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Petroleum economics—
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Time is money!
David Bamford
Consultant Editor, Digital Energy Journal
In earlier articles and blogs, I’ve suggested that is critical. Specifically, the NPV of a project can
technology providers – especially those with nov- easily be halved by a two year longer lead time,
el ideas – will see tremendous ‘pull’ from cus- equivalent to a $15/bbl drop in the oil price over
January 2011 Issue 28 tomers if they can show that they will deliver one the entire life of the project.”
of my “3R’s” – a major reduction in risk, a major Of course, I need to remind everybody that
Digital Energy Journal reduction in cycle–time, or a major reduction in I am a non-executive director at Tullow Oil which
2nd Floor, 8 Baltic Street East, London EC1Y 0UP, UK costs. has just delivered first oil from the Jubilee field
Digital Energy Journal is part of Finding Petroleum
I have been asked several times what I in Ghana in significantly less than 4
www.findingpetroleum.com
www.digitalenergyjournal.com mean by ‘cycle-time reduction’ and as always, years………..
Tel +44 (0)207 017 3405 the easiest way to explain is with a couple of ex- Such a field development requires the com-
Fax +44 (0)207 251 9179 amples. plex integration of many technologies – the FP-
Firstly, if we go back to the end of the SO, flow-lines, trees, drilling, completions, reser-
Editor 1980’s, 3D seismic technology was well estab- voir modelling, 3D seismic and so on – all of
Karl Jeffery
jeffery@d-e-j.com lished but it took an outrageously long time. My which requires skills and “Know How” and the
memory is that going from project inception, ability to deal with folk (including non-executive
Consultant editor through design, funding, contracting, acquisition, directors!) who tell you it can’t be done so quick-
David Bamford processing and interpretation for a North Sea ly. And the prize for acceleration is very large.
‘postage stamp’ survey of a hundred sq kms or So where is there another piece of fruit to
Technical editor
Keith Forward so could easily take two years – and even then be picked, preferably low hanging? No doubt oth-
forward@d-e-j.com not all the data would be interpreted. ers will have their own favourites but here’s
In the early 1990’s, we began to transform mine…………………
Finding Petroleum London Forums 3D seismic so that much bigger regional or ‘ex- Cutting the Gordian Knot!
Advances in seismic - January 25
Advances in exploration technology - February 15 ploration’ 3Ds were shot and turned around to full The mythology is of an intricate knot tied by
Improving recovery from existing fields - March 16 interpretation in a matter of months rather than King Gordius of Phrygia and cut by Alexander
Digital oilfield - subsurface data - April 20 years. The key technology components of this the Great with his sword after hearing an oracle
Technologies to avoid another Macondo - May 17
Digital Oilfield IT infrastructure - June 14 transformation were the extraordinary new seis- promise that whoever could undo it would be the
Carbon capture and storage (TBC) - Sept 14 mic vessels that emerged, capable of towing a next ruler of Asia.
Digital Oilfield and people - Oct 20 large number of streamers, a move to on-board In modern times, a 'Gordian Knot' is taken
Developments with deepwater - Nov 9
Digital Oilfield 2011 - Nov 30 processing, and the availability of high perform- to mean an exceedingly complicated problem or
ance interpretation workstations. deadlock.
Social network It was noticeable that the key contributors Here's my problem - how do we transform
network.findingpetroleum.com to this transformation were players who were onshore exploration success rates to the same lev-
then quite small and entrepreneurial – PGS, el enjoyed offshore, especially in deep water?
Advertising and sponsorship
John Finder Geco, Geoquest, Landmark, for example. Bigger Simples!
Tel +44 (0)207 017 3413 companies were much less helpful - even the in- [At the risk of confusing any one who has
jfinder@onlymedia.co.uk house technology departments of the Majors – not seen the meerkat Aleksandr Orlov on British
Digital Energy Journal - keeping you up to date where for example they were intent on develop- TV!]
with developments with digital technology in ing their own processing or interpretation sys- As noted above, the transformation in off-
the oil and gas industry. tems. shore exploration success rates, from the mid
Nowadays of course such ‘exploration’ 3Ds 1990's onwards, was brought about by the wide-
Subscriptions: Apply for your free print or elec-
tronic subscription to Digital Energy Journal on are the norm – the dramatic reduction in cycle- spread availability of remarkably inexpensive re-
our website www.d-e-j.com time resulting in dramatic reductions in unit costs gional or 'exploration' 3D seismic.
($/sq km) and reductions in risk (increases in ex- What we need to do now is to drive down
Cover photo: Detroit company EOS Solutions,
ploration success rate), and of course in the num- the cost of onshore 'exploration' 3D to the same
working together with Norisol of Norway, is
developing "4D" simulation tools for oil and gas ber of such surveys that have been shot. It would levels as offshore. The key is to be able to acquire
installations, which can be used for planning and not be overstating to say – considering the dra- and process onshore 3D seismic far, far faster
training purposes. Here they are being used to see matic increase in size of such surveys and reduc- than we can today.
how fast a rig can be evacuated tion in cycle-time, that there has been more than To do this, the big step - the wielding of the
an order of magnitude improvement. sword - is to replace cable seismic with wireless
Secondly, our friends at Bernstein Research systems.
have recently highlighted another example which I am hopeful that in our first two Finding
is the dramatic increase in value which accrues Petroleum Forums of 2011 – on January 25th and
when companies can shorten the time from dis- February 15th – we will hear from the companies
covery to first oil or, conversely, noting that “eco- that will lead such breakthroughs – visit
nomic value can be eroded by 50% for just a 2 www.findingpetroleum.com of course for details.
year delay. A majority of upstream capex is allo- And with that, a Merry Christmas and Hap-
cated to development, hence meeting targets here py 2011 to all!
Contents
Leaders - Integrated Operations conference in Trondheim
Drilling: time for better data?
A conference session at the Integrated Operations conference in Trondheim (Sept 28-29)
looked at how the data in drilling can be improved 4
Are you competent in collaboration rooms?
Grete Rindahl of Norwegian Institute for Energy Technology (IFE) has been researching
how well people are using collaboration rooms – and what constitutes competent
behaviour
6
Lessons from medicine and military
The oil and gas industry might be able to learn a lot from how medicine and military use
integrated operations, and have some expertise to share, said speakers at the Trondheim
IO Conference
7
Developments at Kongsberg, Shell, Petrobras, Saudi Aramco
The Trondheim Integrated Operations conference on Sept 28-29 included new ideas from Kongsberg, Shell, Petrobras and Saudi Aramco
about how to get the most out of integrated operations 8
Innocentive – crowdsourcing ideas
US company InnoCentive is helping oil and gas companies find solutions to technical problems – by posting them on the web – but it takes
skill and organisation to get the right result. VP sales Jon Fredrickson explained how it works at the Trondheim Integrated Operations
conference
10
Exploration
Using object databases for seismic data
Object databases can provide much faster results than relational databases, when you are trying to look for complex patterns and
relationships within the data, as two major seismic companies have found out 12
GeoGraphix - software for independents
GeoGraphix, a brand of interpretation software geared towards the needs of independent oil and gas companies (particularly working on
land), is no longer part of Halliburton’s Landmark software and services portfolio 13
Production
Do you challenge your colleagues enough?
One of the signs of a successful collaborative environment is that people feel comfortable challenging each other says Jim Kochan of Vitesse
Solutions, knowledge management consultant to Conoco Phillips 14
Yuck! Technical details
If you want to get people interested in the digital oilfield, you’ve got to get them interested in the technical details – something people
normally dislike, writes Dutch Holland 15
Software for oil industry real estate
Many oil and gas companies could benefit from a more structured approach to facilities and real estate management, writes Phil Wales, CEO
of Houston-based eBusiness Strategies 17
Computer models to improve safety planning
EOS Solutions and Norisol are providing oil and gas companies with 4D process
simulations to optimize their operations and planning, to help mitigating risk 19
Communications
NSI Upstream – your production on the web
NSI Upstream of Louisiana creates a means for companies to monitor and manage their production from anywhere, including on the
internet, and has completed a large project for the 100kbopd Kikeh deepwater development in offshore Malaysia 20
US regulators might want real time data from rigs
US regulators might demand real time data from drilling rigs, according to Michael Bromwich, director of the US Bureau of Ocean Energy
management, Regulation and Enforcement (BOEM), speaking at a recent Platts Energy Podium event in Washington on October 12 2010 21
January 2011 - digital energy journal 3
DEJ28_24pages:Layout 1 16/12/2010 13:09 Page 4
Leaders
Leaders
examined, with data sent to surface by mud Better data organisation is also neces-
pulse telemetry, it showed that the drillbit sary. “It’s a jungle out there. We need to stan-
had moved into a formation with a different dardise on mnemonics (ways of tagging the
resistivity – and maybe the change in rate of data). We need good housekeeping. We need
penetration was due to the mud interacting to build in some kind of diagnostics check,”
with the different type of rock in a different he said.
way. “So they changed the mud parameters “All the vendors have their own data
and solved the problem,” he said. acquisition system, but they’re not even on
The next generation of drilling teleme- the same timeline.
try is wired drill pipe, where up to 50,000 “And sensors are often very unreliable.
bps can be sent to the surface, which enables We need some redundant sensors, but not the
communications directly with the tools. same sensors twice.”
“Previously to change a tool setting it can “The biggest problem is getting good
take 20 minutes by mud pulse, now we can mud data. Get that wrong and your model is-
do it with a switch,” he said. n’t worth much.
One of the reasons for the slow take-up One challenge is working out how to
of wired drill pipe was because drilling com- persuade service companies to provide high-
panies were initially required to buy a whole er quality data – and if this should be includ-
set of drill strings before they could use it, ed in a contract.
Mr Spotkaeff said. Now it is rented.”
Another problem with wired drill pipe Mike Herbert, Conoco Phillips
is that the signal degrades at over 6000m of Mike Herbert, integrated operations advisor
drill pipe. “They had to come up with re- to ConocoPhillips in Norway, agreed that
peater boxes. It’s something people have one of the things we all struggle with is data Coffee time at the Trondheim Integrated
Operations conference
been working on for quite a number of quality.”
years,” he said. “In drilling we are amazingly tolerant
It is still a challenge is working out how of poor data. We needed to put that behind
to get the most out of the data. “It’s not just us and really value quality” he said. “If we
about getting 50 curves. It's orders of mag- don’t gather quality data the picture we see
nitude different. That’s an issue which needs is not very representative.” Audience discussion
to be overcome,” he said. “The lack of quality data means we One audience member noted that drilling is
don’t really know where the well is. We have not the only industry in the world which has
Statoil huge uncertainties,” he said. “We find out to deal with complex and sometimes unreli-
Marvin Hammervold, researcher drilling too late the formation fluids are entering the able data.
technology at Statoil, talked about Statoil’s well bore. We don’t know if we bypassed There are also technical ways to im-
pilot projects to try out ways to keep hy- some reserves.” prove data. “If there’s noise you have to
draulic and mechanical models up to date If people were better at communicating work out what kind of noise there is and how
during drilling using real time data. with each other, they might find better ways to filter it. This has been done in a lot of dis-
“We need to change from reporting to to improve the data, he suggested. ciplines.”
our proactive use of real time data,” he said. “We’ve obsessed with graphs – I hate Roar Nybø, research scientist at SIN-
“Take pore pressure gradient – we need graphs. I think in pictures. We can visualise TEF, suggested that people don’t take data
to have the models updating during drilling completions drilling, production drilling, quality seriously enough.
– there are huge uncertainties behind these down hole tools. One of the most important “When we have drilling problem like
models,” he said. things is communication and it’s much easi- losing fluid we call that a drilling problem
“The concept is we get sensor data for er in pictures. Simple.” and we have alarm systems. But when the
surface and downhole, and all the configura- “We need to fix the basics – depth, sensor is not functioning we call it a data
tion data. “The data is coming from differ- weight on bit, mud properties,” he said. quality problem,” he said.
ent sensors, different vendors. We have mud “Let’s start with these. “I think we should “It would be very nice to have our own
logging sensors, downhole sensors, rig sen- have an industry goal to get the basics right. system which says “sorry your sensor is
sors. These are fed into the process models. If we can get some of this right we can start wrong, you’ll have to stop your models be-
We want to use all this live real time data for having a much more integrated system. cause you can’t trust them.”
controlling the drilling.” “We need to clarify our expectations Michael Golan, Professor of Produc-
One of the hardest things is getting real with data – we need to reward good quality tion Engineering with NTNU Norwegian
time drilling data which is high enough qual- data,” he said. University of Science & Technology, said
ity. “If the model is being fed bad data the Updating data models does not neces- that it would be helpful to have systems that
bad data comes out the other end,” he said. sarily require more data. “Some of the infor- would provide a quick view of what was
“It’s a real risk taking bad data, putting it in- mation we need to make a real time hy- happening, to help people make quick deci-
to models and trusting them.” draulics model – we might only get that sions – because many decisions in the
“Small errors in data can have grave twice a day,” he said. “We can do less data drilling process are made very quickly.
consequences,” he said. “All these processes and more quality.”
can go very wrong if you have one bad data “We’re making so much effort around
point. And the models have their own uncer- data quality. It’s very labour intensive and a
tainties and limitations,” he said. lot of this should be automated,” he said.
Leaders
Leaders
Alan Lumsden, Professor and Medical Di- inside a blood vessel. It is fitted inside a Force on leader-
rector, The Methodist Hospital in Houston, catheter (a tube which can be inserted into ship develop-
talked about the similarities between medi- the body). ment and co-op-
cine and the oil and gas industry. The medical professional does have ex- eration, particu-
He was speaking at the Integrated Op- perience with 3D imaging, remote monitor- larly around
erations conference in Trondheim on Sep- ing, and managing large amounts of data, he NATO's flying
tember 28-29, organised by Norges Teknisk- said. radar stations,
Naturvitenskapelige Universitet (NTNU). “Computational fluid dynamics is mov- known as an
“I work in the world of cardiovascular ing into medicine from oil and gas,” he said. "airborne early
disease. So do you – you don’t know it,” he “The lining the inside of wells is almost warning and
said. identical to lining the inside of body ves- control system"
Houston is home of the largest medical sels,” he said. or AEW&C.
centre in the world, with 6,500 hospital beds. The Methodist Hospital has run tours “Like the Major Dag Ola Lien from
The two biggest “businesses” in Houston are for petroleum engineers through its medical oil and gas in- the Royal Norwegian Air
oil and gas and medicine. Yet there is very centre, he said. dustry, the Air Force Academy
little contact between the two groups, he As a result of one of these tours, one oil Force tries to set
said. company started research into using a Mag- up ‘Integrated
“I’d be working on a PowerPoint on a netic resonance imaging (MRI) scanner to Operations,’ but our related term is ‘Network
plane out of Houston and the person next to get a better understanding of fluid flow Centric Warfare’,” he said.
me would say ‘what are you doing’”. through a gravel pack. In the Air Force, the emphasis is on
“We pick targets, drill holes, try to in- The medical profession could be very speed - reducing time between making ob-
terfere before pipes blow apart and interfere interested in learning more about how the oil servations to decisions. "From detecting Tal-
after they blow apart every now and again.” and gas industry uses swellable elastomers, iban to engagement by a fighter takes min-
“People joke, next time I have a heart because it might be possible to adapt the utes. Time is critical," he said.
attack filling up my tank someone will fix technology to develop something which can Fast decisions are critical during a mis-
it.” block body vessels. sion, a battle commander views everything
“But I don’t get to see inside your Other technologies developed in oil and on a big screen and makes decision of where
toolkit and you don’t get to see inside mine. gas which could be useful for the medical in- to bomb. "But even if he made the fastest
People work in like and fundamentally dif- dustry are battery technologies, visualisation decisions in his life - the person in the fight-
ferent fields.” and robot steering, he said. er or the AEW&C are saying 'hey come on
The Kimray Greenfield Filter, a filter “There is a huge overlap between both give us the clearance'", Major Lien said.
for a blood vessel, has been “implemented of our industries. We have to begin to start "The battle commander says, hey come
on hundreds of thousands of patients world- understanding there’s a huge opportunity for on give me some time. The perception of
wide,” he said. It used some expertise about your knowledge to help our patients,” he time is different."
filtering pipes developed from the oil indus- said. There are staff from 13 different coun-
try. “Kimray was an oilfield engineer”, he Both industries also have big chal- tries working on the AEW&C. In most cas-
said. lenges with regulators, particularly in the US es, each individual mission ends up with a
There has not yet been any use in the – which often means that companies have to new group of personnel, and they all need to
medicine of pigs – robot devices which trav- do medical research in other countries. get on running the operations straight away.
el along pipes The mindset of typical oil and gas en- However, missions run by the RAF
and assess their gineers, and medical researchers, is also dif- AWACS flew with fixed crews on every mis-
interior condi- ferent, which can lead to different ways of sion, he said. "No-one can see that fixed
tion. “Could we solving problems. crews are fundamentally better than mixed
use something crews."
similar in blood Better decisions at NATO "A lot of effort is put into team build-
vessels?” he Major Dag Ola Lien from the Royal Norwe- ing. We build up the soldier to be robust," he
asked. gian Air Force Academy, talked about his said.
The med- previous job assignment in NATO, where he "Personnel are encouraged to give feed-
ical industry worked with decision making as an Air back. A fighter pilot can admit mistakes or
does have endo- Weapons Controller on NATO AWACS, and dangers, situations to his colleagues without
luminal ultra- how the oil and gas industry could maybe getting his head cut off."
sound, a device apply similar thinking. It's a challenge to get people from dif-
Alan Lumsden, Professor
which gathers Major Lien has flown with NATO for ferent cultures, different "glasses" (how they
and Medical Director, The
360 degree radi- Methodist Hospital in over 1300 flying hours on NATO AWACS, view the world around themselves) to work
al images from Houston and now works with the Norwegian Air together.
Leaders
Leaders
The plan is to install GIOP at its off- about to go wrong, before something actual-
shore production facilities following a 4 year ly does go wrong; and the communication
plan running from 2009 to 2013. while the emergency is being handled.
“We think communication is so impor- Ms Tveiten analysed 16 actual acci-
tant we have a very structured plan to com- dents, and in 11 of them, “We find deficien-
municate,” she said. cies in anticipation of risk,” she said.
It builds on a research project, called Also organisations do not learn enough
GeDig. In GeDig, “we tried 6 different tech- from the accidents. “Learning seems to be
nologies, with pilots at 6 different compa- not as it should be.”
nies,” she said. “Some of it didn’t work at There has been a reluctance to talk
all. We realised technology is not so impor- about how integrated operations can help
tant. You don’t need this fancy place to work. with emergency management, she said. “It
People didn’t understand. has been a taboo in many ways. People say
“GIOP is a natural evolution of other IO is not about emergency management.
projects,” she said. Emergency management needs to be left
“The complexity over the next two alone.”
years will bring new challenges. We have an “In emergency management, sharing of
exploration area of 150,000km2. information plays a very crucial role,” she
“We will increase production 42 per Meshal Al Buraikan from Saudi Aramco's said.
cent in 2010 to 2014 – from 2.1m bopd to Exploration and Petroleum Engineering “We wanted to look at how new work
2.98m bopd, while the mature reservoirs de- Computer Center proceses and new technology can influence
plete 10 per cent a year.” emergency management.”
This means there will be a lot of green- the system to do more and more things simi- “Most people say in oil and gas, a cri-
field operations. Many people working in the lar to how cellphones have evolved. “The sis doesn’t come suddenly, it evolves over
new integrated operations centres will be cellphone started off with voice, now it’s an many days.”
new Petrobras employees. entertainment centre,” he said. “There is a Ms Tveiten suggested that companies
Petrobras has become a partner of the network foundation.” should put more effort into trying to antici-
Centre for Integrated Operations in the Pe- “The surveillance layer is where we pate risks, or emergencies which might be
troleum Industry, a research centre which is spend most of our time. That consumes about to occur. “We suggest there should be
part of Trondheim University of Science and much of the budget,” he said. a more focus on spotting risk,” she said.
Technology (NTNU). Normally for well tests, the well needs In emergency handling, it can be im-
“Petrobras decided to join IO mostly to be shut in for 2-7 days, to monitor what portant to manage the information flow.
because of the experience here [in Trond- happens as pressure builds up. The data gath- “Too much information is not good,” she
heim],” she said. “We are starting from ered during the well test needs to be filtered said. “But if we put a lot of information in
scratch and didn’t want to make huge mis- to understand what is happening, because the room it can turn to an information crisis
takes.” otherwise it just seems to jump all over the not an emergency crisis.”
One of the biggest challenges at Petro- place. But in most emergency communica-
bras s communication about IO to people “If you get a flow rate data per second tions, most of the communication is by tele-
around the company at at managerial level,” the data is all over the place,” he said. “So phone.
she said. “I thought it was easy to present you apply a filter and get it back per hour.” The sharing of information is quite lim-
GIOP philosophy to the managerial level, Saudi Aramco had a project to reduce ited,” she said.
but some of them didn’t understand. We had the number of data points from 58,000 to
to come back and do it again. GIOP is not 2,700.
easy at all to understand.” It uses the Kappa Engineering “Dia-
“We must have the managerial level mant Master” client server tool for reservoir
with us. Without them it will be impossible surveillance. It has been implemented on 13
to make it different”. fields, with 1027 wells and 5092 gauges.
“The challenges are data quality, stor-
Saudi Aramco age and access,” he said. “The problem is not
Meshal Al Buraikan from Saudi Aramco's disk space but how to access it.”
Exploration and Petroleum Engineering The software also helps to manage the
Computer Center, talked about how Saudi well tests – in one example, Saudi Aramco
Aramco has managed dynamic well tests. wanted to shut in 50 wells in a field at the
Mr Al Buraikan says he personally same time to see what happened.
likes the following definition of intelligent
fields: “Remote capturing and utilisation of Using IO for emergencies
real time surface and subsurface data to op- Camilla Tveiten, a psychologist and re-
timise upstream assets and maximise its searcher at Scandinavian research organisa-
profitability”. tion SINTEF, has studied how integrated op-
“That’s a definition I personally like. erations could help with emergency manage-
Someone else in Saudi Aramco might give ment. Sharing of information in emergency
you another definition,” he said. This covers into risk anticipation, ie situations is 'quite limited' - Camilla Tveiten, a
Mr Al Buraikan sees the evolution of how well people are aware that something is psychologist and researcher at SINTEF
Leaders
Jon A Fredrickson, vice president of sales some 2 to 6 degrees away from the normal
with InnoCentive, talked about his online circle of talent the company would go to, Mr
service which enables companies to post Fredrickson said.
‘challenges’ and give rewards for people Of course, companies can always post
who do them, thereby enabling anyone in the the challenge on their own websites, but the
world to participate in their research. Re- value InnoCentive provides is to help com-
wards can be between $5,000 and $1m. panies frame the question in a way that is
The service does not aim to replace more likely to find a solution, and provide
companies’ in house research departments, ready access to a number of people who en-
but aims to provide them a route to alterna- joy complex technical or scientific problems,
tive expertise, for example someone who has Mr Fredrickson said. Additionally, the
tried a similar problem working for a differ- added value of anonymity for a Seeker and
ent industry, or someone with a unique set the inclusion of purchasing Intellectual Prop-
of ability and skills which the company does erty for the award posted for the challenge,
not have with its in-house staff. makes this model the fastest and most cost
The name of the company posting each efficient method for innovation in the world.
challenge is not revealed on the website. Mr Fredrickson said he was disappoint-
The oil and gas software company Par- ed that the company was not invited by BP
adigm posted a challenge on the site because to help try to come up with solutions to the
it wanted to find a better way to analyse 3D Deepwater Horizon disaster.
fault data. Interestingly one of the Solvers is It ended up hosting online discussions
a Swiss entrepreneur radiologist who had for its expert solvers to try to come up with
Helping you find experts from other industries
been working out ways to look at bones in solutions anyway, even though no financial who might be able to you help you find good
3D. award was offered. “Our solvers wanted to solutions - Jon A Fredrickson, vice president of
In one example, NASA (the North share their solutions and they wanted people sales with InnoCentive
American Space Agency) wanted to find a to listen,” he said.
better way of predicting solar events, and The solvers on InnoCentive were only equipment asked all employees to give sug-
posted the challenge on InnoCentive. The able to use data from the general media, gestions by applying what they knew about
award was won by a retiree who had previ- which was limited. They would have been valves,” he said. “They had interesting ideas
ously studied solar flares for the telecom in- more likely to have been able to contribute that came in.”
dustry. “NASA didn’t know this guy was if it had more of the facts, he believes. “Our “Someone else who was looking at sen-
there, and never knew this research had been solvers love facts,” he said. “Temperatures, sor technology maybe have looked at it dif-
done,” he said conditions, flow rates along with other key ferently,” he said.
In another example, the Oil Spill Re- data was missing as we had no access to it Another example of the strength of
covery Institute in Alaska (OSRI) had a from BP or other sources.” “crowdsourcing” for solutions is the DARPA
problem with oil and water mixture from BP tried to do organise its own system (Defense Advanced Research Projects
spill recovery it was loading into barges, for soliciting ideas and according to BP got Agency) challenge to find 8 feet diameter
which was freezing and becoming impossi- 40,000 submissions, he said, which must red balloons, where 10 red ballons were
ble to discharge. have made it very hard to sift out anything placed in urban parks around the US, and
The solution came from an Illinois useful. “The signal to noise ratio was out of teams had to find them, for a reward of
chemist and nanotechnology expert, who balance,” he said. $40,000.
had knowledge of how large fields of con- If InnoCentive had been involved, they The winner was a group from Massa-
crete are kept fluid, preventing the concrete could have framed the question better, and chussets Institute of Technology, which cre-
from setting by using a long vibrating rod, got a narrower list of responses, more likely ated a pyramid reward scheme for distribut-
who thought the same method could work to provide a useful solution and taking less ing the prize money, whereby the finder of
for a frozen oil and water mixture. The time to sift through. each balloon would get $2,000, and people
chemist won $20,000 and gave half of it As a specific example of people who who connected people who found the bal-
back to OSRI. might be able to help, there could be people loons with MIT would get $1,000, $500,
One chemical company which posted a who work in the nuclear industry with ex- $250 and so on.
problem on the site received a successful so- pertise on containing radiation, which would There have been other challenges post-
lution from an 18 year old undergraduate in have been applicable to containing the oil- ed related to oil spill recovery, including for
Kazakhstan, who won $25,000. spill. oil spill tracking, and the best way to fit ves-
In a study done by Harvard, 70 to 80 Medical expertise could have been use- sels.
per cent of the solutions come from people ful. “The CEO of a manufacturer of medical InnoCentive understands that it is cru-
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