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Educating the Innovators of Tomorrow:

A High-Tech Industry Blueprint


PARTICIPATING COMPANIES

Apple Inc.
Educating the Innovators of Tomorrow:
A High-Tech Industry Blueprint
TABLE OF CONTENTS

Message from Dean Garfield,


ITI President & CEO 5
ITI Governance
Where American Students Stand Today 7
Chair Accenture 11
Gary Fazzino
Adobe 13
Applied Materials, Inc.
Advanced Micro Devices (AMD) 15
Vice Chair
Apple 19
Pamela Passman
Microsoft Corporation Applied Materials 21
Autodesk 25
Vice Chair
Cisco 27
Peter Cleveland
Intel Corporation Corning 31
Dell 35
Officers
Dean C. Garfield Eastman-Kodak 37
President & CEO
EMC 39
Ralph Hellmann
Senior Vice President for Ericsson 41
Government Relations
Hewlett-Packard (HP) 43
John Neuffer
Vice President for IBM 47
Global Policy

Rick Goss
Intel 51
Vice President for
Environment and
Lenovo 55
Sustainability
Micron 59
Microsoft 61
National Semiconductor 65
NCR 69
Oracle 71
Qualcomm 75
Research In Motion (RIM) 79
Sony 81
Teradata 83
Texas Instruments 85
What Next? 89
Additional Resources 91
Who We Are 93

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 3


A LETTER FROM DEAN GARFIELD, ITI PRESIDENT & CEO

Since the founding of our republic, America’s innovators have been at the forefront
of global advancement in science, technology, engineering and mathematics
(STEM). From inventing the printing press, to eradicating polio, to landing a man
on the moon and spurring the modern day Internet, our nation has created a
blueprint for innovation that continues to transform hundreds of millions of lives.

Today, with U.S. math and science test scores on the decline and America’s
competitive position in the world at risk, we must rethink our approach to this
ever-changing landscape. As students across the country question the value of
a STEM education, it’s time we begin a new conversation on the potential of
the STEM fields to create jobs and drive economic growth within every sector of
our nation’s economy.

Too often, Washington takes the short-term approach. Yet, for the millions of
students who will face fresh challenges in an increasingly interconnected world,
the opportunity to adopt meaningful ideas and policies is now. The future success
of our nation’s economic recovery and long-term competitiveness depends on
our ability to ensure American students have the skills they need to compete in
the global job market.

Put simply, competition is only a mouse click away. Countries actively prioritizing
investment in STEM education such as Russia, England and Japan, are besting
the average U.S. eighth grade assessment score of 520 with scores of 530,
553 and 561 respectively. These countries are taking a national approach to
harness the creativity of the private sector by making sure they have a pool of
educated workers.

Nowhere do we have a better platform on which to build the information and


communications technology sector (ICT), which is helping the U.S. emerge from
a prolonged period of economic stagnation stronger and more competitive,
while also laying the foundation for a new pro-growth economy.

Between 1999 and 2008, the ICT industry created more than 688,000 jobs.
After initially predicting 3.3 percent growth, the research firm Gartner now
estimates that global spending on technology products and services will rise by
4.6 percent to $3.4 trillion in 2010.

The ICT sector’s footprint – from employment and new occupations to productivity
and cost efficiencies – runs across all industries. If ICT solutions and services make
students, innovators and enterprises more efficient, then those enterprises become
more successful. As they grow, they must employ more workers and further engage
customers, suppliers and vendors, who in turn continue the economic ripple effect.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 5


NAME (continued)

But while high-tech is enabling growth in the short-term, a 2009 study by Rutgers
University found that many highly-qualified U.S. students in STEM fields are being
lured to non-STEM careers. According to an analysis conducted by the Association
of American Universities, only 15 percent of U.S. undergraduates pursue a degree
in natural science or engineering, while this figure stands at 50 percent in China.

If these trends continue the number of U.S. educated STEM graduates will not
meet the demands of our sector’s needs. We must do more to inspire Americans
to lead the way to the next breakthrough that will keep our nation competitive for
generations to come.

As we work toward meeting the challenges of the 21st century economy, let us
renew our commitment to driving ingenuity and innovation through a national
STEM agenda. We invite you to read about the ongoing educational efforts of
the high-tech industry, as well as share your ideas and feedback on how we can
build and improve moving ahead.

Working together, the possibilities are endless.

Sincerely,

Dean C. Garfield
ITI President & CEO

6 | Information Technology Industry Council


WHERE AMERICAN STUDENTS
STAND TODAY: In Trouble
The Problem
“What science can there Our nation’s children are falling further and further behind
their international peers in almost every area of science,
be more noble, more technology, engineering and math (STEM) education.
excellent, more useful for
The Data
men, more admirably high The average mathematics scores of American fourth grade
and demonstrative, than students placed our nation’s performance behind that of ten
other countries – including Singapore, Japan, the Russian
this of mathematics?”
Federation, England, and Latvia.1 The most recent Organization
Benjamin Franklin for Economic Cooperation and Development (OECD) study
placed the US behind 20 other countries – including Finland,
Canada, New Zealand, Germany, Czech Republic, Ireland,
Hungary, Poland, and France – for science literacy, and
behind 24 other countries for mathematics literacy.2 In fact,
U.S. scores in both science and mathematics literacy were
below the OECD average.

The Reality
Most American middle-schoolers would rather do chores, eat
vegetables, or go to the dentist than do math homework.3
And while a majority of those same students said that math
was important to them and they wished to perform better in
the subject, the fact is that our math and science teachers
often are ill-equipped to teach the subjects they are hired to
teach. An American high school student has a 70% chance of
being taught English by a teacher with an English background,
but has only a 40% chance of being taught chemistry by a
teacher with a chemistry background. Such a disconnect
would not occur in a business environment.

1
Trends in International Mathematics and Science Study (TIMSS, 2007)
2
National Center for Education Statistics, U.S. Department of Education and Institute of
Education Sciences, Highlights from PISA (Programme for International Student Assessment)
2006, 2007. PISA is conducted every three years for thirty OECD countries.
3
A survey of 1,000 American students between the ages of 11 and 13 conducted by
Raytheon Corporation/KRC Research in 2005

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 7


WHERE AMERICAN STUDENTS STAND TODAY (continued)

The Need
“Suppose we organized The Bureau of Labor Statistics predicts a talent gap of
7 million skilled workers in the United States by 2016.
the top 200 STEM oriented That means 7 million American jobs will be unable to be
companies in the US and let filled by American workers. That also means we are failing
our children. In California alone, the graduation rate
them work at the local level
dropped 4.7 percentage points to 62.7 percent – the
to make FIRST robotics, second lowest in the nation.4 And out of those who
science fairs, and computer graduate high school, only about half enroll in college.5

club houses really happen The Response


across the US. Then we It is our job as employers, parents, policymakers, and
citizens to identify and implement the best solutions for our
could overcome the tired children so that they move through their academic and adult
arguments that our society careers with confidence and a command of the all-important
science, technology, engineering, and math disciplines that
doesn’t value STEM. There
will drive the U.S. economy and workforce into the future.
is a movement to make this
happen right now. The best
thing we could all do is
throw our weight behind
this effort.”
Craig Barrett, former
Chairman, Intel Corporation

4
Education Week’s 2010 Diploma’s count
5
California Postsecondary Education Commission

8 | Information Technology Industry Council


Educating the Innovators of Tomorrow:
A High-Tech Industry Blueprint

COMPANY SOLUTIONS
ACCENTURE
Headquarters: Dublin, Ireland

Overview
“Math and science education A New Era of Corporate Citizenship at Accenture
is on the top three CEO In fiscal 2009, Accenture adopted a global focus for our
agendas of every company corporate citizenship activities – Skills to Succeed – and
we have begun aligning the majority of our efforts, time,
I know. What I’m suggesting skills and financial giving to this agenda. In the words of
is I really could use more raw Jill Huntley, Accenture’s Senior Director of Corporate Citizen-
ship, “Skills to Succeed combines our passion, experience
material. That’s about having
and commitment to developing and nurturing talent. It guides
federal leadership.” our efforts to make a significant impact on the economic
William Green well-being of individuals, families and communities around
Chairman & CEO Accenture the world.”
This new initiative educates people around the world and
teaches skills that enable them to participate in and contribute
to the economy. Accenture, and Accenture Foundations,
contributed $48.3 million to the program in fiscal 2009.

Programs

Bringing Skills to Succeed to Life

GENESYS WORKS I.C. STARS


Accenture teams with Genesys Works, a U.S. nonprofit Accenture also works closely with I.C. Stars, a
based in Houston that provides high-school students non-profit in Chicago for inner city young adults with
from inner cities with information technology, engineer- a GED. The goal of the organization is to develop
ing drafting and accounting/finance training, and then 1,000 community leaders by 2020. Training sessions
places them in part-time jobs during their senior year. are staffed by Accenture volunteers who provide
With Accenture’s support, Genesys Works plans to leadership and subject matter expertise.
bring its program to additional cities; expand its
influence on urban public education systems to help
make the pursuit of a professional career a possibility
for all students; and improve the overall quality of
public education by working to increase graduation
rates and college attendance.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 11


ADOBE
Headquarters: San Jose, CA

Overview
Adobe supports innovative strategic programs and partnerships that help
make our communities better, stronger, and more vibrant places in which
to live, work, and do business. Through the Adobe Foundation, community
giving, and product donations and training, Adobe provides the tools
and resources for people to express their ideas and strengthen their local
communities. In 2009, Adobe donated more than $48 million in cash
and software to schools and nonprofits.

Programs

K-12
Train the Teacher (T3) Program
T3 workshops provide Adobe software training to K-12 educators in Silicon Valley and
San Francisco, California, and Puget Sound, Washington.

Adobe Education Leaders Program


Adobe believes in investing in education and educators. The Adobe Education Leader
(AEL) program highlights the successes and contributions of innovative educators involved
in Higher Education (Post-secondary – Public and Private Universities, Community Colleges,
Vocational Schools) and K-12 Education (Primary and Secondary) utilizing Adobe tools
and applications.
The Adobe Education Leaders are dedicated to enhancing creativity, communication,
and collaboration and improving the teaching and learning experience. As new products
are developed or existing products are revised, the Education Leaders are involved in
beta programs and weekly webinars on a range of technology and program topics.
They are asked for feedback, invited to participate in focus groups, and are among the
first to support learning objectives through the effective use of the technology. As leaders
in their field, they are dedicated to creating a dynamic learning environment for students
and establishing best practices for other faculty and teachers, which impacts the broader
education community.

Adobe Youth Voices Program


Adobe Youth Voices (AYV) engages talented educators of middle and high school age
youth in a yearlong youth media professional development and support program. AYV
educators, in both in-school and out-of school programs, gain skills to enable youth to use
digital tools to create media with a personally meaningful purpose.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 13


ADOBE (continued)

AYV students at Newcomers High School, Long Island City, New York, studied the
discrimination faced by Immokalee fast-food workers in Florida. The high school students
developed lesson plans and public service announcements to raise awareness about
human rights issues.
2008 Adobe Youth Voices grantees and sites include over 45 U.S. schools and youth
organizations in 5 cities. Some recipients include:
• The City School (Boston)
• Bronx Satellite Academy (New York)
• Balboa High School (San Francisco)
• Lincoln High School (San Jose/Silicon Valley)
• African American Academy (Seattle)

Education Technologies Blog


The Adobe Education Technologies Blog provides information, insight, and tips from
Adobe’s technology team dedicated to education.

OTHER EDUCATION INITIATIVES


Adobe Design Achievement Awards
They celebrate student achievement that reflects the powerful convergence of
technology and creative arts.

14 | Information Technology Industry Council


ADVANCED MICRO DEVICES (AMD)
Headquarters: Sunnyvale, CA

“... we are also continuing to Overview


“Pull
invest Quote Here.”through
in education With deep roots in the local communities where we operate,
AMD Changing
Name, Title The Game, the AMD believes that community involvement is not an option,
but a responsibility as a global corporate citizen. We under-
signature education initiative of
stand that AMD’s success is directly linked to the economic
the AMD Foundation. Changing health and quality of life in the regions we call home. By
The Game helps young people providing good jobs, strengthening local economies, and
working with community partners to help solve social issues,
develop technical skills by
we actively participate in the communities that help make
teaching them how to develop AMD successful.
computer games focused on AMD focuses on programs that increase student interest and
important social issues such as proficiency in science, technology, engineering, and math
(STEM). Through strategic investments, employee involvement
the environment, energy conser-
and the use of technology, AMD and its employees are
vation and public health.” making a world of difference.
Dirk Meyer, CEO,
Advanced Micro Devices (AMD)

Programs

K-12 (HIGHLIGHTS) 2009 AMD Changing the Partners include:


AMD Changing the Game World Wide Workshop Foundation
AMD Changing the Game, the signature education (New York) and Southwest Key’s East
initiative of the AMD Foundation, is designed to take Austin College Prep Academy (Texas)
gaming beyond entertainment and inspire youth to AMD, in partnership with The World Wide Workshop,
learn critical education and life skills by equipping is funding the integration of the World Wide Workshop
them to create digital games with social content. Foundation’s Globaloria Program, a proven in-school
game curriculum and Web2.0 platform into the daily
The program promotes the use of youth game develop-
curriculum of Southwest Key’s East Austin College
ment as a tool to inspire learning and improve science,
Prep Academy that serves ninety sixth grade students.
technology, education and math (STEM) skills. The
initiative is rooted in AMD’s commitment to and Parsons The New School (New York)
experience in supporting education, and the compa- AMD, in partnership with PETLab (a joint project of the
ny’s passion and expertise in the graphics processor social-issue game organization, Games for Change,
and gaming industries. This program focuses on 13- to and Parsons The New School for Design) created
18-year-olds with a particular emphasis on enriching a Game Design and Animation Curriculum called
the educational experience of disadvantaged youth, Activate! for young people between the ages of 9
primarily in AMD site communities. and 13. It is planned to launch publicly in the second
quarter of 2010.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 15


AMD (continued)

The Learning Game Network (Massachusetts)


AMD co-sponsored with the Learning Games Network the A-Ha Moment video contest,
which challenged students to share their ideas on how education can and will
change with digital games. First-place winners in each age group received a 16-inch
HP Pavilion dv6 series notebook, powered by an AMD Turion™ X2 Ultra Dual-Core
Mobile Processor ZM-84.

Boys and Girls Club of America (Colorado / Massachusetts)


AMD provided funding for two 10-PC technology centers for Boys and Girls Clubs in
Fort Collins, CO and Marlborough MA. Each Boys and Girls Club will also pilot the
“Game Tech Curriculum” that was developed by PETLab in 2009.

Skillpoint Alliance (Texas)


AMD funded Game On!, a four week, project-based internship experience in which twenty
high school students designed and produced socially conscious video games in Austin, TX.

Science Buddies (California)


AMD supports Science Buddies’ Video and Computer Games Interest Area, which helps
students create science fair projects that explore the science and engineering behind
game design.

AMD SITE COMMUNITIES’ EDUCATION GRANTS (HIGHLIGHTS)


Boys & Girls Club of Larimer County (Colorado)
AMD supports the Tech Team program, which provides basic and advanced computer
skills through project based learning.

Breakthrough (Texas)
To encourage talented high school and college students to pursue careers in education,
AMD provided stipends for “student teachers” to spend the summer teaching math, science,
English and social studies to Austin area middle school students.

Discovery Science Center (Colorado)


AMD supports the Early Childhood Science program. The program fosters science literacy
among the community’s economically disadvantaged preschoolers by providing challenging,
enriching opportunities in hands-on science education.

Tech Museum of Innovation (California)


AMD provides funding for The Tech Challenge, an annual event where teams of 5th through
12th graders are presented with a design challenge to solve a reality-based problem.

Girlstart (Texas)
AMD supports after-school and weekend STEM programs for middle school girls.

16 | Information Technology Industry Council


AMD (continued)

Advanced Math & Science Academy Charter School (Massachusetts)


AMD provides funding for after-school programs and the chemistry class.

Project MESA (California)


AMD supports the MESA Schools Program at San Jose State University, which assists
students at middle and senior high schools to excel in math and science and become
competitively eligible for the most rigorous colleges and universities.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 17


APPLE INC.
Headquarters: Cupertino, CA

Overview
“Education is a lifelong Apple’s education vision is a world in which all learners
pursuit and we’re pleased to are empowered to discover their own special genius. Our
education mission is to provide a digital learning environment
give everyone the ability to
that supports the way today’s students live and want to learn.
download lectures, speeches
and other academic content
for free.”
Eddy Cue, VP iTunes

Programs

K-12, HIGHER EDUCATION Apple Learning Interchange (ALI)


Apple maintains a collaborative online environment
iTunes U where educators can tap into a rich array of free
iTunes U is located in the iTunes Store and features over high quality, peer-developed lessons and activities
250,000 free lectures, language lessons, audiobooks, built with videos, images, and podcasts. ALI contains
and podcasts from 300 top universities, K-12 institutions, extensive educational collections organized by topic
cultural institutions, and public media organizations and technology, and provides a dynamic environment
worldwide. Millions of curriculum assets have been to foster innovation in teaching and learning.
downloaded since its introduction in 2007.
Apple Distinguished Educators
Mobile Learning Apple Distinguished Educators are a select global
Apple has assisted with the rollout of over 900 school network of 1,700 K-20 educators who specialize in
and university digital learning initiatives nationwide, digital learning and are recognized experts in using
including the largest statewide 1- to -1 deployment innovative practices and approaches to empower
of portable notebook computers in Maine. Apple is students to increase achievement.
pioneering mobile learning, research, and collabora-
tion with iPhone, iPod touch, and iPad via a rapidly Challenge Based Learning (CBL)
increasing number of education applications in the In 2008, Apple launched an initiative focused on
iTunes App Store, and other web-based applications combining what is known about different learning
running over cellular and Wi-Fi networks. styles with emerging digital technologies. CBL is a
multidisciplinary approach to teaching and learning
Professional Development that encourages students to leverage the technology
Apple provides comprehensive K-12 professional they use in their daily lives to solve real-world prob-
development programs focused on school leadership, lems. Early results show strong increases in student
planning, digital literacy, and technology infused engagement and deeper subject area knowledge.
learning for approximately 30,000 educators and
administrators annually.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 19


APPLE (continued)

WORKFORCE TRAINING
Digital Media Certifications
Apple offers a dozen industry-standard, job ready certifications that give students
the technical skills necessary to compete in today’s competitive marketplace.
Hundreds of teachers and professors are preparing students in high school, career
tech, community college, and universities for Apple certifications in professional
photography, filmmaking, editing, sound design, and music production.

20 | Information Technology Industry Council


APPLIED MATERIALS
Headquarters: Santa Clara, CA

Overview
Applied Materials is committed to making a positive social contribution
in communities around the world through targeted support of strategic
education efforts focused on student academic achievement, teacher
professional development and specific university projects. By providing
young people opportunities to explore new ideas and experiences, the
future becomes brighter for all.
Applied Materials supported programs serve 6,151 students, 207 teachers,
and 18 schools in San Jose, CA and Austin, TX.

Programs
Applied Materials launched an Education Initiative in Youth Policy Forum and present how business can
2002 that focuses resources and strategic investments partner with government to improve public education.
over sustained periods of time toward students in Although Applied Materials’ Education Initiative is not
underserved communities. Using a comprehensive exclusively focused on STEM education, many of the
approach, the Education Initiative targets the entire grants support the improvement of teaching and
educational pathway of students - from pre-school to learning of mathematics, which can be either a gate-
college completion - in communities that have lower way or barrier to higher education for many students.
levels of student achievement and opportunities.
Applied Materials has targeted two such areas in San
Jose, CA and others in Austin, TX, and is investing K-12
more than $2 million per year. The Company has
created active partnerships and supported more than
San Jose, CA Programs
four dozen organizations that span early childhood ALearn – Summer Bridge Program
education to college. A critical element of the strategy In 2009, ALearn worked with Overfelt High and the
is supporting the professional development and AVID Bridge program to provide 30 incoming ninth
increased effectiveness of teachers and administrators. graders with an intensive mathematics summer pro-
In recognition of the focus and impact of the Education gram that enabled them to pass Algebra I and qualify
Initiative, in July 2004 Applied Materials received the for Geometry in their first year of high school. This
inaugural Education Partner of the Year award for the acceleration sets these students on track to complete
San Francisco region at the Bay Area Corporate the mathematics course sequence needed to qualify for
Philanthropy Summit and Awards program. college. This summer, as many as 100 students will
use this opportunity to improve their mathematics
In May 2005, the nonprofit organization, Austin
readiness for high school.
Partners in Education, recognized Applied Materials
with the Partner of the Year award for its contributions Breakthrough Silicon Valley
to education in the Austin Independent School District. Breakthrough Silicon Valley’s after-school Math Institute
In June 2009, Applied Materials was invited to speak will strengthen the Algebra skills middle school students
to legislators in Washington, D.C. at an American need and enable them to pass the Algebra Exit Exam,

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 21


APPLIED MATERIALS (continued)

thus qualifying for Geometry in the ninth grade. This advancement will allow students to
take Calculus by their senior year in high school, greatly increasing the likelihood that they
will enter and graduate from college.

ACE Charter School


ACE Charter School is a 5th through 8th grade middle school that recruits incoming
students who have fallen significantly below grade level and help those low-achieving
students change their academic trajectory away from failure and accelerate them toward
proficiency as a stepping-stone to college. The school’s graduates will enter 9th grade
proficient in English-Language Arts and Math as measured by the California Standards Test
(CST) portion of the state STAR program, and will possess the skills, knowledge, and work
ethic to thrive in a rigorous college-prep high school curriculum. The school has developed
a method of motivating, supporting, and tracking students – OQAY Growth – that enables
students to make at least One Quintile A Year of academic achievement each year.

San Jose Unified School District


Five elementary schools working with Partners in School Innovation administrators and
teachers are learning to use student achievement data to guide instruction to meet student
needs in English language arts and mathematics. This effort reaches over 3,000 students,
150 teachers, and 5 schools in San Jose.

Alum Rock Union School District


Cesar Chavez School is working with Partners in School Innovation to ensure that Adminis-
trators and teachers are learning to use student achievement data to guide instruction to
meet student needs in English language arts and mathematics. This program reaches
around 600 students and 30 teachers.

Downtown College Prep – Charter High School


Downtown College Prep enables low-income students to become the first in their families
to be accepted and thrive at four-year colleges. Applied has reached around 100
students through the school.

Austin, TX Programs
GirlStart – Expanding Your Horizons Conference
Girlstart’s 5th annual Expanding Your Horizons (EYH) is a one-day workshop created
especially for girls in 4th through 8th grades. At EYH, girls attend three unique hands-on
workshops, led by professional women who are excited about sharing their science,
technology, engineering and math careers with EYH participants. Applied is the present-
ing sponsor of this workshop and provides the core group of volunteers.

Manor High School – Math Intervention


Applied supports Manor High School’s Math Intervention Program, which provides direct
intervention for 140 tenth and eleventh grade students who failed state math tests. The
interventionist works directly with the students to create a customized plan for success,
through instructional support and after-school tutoring. The program is also used to better
inform classroom instruction and provide teacher mentoring to guide data-driven decision
making and teaching. The program is targeted at closing the achievement gap for this
low-income school.

22 | Information Technology Industry Council


APPLIED MATERIALS (continued)

Austin Pre-Freshman Engineering Program (AusPrEP)


AusPrEP offers a summer experience for minority students with the goal of increasing STEM
skills. Students in the AusPrEP program are exposed to STEM curriculum, career awareness,
robotics and design projects and field trips. STEM curriculum includes logic, engineering,
algebraic structures, physics, computer science, probability and statistics, mathematical
problem solving, and writing.

Austin Community College – Youth Summer Programs


Two-week youth summer programs are aimed at strengthening STEM skills for at-risk middle
school students. Courses include math, science and technology activities, as well as parent
workshops on academics and future career opportunities and requirements for students.

ChemBridge
In partnership with the University of Texas Austin, the program provides college preparatory
experiences to high school students who are underrepresented in postsecondary institutions.
ChemBridge is a web-based, dual-credit course that allows high school students to earn
six hours of college chemistry credit upon satisfactory completion of the course.

Advanced Placement Incentive Program


The APIP program provides incentives for teachers and students based on qualifying
scores on math, science, and English AP exams. AP Strategies encourages low-income
schools to increase numbers of students taking college-level coursework in high school.
Teachers receive high-quality training. Applied supports this program in our partner school
in Austin, TX.

HIGHER EDUCATION
UTeach Internship Program
The UTeach program encourages more students pursuing degrees in math and science to
receive a dual degree in education, thereby increasing the number of science, technology,
engineering, and mathematics (STEM) teachers. Applied supports two UTeach interns in
our partner programs and schools.

OTHER EDUCATION PROGRAMS


Technology and Education Executive Council (TEEC)
The TEEC is a consortium of high tech industry executives and education leaders engaged
in joint problem solving on challenging workforce and education issues. TEEC pools the
collective resources of its members and takes action, working with the entire K-16 education
system to impact the quality of science, technology, engineering, and math (STEM)
education in central Texas. Programs include FIRST LEGO League, Step Up!, Velocity Prep,
Capitol BEST Robotics Program, Central Texas Discover Engineering, Skillpoint Alliance
Summer Educator Institutes, Skillpoint Alliance College and Career EXPO, and Texas
Alliance for Minorities in Engineering.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 23


AUTODESK
Headquarters: San Rafael, CA

Overview
Today’s challenges are more complex than any we have faced before,
and they are testing our creativity, ingenuity and resilience. Autodesk
is working with students and academic leaders to ensure that the next
generation of engineers, architects and digital artists can tackle the
complex and technical challenges of the 21st century.
Our goal is to help improve STEM education to prepare students for
successful careers. To do that, Autodesk provides educational institutions
with software suites and curricular resources to help train students for
jobs in the workplace. In addition, Autodesk provides software, learning
resources and programs to students that help them develop a passion
for design and engineering and to learn about the technologies used
by professionals around the world.

Programs

K-12 In addition, we partner with organizations around the


Autodesk is engaged with several organizations to world that provide students with hands-on technology
inspire students in the fields of science, technology, experience and help foster important life skills such as
engineering and math (STEM). Autodesk is the soft- teamwork and problem solving. Key programs include
ware partner to Project Lead the Way and VEX Solar Decathlon, Shell Eco-Marathon, and Formula
Robotics, where Autodesk® Inventor®, mechanical Student, and many others. In all these programs,
engineering software is used in the classroom to Autodesk provides software and training sessions for
help students understand and apply science and all students so that they use technology to design their
engineering concepts. Autodesk also partners with car, building and digital projects.
FIRST Robotics, where thousands of students can
use Autodesk technology to design their robots and
create animations of their work. In addition, Autodesk WORKFORCE TRAINING AND
works with educators to develop curriculum that COMMUNITY COLLEGE
teachers can use in the classroom featuring class WorldSkills International is a 52-country member
projects and teaching workbooks. organization that brings industry and career/technical
education together to prepare youth ages 17-22 to
excel in the workplace. Working with WorldSkills,
HIGHER EDUCATION Autodesk provides access to our software, training
Autodesk partners with instructors in higher education materials, and project tutorials for student competitors.
to develop curriculum that incorporates the latest At Skills contests, Autodesk experts are on site to assist
technology applications, while complementing students and technical advisors. In the U.S. Autodesk
curricular concepts for engineering and design fields. is an Official Sponsor of SkillsUSA.
Those resources are made available to all educators.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 25


AUTODESK (continued)

The Autodesk Assistance Program helps displaced workers in the architecture, engineering,
design and manufacturing industries maintain and develop their 3D design technology
skills, and improve their job prospects in a difficult economy.
Autodesk provides numerous certification exams to help faculty validate their skills in using
the software to industry standards.

OTHER EDUCATION INITIATIVES


The Autodesk Education Community (www.autodesk.com/edcommunity) is a web
community with over 1.2 million members, where students and educators can download
free software, access learning and curricular tools, post designs, and connect with others
in their field of study.
The Autodesk Invest in Education program enables our commercial companies to grant
Autodesk software to an educational institution of their choice to foster the next generation
of designers, architects and engineers.

26 | Information Technology Industry Council


CISCO
Headquarters: San Jose, CA

Overview
“The future of all countries... Cisco takes pride in the depth and breadth of its educational
revolves around education, development programs, which reflect its commitment to the life-
long learning required to build tomorrow’s workforce. Through
the first cornerstone.”
its Global Education initiative and Cisco Networking Acad-
John Chambers, CEO, Cisco emy, Cisco combines partnerships, products, funding, and
human expertise to deliver long-term, transformative impact.
Cisco is recognized as a thought leader in innovative
education programs that are scalable, replicable, and
sustainable, and that deliver tangible benefits to individuals,
educational institutions, and their communities.
Cisco is committed to changing the way the world learns by
enabling new learning and delivery models that make career
ready skills and knowledge easily accessible, and by using
technology to connect campuses, communities and societies
for a more collaborative, and inspirational learning experience.

Programs

K-12 21st century technologies to impart 21st century skills.


The first school, the New York City iSchool, is a
21st Century Schools Initiative (21S) small school-within-a-school that opened its doors in
This initiative in eight Gulf Coast school districts began September 2008.
in response to the devastation caused by Hurricanes
Katrina and Rita. Backed by a Cisco $80 million www.GETideas.org
investment, 21S created a replicable model for GETideas.org is a Cisco-sponsored public service
education reform designed to better prepare students website that provides community, collaboration, and
for the 21st century global economy, based on resources for education leaders worldwide. It supports
visionary leadership, teacher professional develop- leaders on their journey toward next-generation
ment, 21st century pedagogy and technologies, thinking and helps them prepare learners for the
partnerships, and community involvement. fast-moving demands of this century. Thought leaders
share their views in an interactive online forum, while
New York City DOE and iSchool practitioners share case studies, profiles, and ideas.
Cisco Global Education has begun a multi-year
research and development project in partnership Global Education Leaders Program
with the New York City Department of Education to This program brings together U.S. education leaders,
transform selected public schools from the traditional, and peers from countries such as Canada, Australia,
industrial school model to one that makes use of Singapore, and the UK, to generate scalable insights

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 27


CISCO (continued)

and begin building a coalition for change that supports 21st century education reform.
The reform vision is shaped by the seamless use of video and collaborative, virtualized
resources to support improved access to quality teaching. It tests and validates Education
3.0 models as a basis for local, national, and global education transformation through
networking, consultancy, coaching support, events, and support for local challenges.

Partnership for Assessment and Teaching of 21st Century Skills


As part of a new approach to meeting their corporate and social responsibilities, Cisco,
Intel, and Microsoft announced a multi-year Partnership for Assessment and Teaching
of 21st Century Skills (www.atc21s.org) at the Learning and Technology World Forum
in 2009. This project brings together 256 academic, not-for-profit, government, and
corporate agencies from 24 countries, including 82 U.S. agencies and academics, to
make the transformation of educational assessment and instructional practice a priority.
The partnership works closely with the OECD and IEA on their respective international
benchmarking and assessment programs.
Cisco Global Education also serves as an advisor to a number of organizations,
including the Council of Chief State School Officers (CCSSO). Cisco’s work with
national organizations like CCSSO helps shape innovative new programs like EdSteps
(www.edsteps.org) that generate cutting-edge approaches to articulating, teaching,
and assessing 21st century skills.

Cisco® Networking Academy®


Cisco Networking Academy is an innovative global education initiative that helps students
of all ages develop foundational and advanced skills in networking and information
communications technology (ICT).
Networking Academy is a unique, public-private partnership between education and
community-based organizations, and national, state and local governments. It is the
largest Cisco corporate social responsibility education program, with courses taught at
more than 9,800 academies in 165 countries worldwide. More than 900,000 students
develop IT skills through the program each year.
Networking Academy prepares American students and workers for sustainable, high-paying
jobs by teaching them in-demand IT and networking skills. With Academies located in
high schools, community colleges, universities, and nontraditional settings, the program
teaches technical skills through timely, focused curricula mapped to industry certifications.
• Networking Academy curricula include instructor-led course content, online learning
and skills assessments, hands-on labs, and innovative simulation technology.
• Since the inception of the program in 1997, the estimated contribution from Cisco is
over $300 million in the United States alone. Networking Academy provides seamless
pathways from high school to post-secondary, and on into the workforce.
• Of the more than 137,000 students enrolled annually in the U.S. Networking
Academies, 41% take Networking Academy courses located in high schools.
• Strengthening upper secondary instruction for science, technology, engineering, and
mathematics (STEM) is a prerequisite to developing a well-trained 21st century workforce.
High school educators have placed considerable emphasis on the science and math
components of the STEM curricula, but technology and engineering are equally vital. In

28 | Information Technology Industry Council


CISCO (continued)

particular, IT investments are expected to play a major role in creating stable, high-paying
jobs. A skilled workforce that is well-schooled in IT and engineering can spur innovation
across many industries.
Networking Academy addresses the need to increase the number of students pursuing
STEM degrees, by offering rigorous, relevant technology curricula mapped to national
math and language arts standards. It places an emphasis on understanding what skills
will be required in future job markets. Networking knowledge will be especially important
in critical areas such as green technologies, healthcare, smart energy grids, and the push
toward universal broadband deployment.

HIGHER EDUCATION
Cisco Networking Academy
Of the more than 137,000 students enrolled annually in the U.S. Networking Academies,
57% take Networking Academy courses at community colleges and four-year universities.
• Networking Academy courses at the university and community college levels provide
curricula and tools that are relevant to both traditional and emerging IT and business/
engineering certification and degree programs critical for economic recovery in the
United States.
• Community colleges are playing a key role by providing more skilled training for
current and future workers, and retraining for displaced workers.
• With a presence in almost 50% of the community colleges in the US, Networking
Academy serves as a critical program for community colleges to establish or enhance
IT courses quickly and easily to address growing demand.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 29


CISCO (continued)

WORKFORCE TRAINING
Cisco Networking Academy
As state governments and educators put economic stimulus funds to work, they can
partner with Cisco Networking Academy for a well-established education program that
teaches IT and networking skills to a wide variety of students in a broad spectrum of
educational environments.
Networking Academy graduates know how to perform the tasks that IT-reliant
organizations require—work that will become even more important as improvements
to the nation’s digital infrastructure gain momentum.

Workforce Retraining Initiative (WRI) Pilot


In 2009, in response to industry and social needs, Cisco launched the Workforce
Retraining Initiative (WRI), a pilot program in Michigan. In partnership with community
colleges and universities, WRI offers training in important job growth areas, including
broadband infrastructure and healthcare IT.
The WRI pilot includes an introduction to healthcare IT, the technologies underlying
medical practice management, Electronic Health Records (EHR), telemedicine, and IP
telephony. WRI also includes a focus on network security and broadband technology.

30 | Information Technology Industry Council


CORNING
Headquarters: Corning, NY

Overview
“The global workplace The importance of science, technology, engineering and
increasingly demands science math (STEM) to effective technical innovation is mission
critical in Corning Incorporated. Corning’s commitment to
and technical skills. This is a
STEM-based goals is extraordinary and well entrenched
situation we’re acutely aware in our Community outreach and commitment to National
of at Corning because we’re Stem goals. In support of increased and improved STEM
awareness, education, training and the recruitment and
an innovation company that career success of STEM professionals, Corning and its
depends on a highly technical employees regularly sponsor a host of program and project
initiatives. In our communities in the United States and
workforce. That’s why
around the globe, our activities range from coaching and
education is one of our fielding team of middle and high school students in First
highest priority investment Robotics competition and Virtual Works SciFairs to sponsor-
ing internships and post doctoral experiences to providing
initiatives. We have a real professional development to K-12 educators. Internally,
stake in ensuring that our our efforts include targeted university relations, technical
talent pipeline support and regional and global recognitions
community is creating
of our technical professionals.
tomorrow’s scientists and
engineers. We invest not
only through financial Programs
contributions, but also
through the time and talent
K-12
MST CONNECT
of our employees.” A coalition of P-12, college and university, business and economic
Joseph Miller, PhD development leaders from across the greater southern tier of New York
Chief Technology Officer with a mission to help create a regional math, science and technology
pipeline that results in the development of a workforce that is rich in
STEM skills. MST CONNECT programs include Summer Teacher
Institutes for STEM educators, year-round Virtual Environment experiences
for middle school students and monthly science discovery sessions for 4th
and 5th graders.

STEM Student Events


The purpose of these events is to engage students in problem-based and
project-based learning. The events include First Robotics, Math Counts,
Tri-Math-a-lon and Math In Action.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 31


CORNING (continued)

STEM Student Programs


Opportunities like high school student internships and the National Society of Black
Engineers Pre-College Initiative (NSBE PCI) introduce students to hands on STEM activities
as they prepare for pursuits in higher education. Additionally, Corning sponsors the
Partner-in-Education program that sends scientists to local elementary, middle and senior
high school classrooms. We also sponsor summer student experiences at Corning’s R&D
center and engage science and math teachers in industry seminars and experiences. The
local Science and Discovery Center organization offers in-school experimental science
programs and supervised off-hours science experiences at the Center itself.

HIGHER EDUCATION
Collaborative Research and Scholarships
Corning works with leading National and International Colleges and Universities. Our
network in NY State includes Corning Community College, Cornell, University of Rochester,
Rochester Institute of Technology and City College of NY, among others.

Student Programs
Corning offers Post-Doctoral fellowships, summer intern programs and science and
technology experience for Freshman Engineering Students and participate in the National
Consortium for Graduate Degrees for Minorities in Engineering and Science (GEM)
Fellowships. Additionally, we sponsor the Corning Incorporated Fellow (CIF) program
with leading technical universities

WORKFORCE TRAINING AND INITIATIVES


FOR TECHNICAL PROFESSIONAL
Workforce Development
Respecting the individual employee is one of Corning’s Core values. As part of that,
the company invests in its most important assets – its employees. My Development is
a company-wide professional development framework for all salaried employees. The
program provides web-based tools and processes that help employees build on their
strengths and develop new skills. The My Development program is supplemented by
other specific training programs such as supervisor effectiveness, quality, and performance
excellence training. Additionally, Corning has a Technician Pipeline Program which
provides work and study programs in our R&D Center.

32 | Information Technology Industry Council


CORNING (continued)

OTHER EDUCATION INITIATIVES


Annual Egg Drop Contest
Normally eggs falling out of the sky would be a cause for concern, but for the past 24
years, the airborne eggs have been part of a popular community event sponsored by the
Corning chapter of the Society of Women Engineers. The annual Egg Drop contest helps
children and other community members learn about physics with a fun, competitive twist.
Participants are challenged to protect a raw egg from breaking during a 32-foot drop from
the top of a parking structure. Imagination is encouraged as contestants brainstorm ways
to protect their eggs from the impact. Some age groups even get to use edible fillers – a
prime opportunity to learn more about materials and their properties.
As women engineers help package the eggs with contestants, they talk about engineering,
hoping to generate interest in the field. Most importantly, the event makes science fun for
everyone.

FIRST LEGO League


Since 2001, Corning Incorporated has sponsored student teams from local middle and
high schools participating in this global competition. For two months, several Corning
scientists coach and mentor the teams on how to approach the tough technical problems
presented in the yearly challenge. Corning then organizes an exhibition challenge for the
students, open to the community, to test their concepts and presentations.

The Corning Foundation


The Corning Incorporated Foundation has a rich history and commitment to education.
Resources are directed almost exclusively toward initiatives which improve the quality
of life in and near communities where Corning Incorporated is an active corporate
citizen. Currently, the Foundation annually fulfills approximately 136 grants totaling some
$3.0 million. The Foundation’s areas of involvement have included community service
programs for students, curriculum enrichment, student scholarships, facility improvement
and instructional technology projects for the classroom.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 33


DELL
Headquarters: Round Rock, TX

Overview
“There’s no question that Dell is committed to transforming the learning environment
technology can play a role both through technology solutions and corporate giving
activities specifically designed to support education and
in improving outcomes
digital inclusion initiatives the company considers essential
for students.” to ensuring the next generation’s success in the digital age.
Michael Dell On September 23, 2008, Dell announced the goal of
Founder and CEO of Dell Inc. increasing overall corporate giving to one percent of com-
pany pre-tax profits by FY11, and launched an enhanced
global philanthropic strategy focusing charitable giving on
education and the environment.
In the U.S. the Dell Foundation focuses over 70% of its
activities on education. The Dell Foundation contributes
directly to the quality of life in communities that surround
Dell facilities. Dell implements this mission through grants
and corporate-sponsored events and by facilitating
employee volunteerism. Dell seeks to prepare a generation
of young people to connect by helping them learn how
and when to use technology, gain access to the right tech-
nology resources, and understand how to unleash each
individual’s unique potential through technology.

Programs

K-12 Healthy Communities


• The Dell Foundation awarded Healthy Communities
Grants Grants to 29 organizations that address the
In fiscal year 2009 the Dell Foundation delivered a basic needs of children for food, shelter, safety
wide range of targeted support through Equipping and health care.
Youth Grants. These grants offer direct financial
assistance to nonprofit organizations and programs Connected Communities
• The Dell Foundation secured 27 Connected
that empower youth to learn and excel in a digitally
Communities Partnerships to provide computer labs
driven economy. Dell provides three types of Equipping
for communities with limited access to technology.
Youth Grants:

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 35


DELL (continued)

Literate Communities
• The Dell Foundation awarded Literate Communities Grants to 28 programs that
empower communities to provide quality education to youth, particularly in math,
science and literacy.
• Dell also issued 121 open grants ranging in value from $500 to $5000 to U.S.
communities where Dell has facilities.
• Dell is beginning to focus on teacher preparation and has a signature program with the
Academy for Urban School Leadership. Dell also sponsors the Clinton Global Initiative
University which engages the next generation of leaders on college campuses around
the world to discuss solutions to pressing global issues.

TechKnow
The program was established in July 2001 and its mission is to partner with school
districts, public institutions and the community to prepare youth – through technology
training and experience – for success in today’s technology driven economy. It is a
40-hour, hands-on training in which the students learn technology concepts including
how to identify, troubleshoot and resolve common IT problems. Students have the
opportunity to apply these concepts in an instructional help desk environment where
they operate, maintain and support computer hardware and software. To date more
than 25,000 students have graduated from the program. About 80 percent of those
are from minority populations and, significantly, approximately 40 percent are female.

36 | Information Technology Industry Council


EASTMAN-KODAK
Headquarters: Rochester, NY

“The American economy has Overview


always depended on innova- Eastman Kodak Company has an active community relations
tion, and in a knowledge-based and contributions program designed to support the achieve-
society, there can be no real ment of company goals and Kodak’s competitive position,
through initiatives that align with its strategic business interests.
innovation without an educa-
As such, programs and initiatives are focused to instill
tional emphasis on science, employee pride, build public trust, foster education and
technology, engineering and respond to community needs.
math…Kodak has a long Kodak support takes many forms and is based on its
history of supporting education corporate values: respect for the individual, uncompromising
integrity, trust, credibility and continuous improvement,
in these disciplines because we
personal renewal and recognition and celebration. Kodak’s
know that innovation is the key primary focus is at its site communities, but also includes
differentiator for our company national and international support.
and our country.”
Antonio M. Perez,
Chairman and CEO of Eastman Kodak

Programs

K-12 CTO Organization


Kodak’s CTO organization drives role model and
United Way of Greater Rochester coaching activities for high-school students considering
Kodak is among the largest corporate contributors to engineering career opportunities. Kodak researchers
the United Way of Greater Rochester. UWGR’s focus volunteer as mentors and coaches for science,
includes programs designed to address elementary technology, engineering and math programs.
school preparedness.

Junior Achievement
Kodak supports Junior Achievement initiatives in
HIGHER EDUCATION
Kodak supports a variety of programs at Rochester
Rochester-area public schools, as well as the Junior
Institute of Technology, University of Rochester, and
Achievement of Rochester chapter. Executives take
Nazareth College. At RIT, Kodak supports the Golisano
part in “JA in a Day” classroom activities.
Institute for Sustainability, which focuses on sustainable
FIRST Robotics Program production systems.
Kodak co-sponsors the FIRST Robotics Program
for teams of high-school youth, held each year at the
Rochester Institute of Technology (RIT).

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 37


EASTMAN-KODAK (continued)

WORKFORCE TRAINING
United Way
Kodak’s support of the United Way includes participation in leadership development
programs for African American and Latino leaders who intend to assume policy-making
positions in community organizations.

OTHER EDUCATION INITIATIVES


Change the Equation
Kodak is a founding partner of Change the Equation, an unprecedented initiative to
support and promote science, technology, engineering and math (STEM) education in the
United States. Inspired by President Obama, Change the Equation is a CEO peer-to-peer
network whose mission is to align the efforts of corporations, federal, state and local
governments and foundations to ensure that STEM investments, public and private, add
up to measurable growth towards five key goals. As a founding partner, Antonio Perez
has played an integral role in its development, dedicating both his time and resources to
ensure Change the Equation becomes a driving force in STEM education.

Partnership with Rochester City School


In 2008, Kodak received the Business Partner Award from the Rochester Education
Foundation, for its participation in programs targeting urban students.1

Partnership with B’nai B’rith International


Kodak and its Chairman and CEO Antonio M. Perez received the 2008 Corporate
Distinguished Achievement Award from B’nai B’rith International for its commitment
to innovation, diversity, and philanthropy. Kodak subsequently helped publish two
student-written books for B’nai B’rith’s “Diverse Minds” competition,

Low-income/Underserved Communities
Kodak is a supporter of the American Indian College Fund.

1
While Kodak has experienced dramatic change over the past four years, the company has maintained and launched
valuable partnerships with Rochester city students, while continuing to provide resources to encourage student success.
One such relationship is a seven-year-old partnership with Rochester City School 5, located near Kodak’s downtown
headquarters. Volunteers provide a wide range of support to students at the school, offering an annual visit to Kodak
during “Bring Your Child to Work Day,” traveling with students to the George Eastman House, and presenting annual
holiday gifts to students and food baskets to families at the school. Bringing young people to Kodak for the day exposes
them to a work world that is diverse and vastly different than the world most students know. “The kids are so surprised
when they find out how much people care,” said volunteer Glynne Schultz, a member of the coordinating Women’s
Forum of Kodak Employees.
In 2008, Kodak also sponsored a US FIRST Robotics Team with Marshall High School, encouraging acquisition of
knowledge about engineering, computers and teamwork; and donated books to students at School 5 and throughout the
district through REF’s Give Back Give Books program (and the Corporate Business Research unit). The company also
supports programs to boost science education, and provides surplus cameras and other resources to city school
classrooms. Rochester Education Foundation honors Kodak for continuing this philanthropic tradition and inspiring young
people to succeed in the future.

38 | Information Technology Industry Council


EMC CORPORATION
Headquarters: Hopkinton, MA

Overview
“The demands of life, work, EMC invests its time, talent and resources to support all
and citizenship cannot be met levels of education. Our commitment stems from our belief
that a solid education for all students leads to a productive
through a public education
and innovative society that will thrive in a challenging and
system that has remained ever-changing world.
virtually unchanged for Also, as a high-tech leader and employer, EMC relies on
more than century. The time an innovative and skilled workforce to compete in the global
economy. We recognize that the success of our business,
for fundamental, systemic our people and our communities depends on the talent and
change is now.” creativity that we foster within our public and private education
systems. Therefore, EMC is focused on improving science,
Joe Tucci, President, CEO,
and Chairman of the Board of
technology, engineering and math (STEM) education to help
EMC Corporation lay strong foundations for an innovative technology workforce
and a thriving society in the future.

Programs

K-12 California Academy of the Sciences


The California Academy of the Sciences is a scientific
Citizen Schools institution committed to leading-edge research, educa-
Through this national partnership, EMC and Citizen tional outreach, and finding new and innovative ways
Schools have committed to increase the quantity and to engage and inspire the public. EMC’s support will
quality of STEM Apprenticeships in ten-week after be used to further the Academy’s Classroom Kits and
school learning opportunities for students to participate Teacher Workshops to promote hands-on science
in hands-on activities working with industry volunteers. activities in the classroom.
EMC also supports the program by inviting students
to our corporate campuses for hands-on activities, FIRST Robotics
real-world problem solving and career exploration. In the FIRST program high school students design
and build robots for regional and national competitions.
Boston Museum of Science EMC sponsors FIRST teams throughout the U.S.
The Boston Museum of Science extends science
education beyond the classroom. EMC is a corporate Massachusetts State Science and
sponsor of the Museum, and our employees are Engineering Fair (MSSF)
engaged in volunteering with youth of all ages. Over 300 high school students showcase their projects
in science, math and technology in this competition
held at the Massachusetts Institute of Technology. EMC
is a supporting sponsor of the MSSF.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 39


EMC (continued)

Tech Museum of Innovation


The Tech Museum of Innovation’s signature program, The Tech Challenge, engages youth
in designing innovative solutions to real-world problems. EMC is a sponsor.

VEX Robotics
The VEX Robotics Competition offers unique and challenging games that put high school
and middle school students’ engineering and technology skills to the test. In 2009 we
sponsored the World Championship and provided grants to more than 50 teams around
the world.

HIGHER EDUCATION
Academic Alliance
Digital information is growing at a rate of 60 percent per year. While 10 to 15 percent
of IT infrastructure jobs are in storage, the discipline is underrepresented in many under-
graduate and graduate computer science and IT programs. EMC’s Academic Alliance
program enriches university curricula with courses on IT storage and management. This
free program is in hundreds of universities around the world, and has educated more
than 25,000 students since 2006. The goal is to provide students with knowledge that
differentiates them in the IT workforce.

OTHER EDUCATION INITIATIVES


Education Policy
The top priority of our social investment strategy is education, and public policy engagement
is a key element. We firmly believe that effective policies to bring all students to high
achievement levels are the best way to invest in society’s future. EMC Chairman, President,
and CEO Joe Tucci has been a leader in education reform in the U.S. since 2000.
We believe that STEM education is essential to maintaining a competitive edge in science
and technology. In 2009 we joined with business coalitions to release the “Tapping
Massachusetts’ Potential” report, with a call to action for Massachusetts to double the
number of STEM teachers in grades 7-12, and double the number of STEM bachelor’s
degrees granted - both to be achieved by 2020. Lieutenant Governor Tim Murray formed
an advisory council, which will create a five-year strategic plan with clearly defined goals
and objectives, and EMC is a member.

40 | Information Technology Industry Council


ERICSSON NORTH AMERICA
Headquarters: Plano, TX

Overview
Ericsson is a significant contributor to academic communities and believes
that strong partnerships with the academic community are crucial to fostering
innovation and the development of new technologies. More importantly,
we are committed to making a difference not only through our products
and services, but through our individual efforts to shape the world in
which we live. Ericsson’s vision, held since our formation in 1876, is that
communication is a basic human need. That vision has not changed in
the 21st century and guides us in the educational programs we support
across the United States.

Programs

HIGHER EDUCATION Brown Bag Lunches


UTD faculty members researching communications
University of Texas at Dallas Program – UTD invite 2-3 top graduate students and 3-5 top
Since 1986, Ericsson has been an active collaborator undergraduates to attend informal lunch meetings
with the University of Texas at Dallas (UTD) and with Ericsson leaders to hear about trends in the
continues today with many of UTD’s seven schools. communications industry and gain exposure to the
These activities include student-focused interactions Ericsson culture and leadership.
involving internships and scholarships at both the
undergraduate and graduate level. In addition, the Endowed Chair for Distinguished
following programs further strengthen our relationship Professor – School of Management
with UTD: Ericsson endowed a chair in recognition of its founder.
The Lars Magnus Ericsson Chair in Electrical Engineer-
UTDesign Project ing is dedicated to the dean of the Erik Jonsson School
This project provides the opportunity for UTD students of Engineering and Computer Science.
to work onsite at Ericsson, where they are assigned
a technical mentor, working on specific projects. The International Tech Strategy Business
students are exposed to Ericsson, its culture, technical Case Competition – Boston University
areas and technical leaders. Graduate School of Management
Undergraduate Research Award Program Ericsson sponsors the Annual International Tech
Strategy Business Case Competition hosted by
Ericsson sponsors and participates in this annual
Boston University School of Management in Boston,
program in which successful undergraduates compete
Massachusetts. The invitation-only competition aims
to receive the Undergraduate Research Scholar Award.
to solve a market challenge focused on technology
Winners work with a faculty member on a research
in business strategy and operations. The competition
project and present the results to a panel of judges.
runs for 24 hours where teams of MBA students dig

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 41


ERICSSON NORTH AMERICA (continued)

into a case with the assignment to solve a market challenge focused on technology in
business strategy and operations. Each year, some of Ericsson top executives are on-site to
judge the competition. Some of the world’s leading MBA programs have sent their teams
to Boston, Massachusetts, where they will be challenged and their solutions judged by
leading business professionals. Winners of the competition receive a $25,000 award.

The Kennedy School of Government at Harvard University Professorship


in Global Leadership & Public Policy
Ericsson provided a cornerstone donation of $1 million to the John F. Kennedy School of
Government at Harvard University to help establish an endowed professorship in memory
of Anna Lindh, former Foreign Minister of Sweden. The professorship comprises leadership,
international affairs, conflict resolution, and other areas vital to prosperous development.
Professor Samantha Power is the first Anna Lindh Professor of Practice of Global Leadership
and Public Policy.

42 | Information Technology Industry Council


HEWLETT-PACKARD (HP)
Headquarters: Palo Alto, CA

Overview
Hewlett Packard (HP) is committed to helping teachers and students around
the world “re-imagine” the classroom by funding programs that will help
drive innovation in education. HP aims to support teachers, not just technol-
ogy: when you combine exemplary teaching with the right technologies to
create a new learning experience, student achievement increases.
As the world’s largest technology company, HP offers educators a valuable
perspective into the skills employers will look for in the future. In 2009,
HP donated over $17 million dollars through the Innovations in Education
program to 140 programs; in the U.S., HP awarded grants to educational
causes and institutions totaling more than $9 million. HP has been commit-
ted to education for more than 65 years and has invested more than $250
million in education in the last nine years. HP believes that innovation is
required to support and sustain education gains in classrooms. This does
not simply mean bringing change through technology, but finding individuals
and programs that are changing the way education and technology interact.
HP believes that education helps maintain and grow global competitiveness.
We also believe that nations must nurture and invest in a highly educated
workforce, with a particular emphasis on courses in science, technology,
engineering and math (STEM). In addition to being core to HP’s business,
these areas are fostering the next generation of workers, entrepreneurs,
and high-tech engineers essential for innovation and growth.

Programs

K-12 technology, cash, and professional development to


support innovations in the following areas:
2009 HP Innovations in Education Grants • Leadership Capacity – creating a network of
HP’s Innovation in Education grants for secondary school administrators and key teachers who
school districts in the U.S. fund school districts to implement innovative approaches to curriculum,
launch innovative pilot initiatives that support the instruction, and the use of technology to enhance
administrators and teachers responsible for student math/science learning
success in math and science in middle schools and/ • Digital Learning Environments – using technology
or high schools. to fundamentally redesign the learning experience
In the U.S., HP plans to award approximately 25 in ways that lead to increased student engagement
and academic success; can include innovations in
grants to public or qualified private school districts
online learning, virtual worlds, gaming for learning,
Each grant is valued at more than $270,000 in HP
and simulations

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 43


HEWLETT-PACKARD (continued)

• The Secondary Student Design & Research Experience – making math and science
real and relevant by involving secondary students in design and research challenges
that address real needs in society; can include local and/or global service learning
• High-Tech Career Awareness – engaging administrators, teachers, and students in ways
that increase awareness and interest in high-tech college degree programs and careers

HP Digital Assist
HP and the National Basketball Association (NBA) have created HP Digital Assist in
partnership with the NBA Cares program. This grant competition, developed with
collaboration from the International Society for Technology in Education (ISTE), promotes
learning through technology and basketball by fostering creativity and engaging
opportunities to both learn and teach in order to improve student academic success
in vital subjects including math, science and literacy. More than 5,000 students from
approximately 100 selected Title 1 middle schools in Chicago, Dallas, Houston, Miami,
the San Francisco Bay Area and Washington, D.C., will compete for grants worth more
than $80,000 in HP mobile digital classroom technology, NBA tickets and merchandise,
visits from NBA stars and other awards.

HIGHER EDUCATION
HP Technology for Teaching
In 2008, HP celebrated five years of commitment to innovative educators who are
transforming teaching and learning through the effective use of technology as part of
the HP Technology for Teaching program.
The HP Technology for Teaching Grant Initiative is designed to support the innovative use
of mobile technology in K-16 education, and to help identify K-12 public schools and two-
and four-year colleges and universities that HP might support with future grants. The HP
Technology for Teaching initiative encompasses a total investment of nearly $60 million
since 2004, and has supported projects at more than 1,000 schools and universities.
In the U.S., HP was a sponsor of the 2009 National Educational Computing Conference
(NECC) in Washington, D.C., the nation’s largest education technology conference.
The event attracted more than 15,000 educators and education leaders. HP staffed
an information booth featuring an education grant recipient, and hosted the HP Educator
Appreciation Reception, where 30 of HP’s Technology for Teaching grant-recipients
were celebrated.

44 | Information Technology Industry Council


HEWLETT-PACKARD (continued)

OTHER EDUCATION INITIATIVES


Creating Tomorrow’s Entrepreneurs
Junior Achievement (JA)
HP teams up with Junior Achievement to instill entrepreneurial energy and socially
responsible business practices in students around the world. In the U.S., HP and its
employees have a long history of supporting JA classroom tutoring engagements, Whole
School programs, and JA-in-a-Day.
In 2009, HP will partner with JA-Americas to support the HP Responsible Business
Competition, as part of a global expansion of JA’s Company of the Year program.
Expanding upon the highly successful HP Responsible Business Competition in Europe
over the last several years, the Americas region competition will be open to student teams
who have entered their JA student companies for the JA-Americas Company of the Year,
promoting and recognizing ideas students develop for socially responsible businesses.
Additionally, HP and JA Worldwide have worked together for 13 years to host the Global
Business Challenge, which encourages teams of high school and university students to
act as chief executive officers of virtual companies. Teams compete by making decisions
that affect the profitability, sustainability and market share of their virtual enterprise. The
final round has featured students from around the world and the annual event has taken
place near major HP sites both in the U.S. and internationally.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 45


IBM
Headquarters: Armonk, NY

Overview
“TryScience breaks down the IBM is helping change the way the world literally works - to
physical, intellectual, racial make the planet not just smaller and “flatter,” but smarter.
and gender barriers that keep IBM knows that a smarter planet begins with smarter
education. Through innovative programs such as Transition
students from experiencing to Teaching, the IBM KidSmart Early Learning Program,
new and different challenges and Reading Companion, IBM is working to raise student
and helps prepare the next achievement and enhance academic productivity to support
thriving communities around the globe.
generation of scientists,
engineers and technologists.
Through the internet, a child in Programs
New York or Biloxi, Mississippi
or anywhere else can have PRE-K
access to museums in San KidSmart Early Learning Program
This program integrates new interactive teaching and learning activities
Francisco, London, Sydney
using the latest technology into pre-kindergarten curricula. KidSmart
and Mexico City.” features a specially designed computer learning center called the Young
Explorer, a colorful “kid-proof” play station manufactured by Little Tikes
Paul Horn, IBM SVP and IBM and loaded with award-winning educational software.
for Worldwide Research

K-8
TryScience
TryScience, a collaboration between IBM, the New York Hall of Science,
and the Association of Science-Technology Centers, provides students,
teachers and parents with the ability to access and discover the science
presented by museums around the world through interactive exhibits,
multimedia adventures, and live camera field trips. The site, which is
available in nine languages, also provides hands-on science projects,
many of which are correlated to National Science Education Standards
and SciLinks codes.

IBM MentorPlace
Through this corporate volunteer program, IBM employees are providing
students with online academic assistance and career counseling, while
serving as caring role models. More than 6,500 IBMers and 7,500
students are participating in the program.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 47


IBM (continued)

9-12
“As a teacher, much of the time PowerUp
teaching relates to factoring, IBM designed PowerUp, a free multiplayer online game, to help attract
students to careers in engineering. The game teaches students about
solving equations, finding science, math and engineering principles as they save the planet Helios
solutions, or plotting the results. from ecological disaster. The program also includes lesson plans for
teachers to leverage the game in the classroom.
The challenge is finding out
TryEngineering
whether the students under-
IBM is the technology partner of TryEngineering, a web site owned by
stand the math and what it IEEE and designed to inform teachers, school counselors, parents, and
students about engineering and what engineers do.
means. As an engineer, I realize
that math is used to model
the real world. As a teacher,
K-12
Transition to Teaching
I must remember to think Through Transition to Teaching, IBM is enabling its employees who
like an engineer, but act like are interested in second careers to become fully accredited math and
science teachers in their local communities when they choose to leave
a coach, and instruct and the company. IBM is reimbursing participants up to $15,000 for tuition
cheer each student.” and stipends while they student teach, as well as providing online
mentoring and other support services in conjunction with colleges,
Keith Carrig, 30-year veteran universities and school districts.
IBM engineer and current Transition
to Teaching participant in Hardwick, VT Reinventing Education
Launched in 1994, Reinventing Education is a $75 million initiative,
focused on school reform projects worldwide. IBM has been working
closely with teachers, administrators and parents to drive systemic
changes through the innovative use of technology.

¡TradúceloAhora!
Automatic Translation Project
TradúceloAhora! (or “translate now”) is an IBM grant program that
uses IBM WebSphere Translation Server software not only to translate
Web sites from English to Spanish, but also to offer bidirectional e-mail
translations (EnglishóSpanish) to enhance communications between
teachers and Spanish-speaking parents.

48 | Information Technology Industry Council


IBM (continued)

WORKFORCE TRAINING
SME Toolkit
In partnership with the International Finance Corporation of the World Bank, IBM
has developed the SME Toolkit, a free on-line program that provides information and
communication technologies to help small businesses learn and implement sustainable
business management practices. The tool specifically focuses on women- and minority-
owned businesses in the U.S. and emerging markets.

OTHER
Reading Companion
Reading Companion is IBM’s interactive Web-based technology that is helping children
and adults learn to read. Reading Companion uses innovative speech-recognition
technology that “listens” and provides individualized feedback to the user, enabling
emerging readers to practice their pronunciation as they acquire fundamental English
reading skills. For adults, the software allows them to gain literacy skills while reading
content that is relevant to them.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 49


INTEL
Headquarters: Santa Clara, CA

Overview
“The future for every nation Intel believes that young people are the key to solving global
will be shaped by new ideas challenges. A solid math and science foundation coupled
with skills such as critical thinking, collaboration and problem
and creativity. These are the
solving are crucial for their success. That is why we promote
engines of future prosperity.” education programs, ambitious policies, and technology
Paul Otellini, CEO, Intel access to enable tomorrow’s innovators.
Intel has invested over $1 billion, and its employees have
volunteered over 3 million hours to improve education
around the world over the last decade. In the United States,
we firmly believe that maintaining the country’s competitive-
ness in today’s global economy will in large part depend
on the success of our nation’s students. Intel’s education
programs span across the United States and reach students
in all 50 states.
Diverse perspectives, abilities and experiences have always
been key to Intel’s success. Our education programs reflect
a commitment to excellence. We strive to ensure that all
communities including those that are underserved have
access to technology. Our goal is to inspire students in
every community to pursue careers in science, technology,
engineering, and math (STEM).

Programs

K-12 Fields Medal, and MacArthur Fellowship. Participants


in both contests acquire authentic scientific research
Inspiring Young Innovators skills, tackling challenging problems on topics
such as alternative energy, cancer treatments,
Intel Science Competitions
and nanotechnology.
Intel sponsors the most prestigious high school science
competition in the U.S. — the Intel Science Talent Intel Computer Clubhouse Network
Search (STS)—and the world’s largest science The Intel Computer Clubhouse Network is
competition—the Intel International Science an after-school program in underserved communities,
and Engineering Fair (Intel ISEF). Both of these at nearly 70 clubhouses nationwide. The Clubhouses
competitions are programs of the Society for Science offer technology learning programs that enable youth
and the Public. Over the years, STS competitors have in underserved communities to acquire tools necessary
gone on to win top honors such as the Nobel Prize, for personal and professional success. A Computer

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 51


INTEL (continued)

Clubhouse is more than just a safe environment for youth; it is also a


creative place where a “community of learners”—young people working
with adult mentors and staff—use technology as a tool for learning and
creative expression. The supportive learning environment within the
Computer Clubhouses enables young people to build skills as well
as self-confidence.

Supporting Teachers and Schools


Erika DeBenedictis of Albuquerque Academy The Intel® Teach Program helps teachers become more effective
(NM), first place, $100,000 winner of the
2010 Intel Science Talent Search.
educators by training them how to integrate technology into their lessons,
helping their students to develop problem-solving, critical-thinking and
collaboration skills needed to succeed in the global economy. Since
1999, through face-to-face and online instruction, Intel Teach has trained
more than 7million teachers worldwide with approximately 380,000
of those in the United States.
Studies indicate that when teachers are comfortable with math and
science, their students often become more successful in these subjects.
Intel MATH provides teachers with 80 hours of instruction to improve
their own math knowledge as well as give them new, creative ways to
teach the subject.
The Intel Schools of Distinction honors K-12 U.S. schools that have
demonstrated 21st century teaching and learning environments, which
promote excellence in math and science education. The Intel Foundation
and sponsoring companies distribute $1 million in grants and awards to
winning schools.

HIGHER EDUCATION
Intel® Higher Education Program
Through a sustained collaboration with universities and two-year colleges,
the Intel® Higher Education Program brings cutting-edge technology and
expertise to university campuses that enhance the learning environment
and encourage students to pursue technical degrees. In 2009, Intel
awarded more than USD $30 million in faculty support to advance the
field of computing at leading universities and provided funding to support
over 400 students in graduate and undergraduate research programs.
Intel also supports entrepreneurship education through workshops and
competitions, with the goal of encouraging innovation and start-ups.

OTHER EDUCATION INITIATIVES


Advocacy & Collaborations
Intel is a leader in advancing policies to improve teaching and learning
to ensure that all students obtain the skills necessary to succeed in a

52 | Information Technology Industry Council


INTEL (continued)

knowledge-based economy, a key factor for the U.S. to remain globally competitive.
A few examples of Intel’s leadership role include our engagement with President Obama’s
Change the Equation initiative, the Common Core State Standard’s Initiative, and the
Assessment and Teaching of 21st Century Skills (ATC21S) project.

Change the Equation


Intel is a founding partner of Change the Equation, a National and State driven initiative
to support and promote science, technology, engineering and math (STEM) education
in the United States. Initiated by President Obama, Change the Equation is a CEO
peer-to-peer network whose mission is to align the efforts of corporations, federal, state
and local governments and foundations to ensure that STEM investments, public and
private, add up to measurable growth towards five key goals. As a founding partner,
Intel has played an integral role in its development, dedicating both his time and resources
to ensure Change the Equation becomes a driving force in STEM education.

Common Core Standards


Intel believes that every students deserves an opportunity to compete in the global
economy. A key competent of a competitive educational system is internationally bench-
marked and rigorous K-12 standards. Intel is a strong supporter of the Common Core
State Standards Initiative. This initiative is a state-led effort coordinated by the National
Governors Association Center for Best Practices (NGA Center) and the Council of Chief
State School Officers (CCSSO). The standards were developed in collaboration with
teachers, school administrators, and experts, to provide a clear and consistent framework
to prepare our children for college and the workforce.

ATC21S
Cisco, Intel and Microsoft unveiled plans in January 2008 to underwrite a project to
research and develop new approaches, methods and technologies for measuring the
success of 21st century teaching and learning in classrooms around the world. The
Assessment and Teaching of 21st Century Skills (ATC21S) project is focused on defining
those skills and developing ways to measure them. Assessment plays a critical role in
setting standards and influencing curricula at the local, regional, national and global
level, so we expect these new assessments will motivate schools to do more to instill
21st century skills. Six countries—Australia, Finland, Portugal, Singapore, the United
Kingdom, and the United States—have signed on as founding countries to pilot new
assessment methods.

Partnership for 21st century Skills


In 2005, Intel joined the Partnership for 21st Century Skills and has been instrumental
in advancing the 21st century skills education agenda in the United States. Intel currently
chairs the Partnership board. In the last three years, Intel has collaborated with the
Partnership to release groundbreaking research, polls and ICT/21st century skills maps.
Intel currently collaborates with the State Educational Technology Directors Association
(SETDA) to promote the effective uses of technology in the classroom in an effort to change
instructional practices and improve student achievement.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 53


LENOVO
Headquarters: Morrisville, NC

Overview
“Improving learning Lenovo manufactures personal computers, servers and work-
outcomes for students stations, and operates a growing education sector practice
that provides schools with technology, training and solutions
and the operational
to improve student outcomes and streamline operations. Lenovo
efficiency of schools, works with thousands of primary and secondary schools to
colleges and universities integrate technology into curricula with laptops, desktops and
recently with netbooks, such as the IdeaPad S10-3 education
in the United States.” netbook. Lenovo offers schools information and services
regarding the U.S. federal economic stimulus programs.
In addition, Lenovo sponsors forums, including the annual
ThinkTank Conference, for educational thought leaders and
practitioners to guide development of educational technology
strategies that have a positive impact on learning.
Lenovo is also leading a global network of research institutions
that will conduct valid, reliable and timely research on
education governance, leadership, curriculum, and professional
development policy and practice – all to inform education
reform efforts. Three of the five core research sites are located
in the United States, and the program includes several
affiliate educational institutions throughout the country.

Programs

K-12 with students, collaborate with peers and increase


productivity in the classroom. Lenovo has deployed
1:1 computing and ThinkPad Academies 1:1 at small schools with less than 100 students to
1:1 computing and ThinkPad Academy initiatives large districts, such as San Diego Unified, with more
place laptops or netbooks directly in the hands of than 40,000 deployed netbooks.
every student and teacher. There are over 150 such
programs across the country. Through accessible Global Education Research Initiative
technology, students access a more engaging, indi- The Global Education Research Initiative (ERI) analyzes
vidualized learning experience. While technology is and measures the impact of technology on students’
the means of 1:1 computing, the focus is on providing educational experiences at various levels, ranging
new opportunities for students and educators alike. from first grade through higher education, both inside
Whether preparing students for higher education or and outside the classroom. Lenovo has partnered with
future careers, 1:1 programs help to motivate students the RAND Corporation’s education practice to set
and improve engagement, attendance and outcomes. academic indicators across the K-20 range.
For teachers, 1:1 offers better opportunity to interact

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 55


LENOVO (continued)

The research will help outline clear actions and best practices for national, provincial and
local governments to improve their use of technology in education. Lenovo is developing
the Global Education Research Centers in partnership with Microsoft and Intel. Three of
the five core research sites (detailed below) are located in the United States and the
program includes several affiliate educational institutions throughout the country.

Student Global Leadership Institute at Punahou School (Honolulu, HI)


Going live in July 2010, the Student Global Leadership Institute (SGLI) will bring together
top students from schools in the U.S. and China to foster a multinational, multilingual
online learning framework driven by technology. The Institute will promote leadership
development in academics and in public service for secondary school students and
teachers and encourage international collaboration. Lenovo’s founding contribution
to SGLI has been partially matched with a grant from the E.E. Ford Foundation.

Tiger Woods Learning Foundation (Anaheim, CA and Washington, DC)


Launched in February 2006, the Tiger Woods Learning Center is a one-of-a-kind life
experience custom built for underserved youth. The Center is technology-rich, innovative
and motivates students who are imaginative, engaged and planning their paths to
college and a career. This after school campus, designed to inspire career exploration,
serves members in grades five through twelve. Classes include forensic science, robotics,
engineering, aerospace, video production and marine biology.

56 | Information Technology Industry Council


LENOVO (continued)

University of North Carolina Center for Faculty Excellence (Chapel Hill, NC)
The University’s established faculty center develops and evaluates new faculty development
strategies necessary to support instructional innovation. Initiated in September 2009,
UNC faculty are awarded grants from Lenovo to research the efficacy of technology in
teaching, learning and assessment.

HIGHER EDUCATION
ThinkPad University
Since 1993, the ThinkPad University Program has helped transform higher education
through the innovative use of technology. While connecting college students to the
internet, their campus, faculty and peers, the program offers worry-free and reliable
technology. Further, it provides a level playing field for every student by using a common
platform for collaboration. Through the more than 250 ThinkPad Universities in the
United States, students receive onsite hardware and software support, while colleges
and universities can reduce support costs and focus instead on their core competencies
of teaching and learning. ThinkPad Universities are improving higher education at
institutions in a variety of states, including: MI, NC, IA, CA, MA, CT, NY, VA, GA, FL,
MN, TN, NJ, PA, AR, AZ, RI, NH and IL.

OTHER EDUCATION INITIATIVES


Lenovo Employee Cares Campaign
Through the Triangle United Way, Lenovo employees gave more than $300,000 annually
in donations to local, national, and international non-profit organizations doing social,
health, educational, and environmental services.

Kramden Institute
Lenovo donates used computers and computer parts to Kramden Institute and organizes
employees to volunteer with the Kramden Institute. Kramden’s mission is to refurbish and
distribute computers to deserving students in homes with limited financial means.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 57


MICRON
Headquarters: Boise, ID

Overview
Endowed with gifts from Micron Technology, Inc., the Micron Foundation’s
mission is to develop effective programs that promote math, science, and
engineering education; and to participate in activities that address the
priorities and concerns of the communities where Micron employees
live and work. Outreach, grants, innovation, and collaboration are key
elements in reaching our goals. The Micron Foundation funds education
and community grants in specific program areas in communities where
Micron has manufacturing facilities. For community and K-12 grants,
eligible organizations must be located near one of Micron’s manufacturing
sites (U.S. sites are Boise, Idaho, and Manassas, Virginia).

Programs

K-12 WITC Luncheons (Boise, ID)


Women in Technical Careers (WITC) is a collaborative
Math Fun d’ Mentals (Boise, ID) program with the Society of Women Engineers and
Math Fun d’ Mentals is a family-night math kit for other industry partners to bring lunchtime career
school-parent organizations to host family math events. presentations to female students, grades 9-12.
Parents and their children engage in fun and enriching
mathematical activities at these events. Career Awareness
The Micron Foundation offers a day-long program
Girls Going Tech (Boise, ID) for 11th and 12th graders interested in technical or
This program pairs women in technical careers with scientific careers that includes a general introduction
eighth grade female students to share information to high tech careers and a job shadowing opportunity.
about their careers and encourage the girls to pursue
math, science, and technology course work.

Micron Challenge (Manassas, VA)


HIGHER EDUCATION
We believe research is the future. As part of our
The Micron Challenge is a contest designed to give
commitment to education, the Micron Foundation
8th grade students a chance to be challenged with
supports research opportunities at universities around
an independent research topic. The projects are
the world and across the United States.1 Our university
evaluated and winners attend a luncheon complete
partnerships promote innovation through collaboration
with a site tour and interaction with Micron engineers.

Chip Camp (Boise, ID) 1


Boise State University, Montana State University, University of California
Micron engineers lead hands-on activities related to Berkeley, Brigham Young University, Stanford University, University of
Idaho, Clarkson University, Virginia Commonwealth, University of Illinois
semiconductor manufacturing in a three-day summer
Urbana-Champaign, George Mason University, Virginia Tech, University
camp experience for tomorrow’s scientists who have of Utah, Iowa State University, Rochester Institute of Technology, University
completed the 7th or 8th grades. of Virginia, University of Washington, Utah State University

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 59


MICRON (continued)

by funding laboratories and research projects. Our multi-year grants are dedicated to
further the advancement of semiconductor materials, devices and processes.
We also support students through undergraduate and graduate fellowships, student
competitions, and research symposiums. University participation is by Micron Foundation
invitation only.

OTHER EDUCATION INITIATIVES


Enriching Community Grants
Our Enriching Community Grants program is for educational and charitable
programs in Micron manufacturing communities. The grant program seeks to:
• Provide opportunities for hands-on experiences
• Improve teacher content knowledge
• Support extra-curricular science and math opportunities
• Provide advanced learning opportunities (A.P., I.B., etc.).
• Fund charitable programs that address the priorities and concerns of our
site communities.

Teachers at Micron
Micron hosts teacher workshops and site visits to acquaint educators with the
connections between the classroom and the workplace.

Classroom Lessons
In addition to our educational grants, the Micron Foundation has over 50 lesson
plans using hands-on activities and Micron volunteers to reinforce math, science,
or technology concepts.

Websites
The K-12 website includes real-world demonstrations of the relevance of mathematics
in a variety of careers. The site features “Job Talk” which provides job profiles of
high-tech careers.

60 | Information Technology Industry Council


MICROSOFT
Headquarters: Redmond, WA

Overview
“Teachers are the most Microsoft is working to ensure that students are empowered
important factor in student with 21st century skills as a key foundation for economic
growth. We are committed to extending the reach of high-
success, and technology
quality education to all by focusing our innovation on
really can help teachers to enabling relevant, personalized learning for students and
personalize the education giving educators creative tools, greater insight and more
time. Microsoft offers a variety of programs to help educators
for each student, measure connect with each other, prepare students for tomorrow’s
their progress, and careers, and increase access to technology and training
for learners in classrooms, on campuses and in the
involve parents.”
larger community.
Steve Ballmer, CEO Microsoft

Programs

K-12
Microsoft Partners in Learning
Partners in Learning is a global initiative designed to actively increase
access to technology and improve its use in learning. Our goal is to help
schools gain better access to technology, foster innovative approaches to
pedagogy and teacher professional development and provide education
leaders with the tools to envision, implement and manage change.

Innovative Schools
Incorporates Intellectual Property, Technology Expertise, Experiential
Knowledge and Community Support to inspire thought leadership, discover
best practices, and create models that any school, any system can use in
the future to prepare children for success in the 21st century.

School of the Future


In partnership with the School District of Philadelphia, Microsoft helped build
an urban public high school incorporating innovative organization and
technology solutions to serve as a model that can be replicated by school
districts around the world. The School of the Future resource kit is available at
http://www.microsoft.com/Education/SchoolofFutureDocumentary.mspx.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 61


MICROSOFT (continued)

Innovative Teachers Program


To help educators further their professional development and learn from and inspire one
another, this program promotes the creation of exemplary practices, awards software
grants and gives educators access to online learning communities.

Innovative Teachers Network


Currently Microsoft’s global community for educators who value innovative uses of information
and communication technology to enhance teaching and learning experiences.

Microsoft Technology Blueprint for Primary and Secondary Schools


The Microsoft Technology Blueprint aligns educational objectives to the core technology
infrastructure that schools require to support these objectives.

Games for Learning Institute (G4LI)


The Games for Learning Institute (G4LI) is a first-of-its-kind, multi-disciplinary, multi-institutional
gaming research alliance to build scientific evidence to support games as learning tools
for math and science subjects among middle school students.

HIGHER EDUCATION
Faculty Connection
Featuring content and valuable tools that are exclusive, free and designed to support
technology educators, this site offers curriculum, free software, members-only forums,
insight into Microsoft’s latest initiatives, as well as access to regional events and training.
Faculty Connection may be accessed at http://www.microsoft.com/facultyconnection

Microsoft® External Research


This site (http://www.microsoft.com/facultyconnection) is dedicated to building world-class
relationships with leading universities, government agencies, professional organizations
and industry partners to advance research, enhance the teaching and learning experience,
inspire technological innovation, and cultivate the next generation of thought leaders.

Live@edu
This program connects campuses with hosted e-mail and provides students and alumni
with free e-mail accounts that potentially never expire, featuring a custom domain name
selected by each institution.

Microsoft Student to Business


The Students to Business (S2B) program is a Microsoft® Community Initiative designed
to connect Microsoft partners and customers with qualified students for entry-level and
internship positions.

62 | Information Technology Industry Council


MICROSOFT (continued)

OTHER EDUCATION INITIATIVES


Microsoft Imagine Cup
The world’s largest student technology competition, encouraging students to imagine a
better world enabled by their own imagination and creativity.

Microsoft DreamSpark
Allows current university or high school students to download professional Microsoft
developer, designer, and gaming software at no charge.

Microsoft IT Academy
A subscription-based membership program designed for academic institutions. It offers
comprehensive IT training, resources, and Microsoft certification opportunities to enhance
employability and encourage life-long learning.

Microsoft Accessibility Efforts


For more than a decade, Microsoft has led the way in making technology products and
solutions accessible to all people, including those with disabilities. Through these efforts,
computers are becoming a positive force in employment, education, and recreation for
people with disabilities.

Partnerships for Education


Microsoft is a member of Partnerships for Education (PfE), a joint initiative of UNESCO
and the World Economic Forum, which tries to harness public and private initiatives
around the world to create partnerships and improve education outcomes.

Microsoft Learning Gateway


This end-to-end technology framework integrates components and services from multiple
vendors, including community source, to help educational institutions meet e-learning,
collaboration and communication objectives and improve teaching and learning outcomes.

Microsoft Learning Essentials


Learning Essentials for Microsoft Office 2.0 provides education-specific tools for students
and educators to get the most out of their familiar Microsoft Office applications.

Security Guidance Center for Education


Technical guidance, tools and training help manage a security strategy that’s right for
each school or university.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 63


NATIONAL SEMICONDUCTOR
Headquarters: Santa Clara, CA

Overview
“The National Semiconductor Success is important to us at National Semiconductor —
Grant has provided a in achieving our business goals as well as fulfilling our
commitment to our communities worldwide. That’s why we
strong support system for
focus our efforts where we can do the most good — in our
our district to provide an immediate communities — and why we focus on issues
excellent science experience that are important to community members, our employees,
and the company. Our focus areas are Education and
for students K-12 in Santa Critical Community Needs.
Clara Unified School District.”
Mary Kay Going, Director
of Curriculum and Instruction with the Programs
Santa Clara Unified School District

K-12
National Semiconductor Power of Education Program
National Semiconductor’s Power of Education Program, launched in
2008, is a three-year, $1 million initiative to support K-12 science
and math instruction. Our Power of Education Program provides grants
for teacher professional development, with a focus on inquiry-based
teaching strategies.
National Semiconductor is working with organizations that are leading
the way in new methods of teaching science through the integration of
literacy strategies (such as reading, writing, listening) within the science
curriculum. Pilot studies have shown that teaching science using language
literacy results in higher test scores and increased student comprehension.
The Power of Education Program awards grants to educational organizations
in the three major U.S. communities where National Semiconductor has a
presence. The most recent recipients include entities in the following states:
• California – At the Santa Clara County Office of Education, National
is providing a $150,000 grant to help 4th and 5th grade teachers
teach physical science using hands-on, student-centered activities.
National is also partnering with the Resource Area for Teaching by
giving a $120,000 grant to offer curriculum and materials for local
teachers to strengthen their STEM (Science, Technology, Engineering,
and Math) programs. Finally, National has teamed up with our local
school district, the Santa Clara Unified School District, to create a
pilot program for teaching science using literacy strategies. This grant
of $300,000 to the district will help all students, and especially
English Language Learners, improve their understanding of science
by providing contextual learning through reading and writing.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 65


NATIONAL SEMICONDUCTOR (continued)

• Maine – In Maine, National continues to build upon a relationship with the Maine
Math & Science Alliance (MMSA) by providing a $240,000 grant to integrate
literacy into the science curriculum. Through professional development and coaching
for teachers, the MMSA staff shows teachers how they can give their students richer
depth in their science studies by using reading and writing.
• Texas – National’s two Texan partner school districts, Arlington and Mansfield
Independent School Districts, have received $108,000 and $72,000 grants
respectively. These grants focus on turning traditional textbook lessons into student-
centered, inquiry-based lessons. In addition, they aim to provide teachers with
new methods for teaching science, such as broadening academic vocabulary and
reading in the content area.
In its first year of operation, National’s Power of Education program provided 3,500
teachers over 22,000 hours of professional development in inquiry-based science
curriculum. According to Mary Kay Going, Director of Curriculum and Instruction with
the Santa Clara Unified School District, National’s Power of Education Grant has had
a significant impact: “The National Semiconductor Grant has provided a strong support
system for our district to provide an excellent science experience for students K-12 in
Santa Clara Unified School District. The following are some highlights of our program:
• Hands-on Science curriculum K-5 with the development of a refurbishment center which
supports teachers with implementation materials
• All K-5 teachers have had training in delivery methods and science content for hands
on learning in the areas of Earth, Life and Physical science.
• Summer Science and Literacy workshop presented by Richard McCallum.
• Middle School teachers meet regularly to articulate with Math and English teacher
to align vocabulary across subjects for increased student understanding.
• Development of a hands-on Science assessment which assesses students understanding
of Science process skills.
• Articulation between middle school and high school Science teachers.
• Implementation of Science Research Course at the high school to encourage
involvement in science competitions across the county, state and nation.
• Field trip for 280 middle school students to the International Science Fair in
San Jose in May.”

Silicon Valley Education Foundation (SVEF) and


ALearn’s Stepping Up to Algebra Program
National Semiconductor has provided financial support to SVEF’s Stepping Up to
Algebra Program for the last three years. This year, the National Semiconductor
Foundation provided a $17,000 grant designed to:
• Improve the math skills of middle school math students who are below grade level
so that more students successfully complete pre Algebra in 7th grade and
Algebra in 8th grade.
• Increase study skills, motivation and persistence of the students in doing quality
academic work.

66 | Information Technology Industry Council


NATIONAL SEMICONDUCTOR (continued)

• Increase the students’ aspirations for and knowledge about going to college and/or
postsecondary education.
• Provide professional development opportunities for teachers and teaching assistants.
The four-week intensive math program uses a modular curriculum to focus on Pre-Algebra
and Algebra Readiness fundamentals. With two adults (teacher, college student) in
each classroom allows for a more personalized focus.

HIGHER EDUCATION
Higher Education Programs
National Semiconductor gives grants to selected academic partners to enhance the
teaching and education of students in analog integrated circuits and electronics.

WORKFORCE TRAINING
K-12 Education Initiatives
Through these initiatives, thousands of teachers have received free professional
development on math, science and technology, and dozens have won recognition
awards for their use of science and technology in the classroom.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 67


NCR
Headquarters: Duluth, GA

Overview
NCR is committed to partnering with the community to help develop the
leaders and technologists of tomorrow. As a part of our overall learning
strategy to inspire our workforce, we seek and inspire knowledge by
developing competencies that address customer needs. We constantly
look for methods of developing and engaging with the engineers and
technologists of tomorrow. NCR actively partners with local and national
agencies on the advancement of technology-based learning initiatives.

Programs

K-12 the students analyze the company based on different


methodologies. As the students progress, there are
Gwinnett School of Mathematics, opportunities for feedback and discussion with the
Science, and Technology NCR executive. At the end of the semester, the student
This school represents a learning initiative in the team presents their strategic analysis of the company to
Gwinnett County Public School system designed to the NCR executive in front of the class and professor.
nurture the talents of academically capable students
in the areas of math, science, and technology. NCR Gwinnett Technical College
offers product engineering internships and mentoring NCR is actively partnering with Gwinnett Technical
opportunities to support the Junior Fellowship Experience College to place associate’s, diploma, and
and Senior Capstone Experience programs. NCR also certificate students in internships and mentoring
is a member of the Advisory Board for Curriculum, opportunities focused on technology, web development,
providing guidance on the technologies and skills that and video production.
are important for the technologists of tomorrow.
University System of Georgia (USG)
In collaboration with the University System’s Intellectual
HIGHER EDUCATION Capital Partnership Program (ICAPP) and the Georgia
Research Alliance (GRA), NCR partnered with the
Children of NCR Merit Scholarship Program University System to leverage student and faculty expertise
Each year, NCR provides scholarships to the children in the creation of new ATM production facilities in
of NCR employees based on several important criteria Columbus and the development of the processes and
including their academic ability, activities, leadership, training for those facilities.
and personal promise.

Georgia Institute of Technology College WORKFORCE TRAINING


of Management
NCR partners with Georgia Tech by providing real Veterans’ Administration
world subject matter and expertise in the Strategic NCR actively recruits at VA sponsored job fairs
Management MBA course. As a part of the program, designed to place recently separated military
an NCR executive provides information about NCR as personnel into technical and administrative roles.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 69


ORACLE
Headquarters: Redwood Shores, CA

Overview
“To succeed in a global Oracle is committed to using its technologies and resources
economy, students today must to advance education in innovative ways. We seek out
intersections between the needs of society and the goals
possess a firm grasp of 21st
of our company, and make investments that benefit both.
century skills, including critical We are proud that the same innovative spirit behind Oracle’s
thinking, communication and technological success also drives innovative solutions and
programs that benefit communities around the world.
technology skills.”
Oracle works to advance education with state-of-the-art
Clare Dolan, VP Oracle technology programs and to prepare students for life and
Corporate Citizenship
work in the 21st century. In 2008, Oracle and the Oracle
Education Foundation supported more than 1.2 million
students in 95 countries through the Oracle Academy and
ThinkQuest. During this same year, Oracle also granted
software, curriculum, and teacher training valued at U.S.
$2.1 billion to over 4,400 schools.
In the United States, Oracle and the Oracle Education
Foundation supported more than 172,000 students, in
over 3,700 schools through the Oracle Academy and
ThinkQuest programs.

Programs

K-12 protected, online learning platform that enables


students to develop critical 21st century skills. It includes:
Oracle Education Foundation ThinkQuest Projects: A project environment where
The Oracle Education Foundation is a nonprofit teachers and students engage in collaborative learning.
organization funded by Oracle. Its mission is to help
ThinkQuest Competition: A competition space
students develop the skills needed for success in the
where students participate in global narrative and
21st century, such as teamwork, critical thinking,
Website development contests.
and technology skills.
ThinkQuest Library: An award-winning learning
The Foundation delivers ThinkQuest—a widely
resource visited by millions.
acclaimed education technology program—to K-12
schools globally, reaching 405,000 students and ThinkQuest Professional Development:
teachers in 43 countries each year. ThinkQuest is a A comprehensive training offering for educators.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 71


ORACLE (continued)

ThinkQuest Projects
• A protected environment where students and teachers use simple tools to create web-
based learning projects for integration into classroom curriculum and/or collaboration
with other schools globally.
• It is available in 11 languages, including Chinese, Dutch, English, French, German,
Hindi, Italian, Portuguese, Spanish, Thai, and Turkish.

ThinkQuest Competition & ThinkQuest Library


• The ThinkQuest Website Competition challenges students to develop educational
websites on topics of their choosing.
• The ThinkQuest Narrative Competition challenges students to publish their ideas on
issues of global importance, using ThinkQuest Projects as their online publishing tool.
• Qualifying entries are published in the ThinkQuest Library as resources for the
general public.
• Winners may receive prestigious prizes such as laptop computers, school grants,
and a trip to ThinkQuest Live, an educational celebration held annually.

ThinkQuest Professional Development


The Oracle Education Foundation recognizes the importance of providing professional
development to support educators in the classroom and provides the following training
opportunities:
• An instructor-led seminar introduces ThinkQuest Projects to new users.
• A self-paced tutorial shows ThinkQuest Competition participants how to be successful.
• The Project Learning Institute trains teachers how to integrate technology, project
learning, and 21st century skills development into their classroom curriculum.

Oracle Academy
The Oracle Academy provides a complete portfolio of software, curriculum, hosted
technology, faculty training, support, and certification resources to K–12, vocational,
and higher education institutions for teaching use. Faculty can insert these resources into
computer science and business programs, ensuring that students gain industry-relevant
skills prior to entering the workforce.
The Oracle Academy partners with 4,400+ institutions, supporting 850,000+ students
in 91 countries at a value of over $2.1 billion USD annually. Institutions may elect to
participate in any of the three program options:
Introduction to Computer Science: Designed for high schools, technical schools,
and vocational schools, this option prepares faculty to teach their students database,
programming, and business skills.
Advanced Computer Science: Designed for university computer science
departments, this option provides students with hands-on access to Oracle database
and middleware software.
Enterprise Business Applications: Designed for university computer science
departments and business schools, this option provides students with hands-on access
to Oracle applications software used in industries such as finance, healthcare, retail,
and manufacturing.

72 | Information Technology Industry Council


ORACLE (continued)

The Oracle Academy recognizes the importance of providing professional development


to support educators in the classroom and provides two key training opportunities. The
first is a rigorous professional development program within the Introduction to Computer
Science option that prepares faculty to teach database design and programming
curriculum. It includes nine weeks of online training and five days of in-class training,
led by experienced Oracle Academy instructors. The second is steeply discounted pricing
on Oracle University training to all Oracle Academy members.

OTHER EDUCATION INITIATIVES


Scholarship Programs
Oracle and United Negro College Fund
Building the Future with the Scholars of Today-- Since 2002, Oracle has provided educa-
tional grants to the United Negro College Fund (UNCF). The grants fund scholarship
and internship programs helps participating students gain actual work experience across
multiple disciplines. The interns have also attended professional development sessions
on “Networking 101” and “Building Your Professional Resume.” The grant is a response
to the Technology Enhancement Capital Campaign, launched by the UNCF to give
historically black colleges and universities access to advanced teaching and learning
methods, and cutting edge technology within degree programs.

Women in Engineering
Oracle is committed to helping increase the number of women in the engineering fields,
and believes in giving back to the community by supporting the education of individuals
who can eventually make a difference in the world. Oracle donated scholarships to
three young women who were passionate about turning their high-school dreams of
studying technology into college education realities.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 73


QUALCOMM
Headquarters: San Diego, CA

Overview
Qualcomm strives to prepare today’s students for the demands of tomorrow.
We look for ways where we can make measurable, meaningful change, and
we bring our breadth of resources – human, financial and technical -- to the
service of these projects.
Qualcomm supports programs across the educational continuum: training
for K-12 math and science teachers, curriculum development at the high
school and college level, transformational change for urban public schools,
collaboration between the high-tech sector and university-level instruction,
one-to-one programs using wireless technology and aligning resources for
students at all levels to explore careers in engineering.

Programs

K-12 who still have time to prepare for the demanding major.
Qualcomm supports programs at the K-12 grade Qualcomm supports the California State affiliate, SDSU,
levels, because we believe that early student achieve- to train teachers in the PLTW curriculum and pedagogy.
ment is critical for the development of our future Encorps
high-tech workforce. We target three focus areas Qualcomm has supported this program since 2008,
within math and science education: teacher profes- which is dedicated to increasing the number of math
sional development, student success, and systemic and science teachers in California’s public middle and
transformation. Qualcomm is also engaged in the area high schools. Encorps transitions retired corporate
of arts education. professionals into education careers to give children an
excellent math and science education.
Teacher Professional Development
Improving Student Achievement in Classroom and After-School Programs
Mathematics (ISAM Qualcomm supports a broad range of classroom and
Program designed to improve public school mathematics after-school programs that directly impact student
instruction at all levels by enhancing teachers’ subject achievement in math and science. Some of our key
knowledge and instructional effectiveness. ISAM partners include: Elementary Institute of Science, San
provides Math Specialist Certificate Programs for Diego Science Alliance, Barrio Logan College Institute,
elementary school teachers, and new Highly Qualified AVID, and Classroom of the Future Foundation.
Math Teacher Program that helps students understand
California State Summer School for
the applications of math in technology.
Mathematics and Science (COSMOS)
Project Lead the Way (PLTW) Qualcomm helped bring a COSMOS Institute to the
Hands-on project-based curriculum designed to nurture University of California San Diego in 2005 and has
interest in engineering among high school students, supported it each year since then. COSMOS is a

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 75


QUALCOMM (continued)

residential academic experience for top high school students in mathematics and science.
The COSMOS course clusters address topics not traditionally taught in high schools such
as astronomy, aerospace engineering, biomedical sciences, computer science, wetlands
ecology, ocean science, robotics, game theory, and more.

FIRST Robotics
Qualcomm has co-sponsored for four consecutive years the San Diego Regional FIRST
Robotics Competition, which is an exciting, multinational competition that brings profes-
sionals and high school student teams together to solve an engineering design problem in
an intense and competitive way. Qualcomm employees volunteer as student team mentors
to help build a robot from design to completion, as well as volunteer at the competition
event in a variety of ways, such as serving as judges, robot inspectors, and scorekeepers.

Qualcomm Career Experience


High school students visit Qualcomm’s corporate headquarters to learn first-hand about
life as a Qualcomm engineer. A panel of employee volunteers share their experiences,
background, career path, and inspirations. Students also take a tour of Qualcomm
high-tech manufacturing facilities.

Access to Engineering
Qualcomm strives to increase exposure to science, technology, and mathematics curriculum
to under-represented populations, and partners with a variety of organizations to provide
system-wide access for women and minorities to career paths in the high tech world.
These organizations include: National Action Council on Minorities in Engineering, Tech
Trek, Girls MATTER, Society of Hispanic Engineers, San Diego MESA, National Society
of Black Engineers, San Diego MANA, and the Society of Women Engineers

76 | Information Technology Industry Council


QUALCOMM (continued)

Wireless Reach
Qualcomm’s Wireless Reach initiative supports programs and solutions that bring the
benefits of connectivity to underserved communities globally. Wireless Reach believes the
use of always on, always connected mobile devices in the hands of K-12 students has the
potential to dramatically improve educational outcomes by providing unprecedented
access to learning resources and the ability to collaborate with peers and advisors in and
out of the classroom. In addition to delivering customized curriculum and assessment,
enabling collaborative learning, and empowering mentoring and social engagement, it is
our belief that the presence of a mobile wireless device in the hands of each student will
provide transformative advantages. To help drive the wireless mobile device education
platform forward, and as a step towards demonstrating the use of wireless devices as a
productive educational tool in and out of school, Qualcomm’s Wireless Reach initiative is
supporting six U.S. pilots to explore ways to overcome the barriers to implementation:

Technology and Instructional Interventions: Projects, Resources and Tools


1. The Friday Institute (FI), North Carolina State University – Focuses on innovative
curriculum, content, assessment, and collaborative learning. The FI pilot is based on
enhancing the Diagnostic E-Learning Trajectories Approach (DELTA) project funded by the
National Science Foundation, which is currently undergoing field testing among 5,000
children grades K-8. The study takes one slice of the learning trajectories in DELTA to
develop java-based applets focused on “equipartitioning/splitting.” The FI team believes
that equipartitioning/splitting is the foundation of rational number reasoning, which in turn
is a key precursor to success in algebra and advanced mathematics. This pilot project
aims to demonstrate that a wireless device infrastructure can serve as a fundamental
cognitive support for new models of mathematical cognition, engagement between
students and advisors, learning and assessment through student-to-student collaboration,
mentoring and social engagement.
2. San Diego State University – Focuses on the role of mobile devices in pre-service
education as well as in the middle and high school classroom. Project staff plan to learn
how such devices can positively improve communications between and among student
teachers, their onsite mentors and university supervisors, and the larger school community.
They will also explore their impact on instructional practices, including how students are
organized and the kinds of activities in which they are engaged. They plan to assess how
mobile device technologies impact learner engagement, achievement/performance and
persistence.

Sandbox Projects
High Tech High, Project, K-Nect and ADE’s Learning Without Walls are projects that put
the tools for 24/7 wireless learning and collaboration in the hands of students and
teachers. These real-life laboratories serve to encourage exploration of the role of wireless
in learning.
3. High Tech High – Using smartbooks with EV-DO Rev A connectivity, High Tech High is
assessing the use of connected devices in their High Tech High Flex program. High Tech
High Flex is the first high school program in San Diego County to offer blended online
and classroom learning in a project based, collaborative environment. Students in Flex will
use 3G connected devices to learn from digital content, collaborative projects, and online

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 77


QUALCOMM (continued)

mentors; teach through presentations of learning and peer coaching; and share through
posting projects on digital portfolios and engaging in a connected online community.
4. Project K-Nect – is a pilot program that began during the 2007-2008 school year to
discover if 24/7 connected smartphones could play a role in enhancing student engage-
ment and learning. The project addressed the need to improve math skills among at-risk
students in North Carolina who scored poorly in math and did not have access to Internet
connectivity at home. Algebra I digital content aligned with the current lesson plan was
created, and students were encouraged to learn from each other in and out of the class-
room using collaborative learning applications, as well as other Internet resources such as
algebra.com. For two consecutive years, classes participating in Project K-Nect continue
to outperform those not in the pilot. Due to these results, the Department of Defense
Education Activity granted a participating school district $2.5 million to expand Project
K-Nect to nearly 2,000 algebra I students.
5. ADE’s Learning Without Walls – Qualcomm and AT&T donated 50 Gobi-enabled
laptops to a struggling middle school in Atlanta. Wireless Reach is building on the
donation and working with ADE to enhance their Learning Without Walls initiative to help
improve morale and student engagement in a challenged school district that recently had
its accreditation reinstated. Along with a laptop with Internet connectivity, students have
access to Tutor.com and other educational resources outside of school.
6. Augmented Reality Experience (ARE), working with School in the Park in San Diego,
4th grade students are given smartphones loaded with special software tools as they
navigate through the Asian Art Exhibit at the San Diego Museum of Art. AREs are simula-
tions that merge the physical environment with digital data about that environment. These
devices allow the students to view a layer of digital information that has been superim-
posed upon their physical surroundings. The use of Augmented Reality-specific roles,
virtual interactions and data gathering techniques supports the communication and
collaboration, research and information literacy, critical thinking, problem solving and
decision making aspects of National Educational Technology Standards (NETS).

78 | Information Technology Industry Council


RESEARCH IN MOTION (RIM)
Headquarters: Waterloo, Ontario, Canada

Overview
Research In Motion (RIM) believes that industry-university collaboration
is key to fostering innovation and the development of new ideas and
technologies. The RIM Academic Relations team develops and maintains
strategic partnerships between RIM and academic institutions around the
world through support of research projects, management of BlackBerry
academic content and curriculum and student sponsorship and outreach
programs. RIM’s well-established track record of research collaboration
with universities across North America is actively expanding to universities
and academic institutions internationally.

Programs

K-12 HIGHER EDUCATION


Sponsorship/Outreach Research
RIM develops and promotes outreach and student Research collaboration between RIM and leading
sponsorship activities to encourage students to study research institutions are vital for fostering innovation
math, science and engineering. RIM outreach initia- and exploring new ideas and future technologies.
tives are offered at all levels of education and include Researchers benefit from working on real world
support of engineering and computer science student challenges while RIM gains exposure to the next
technical clubs, high school robotics competitions and generation of talented researchers and students.
science fairs and the BlackBerry Hands-On Workshop. RIM provides support for research collaborations in the
areas of engineering, computer science, mathematics,
business, design and the social sciences through a
number of mechanisms including:
• Research project funding
• Scholarships at both graduate and
undergraduate levels,
• Professorial fellowships
• Provision of devices and equipment

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 79


RESEARCH IN MOTION (continued)

BlackBerry Academic Program


The BlackBerry Academic Program trains the next generation of
BlackBerry developers, administrators and user through developing
and managing BlackBerry educational courses in community colleges,
career colleges and universities and promotion of mobile technology
education in wireless networking and application development for
mobile devices.

OTHER EDUCATION INITIATIVES


Research In Motion is working to develop partnerships with
academic institutions across the United States. Examples of these
partnerships include:

The RIM scholarships at Florida Atlantic University


Department of Computer Science and Engineering.
The RIM scholarships fund graduate students and provide the means for
researchers and students to interact with RIM through regular meetings
with RIM staff and dissemination of researcher and student publications.

Undergraduate scholarships and graduate fellowships


in the University of Texas at Dallas Jonsson School of
Engineering and Computer Science.
RIM Research Fellowships in the School of Engineering
at Southern Methodist University in Dallas.

80 | Information Technology Industry Council


SONY
Headquarters: New York, NY

Overview
“Sony in America believes in investing in the education of the nation’s
children. By contributing to the educational well-being of students
throughout the country today, we believe that we are helping to lay the
foundation for the informed citizens and educated employees of tomorrow.”

Programs

K-12 Sony-sponsored volunteer events such as the March of


Dimes Walk, Junior Achievement and Sony Global
Rolling Readers USA Volunteer Day. Each year two winners are selected as
Employees from the company read aloud to the same seniors, and awarded $10,000 scholarships.
group of elementary school students once a week. The
company donates two new books per year to each of Thurgood Marshall Scholarship Fund
the school’s students. Sony contributes to this fund, which provides merit
scholarships and programmatic support to students
attending the nation’s historically Black public colleges
HIGHER EDUCATION and universities.

National Action Council for Minorities


in Engineering OTHER EDUCATION INITIATIVES
Sony supports the Council in providing scholarships
that are designed to increase the representation of Electronic Products Donations
African American, American Indian and Latino women Sony gives electronic products to schools to aid
and men in careers in engineering, math and science. education across the country; facilities that have
received equipment include:
Star Class Scholarship Program: Helping • Northview High School (Dothan, AL)
High School Students go to College • Adrian C. Wilcox High School (Santa Clara, CA)
The “Star Class” program began in 1991 with the first
• Orange Glen High School (Escondido, CA)
scholarships awarded to two members of the graduat-
ing class of 1994. The students are exposed to Sony • The Community School (Teaneck, NJ)
professionals by participating in events such as Job • Queens College (New York, NY)
Shadow Day and Career Day. The students also assist • University of California, Berkeley
Company employees at Sony special events and • University of California, San Diego

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 81


TERADATA
Headquarters: Dayton, OH

Overview
We believe that developing student interest in technology subjects will lead
to not only a stronger future workforce but a better world as well. That’s why
Teradata Cares provides grants for initiatives consistent with our company
focus on Science, Technology, Engineering and Mathematics (STEM).

Programs

K-12 The Teradata University Network currently has over


1,800 registered faculty members, from over 850
Partnership with FIRST universities, in 71 countries, with thousands of student
Through their partnership with FIRST, For Inspiration users. A key to the success of Teradata University
and Recognition in Science and Technology, Teradata Network is that it is led by academics. Faculty can
supports students in middle school and high school choose from a variety of materials including:
in STEM programs. • Course syllabi used by other faculty
• Cases, projects, and assignments (with teaching notes)

HIGHER EDUCATION • Teradata, MicroStrategy, and other software


(with learning materials)
National Merit Teradata Scholarships • Access to large data sets, training materials,
Every year Teradata provides scholarships to children web seminars, and much more
of Teradata employees who are selected as National In addition to Teradata University Network, there is a
Merit Scholarship winners. free companion site for students, the Teradata Student
Network. It contains a subset of the materials on TUN.
Teradata FIRST Scholarships
Teradata provides annual scholarships to selected
high school seniors who have participated on a
Teradata sponsored FIRST team, during their senior
OTHER EDUCATION INITIATIVES
year of high school. Teradata Cares
• Focuses on STEM initiatives will lead to not only a
Teradata University Network (TUN) stronger future workforce, but also to helping youth
The information systems field changes rapidly, and it develop the interest and skills necessary to better
is difficult for faculty and students to have access to their world.
up-to-the-minute instructional materials and state-of-the- • Offers broad support of environmental- and commu-
art software. nity-development programs to allow employees to
This need is being met through the Teradata University specifically target personal areas of concern.
Network, a web-based portal for faculty and students • Combines existing and new approaches to encour-
in data warehousing, business intelligence/decision age employee engagement in a wide variety of
support, and database that is provided at no cost to life-improving programs and activities.
the university. This content also can support Introduction Teradata gives grants to targeted STEM organizations,
to IT courses at the undergraduate and graduate levels. such as For Inspiration and Recognition in Science and

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 83


TERADATA (continued)

Technology (FIRST). FIRST is a STEM-based, non-profit that provides innovative programs


to motivate young people to pursue education and career opportunities in science,
technology, engineering, and math. Teradata also sponsors the Intel International Science
and Engineering Fair. Finally, the National Merit Teradata Scholarships program celebrates
and recognizes children of Teradata employees.
Teradata Cares addresses the educational shortfall in STEM areas that’s resulting in talent
shortages. Teradata feels it’s a great way to attract a new generation of clients and
employee recruits, enhance the Teradata family’s quality of life, and nurture relationships
between the company and its range of constituents – ultimately, making the world a
better place.

84 | Information Technology Industry Council


TEXAS INSTRUMENTS
Headquarters: Dallas, TX

Overview
“We have a rich history and At Texas Instruments (TI), education is the highest priority for
commitment to ensuring that corporate philanthropy — a heritage of involvement that
dates back to the company’s founders. In the past five years
our work force reflects the
alone, TI and the Texas Instruments Foundation have invested
diversity of our communities... nearly $125 million in support of education. In addition,
Our support for STEM educa- volunteer hours, equipment donations and in-kind contributions
significantly extend this impact.
tion programs, specifically
Higher education has received about 93 percent of this
those targeting women investment, with approximately 75 percent of that funding
and minorities, is critical to focused on research. Objectives are to support research,
build the pipeline of students succeeding in science, technol-
growing our future workforce ogy, engineering and math (STEM) and to help develop and
and our ability to compete prepare more educators to teach these critical subjects.
in a global economy.” Through its long-term relationships with educators and their
organizations, and effective partnerships in local communities,
Arturo Sanchez, TI manager,
Workforce Development. TI helps drive fundamental change while developing and
supporting proven, successful programs. Below are select
program examples — a full listing, including TI-sponsored
scholarships and university research, can be found at
http://www.ti.com/corp/docs/csr/community/education/.

Programs

K-12 (Texas) Independent School District, the pass rate of


students in the TI MathForward program rose 55
MathForward percent in one year.
Launched in 2005, TI MathForward combines instruction,
professional development, curriculum integration and AP Incentive Program™
classroom technology to help middle and high school Through the Advanced Placement Incentive Program™
students build confidence and achievement in math. which is designed to encourage students to take more
Leading mathematicians, researchers, educators and rigorous, college-level course work in high school, the
administrators assisted TI in the development of this TI Foundation funds incentives for both teachers and
research-based program. In 2009, more than 70 students in the Dallas Independent School District.
schools from six states participated. In the Richardson

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 85


TEXAS INSTRUMENTS (continued)

Since 2000, at district campuses sponsored by the TI Foundation:


• The number of students achieving qualifying scores on AP math and science exams
has increased 153 percent.
• The number of African-American and Hispanic students achieving qualifying scores
on AP math and science exams has increased 203 percent (from 152 to 460).
• Additionally, 1,516 students received qualifying scores in math, science and
English AP exams in 2009, up from 157 students when the program began in 1995
(a 866 percent increase).

Infinity Project
Created by TI and Southern Methodist University’s (SMU) School of Engineering in 1999
with continued support from the TI Foundation, the Infinity Project was among the first in
the country to help school districts incorporate state-of-the art engineering and advanced
technology into the high school classroom. It makes math and science more relevant by
incorporating real-world applications, such as MP3 players and digital cameras. At the
end of 2009, more than 400 middle schools, high schools and colleges in 38 states and
the District of Columbia used Infinity Project curricula, reaching nearly 8,000 students.

Teacher Effectiveness
The TI Foundation, which supports a number of initiatives to promote effective teaching,
awarded $3 million in grants in 2009 to two new organizations:

UTeach
$1.5 million for existing UTeach programs at the University of North Texas and the
University of Texas at Dallas and to the National Math & Science Initiative to create a
new program at the University of Texas at Arlington to prepare college undergraduates
to become secondary math and science teachers. UTeach has doubled the number
of mathematics and science majors being certified at The University of Texas at Austin
alone. As a result, its program is being replicated throughout the country.

Laying the Foundation®


$1.5 million for training teachers in ten middle and junior high schools in the Dallas,
Garland, and Richardson (Texas) school districts to improve their strategies for teaching
pre-AP-level coursework in 2009. The grant also provides financial incentives of about
$4,500 per STEM teacher to encourage their continuation of teaching-related coursework.

Innovations in STEM Teaching Awards


The TI Foundation continued giving the Innovations in STEM Teaching Awards in 2009
as part of a $300,000, three-year commitment begun in 2007. The awards recognize
instructors at the secondary level who enhance student achievement and increase interest
in high school classrooms in the Dallas, Plano and Richardson Independent School Districts.
Each principal-nominated honoree received a $10,000 award ($5,000 cash and
$5,000 for education technology and/or professional development). Since the program
began, 30 teachers have been inducted as “Fellows” into the TI Foundation STEM
Teaching Academy which offers a unique professional development experience including
an up-close look at the future of technology, access to TI business leaders, and the
opportunity to share ideas and STEM teaching best-practices.

86 | Information Technology Industry Council


TEXAS INSTRUMENTS (continued)

Of the participating Fellows:


• Approximately 80 percent remain in the classroom after two years compared to an
average of 67 percent of Texas math and science teachers.
• Approximately 95 percent continue to be employed by the district after two years.
The awardees invested a total of 425 hours in professional development and procured
$73,000 worth of education technology to enhance classroom learning since the
program began. Due to this success, the TI Foundation decided to extend funding the
STEM Academy for another year.

Math Scholars
The TI Foundation continued funding of a five-year, $1.1 million grant to the Math
Scholars program at the University of North Texas Dallas, designed to encourage more
students to seek mathematics degrees with math teacher certification. Students selected
for this program must agree to teach in Dallas-area school districts for a minimum of
two years upon graduation. In 2009, the first five students received their teaching
certification from this program.

Promoting Diversity in STEM


Women of TI Fund
In 2000, a group of senior TI female executives formed the Women of TI Fund to expand
math, science, and technology education for girls in the Dallas area. The High-Tech High
Heels three-pronged gender equity approach is designed to:
• reduce math and science educator biases through training
• dispel stereotypes through guidance counselor workshops
• increase girls’ confidence via summer physics camps to increase enrollment and
passing rates of female students in AP courses.

Hispanic Engineering Science and Technology (HESTEC) Program


TI sponsors the HESTEC program, which is organized by the University of Texas-Pan
American to address the critical shortage of U.S. scientists and engineers. In 2009,
TI’s Education Technology business contributed $10,000 in cash and $10,000 in
technology to support the program and hosted technology workshops.

Texas Prefreshman Engineering Program (TexPREP)


The TI Foundation gave $310,000 to the Dallas-based TexPREP as part of a three-year
commitment in 2007. TexPREP identifies achieving middle and high school students with
an interest in STEM areas and strengthens their potential for related careers. With a focus
on building a high-quality and diverse 21st century work force, women and members of
minority groups – traditionally underrepresented in these areas – are special target groups.
TexPREP’s success statewide is clear. As of 2009:
• 85% of the college attendees graduated from college.
• 75% of the college graduates are members of minority groups.
• 45% of the college graduates are science, mathematics or engineering majors.
• 68% of the STEM graduates are members of groups that are traditionally
under-represented in these fields.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 87


WHAT NEXT?

The high-tech industry’s dedication to improving STEM education in the


United States will not waver. Our companies and employees remain com-
mitted to protecting the future of our children and of our nation’s leadership
by donating time and resources to education.

YOU CAN HELP


There are a myriad of ways to help reinvigorate our students’ interest in
STEM education and ensure America has a pipeline of qualified workers to
meet the employment needs of the high-tech industry, and others.
Learn More…Find out how your state and school district stack up by
visiting the Department of Education’s website. Visit Edutopia.com to hear
about programs that are working and find resources to help educators,
parents and students.
Get Involved…Volunteer in your community by donating your time to
a classroom or afterschool program. Donate books to your local school.
Become a mentor. Find out if your employer sponsors any programs like
those listed in this report – if not, help them start one! One person can
make a difference.
Take a Stand…Write your lawmakers and school board representatives
today and tell them that our nation needs strong, well funded national
education policies and research and development to ensure our students
are prepared to enter the workforce and that America’s leadership in
innovation continues.

JOIN THE EFFORT


America’s global leadership and competitiveness is in limbo, but helping
students today take an active interest in science, technology, engineering
and math will reap benefits tomorrow – for them, for the country, and for
innovation. The potential to get American STEM education back on track
is as great as the threat to our nation’s competitive leadership. Through
efforts like those presented in this report, the United States can cement it’s
global leadership and competitiveness.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 89


ADDITIONAL RESOURCES

Change the Equation is an unprecedented initiative of


business leaders who are connecting and aligning their
work to transform science, technology, engineering, and
math (STEM) learning in the United States. Its more than
100 corporate members coordinate their efforts, share
their best thinking, and leverage their investments to make
a much bigger difference than they could on their own.
For more information, visit their website at:
www.changetheequation.org

National Lab Day is a nationwide movement focused on


fostering hands-on student lessons in science, technology,
and engineering. Through collective efforts of students,
educators, and volunteers, National Lab Day gives students
hands-on lab experiences geared to improving student
interest in the growing technical fields. National Lab Day
focuses on teachers and students working with STEM
professionals and their own communities to inspire the next
generation of scientists and engineers.
For more information, visit their website at:
www.nationallabday.com

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 91


WHO WE ARE

The Information Technology Industry Council (ITI) is the premiere voice,


advocate, and thought leader for the information and communications
technology (ICT) industry. ITI is widely recognized as the tech sector’s most
effective advocacy organization in Washington D.C., and in various
foreign capitals around the world.
ITI’s members are global leaders in innovation--from all areas of the ICT
sector including hardware, services, and software--the products our mem-
bers create are the face of global economic growth and the heart and soul
of improving peoples’ lives.
ITI is dedicated to advocating for its member companies through three
main divisions: Environment and Sustainability, Global Policy, and Govern-
ment Relations. In these divisions ITI engages in a broad range of issues
around tax, trade, talent, telecommunications, cybersecurity, accessibility
and sustainability.
To help its member companies achieve their policy objectives, ITI builds
relationships with Members of Congress, Administration officials, and state
and foreign governments; organizing industry-wide consensus on policy
issues; and enabling access to global markets by working to enact innova-
tion-friendly government policies.
ITI is the only high-tech association that compiles a comprehensive voting
guide each Congress that serves as a report card for Members as well as
a reflection of ITI’s legislative priorities. In addition, ITI annually publishes a
High-Tech Education Report that highlights the educational initiatives its
member companies are spearheading and funding to meet the needs of
America’s 21st century workforce.
As ICT innovation continues to propel global economic growth, impacting
not only the way businesses and governments are run, but also the every-
day lives of people worldwide, ITI will be there to represent the world’s
leading technology companies.

Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint | 93


1101 K Street, NW
Suite 610
Washington, DC 20005
T: 202-737-8888
www.itic.org
ITI’s High Tech Industry Blueprint highlights the education initiatives that information and
communications technology (ICT) member companies are spearheading and funding to
meet the needs of America’s 21st century workforce. Collectively, these education initiatives
range from mentoring programs to grants, scholarships, teacher training, and other
incentives for students in K-12, higher education programs, and in the U.S. workforce.

Many of these initiatives focus on improving education in the science, technology,


engineering, and math (STEM) disciplines, particularly for women and minority students
who tend to be underrepresented in STEM careers. Other initiatives focus on improving
teacher effectiveness and integrating the latest technologies into U.S. classrooms.
Last year alone, ICT companies dedicated thousands of volunteer hours and hundreds
of millions of dollars to improve education outcomes for all Americans.

By using their unique resources and perspectives as leaders in technological innovation


to bolster existing efforts of local school districts, universities, and community colleges,
ICT companies are helping to increase America’s domestic pipeline of high-skilled
workers. These efforts will in turn sustain our country’s global competitiveness, ability to
lead in innovation, and improve the quality of life in America for future generations.

To view Educating the Innovators of Tomorrow: A High-Tech Industry Blueprint


electronically, or for more information on ITI’s education priorities & other policy initiatives,
visit our website: www.itic.org

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