Simran Chopra

Gurgaon, Haryana - Email me on Indeed: indeed.com/r/Simran-Chopra/433f0999fe65a88f

Good Interpersonal Skills,

Innovative
Creative
Hardworking
Assertive,
Self motivated,
Team player

Linguistic Abilities English, Hindi and Punjabi

WORK EXPERIENCE

Market Research Analyst

Research - Gurgaon, Haryana -

August 2012 to Present

Preferred Business Functions- Online Promotion & Advertising, Social Media Marketing,
Demand Generation, Product Marketing & Promotion, Market Research, Search Engine
Marketing, SEO, Corporate Branding & Positioning, Brand Management, Business Strategy
Development, PR & Marketing Communications

Company- Winculum, Gurgaon since August 2012 to Present

Role- Research Analyst, reporting to the CEO.
Responsibilities-
Content Marketing or Content Creation-
• Gathering and analysing articles from various sources such as Gartner, Forrester, Factiva etc.
Summarising the content into reader friendly to focus on our target audience i.e. Chief Marketing
Officers (CMOs), Director Marketing, Chief Operating officers (COO)
• Responsible for developing various newsletters on US retail industry (viz big data trends,
technology trends, showrooming affecting stores worldwide)
Designing-
• Designed brochures, research reports, point of view documents using Adobe Illustrator and
Indesign.
• Qualitative Research-
• Providing research inputs based on market and industry analysis to the CEO.
• Secondary Research to identify client's new areas of penetration for increasing company's
market share on a global level.
• Catering to clients customized research outputs providing customer insights to support
strategic and tactical decision making.
Vendor Profiling-
• Preparing competitive analysis of various retailers software vendors, benchmarking them on
various parameters such product performance, services, clients, analyst opinion etc

Acquisition Manager, Advantage Banking

Deutsche Bank - New Delhi, Delhi -

May 2011 to May 2012

Responsibilities-
• Acquisition of new clients to the bank.
• Increase sales of savings account and assuring them to be qualified.
• Generate revenue for the bank by selling insurance and equity products.
• Managing the relationship and book value for existing clients.
• Generating leads by tele calling, organising activities and events.
• Meeting clients on a daily basis to generate the business.
• Coordinating with the service team for the smooth on boarding of the clients.
• Sourcing expatriate accounts to generate forex revenue for the bank.
• Preparing daily activity records.

Sales Manager, Channel Sales

ICICI Securities Ltd - New Delhi, Delhi -

August 2010 to March 2011

Responsibilities-
• Increase sales of offline and online trading accounts.
• Handling a team of 9 sales associates and channel partners.
• Training team members on product and sales concept.
• Plan, monitor and review the teams' performance.
• Manage the payout of my team.
• Organising activities in corporate and giving product presentation.
• Managing expectations and relationship with corporate and HNI clients to achieve revenue
targets.
• Assisting my team in sourcing new business through cold calling, referrals.
• Interacting with the clients for trading in the share market.
• Preparing daily MIS and activity sheets.

INTERNSHIP
Standard Chartered Bank, Pune
Project Title- Wealth management of customers to increase sales of mutual funds.
Details-
• Job entailed working under the Branch Sales Manager in league with the sales executives, this
involved generation of leads and wealth management.
• Meeting and calling the customers to conduct need analysis of their investment option.
• The program was aimed at enhancing sales of mutual funds.
• Project involved study of mutual funds and understanding investor's perception towards it as
an investment option.
Duration- June and July 2009

Projects during Graduation

INDIAN EXPRESS, Pune
Title: Marketing Executive for the School Project "the Young Expressions."
• Associating new schools to the project.
• Sales promotion to increase the sale of newspaper copies.
• Organizing workshops and events for the associated schools.
Duration- May and June 2007

Retired army officer

EDUCATION

Post Graduate Diploma in Marketing

Indira School of Business Studies - Pune, Maharashtra

2010

Bachelors in Foreign Trade

MITSOM Pune University - Pune, Maharashtra

2008

business

ECOLE SOLITAIRE by Mr. Minocher Patel.

ADDITIONAL INFORMATION

• Problem Solving Skills

• Systems Thinking
• SPIN Selling
• Teams

COMPUTER SKILLS
Microsoft Word, Excel, Power point, Adobe Illustrator, Adobe Indesign, Adobe Photoshop.