30-12-2010 PESTLE analysis templates

PEST/ PESTLE Analysis Templates

- ETPS - PESTEL - PESTLEE - PESTLIED - SLEPT - STEEPLE - STEP - STEPE -

PESTLE Analysis microsite - History - Introduction - Templates - HR example - Schools & Education

The PEST or PESTLE Analysis templates

PESTLE analysis template
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Other than the main headings, the questions and issues in the template below are examples and not exhaustive - add
your own and amend these prompts to suit your situation, the experience and skill level of whoever is completing the
analysis, and what you aim to produc e from the analysis.

The context upon w hich a PESTLE analysis is undertaken can help to determine how to interpret facts and information Have you seen our
discovered. free culture survey

PEST/ PESTLE Analysis on ____________________(organization name) SWOT For more great

articles and features
SW OT Context ____________________ SW OT like this see our
This page last update d
articles micro site
3 June 2009
Date of Analysis ____________ view
PEST & PESTLE Analysis
Te m plate s PESTLE Analysis factors Your Potential Implication and importance
notes Impact:
Subscribe to our
diagnostic tools ne wsle tte r
The list below is just to get you About your H - High Time Type: Impact: Relative
including case studie s: started. Remember to put these, and organization. M - Medium Frame: Importance:
others that you add in the context of How might L - Low 0-6 Positive Increasing
*e m ail your organization or business. the factors U- months + > Critical
listed on the Undetermined 6 - 12 Negative
For example if you are a small private left impact months - Unchanged Important
*se curity code company the behaviours of a Wall your 12 - 24 =
Mart / Tesco or other large Unknow n Un-
business or months
international player may w ell impact Decreasing important
part of the 24 +
on you. <
organization? months
Unknow n
Subscribe
If you are a local authority, Unknow n
government changes w ill change
have you se e n our ne w your priorities. In the NHS changes
short m anage m e nt article s to treatments and public attitudes
site
w ill also impact etc.

Try our organizational Political - SWOT

SWot tool for free NOW
Use the 'instant' outputs in
your course work or for a
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Management Models
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Trading polic ies
Funding, grants and
initiatives SWOT Analysis
Home market Diagrams
lobbying/pressure groups Create
International pressure groups Professional
Wars and conflict SWOT Visuals
Government polic ies See Examples.
Government term and c hange Free Download!
Elections www.SmartDraw.com
Inter-country
relationships/attitudes
Terrorism
Political trends
Governmental leadership
Government structures
Internal political issues
Shareholder/ stakeholder
needs/ demands
___________________
___________________
___________________
___________________
___________________
Economic - SW OT
Home economy situation
Home economy trends
Overseas economies and
trends
General taxation issues
Taxation changes specific to
product/servic es
Seasonality/weather issues
Market and trade cyc les
Specific industry factors
Market routes and
distribution trends
Customer/end-user drivers

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30-12-2010 PESTLE analysis templates
International trade/monetary
issues
Disposable income
Job grow th/unemployment
Exchange rates
Tariffs
Inflation
Interest and exchange rates
Consumer confidence index
Import/export ratios
P roduction level
Internal finance
Internal cash flow
___________________
___________________
___________________
___________________
___________________

analy Social - SWOT

Ke y Date s
1950 Consumer attitudes and
1960 opinions
1964
1967 Media views
1970 Law changes affec ting social
1980 factors
1990
1995 Brand, company, tec hnology
2000 image
2001 Consumer buying patterns
2002
2003 Major events and influences
2004 Buying acc ess and trends
2005 Ethnic /religious fac tors
2006
2007 Advertising and publicity
2008 Ethical issues
Demographics (age, gender,
race, family size,)
Lifestyle changes
Population shifts
SWOT analysis
Education
Trends
Fads
Diversity
Immigration/emigration
Health
Try our business SWOT Living standards
tool for free NOW Housing trends
U Fashion & role models
Attitudes to w ork
Visit our NEW article s
Attitudes to people doing
certain types of w ork
Leisure activities
Have you seen our
Occupations
free videos on coaching
Earning capacity
Staff attitudes or
Management style fre e culture surve y
organizational culture
Changes to education system
Ne e d to write SMART
___________________ o bje ctive s?
___________________
___________________ Ne e d to ide ntify C ritical Succe s
___________________ Facto rs?
___________________ Ne e d to unde rstand C orporate
Social Re sponsibility?

Try our syste m a tic busine ss

Technological - SWOT SW O T too l fo r fre e NO W

Busine ss & Manage m e nt

Competing tec hnology Mode ls
development
Research funding
Associated/dependent
technologies
Replacement
technology/solutions
Maturity of technology
Manufacturing maturity and
capacity
Information and
communic ations
Consumer buying
mechanisms/tec hnology
Technology legislation
Innovation potential
Technology access,
licensing, patents
Intellectual property issues
Global communications
Inventions
Innovations
New discoveries
Research
Energy uses/sources/fuels
Communications
Rate of obsolescence
Health (pharmaceutical,
equipment, etc.)
Manufacturing advances

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30-12-2010 PESTLE analysis templates
Information tec hnology
Internet
Transportation
Bio-tec h
Genetics
Waste removal/recycling
Email
M-learning
E-learning
Collaboration tools
Softw are changes
RSI
___________________
___________________
___________________
___________________
___________________

Additional split of information if doing a PESTLE analysis rather than a PEST analysis:

Legal - SWOT

Current legislation home

market
Future legislation
European/international
legislation
Regulatory bodies and
proc esses
Environmental regulations
Employment law
Consumer protection
Industry-specific regulations
competitive regulations
___________________
___________________
___________________
___________________
___________________

Environmental - SW OT
Ecologic al
Environmental issues
International
National
Local
Environmental regulations
Customer values
Market values
Stakeholder/ investor values
Staff attitudes
Management style
organizational culture
Staff morale
Staff engagement
Global factors
EU based factors
___________________
___________________
___________________
___________________
___________________

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Remember this is only a tool. Call it what you like - use w hatever factors you feel are appropriate. Other variations include:

PEST analysis (STEP analysis) - Political, Economic, Sociological, Technological

PESTLE/ PESTEL analysis- Political, Economic, Sociological, Technological, Legal, Environmental; PESTEL analysis
PESTEL analysis- Political, Economic, Sociological, Technological, Environmental, Labour (Labor) related; PESTEL
analysis (rare no references available)
PESTLIED analysis- Political, Economic, Social, Technological, Legal, International, Environmental, Demographic
STEEPLE analysis - Social/Demographic, Technological, Economic, Environmental, Political, Legal, Ethical
SLEPT analysis - Social, Legal, Economic, Political, Technological
STEPE analysis - Soc ial, Technical, Ec onomic, Political, and Ecologic al
ETPS analysis - Economic , Technical, Political and Soc ial - Scanning the business environment

Choose the acronym that most suits you or your organization.

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30-12-2010 PESTLE analysis templates

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