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International Negotiation Technologist

Evidence 2. Workshop ¨ Products and Services ´´

National Learning Service - SENA

Apprentice

Carlos Felipe Rodriguez Murillo

Bilingual Instructor

Ronald Fresneda

2020

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TABLE OF CONTENT

1. FIND THE MAIN IDEA OF PARAGRAPHS 1, 2, 9, 10, 11, AND 12,

WRITE THEM IN A PARAGRAPH

…………………………………………………………………………………… 3

2. WRITE A SUMMARY OF TEN LINES FROM THE TEXT

…………………………………………………………………………………… 4

3. CHOOSE A PARAGRAPH AND TRANSLATE IT WITH YOUR OWN

WORDS ………………………………………………………………………….

4. CHOOOSE TEN WORDS FROM THE TEXT AND ORGANIZE THEM

ALPHABETICALLY AND LOOK FOR THE MEANING OF EACH

WORD

……………………………………………………………………………………..7

5. MATCH THE TERM WITH THE CORRESPONDING MEANING

……………………………………………………………………………………. 8

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1. FIND THE MAIND IDEA OF PARAGRAPHS 1, 2, 9, 10, 11, AND 12

WRITE THEM IN A PARAGRAPH.

 PARAGRAPH ONE

Three factors combine to reshape the foundations of the modern economic. Firts,

the digital revolution dramatically augments the reach, flexibility and agility of

companies, big and small, creating new economic actors, such as ¨micro-multinationals ,

technology intensive companies that are born global. Second, international competition

draw millons of new workers and consumers into what is increasingly a ¨race to the top,

rather than a race to the botton¨ , with emerging countries becoming champions of

innovation, engineering ingenuty and skills acquisitions. Third, cultural and structural

trends change the nature of socio-economic interactions by transforming people´s

aspirations and preferences, such as the expectation of instant gratification offered by

one-click services of the seamless interoperability beteween products and electronics

devices.

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 PARAGRAPH TWO

BLURRING LINES BETWEEN PRODUCTS AND SERVICES

A pronounced distinction between product and service markerts is fictitious; value

creation and innovation increasingly take place at their intersection. Business-related

services are often decisive in making products attractive to the consumer and they

generate most of the value added in growth and employment.

 PARAGRAPH NINE

THE DIGITAL CAR

Cars became computers on wheels. Software is revolutionsing the car industry,

until recently one of the most traditional and hierarchically organized industries in the

world. For example, Tesla a Company founded as recently as 2003, has show that there is

no reason why a technology Company cannot become a car Company, with the design

coming from California, modules being delivered by suppliers from around the world and

the final product being put together in contract factories.electronics and automation have

become key components of the assembly line.

 PARAGRAPH TEN

COMPETITION IN THE HIGHER VALUE-ADDED SEGMENT

In spite of the slowdown of growth in emerging markets, the next decades are

likely to be marked by a continued convergence process. As emerging countries move

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up the value chain, they increassingly rival producers and service suppliers from

advanced economies. Instead of developing powerful industrial sectors locally, they can

now leapfrog more advanced economies by adopting the latest technologies and sourcing

products and services globally. As a result, QECD countries share in wprld

manufacturing dropped from 82% in 1990 to 56% in 2013 (figure 3, p. 4).

Tellingly, China´s 12th five year plan for 2011-2015 explicity shifts the focus to

R&D and high-end manufacturing and services. This means that China and Europe will

increasingly compete in the same markets, such as clean energy , aerospace, telecom

equipment, or broadbrand networks. Studies have shown that the complementarity of

European and Chinese export offers has dropped from 85% in 2000 to 65% in 2010,

which means that 35% of exports tended to overlap, compared to only 15% ten years

earlier. 5 Intesifying global competition means that competitive advantages are more

fluid than they used to be, requering dynamic approaches to competitiveness and

productivity.

 PARAGRAPAH ELEVEN

BEHAVIOURAL AND STRUCTURAL CHANGE

The rationale, of the emerging new economy is greatly influenced by ongoing

cultural and structural shifts, some of which are induced by technology, while others

result form broader societal trends. Their effect is profound, from the charging nature of

work and its growing fluidity to the emergence of a sharing economy. In particular, the

costumer and user prespectives already central to current economic relations will

become dominant even in business transactions.

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Products are increasing tallored to individual consumers needs and desires

through processes such as additive manufacturing. Consumers will move from being

objects of economic exchanges to active agents. This trend is already underway, as

exemplified by the growing importance of prosumers. To illustrate, the energy system is

shifting from a centrelised, supplyside approach to a demand oriented model. New digital

products and technologies are progressively modernising the energy system by easing the

way for a novel nexus between production, transportation, distribution and consumption.

Increasingly, energy will become a service providers and aggregatiors, and giving life to

new digital produts, such as Smart meters. These developments will transform the

business model of energy utilities, bringing new, innovative and disruptive companies to

the fore.

These three factors – digitisation, globalisation and socio-cultural transformations

– combine to produce a more versatile, creative and interactive economy where value

increasingly lies in the interoperability between products and services. Combining

products and services has become the new normal as design, marketing, insurance and

after-sale servicing are inseparable parts of the offering that the consumer demands and

expects. As a result, manufacturing firms have incorporated strong service components

into the way they operate while services firms have sought to benefit from economies of

scale, traditionally more characteristic of the manufacturing world. Business models that

contribute to the integration of products and services are increasingly crucial for

competitiveness and productivity.

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 PRAGRAPH TWELVE

FROM STATIC TO INTERACTIVE

The fusión of product and service markets will continue to have a profound

impact. The world economic will move from static products and services to Smart and

interactive ones. This means that new ways need to be explored with respect to the

desing and labelling of products. Products are becoming smarter, more capable of

autonomously addressing and responding to envolving consumers needs.

Smart coffee machines, for example, have built in seansors that automatically

signal to the local Brand store the need for repair. The user therefore does not only

purcharse a product a coffee machine, but also a service, the promise of maintenance

whenever necessary.

 WRITE A SUMMARY OF TEN LINES THE TEXT

The modern economy is having substancial changes in many aspects, digital

evolution has drastically increased the scope, flexibility and agility of small and large

companies. Technology is transforming the way we interact and communicate by putting

new skills at hand for each situation.

The products and services in the market must be attractive for the consumer and

generate the majority of the added value in growth and employment. New technologies

allow the creation of different tools, through innovation it is now possible to mangle

mobile phones from a computer. Technology plays an important role in the develpment

of small and large companies in the future.

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 CHOOSE A PARAGRAPH AND TRANSLATE IT WITH YOUR OWN

WORDS

Three factors combine to reshape the foundations of the modern economy. First,

the digital revolution dramatically augments the reach, flexibility and agility of

companies, big and small, creating new economic actors, such as micro multinationals;

technology intensive companies that are born global. Second, international competition

draws millons of new workers and consumers into what is increasingly a race to the top,

rather than a race to the bottom, with emerging countries becoming champions of

innovation, engineering ingenuity and skills acquisition. Third, cultural and structural

trends change the nature of socio – economic interactions by transforming people´s

aspirations and preferences, such as the expectation of instant gratification offered by one

click services of the seamless interoperability between products and electronic devices.

Tres factores se combinan para remodelar los cimientos de la economía moderna.

En primer lugar, la revolución digital aumenta drásticamente el alcance, la flexibilidad, y

la agilidad de las empresas, grandes y pequeñas, creando nuevos actores económicos,

como las ¨microempresas multinacionales¨: empresas intensivas en tecnología que nacen

globales. En segundo lugar, la competencia internacional atrae a millones de nuevos

trabajadores y consumidores a lo que cada vez es mas una carrera hacia la cima que una

carrera hacia abajo, y los países emergentes se convierten en campeones de la

innovación, el ingenio ingenieril y la adquisición de habilidades. En tercer lugar, las

tendencias culturales y estructurales cambian la naturaleza de las interacciones socio –

económicas al transformar las aspiraciones y preferencias de las personas, como la

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expectativa de gratificación instantánea ofrecida por los servicios de un solo click o la

interoperatibilidad perfecta entre productos y dispositivos electrónicos.

 CHOOSE TEN WORDS FROM THE TEXT AND ORGANIZE THEM

ALPHABETACALLY, LOOK FOR THE MEANING OF EACH WORD:

1. CONSUMERS : CONSUMIDORES

2. DRAMATICALLY : DRAMATICAMENTE

3. EMERGING : EMERGENTES

4. INTEROPEBILITY : INTEROPERATIBILIDAD

5. OFFERED : OFRECIDO

6. SUCH : TAL

7. SEAMLESS : SIN COSTURA

8. TRENDS : TENDENCIAS

9. THE REACH : EL ALCANCE

10. RATHER : MAS BIEN

 MATCH THE TERM WITH THE CORRESPONDING MEANING

A CLIENT D Things created by projects.

B SOLUTION
C ENGAGEMENT
D PROJECT
E DELIVERABLE
E A series of tasks to be done .
A A Customer.
B Products and services that
solve a client´s problema.
C An agreement between client
service provider.

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A CLIENT
B SOLUTION
C ENGAGEMENT
D PROJECT
E DELIVERABLE
E A customer.
B Products an services that
solve a client´s problem
E A series of tasks to be done
in a specified sequence.
D Things created by Project.
A An agreement between
client-service provider.

EVIDENCIA 2 WHORKSHOP Products and Services