve been able to ward
off drastic cuts to long term care funding,
hold elected officials accountable to Member Strength
(Member Communications,
caregivers and those we provide care to, Participation, Bargaining/
fight for strong contracts, and unite workers Representation)
31%
for greater strength.
This chart summarizes how our dues are
being put to work for a better, stronger
and brighter future of us all.
Uniting Workers
Holding Politicians In California
Accountable 6%
9% Running an Eifficient
Organization
7%

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 And Miles To Go Before We Rest…
Our 2011/2012 vision
For 2011-2012, we have further to go despite Organizing
having done so much in 2010. We cannot be Working with the 2.2 million members in SEIU
content by just looking in the rearview mirror. across the country, we want to identify and
We must also look out the window to prepare mobilize 500,000 non-union workers who want
for the road that lies ahead. So, we continue our to have a voice on the job.
journey by setting our sights on:
We seek to accomplish this by:
• Organizing to raise standards
• Organizing, on a massive scale, nursing home
• Creating quality jobs workers, private homecare agency workers • Winning the protections needed for
• Building stronger communities and other low-paid workers that are part of members and preparing for progress at the
the spectrum of long term care for aging bargaining table.
• Deepening member leadership and populations.
involvement • Holding an unprecedented series of member
education events focused on understanding
These will be the markers Member Strength the economic crisis and the power of politics
of our progress moving
Continuing our progress in 2010 to engage more as a solution.
forward. When we see
members than ever before, we want to deepen
these signs, we know
our member leadership to build support for External Affairs
we are getting closer to
quality jobs and stronger communities.
justice. And there are Continuing the member-based success that
specific goals we’ll use We seek to make this real by: brought us electoral and legislative victories
to guide us, and key • Having 100,000 conversations with our all year long, we want to transfer that political
strategies we will employ members that will lead to the building of power into real change for our members and
to reach them. community networks. our communities.

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We seek this transformation through:
• Electing pro-worker candidates, regardless of
party affiliation, and expanding community-
based partnerships that address broader
social and economic issues that affect
members’ lives.
Public Affairs
Developing member stories and surfacing the
real facts of long term care, we will promote
the value and contribution that long term care
workers make to our society and how our union
is a catalyst for social and economic change.
We are One Union, One Team
Fighting For A Fair Economy.
We will achieve this by:
• Maximizing members’ dues dollars by
utilizing cost-effective systems.
• Utilizing services and technologies that
enhance member communication,
and a quality connection to the union.
We seek to generate this message by:
• Telling our story via national, state, local and
community-based media outlets.
• Developing member leaders as
spokespersons.
• Expanding new media organizing capacity.
Operations
Knowing that solid operations and infrastructure
are at the heart of our accountability and
capacity, we will create a positive, honest, and
excellent organizational experience for our
members statewide.
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 750,000 2,036
The number of new COPE contributors
The estimated number of people
who saw the broadcast of ULTCW’s in 2010.

BY THE NUMBERS involvement in the One Nation Working

Together event on MSNBC.
748
34,249 The miles ULTCW members traveled in
one day, from Los Angeles to Phoenix

0 0
The number of calls the Member Action

,0
and back, to take a stand against SB

0
18the number of
Center (MAC) received from ULTCW 1070.
members.

98
The percentage of calls by members
that were resolved by the MAC.
45
The number of members and staff
who helped other SEIU locals win key
organizing campaigns.

80 4
bers.
The number of ULTCW members

ULTCW mem elected in 2010 by the membership to

serve on the Executive Board.
The number of candidates running for
office that spent the day “walking
in the shoes” of a ULTCW member –

9
The number of commonly known languages
including California Attorney General,
Kamala Harris.

spoken by ULTCW members.

7,000
66
The number of nursing homes represented
The number of people helped by the
Fresh Start Working Families Festival
with backpacks and school supplies.
by ULTCW.
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 Photo of Ex Board
Caption: SEIU ULTCW Executive Board

SEIU ULTCW Executive Board Swearing-In, March 2010

Who We Are
Comprised of 180,000 long term caregivers (nursing home and Member Action Center: San Bernardino Oakland
in-home care workers), SEIU ULTCW is one of the most diverse 1-877-MY ULTCW 195 N. Arrowhead Ave. 440 Grand Ave., Suite 250
unions in California. Geographically, we live in fourteen different (877-698-5829) San Bernardino, CA 92408 Oakland, CA 94610
counties throughout the state. We speak over nine languages and
come from a variety of cultural backgrounds. We are both natural
Watsonville Sacramento
born citizens and proud immigrants who came to this country to ULTCW Office Locations:
11-H Alexander Street 1127 11th St. Suite 523
seek a better life and to achieve the American Dream. Los Angeles/Ventura
Watsonville, CA 95076 Sacramento, CA 95814
As uniquely diverse as we may be individually, together we all 2515 Beverly Blvd.
share in the Journey to Justice for all working families. Los Angeles, CA 90057 www.SEIU-ULTCW.org
We are ULTCW: One Union, One Team.

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ULTCW United
Long Term Care
Workers
2515 Beverly Blvd.
Los Angeles, CA 90057

your UNION’S annual report

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