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UNBOUND
CONSUMER GOODS & SERVICES
TECHNOLOGY VISION 2019
Brand new world
We are entering a world where whatever consumers
want is communicated instantly and gratification
is expected immediately. It’s a world where:
• A company’s ability to achieve hyper-personalization and on-
demand delivery are as important as the product it produces.
• The ability to meet each consumer’s needs at a specific
moment in time is the new marker of competitive advantage.
• New technologies open up previously unimaginable
opportunities for product and business model innovation.
Innovation
today
CG&S innovation has historically taken
two main forms.
• Companies establish innovation arms to develop
new products and penetrate new markets.
85%
demographics will give them a new
way to identify market opportunities
for unmet consumer needs.
Seizing the
new innovation
opportunities
CG&S companies are poised to take advantage of
new innovations that will redefine how they engage
and serve their customers. We advocate they focus
on three things to prepare for what comes next.
SECURE US TO SECURE ME
Step into
the DARQ
Future-minded leaders know they will need every
digital tool in their current arsenal, as well as new ones.
The vast majority of CG&S companies are ready to
embrace DARQ technologies. This is good news, since
a culture of experimentation will be key to achieving
innovation breakthroughs in the coming years.
Among our survey respondents, AI is thought
to hold the greatest potential in terms of
industry impact over the next three years.
That explains why so many companies are
deploying AI solutions to transform everything from
operational efficiencies to consumer experiences.
But Distributed Ledgers and Extended Reality are
also pushing innovation in new areas.
88%
of CG&S companies are already
experimenting with DARQ technologies.
Innovation Unbound –
CG&S Technology Vision 2019