12 Glossary

We thought we'd add a glossary covering off some

of the buzz-words in SEO these days…

Link Juice - Used to describe the PageRank/vote

which can pass from one trusted page, through the
link, to another page

Googlebowling - Attempting to knock sites with newly

registered domains down the SERPS by deliberately
pointing too many low quality links too quickly at them
Stemming - A process incorporated in algorithms to
deliver results based on a word's root spelling
Link spam - Links between pages whose purpose is to
artificially raise rank in link-based ranking algorithms
Pagejacking - An unethical technique which uses
redirects to trick search engines into associating
content from one page to a web address owned by
someone else
Scraper sites - Designed to 'scrape' content to create
more content for a website. Theft is theft. A big no-no
SERPS - Search engine result pages
Share of Voice - Frequency of exposure of a site
within a specific set of keywords
Spamglish - Keyword-spam rubbish used to attract high
SERPs. A usability nightmare and not the brightest move An insider’s dossier on
Search Engine Optimisation

File No.1 of big

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1 finding THE
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So you need to find an SEO agency… where do you start?
2
WARNIN
Check out the agency's own search position. They'll
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like 'search engine optimisation'. So how do they
rank? If they can't do it for their own site, how An SEO agen
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constantly monitoring the changes in -house and
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1.7bn sear
Look out for signs of front men and one-man back-bedroom out in the ch queries
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 TING
4 INTERROGA O AGENCY
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'one size fits
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11
13
And of course os el y wi th
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After !
you like them
so it helps if Bigmouthmedia
Bigmouthmedia has been involved in digital
ruct
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