IMPACT OF KOREAN POPULAR CULTURE TO THE PHILIPPINE POPULAR

CULTURE: A STUDY ON THE INFLUENCE OF KOREAN CONSUMPTION OF ADDU

1ST YEAR STUDENTS

A RESEARCH PAPER PRESENTED TO THE MATHEMATICS IN THE MODERN

WORLD COURSE OF THE GENERAL CORE SUBJECTS

ARONCIANO, EDWARD

CABEBE, RAPHAEL

CRUDA, PERRY GHIA

FERNANDEZ, JOSE

LABRADOR, ELWIN JAMES

MARAVILLA, CHRISTIAN

OLFATO, KAYLA

RUBIN, JESHEAL ROSE

VILLACENCIO, KIM

JANUARY 7, 2019
 Chapter I

INTRODUCTION

This chapter of the paper presents the problem and its setting. It includes the

statement of the problem, significance of the study, research hypotheses, scope and

delimitation of the study and definition of terms.

Background of the Study

The rapid spread of Korean popular culture is officially referred as the Korean

Wave more popularly known as Hallyu. The term “Korean wave” was said to be coming

from China during the 1990s derived from the title of an album compilation of Korean

popular songs. On the other hand, Hallyu was first mentioned in Chinese media. It carries

another meaning for Chinese people which is a sudden cold wave that warns them to be

cautious of Korean popular culture. The said culture is in the form of Korean drama,

dance, music, as well as fan clubs for Korean stars. Although first claimed only as a fad

which is an intense and widely shared enthusiasm for something that is usually shot-lived,

Hallyu continues to defy the said claim as it shows no hint of declining popularity for the

next few years. This brought the South Korean popular culture to everyone who has

access to television, movie houses, and internet. Hallyu helped develop the interest of

the fans not just for the entertainment aspect of the popular culture but also extending to

the country and its people. Others also claim that it is a product of globalization and has

purposely or unintentionally promoted Korean popular culture in numerous ways (Igno &

Cenidoza, 2016).
 Philippine popular culture is a colorful and lively culture that marks its own

uniqueness from the rest of the world. The culture is a distinct blend of indigenous

traditions of the many tribes in the county along with the Hispanic and American cultures

as well as diverse traits of the Chinese, the Indonesians and the Indians (Titong, 2019).

According to Fernandez (1981), popular culture in the Philippines is the mass media-

generated culture. The electronic media were established in the Philippine scene early in

the twentieth century although mostly limited to urban areas because of economic status

of some rural areas.

Theoretical Framework

Theory of International Trade

International trade is the system by which countries exchange goods and services, and it

is to obtain things that are better quality, less expensive or simply different from what is

produced at home (Brown Consultancy Services, n.d.). This theory will help us

understand the trade process that is happening globally since it involves the idea of using

international products rather than local. International trade is when Indians drive cars

made in Japan, Americans drive cars made in Germany, Japanese watch American

movies, Egyptians drink American cola and Swedes jog in American running shoes.

International Trade theory involves import and export: import is when a country

buys good and services from another country, while export is when goods and services

are sold to other countries. This trades mostly happen between companies. However, in
some cases, products are bought and sold internationally by government and individuals.

When individuals, businesses, or government in a country want to purchase goods and

services produced in other countries an international trade occurs, which provides a

broader selection of products and services for people to choose (Brown Consultancy

Services, n.d.).

Conceptual Framework

Korean Popular Philippine

Culture
Popular Culture

Statement of the Problem

This study sought to identify the impact of Korean popular culture to the Philippine

popular culture which can be used to better conceptualize and measure the consumption

and degree of influence the Korean popular culture has on the Filipinos today.

Specifically, it aimed to answer the following questions:

1. How frequently does Filipinos engage in Korean popular culture?

2. What are the factors that Filipinos consider in engaging with Korean popular

culture?

3. How does engaging with Korean popular culture affect the Philippine popular

culture?
Research Hypotheses

Alternate: The engagement of Korean popular culture has a significant effect on Philippine

popular culture.

Null: The engagement of Korean popular culture has no significant effect on Philippine

popular culture.

Significance of the Study

The result of the study has various significances to the following:

Students: The results of this study may serve as a keystone to better conceptualize the

consumption and propagation of students towards Korean popular culture.

Educators: The results of this study may aid the educators who are deciding to put up

the Filipino language course in the college curriculum.

Researchers: The results of the study are significant for the researchers to determine

the impact of the propagation of Korean popular culture to the Philippine popular culture.

Scope and Delimitation

This study focuses on the student’s consumption of Korean popular culture and

Philippine popular culture. The researchers limited this study to 30 people within the

premises of Ateneo de Davao University and the 1st year students as the respondents.

To make this possible, the researchers will create a validated survey questionnaire that
will serve as the instrument of this study and will be conducted online for the convenience

of both the respondents and researchers. However, this study does not cover and involve

people outside the university. Consequently, the result of this study shall never be used

in generalizing the consumption or how people are influenced by Korean popular culture.

Definition of Terms

Culture - is the social behavior and norms found in human societies. Culture is

considered a central concept in anthropology, encompassing the range of phenomena

that are transmitted through social learning in human societies.

Product - can be a service or an item. It can be physical or in virtual or cyber form. Every

product is made at a cost and each is sold at a price.

Food - is any substance consumed to provide nutritional support for an organism.

Music - is an art form and cultural activity whose medium is sound organized in time.

Influence - the capacity to have an effect on the character, development, or behavior of

someone or something, or the effect itself.

KPOP- genre of music characterized by a wide variety of audiovisual elements.

KDrama - television series in Korean language, made in South Korea.

Hangeul - official writing system of North Korea and South Korea.

Values – a person's principles or standards of behavior; one's judgment of what is

important in life.

Language – the method of human communication, either spoken or written, consisting of

the use of words in a structured and conventional way.

 Chapter II

METHODOLOGY

Research Design

This study is a causal study under quantitative approach wherein the researchers

will use a more objective method of collecting information, mainly survey questionnaires,

to answer the questions of this research.

Quantitative research emphasizes objective measurements and the statistical,

mathematical, or numerical analysis of data collected through polls, questionnaires, and

surveys. According to Shuttleworth (2008), quantitative research design is the standard

experimental method of most scientific disciplines, and it is an excellent way of finalizing

results and proving or disproving a hypothesis. Also, this research focuses on gathering

numerical data and generalizing it across groups of people to explain a phenomenon.

Thus, the goal in conducting a quantitative research study is to determine the

relationship between one thing [an independent variable] and another [a dependent or

outcome variable] within a population, and it is to classify features, count them, and

construct statistical models in an attempt to explain what is observed.

Moreover, quantitative research designs are either descriptive [subjects usually

measured once] or experimental [subjects measured before and after treatment]-- a

descriptive study establishes only associations between variables; an experimental study

establishes causality.

Descriptive research according to Kowalczyk (n.d.) is a study designed to depict

the participants in an accurate way, more simply, it is all about describing people who

take part in the study. On the other hand, Causal research, also known as explanatory
research is conducted in order to identify the extent and nature of cause-and-effect

relationships. Causal research can be conducted in order to assess impacts of specific

changes in existing norms, various processes, etc. Also, causal focus on an analysis of

a situation or a specific problem to explain the patterns of relationships between variables

(Dudovskiy, n.d.). Thus, descriptive-causal research design is a combination of the two.

This research design is appropriate for the study because quantitative forms of

inquiry are used by many researchers in trying to recognize and isolate specific variables

contained within the study framework, seek correlation, relationships and causality, and

attempt to control the environment in which the data is collected to avoid the risk of

variables, other than the one being studied, accounting for the relationships identified

(Babbie, 2007). More importantly, it is a research design that allows for greater objectivity

and accuracy of results.

The Sample

Mason (2010) stated that in finding the right sample size, it is doing what was said

in a research proposal. The number of participants depends upon the number required to

inform fully all-important elements of the phenomenon being studied. That is, the sample

size is sufficient when additional interviews do not result in the identification of new

concepts, an endpoint called data saturation.

For this research, we will have 30 respondents, this number of participants was

decided to provide valid results. Moreover, the study will take place in the premises of

Ateneo de Davao University in Jacinto St. Davao City. The target respondents are the
1st year students in all courses. Basing on the general rule of the central limit theorem,

the distribution of the sample means can be fairly normally distributed with sample sizes

equal to or greater than 30, which are considered sufficient already to hold. The

researchers will use purposive sampling as the sampling technique for this research.

According to Investopedia (n.d.), this sampling technique is a judgmental sampling

wherein the samples are selected based on the characteristics of the population and the

objective of the research. Moreover, it is considered useful to reach a targeted sample

quickly. Specifically, we use the homogenous type of purposive sampling technique

wherein the samples are chosen for having shared characteristics of the population the

researchers aimed to target.

The participants who will be involved should have bought or consumed any Korean

products and offerings. They can be the consumer who is torn between propagating

Korean popular culture and Philippine popular culture. Also, participants should be

oriented or at least have a knowledge about Korean popular culture.

Instrument

The research instrument of this study is a survey questionnaire, which is one of

the most common quantitative methods of gathering information from respondents.

According to Collins Dictionary, a questionnaire is a written list of questions which are

answered by a lot of people to provide information for a report or a survey. These survey

questionnaires will contain predetermined and structured questions to evaluate the

random samples and generate numerical data. Moreover, the questions asked will go

accordingly with the research topic to address the concern of the study and establish
causal relationships and associations between the variables. Furthermore, research

questions are formulated according to its relevance in measuring the perceptivity of the

respondents on the variables, to obtain multiple inputs and induce statistical information

about the study.

Data Collective Procedure

There are various methods and approaches regarding data collection, analysis,

interpretation and transcription in qualitative research in which it differs from quantitative

approaches (Creswell, 2013). There are many types of data collection methods in

quantitative researches: questionnaires, survey, polls, and other structured research

instruments. In this study, we used survey questionnaires to gather data and information

among the Ateneo de Davao- Senior High School Grade 12 ABM students regarding their

perception towards the local and international products.

As researchers, we are aware that we would take rigorous steps in the data

collection, but with a great desire to complete the study, the following steps will be

followed:

First, survey questionnaires will be prepared then presented to the teacher for

validation and further suggestions.

Second, participants are determined through simple random sampling.

Furthermore, letter of consent will be introduced to the participants before answering the

questionnaires.
 Lastly, token or symbols of gratitude will be given to the participants for being a

part of the study and bestowing on us their knowledge and views about the topic of the

study.

The data gathered will be kept safely for further use and purposes of the study.

Research ethics shall also be observed on the whole duration of the study.

Plan for Data Analysis

After the data has been gathered, the researchers will encode and tally the

answers of the respondents they have collected in the survey. Additionally, the

researchers will be using a survey questionnaire to help them in the credibility and

verification of the respondent’s answers.

When all the data and information has been transcribed and gathered, the

researchers will now proceed to the analysis of the outcomes since the purpose of the

study is to know the influence of Korean popular culture to Philippine popular culture. The

mean or the average, which is found by adding up all of the given data and dividing by

the number of data entries, will be used as the statistical tool. It is a measure of center in

a numerical data set which try to summarize a dataset with a single number to represent

a "typical" data point from the dataset (Khan Academy, n.d.).

In addition, Correlation coefficients will also be used to measure the relationship

between the Korean popular culture and Philippine popular culture in terms of the effect

in the influence. Specifically, the researchers will be using the Pearson Correlation

statistical tool. Pearson correlation is the widely used correlation statistics in measuring

the degree of the relationship between two variables (Statistics Solutions, n.d.).
 Subsequently, the records will be studied, analyzed and organized and from it, the

researchers will conduct and impose major themes and changes that need to be made.

Relevant citations taken from reliable sources will be cited for the support of the themes

found.

Ethical Considerations

In order for research to be believed in and supported, the researchers need to

observe various ethical standards in conducting the research. It is essential for the

assurance that the researchers applied certain guidelines and rules such as human rights,

animal welfare, safety and health standards in the whole duration of the research (Center

for Innovation in Research and Teaching, n.d.).

As cited in the ten principles of ethical considerations by Bryan and Bell (2007), it

was stated that one of the duties of a researcher is to ensure the safety of the participants

that they must not be subjected to any harm. They must also observe the protection of

the right to privacy of the respondents and respect their opinion about the issue whether

it is favorable or not favorable for the researchers. The respondents must also be given

an informed consent and letter of permission in asking them to participate in the study for

them to be acquainted with the research and to assure that these respondents

participated voluntarily in the study and they are free to withdraw anytime. Additionally,

the anonymity of these individuals must be ensured. The researchers must also avoid

manipulation of the data, misleading information and deception of the respondents,

especially during pre-survey.

 Chapter III

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter includes the statistical data that the researchers have collected to

answer their questions in Chapter 1.

Graph 1.0

Age Level of Respondents

6.67%

17 years old
26.67%
18 years old
66.67% 19 years old

The Graph 1 presents the demographic profile of 1ST year AdDU students. It shows

that on an average, respondents are about 19 years of age which is 66.67%. The

remaining 26.67% are 18 years of age and the other 6.67% are 17 years of age. The

result shows appropriate outcome since the survey was given to 1st year students who

are likely to be in this age.

 Graph 2.0

Gender Level of Respondents

Male
50% 50%
Female

The table above shows that the respondents are equally both female and male.

Specifically, 50% are Female, and 50% are Male.

 Graph 3.0

Frequency of Consuming Korean Products

6.67%
3.33%

Daily
26.67%
Weekly
30.00% Monthly
Once a Year
33.33% Never

The graph shows that 33.33% or 10 of the respondents consume Korean products

weekly, 26.67% (8 out of 30) of the respondents consume daily, 30% (9 out of 30) of the

respondents consume monthly, 3.33 % (1 out of 30) of the respondents consume once a

year and 6.67% (2 out of 30) of the respondents have never consumed Korean products

before. The results may imply that the participants consume Korean products in a weekly

basis with a mean of 3.7.

 Graph 3.1

Frequency of Consuming Filipino Products

3.33% 0.00%
6.67%

Daily
13.33% Weekly
Monthly
Once a Year
76.67%
Never

The graph shows that most of the respondents, specifically 76.67% or 23 of the

respondents consume Filipino products daily, 13.33% (4 out of 30) of the respondents

consume weekly, 6.67% (2 out of 30) of the respondents consume monthly and 3.33 %

(1 out of 30) of the respondents consume once a year. Moreover, none of the respondents

answered that they have never consumed Filipino products before. The results may imply

that the participants consume Filipino products in a daily basis with a mean of 4.6333.
 Graph 4.0

Frequency of Listening to Korean Music

6.67% 0.00%

Daily
Weekly
26.67% 43.33%
Monthly
Once a Year
Never
23.33%

The graph shows that 43.33% or 13 of the respondents listen to Korean music

daily, 23.33% (7 out of 30) of the respondents listen weekly, 26.67% (8 out of 30) of the

respondents listen monthly and 6.67% (2 out of 30) of the respondents listen once a year.

Moreover, none of the respondents answered that they have never listened to Korean

music before. The results may imply that the participants listen to Korean music in a daily

basis with a mean of 4.0333.

 Graph 4.1

Frequency of Listening to Filipino music

3.33% 0.00%

16.67%
Daily
Weekly
46.67%
Monthly
Once a Year
33.33%
Never

The graph shows that 46.67% or 14 of the respondents listen to Filipino music

daily, 33.33% (10 out of 30) of the respondents listen weekly, 16.67% (5 out of 30) of the

respondents listen monthly and 3.33% (1 out of 30) of the respondents listen once a year.

Moreover, none of the respondents answered that they have never listened to Filipino

music before. The results may imply that the participants listen to Filipino music in a daily

basis with a mean of 4.2333.

 Graph 5.0

Frequency of Watching Korean Series and Movies

3.33%
10.00%

20.00% Daily
Weekly
Monthly
33.33%
Once a Year
33.33%
Never

The graph shows that 33.33% or 10 of the respondents watch Korean series and

movies weekly, 33.33% (10 out of 30) of the respondents watch monthly, 20% (6 out of

30) of the respondents watch daily and 10% (3 out of 30) of the respondents watch once

a year. Moreover, 3.33% (1 out of 30) of the respondents answered that they have never

watched Korean series and movies before. The results may imply that the participants

watch Korean series and movies in a weekly basis with a mean of 3.6.
 Graph 5.1

Frequency of Watching Filipino Series and Movies

10.00%
20.00% Daily
10.00%
Weekly
Monthly
26.67% Once a Year
33.33%
Never

The graph shows that 33.33% or 10 of the respondents watch Filipino series and

movies monthly, 26.67% (8 out of 30) of the respondents watch weekly, 20% (6 out of 30)

of the respondents watch daily and 10% (3 out of 30) of the respondents watch once a

year. Moreover, 10% (3 out of 30) of the respondents answered that they have never

watched Filipino series and movies before. The results may imply that the participants

watch Filipino series and movies in a monthly basis with a mean of 3.3667.
 Graph 6.0

The proportion of respondents according to their response to the question: Would

you like to exert time to learn the Korean language more and have it in your school’s

curriculum?

Strongly Agree
13.33%

26.67% Agree

26.67%
Disagree

33.33%
Strongly
Disagree

The data show the number of respondents who want to study the Korean

language. There are 10 out of 30 respondents, which is 33.33% of the whole, who agreed.

Moreover, 26.67% (8 out of 30) of the respondents strongly agreed, 26.67% (8 out of 30)

of the respondents disagreed and 13.33% (4 out of 30) of the respondents strongly

disagreed. The result implies that the participants agree to exert time in learning the

Korean language and have it in the school’s curriculum with a mean of 3.7333.
 Graph 6.1

The proportion of respondents according to their response to the question: Would

you like to exert time to learn the Filipino language more and have it in your school’s

curriculum?

Strongly Agree
10.00%

10.00% Agree
36.67%

Disagree
43.33%
Strongly
Disagree

The data show the number of respondents who want to study the Filipino language.

There are 13 out of 30 respondents, which is 43.33% of the whole, who agreed. Moreover,

36.67% (11 out of 30) of the respondents strongly agreed, 10% (3 out of 30) of the

respondents disagreed and 10% (3 out of 30) of the respondents strongly disagreed. The

result implies that the participants agree to exert time in learning the Filipino language

and have it in the school’s curriculum with a mean of 4.0667.

 Graph 7.0

Frequency of Eating Korean Foods and Delicacies

0.00%

10.00%
Daily
16.67%
33.33% Weekly
Monthly
Once a Year
40.00% Never

The graph shows that 40% or 12 of the respondents eat Korean food monthly,

33.33% (10 out of 30) of the respondents eat weekly, 16.67% (5 out of 30) of the

respondents eat once a year and 10% (3 out of 30) of the respondents haven’t eaten

Korean foods before. Moreover, none of the respondents answered that they eat Korean

foods daily. The results may imply that the participants eat Korean foods in a monthly

basis with a mean of 2.9667.

 Graph 7.1

Frequency of Eating Filipino Foods and Delicacies

3.33%
3.33% 0.00%

Daily
Weekly
30.00%
Monthly
63.33% Once a Year
Never

The graph shows that most of the respondents, specifically 63.33% or 19 of the

respondents eat Filipino food daily, 30% (9 out of 30) of the respondents eat weekly,

3.33% (1 out of 30) of the respondents eat monthly and 3.33% (1 out of 30) of the

respondents haven’t eaten Filipino foods before. Moreover, none of the respondents

answered that they eat Filipino foods once a year. The results may imply that the

participants eat Filipino foods in a daily basis with a mean of 4.4667.

 Graph 8.0

Satisfaction for Korean Traditions, Values and Customs

3.33% 3.33% Extremely

Satisfied
20.00% Satisfied

Moderately
43.33% Satisfied
30.00%
Not So Satisfied

Dissatisfied

The data show the number of respondents and their satisfaction for Korean

traditions, values and customs. There are 13 out of 30 respondents, which is 43.33% of

the whole, who are moderately satisfied. Moreover, 30% (9 out of 30) of the respondents

are satisfied, 20% (6 out of 30) of the respondents are extremely satisfied, 3.33% (1 out

of 30) of the respondents are not so satisfied and 3.33% (1 out of 30) of the respondents

are dissatisfied. The result implies that the participants have moderate satisfaction

towards Korean traditions, values and customs with a mean of 3.6.

 Graph 8.1

Satisfaction for Philippine Traditions, Values and Customs

0.00%
Extremely
10.00% Satisfied
20.00% Satisfied

26.67% Moderately
Satisfied
43.33% Not So Satisfied

Dissatisfied

The data show the number of respondents and their satisfaction for Filipino

traditions, values and customs. There are 13 out of 30 respondents, which is 43.33% of

the whole, who are satisfied. Moreover, 26.67% (8 out of 30) of the respondents are

moderately satisfied, 20% (6 out of 30) of the respondents are extremely satisfied, 10%

(3 out of 30) of the respondents are not so satisfied and none of the respondents are

dissatisfied. The result implies that the participants have satisfaction towards Filipino

traditions, values and customs with a mean of 3.6.

 Table 1.0

Rates of Influencing Factors Affecting the Filipino’s Preference of

Korean Popular Culture

FACTORS 1 2 3 4 MEAN

PRODUCTS 4 2 10 14 3.1333

MUSIC (KPOP) 6 3 9 12 2.9

TV SERIES AND MOVIES 1 1 9 19 3.5333

(KDRAMAS & KMOVIES)
LANGUAGE (HANGEUL) 8 6 13 3 2.3667

FOODS AND DELICACIES 1 3 13 13 3.2667

TRADITIONS, VALUES AND 0 13 12 5 2.7333

CUSTOMS

In the table, participants rate the following factors (e.g., Products, Music TV Series

and Movies, etc.), (4) four being the highest and (1) one being the lowest, that influence

their preference Korean popular culture against Philippine popular culture.

The table shows that Korean TV series and movies (KDramas and KMovies) has

the highest rate as the influencing factor with 63.33% (19 out of 30) of the respondents

rated it 4 or perfect, specifically with an average of 3.5333. Also, Korean products, Korean

music, Korean foods and delicacies and Korean traditions, values and customs garner

averages of 3.1333, 2.9, 3.2667 and 2.7333 respectively. Moreover, the Korean language

(Hangeul) has the lowest rate to be an influencing factor that Filipinos prefer on Korean

culture, with an average of 2.3667.

 Figure 1.0

The Correlation between the Korean Popular Culture and

Philippine Popular Culture

 Figure 1.1

Result Details and Calculation

The figures 1.0 and 1.1 above show the correlation between the Korean popular

culture and Philippine popular culture using the Pearson Correlation as one of the

statistical tools used. The result showed that the value of r is -0.1435 which implies a

negative correlation. This means that the relationship between the variables is only weak

because as the nearer the value to zero, the weaker the relationship.
 Figure 1.2

P Value from Pearson Correlation

Figure 1.2 shows that the computed p value is 0.786962 which is more than the

significance level of 0.05. With this result, the researchers were to reject the alternate

hypothesis and accept the null hypothesis that there is no significant effect on the

influence of Korean popular culture to the Philippine popular culture.

 Chapter IV

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

This chapter presents the summary, or the research work undertaken, the

conclusions drawn, and the recommendations made as an outgrowth of the study. This

study is on the impact of Korean popular culture and Filipino popular culture.

Summary of Findings

The salient findings of the study are as follows:

1. Frequency of Filipino consumption of Korean Popular Culture

Korea is one of the leading countries in the world that imports offerings to the

Philippines that ranges from products, music, TV series and movies, language, foods,

traditions, values and many more. According to the survey, most of the respondents

consume Korean products in a weekly basis (33.33%), listen to Korean music in a

daily basis (43.33%) and watch Korean TV series and movies in both weekly and

monthly basis (33.33%) and eat Korean foods in a monthly basis (40%). In addition,

most of the respondents agreed to exert effort in learning the Korean language

(33.33%) and are moderately satisfied in terms of Korean traditions, values and

customs (43.33%). The result of the survey implies that some aspects of the Korean

popular culture have somehow manifested in the Filipinos’ way of living nowadays.

2. Frequency of Filipino consumption of Filipino Popular Culture

The Philippines is one of the developing countries in the world. Despite it being a

developing country, it showcases a lot of offerings that are world-class in terms of its
 products, music, TV series and movies, language, foods, traditions, values and many

more. According to the survey, most of the respondents consume Filipino products in

a daily basis (76.67%), listen to Filipino music in a daily basis (46.67%) and watch

Filipino TV series and movies in a monthly basis (33.33%) and eat Filipino foods in a

daily basis (63.33%). In addition, most of the respondents agreed to exert effort in

learning the Filipino language (43.33%) and are satisfied in terms of Filipino traditions,

values and customs (43.33%). The result of the survey implies that Filipinos still

incorporate the Philippine popular culture in their ways of living.

3. Influencing Factors that Affect Preference of Filipinos towards Korean Popular

Culture

The Korean popular culture offers a lot of things, not only to the Philippines but

also to the world. This enable Korea to garner increasing attention and recognition from

countries worldwide. According to the survey, the result shows that Korean TV series and

movies (KDramas and KMovies) are advantages of Korean popular culture since 63.33%

of the respondents rated it 4 or perfect as the highest factor to influence Filipino towards

Korean popular culture, specifically with an average of 3.5333. Also, Korean products

play a role in attracting Filipinos because according to the data above, it has an average

of 3.1333 which is the second highest, and 46.67% of the respondents rated it 4.

Moreover, the Korean language (Hangeul) has the lowest rate, with an average of 2.3667,

which indicate that Korean language is lastly considered by the Filipinos in propagating

Korean popular culture.

4. The Correlation Between the Korean Popular Culture and Philippine Popular

Culture

Some aspects of the Korean popular culture clearly manifest in the daily lives of

the Filipinos in this millennial era due to the increased globalization. The results above

from the Pearson Correlation show that the effect of the influence of Korean popular

culture is not that significant to the Philippine popular culture. Specifically, it implies a

negative correlation with r having a value of -0.1435 and p value of 0.786962 which also

implies a not significant result. This means that despite Filipinos propagating Korean

popular culture, they also take into consideration the Philippine popular culture as well. In

addition, this also implies that Filipinos have still a sense of patriotism towards the

Philippines by still propagating the local products, music, movies, shows and still accept

and take on local traditions, values and customs despite the influences of other foreign

countries.
Conclusions

Based on the findings of the study, the following conclusions are drawn:

1. The researchers conclude that most of the respondents use Filipino products

(4.6333) daily than Korean products (3.7).

2. The researchers conclude that most of the respondents listen to Filipino music

(4.2333) daily than Korean music (4.0333).

3. The researchers conclude that most of the respondents watch Korean TV series

and movies (3.6) weekly than Filipino TV series and movies (3.3667).

4. The researchers conclude that most of the respondents eat Filipino foods (4.4667)

daily than Korean foods (2.9667).

5. The researchers conclude that most of the respondents agree to learn the Filipino

language (4.0667) than the Korean language (3.7333).

6. The researchers conclude that the respondents are equally satisfied with the

traditions, values and customs of both Korea and Philippines (3.6).

7. The researchers conclude that most of the respondents are most influenced by

Korean TV series and movies (3.5333) while language serves to be the least

influential (2.3667) in propagating Korean popular culture.

8. The researchers conclude that there is no significant effect of the influence of

Korean popular culture to the Philippine popular culture.

Recommendations

Based on the findings and conclusions presented, the following recommendations

are suggested:

1. The researchers recommend that the Korean market industry and the Philippines

should help each other in patronizing both products and offerings, by creating laws

and policies that would ensure a fair opportunity for both parties.

2. The researchers recommend that the Philippines should develop, enhance and

improve their products and offerings to be able to compete or cope with the

international offerings. Also, this is to encourage and attract Filipinos to propagate

Philippine popular culture.

3. The researchers recommend that the government and the Local Government Unit

should help and give assistance to the indigenous people who safeguard Filipino

old and unique traditions and customs and various Philippine historical and

contemporary arts and crafts for the preservation of the identity and culture of the

Philippines.
 References

Fernandez, D. G. (1981). Retrieved from JSTOR:

https://www.jstor.org/stable/42632570?read-now=1&seq=1#page_scan_tab_contents

Igno, J.-A. M., & Cenidoza, M. C. (2016, September 9). International Journal of Social

Science and Humanity, Vol. 6, No. 9, September 2016. Retrieved from

http://www.ijssh.org/vol6/740-

SH013.pdf?fbclid=IwAR2LnFDQVL5s874iizvgt80Wsu7M8u21_CEtxck9YxH7Nun85uzD

q0bN71A

Titong, A. M. (2019). Culture of the Philippines. Retrieved from Academia:

http://www.academia.edu/3882136/Culture_of_the_Philippines