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Author(s) :
the United States Air Force Academy in Colorado Springs, Colorado. Her current
research and teaching interests include executive decision making, institutionalism and
entrepreneurial strategies. Dr. Cycyota received her MBA from Wright State University
in Dayton, Ohio with a concentration in finance. She completed her doctoral dissertation
published and presented over 150 articles, book chapters, editorial reviews, monographs,
and papers. His editorial board memberships include Academy of Management Journal,
Cycyota, C. S.,& Harrison, D. A., 2006. What (Not) to Expect When Surveying
Time, Organizational Research Methods, [e-journal] 9(2), pp. 133-160. Avaialable at:
Sage publications.
The article takes into account the executive or top management’s response rates of mailed
• To find what are the typical response rates that executives’ researchers
future?
Theoretical Background
It is a meta-analysis study which means it combines the results of several previously done
that is what urged the authors to conduct a research on this topic and
population but not much work has been done for collecting data from
the executives.
Research variables
Hypothesis 1: Response rates for mailed surveys in executive populations are declining
Hypothesis 2: Topic salience will be positively related to response rates from executives.
Hypotheses 3a-d: Inclusion of (a) an incentive, (b) advance notice to executive, (c)
follow-up contact after mail date, and (d) personalization of the survey and cover letter
response rates.
firm’s social network will increase the likelihood of response to mailed surveys.
Research Design
As the study engages in explaining the nature of relationships and variance in the
data i.e. already published articles, sample includes 231 non overlapping articles in which
surveys were mailed to the executives and these articles appeared in top management
journals from 1992 to 2003. Data is gathered once over a period of days or weeks, so it is
a one shot or cross sectional study, extent of researcher interference is minimal to none.
Research is done in the natural environment which makes it a non contrived setting.