ASSIGNMENT 18.

1
ANALYSING THE SERVICE
OUTPUT LEVELS FOR DIFFERENT
SECTORS

Shaurya Dewan B041

FYBBA B
Admin Group 9
 FMCG Apparel Personal Specialty goods
Examples include non- (Zara, Adidas, H&M) electronics Specialty goods have
Sector durable (Apple, Samsung, unique characteristics
household goods such Sony) and brand
------------------------ as packaged foods, identifications.
Service Output beverages, and (BMW, Gucci,
toiletries. Porsche)
(PepsiCo, Unilever,
ITC)

Lot size Very High High Medium Low

The number of units the The products are There is a lot of Only a limited Only a certain
channels permits typical stocked up in huge inventory stored in number of units of number of items are
customer to purchase on one quantities in all stores. the store of different an electronic present at the store
occasion. colors and sizes. product are and are made
available at a store. available only when a
Eg. Airpods at customer is interested
Apple stores in purchase.
Waiting and delivery Low Medium Medium High
time Consumers want the Consumers often Consumers are often As buyers are willing
quickest purchase purchase apparel from willing to wait for to make a special
The average time customers of
possible. e-commerce sites new technology purchasing effort and
that channel wait for receipt of
Eg. Buying a packet of which may take time products or an due to unique product
the goods.
chips is fast and however still prefer electronic out of characteristics, they
without any hassle. quick purchase in stock currently. are willing to wait.
stores.

Spatial convenience High High High Medium

The degree to which the Consumers want the There are a number of The number of As the product caters
marketing channel makes it most convenient retail stores of showrooms which only to certain
easy for customers to purchase location where the different brands deals in the selling customers the
the product. purchase can be made available in shopping of all kinds of company needs to
quickly and therefore malls and complexes. electronics are communicate to only
products are adequately scattered them.
available and easy to throughout. Eg. Buying a car
purchase. from Porsche.
Product variety High High High Low
The assortment breadth Different companies Varying product Varying price range, Not many producers
provided by the marketing produce similar quality, brand image, quality and product and products as they
channel. products to compete. style, fashion as well features leads to only cater to a certain
The products come in as focus group. different models. demographic and
different shapes, sizes niche.
and color and have
great collection.
Eg. All flavors of Lays.

Service backup Low Medium High Very High

The add-on services such as
credit, delivery, installation,
repairs provided by the channel.
Only want a quick, Additional services Add on services In order to maintain
efficient checkout no such as replacement, such as installation, the reputation,
additional help return and providing delivery, repair and customer satisfaction
required. discount are required maintenance. is most important and
to cater to customer Eg. Installation of hence add on services
needs. television. should be of the
highest quality.