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AN ANALYTICAL STUDY ABOUT FINANCIAL
PLANNING TOWARDS DIFFERENT
FINANCIAL PRODUCTS AND SERVICES, A
STUDY OF STANDARD CHARTERED-STCI
CAPITAL MARKET LIMITED
Rashi jain
MBA (finance)
Jayoti vidyapeeth womens
university
1
A
Report
On
Submitted By:
Parag Doshi
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ACKNOWLEDGEMENT
I express my sincere gratitude to my industry guide Mr
Rajesh Solanki Business Development Manager,
Standard Chartered Wealth Managers, Udaipur for
his able guidance, continuous support and cooperation
throughout my project, without which the present work
would not have been possible.
Signature
(Student)
3
TABLE OF CONTENTS
(Note: All tables & graphs- Sources are compulsory to mention for any
secondary data)
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EXECUTIVE SUMMARY
The project is on analytical study of the investor’s preference towards different wealth
management services and study of wealth management services provided by standard chartered
wealth manager. The main thing which covers the project is about to understand the different
investment avenues and what people exactly prefer for their investment and to study the concept
of the wealth management. The project also comprises the survey report of different investors
and their views regarding the investment and investment policies. The project main target is to
study what exactly the behavior of the investors towards investment options available in the
market so basically to know the investor.
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ORGANIZATION DESCRIPTION:
Concept: A leading broking company catering to the financial needs of institutional & retail
investors. On 11th Jan 2008 Standard Chartered Bank (Mauritius) Limited (SCBM) acquired 49%
stake in UTI Securities Limited from Securities Trading Corporation of India (STCI). Name of
the company was changed to ‘Standard Chartered – STCI Capital Market Limited’ (SC caps)
with effect from 17 Jan 2008.On 12 December 2008, SCBM acquired a further 25.9% stake in
the company to increase its total stake in SC caps from 49% to 74.9%.Member of BSE & NSE.
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Depository Participants with CDSL & NSDL. Large network – pan India presence in 112
locations, 38 branches & 137 authorized centers.
Back Ground
The standard chartered wealth manager is the branch of the standard chartered bank and dealing with
the capital market and focuses on the clients preferences towards different investment avenues. It is
the retail division of Standard Chartered – STCI Capital Markets Limited. We provide services such
as broking, wealth management, MF distribution etc.
Methodology
Primary data will be collected through the structured questionnaire which comprise of closed
ended questions and secondary data will be collected through publish and non-publish resources.
Convenient Sampling procedure is used here and surveyed 200 investors in the Udaipur city area
only. Data will be analyze using simple statistical tools like pie charts, bar diagrams and other
complex statistical tools like factor analysis by SPSS software.
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Findings and Conclusion
Age group of the people is the main factor in determining the investment and risk taking
capability. Due to recessionary conditions people are shifting towards debt funds rather that
equity funds. People who keep a huge amount of cash in their bank accounts, just for the purpose
of liquidity should be pitched for Medium-term, Short Term, and Liquid Fund as these funds
fulfill their needs of liquidity, safety and growth. These funds are not known to common
investors.
Recommendations
With the starting of the second week of the summer internship program, I studied the various
terms used in wealth management industry and compared the different investment avenues in the
market with different investment instruments provided by STNADARD CHARTERED
WEALTH MANAGER At the same time, I got an opportunity wherein I had to increase the
number of client through empanelment.
After this, I started the analysis on the risk involved in various investment schemes and different
sectors of economy like, banks, consumer non-durables and software industries during pre and
post economic turmoil.
Then, I started making the questionnaire based on the information gathered. Through this
questionnaire, did survey between the varied perception of investors and channel partners. I
interpreted these questions and analyzed through factor analysis here I have taken sample size of
100. From this its recommendation that STNADARD CHARTERED should increase its
customer base and focus on various parameters like income, age group etc. and it has low Human
Resource which causes great problem
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INTRODUCTION
• To analyze the sector wise allocation of funds by different wealth management company.
• To analyze the growth rate in the different funds like equity, debt and money market
instruments.
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• To study the factor affecting in selling the investment instruments to the different types of
HNI’s.
The scope of the project is limited to Udaipur city only. The area will be cover for the project
is Udaipur. The study will conduct through questionnaire and interaction with the investors.
• One of the limitations which might occur will be the availability of the respondents.
• Geographical limitation that is, it is not feasible enough to cover a vast area.
• Sometimes it might happen that the respondent might be aware of the concepts and the
facts or he might not be having a proper knowledge about the subject which leads into a
deviation in the results.
• Non availability for the cross checking of the resources and response of the respondent.
Primary data and Secondary data will be collected which help in carrying the project further and
will provide the required information.
Primary Data
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Information from company’s staff
Secondary Data
Secondary data collected from various published and non published resources.
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Industry profile
Investment industry:
. The economy of India has proven to be highly conducive in terms of domestic and
foreign investments, in recent years. India Investments have been predicted as
the propelling force towards the country's attainment of self-sustained growth by
rapid industrialization
Foreign Direct Investment (FDI) in India is one of the most talked about issues today. Rated
among the top emerging nations, India's liberalization policies are paying rich dividends to the
economy as a whole. Foreign Direct Investment (FDI) is defined as "investment made to
acquire lasting interest in enterprises operating outside of the economy of the investor." The FDI
relationship consists of a parent enterprise and a foreign affiliate, which together form a Trans-
national Corporation (TNC).
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India is thought to be a first-rate investment. India has a vast potential for foreign
investment and foreign players find it their next investment destination.
As rightly said by Sukomal C Basu, Chairman & Manaing Director, Bank of Maharashtra;
India is the fourth largest economy in the world and has the second largest GDP among
developing countries, in purchasing power terms. It is experiencing growth with macro
economic stability and is in the process of integrating with the global economy. Far-
reaching economic reforms initiated in July 1991 generated numerous business
opportunities, leading to degeneration with removal of most licensing procedures.
Economics authorities and various research studies carried out across the globe confirm
the fact that India and China will rule the world in the 21st century. For over a century
the United States has been the leading economy in the world but key developments
have taken place in the world economy since then, leading to the change in focus from
the US and the rich countries of Europe to the two Asian giants- India and China.
The wealthy countries of Europe have seen the supreme decline in global GDP share by
4.9 percentage points, followed by the US and Japan with a decline of about 1
percentage point each. Within Asia, the rising share of China and India has more than
made up the moribund global share of Japan since 1990. During the seventies and the
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eighties, ASEAN countries and during the eighties South Korea, along with China and
India, contributed to the rising share of Asia in world GDP.
According to some experts, the share of the US in world GDP is expected to fall (from
21 per cent to 18 per cent) and that of India to rise (from 6 per cent to 11 per cent in
2025), and hence the latter will emerge as the third pole in the global economy after the
US and China.
By 2025 the Indian economy is projected to be about 60 per cent the size of the US
economy. The transformation into a tri-polar economy will be complete by 2035, with the
Indian economy only a little smaller than the US economy but larger than that of
Western Europe. By 2035, India is likely to be a larger growth driver than the six largest
countries in the EU, though its impact will be a little over half that of the US. India, which
is now the fourth largest economy in terms of purchasing power parity, will overtake
Japan and become third major economic power within 10 years.
Any company or firm irrespective of its size, which aspires to be a global player cannot
for long ignore India which is expected to become one of the best emerging economies.
However the million-dollar question here for foreign players is “What is the success-
failure ratio?”
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Company profile
Vision
individuals &corporate
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Mission
Business Objectives
We want our organization to be one of the Best Financial Services Company with
across the country and leading Stock Brokers for both Institutional and Retail
segments.
We should provide the best of Wealth management solutions to our investors and we
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Our Research support should be the most un-biased and transparent analysis of the
subject companies.
With the best of IT network, strong RMS and internal controls we should be one of the
• Research
• Internet Trading
• Portfolio Management
• Wealth Management
• Depository Services
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1.5.1 Standard Chartered – STCI Capital Markets Limited is a leading broking company
with a pan-India presence and provides a wide range of financial services, including investment
banking, Institutional equity & derivative Broking, fixed income, research, retail equity &
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derivative broking (offline and online), portfolio management, distribution of financial products
and depositary services.
1.5.2 Standard Chartered Wealth Managers is the retail division of Standard Chartered –
STCI Capital Markets Limited. We provide services such as broking, wealth management, MF
distribution etc.
On 11th January 2008 Standard Chartered Bank (Mauritius) Limited acquired 49% stake of
erstwhile UTI Securities Limited from Securities Trading Corporation of India (STCI).
Accordingly, the name of the Company was changed from ‘UTI Securities Limited’ to ‘Standard
Chartered – STCI Capital Markets Limited’ with effect from Jeanery 17th, 2008. Subsequently,
on December 12, 2008, SCBM acquired further 25.9 % stake in Standard Chartered – STCI
Capital Markets Limited to increase its total stake in Standard Chartered – STCI Capital Markets
Limited from 49.0 % to 74.9 %.
1.5.3 Standard Chartered Bank in India is the country’s largest international bank with 90
branches in 33 cities and India is one of the Group’s key markets worldwide. Employing about
19,000 people, Standard Chartered Bank has played a significant role in the history of the
banking industry in India since opening its first branch in Kolkata, 150 years ago, April 12, 1858.
A leading broking company catering to the financial needs of institutional & retail investors. On
11th Jan 2008 Standard Chartered Bank (Mauritius) Limited (SCBM) acquired 49% stake in UTI
Securities Limited from Securities Trading Corporation of India (STCI). Name of the company
was changed to ‘Standard Chartered – STCI Capital Market Limited’ (SC caps) with effect from
17 Jan 2008.On 12 December 2008, SCBM acquired a further 25.9% stake in the company to
increase its total stake in SC caps from 49% to 74.9%.Member of BSE & NSE. Depository
Participants with CDSL & NSDL. Large network – pan India presence in 112 locations, 38
branches & 137 authorized centers.
1.5.5 AIM: To offer simplified investment solutions and to provide long – term commitment and
value to our esteemed customers.
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• Investment Banking & Wealth Management
• Capital Investment & Asset Management
• Private & Personal Banking, Fund Management
• Project Funding & Investment Programs (Primary Market)
• Private Placement Programs (cash deposit, credit line, BG, CD, SKR)
• Financial Transactions and Bank Instruments - Intermediating Buy and Sell (Bank-to-
Bank);
• Discounted Currency Exchange (Bank-to-Bank);
• Project Evaluation and Development
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Retail Brand: “Standard Chartered Wealth Managers”. Caters to both online and offline
customers. Offers equity and derivative broking, IPO, Mutual Funds, Fixed Income Investments
and company fixed Deposits.
Wealth management is classified as a type of financial planning tool that provides corporate and
their families with private banking, asset management, legal resources, real estate planning,
investment management and portfolio management with the goal of sustaining and growing long-
term wealth. Wealth management service providers have segmented the Indian market into four
categories:
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1.2 The mass market (investible surplus USD5,000 to 25,000)
The project is all about the analytical study of the behavior of the different investors towards the
wealth management services and study of the different wealth management services provided by
the STCI- capital market towards the fulfillment of the requirement of different types of
investors.
The first phase of the project comprises the study of different wealth management and different
investment avenues available in the market and wealth management services provided by the
STCI Capital market: Wealth Management provides a data model that consolidates all AUM
(assets under management) and extends the data services to multiple channels. This is further
enhanced with specialized product processors coupled with STP enablers and business reporting
tools to provide higher operational efficiency thus reducing overall costs and enhancing profits.
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2.1 DESCRIPTION OF WEALTH MANAGEMNT SERVICES
As the wealth management, which is still regarded as new and is unknown to the people so as the
investment management which is nearly a new concept. A concept wherein the wealth of the
individual is managed looking at the various factors.
It can also be said to be a disciplined management approach which companies and understanding
of the goals and objectives of the investors with a fine tuned plan out by various software and
managers keeping in mind all the factors which will affect the investment portfolio.
Financial analysis
Assest selection
Stock selection
Plan implemention
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Product and Services
- Depository services
- Branches
- Depository
The online trading platform offers transactional convenience through linkage of Trading, Demat
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and Bank account
Equity investment generally refers to buying and holding of shares of stock on the stock market
by individuals and funds in anticipation of income from dividends and capital gains as the value
of the stock rises. It also sometimes refers to the acquisition of equity participation in private
company or start up. When the investment is in infant companies, it is referred to as venture
capital investing and is generally understood to be higher risk then investment in listed and going
concern situations.
A mutual fund is a corporation that pools the savings, which are then invested in money market,
debt market and capital market instruments such as shares, debentures and other securities. Thus
the mutual fund serves as a link between the public and the capital markets so as to mobilize
savings from the investors and invest them in the capital markets to generate to access to well
defined equities, bonds and other securities. Each share holder participates in the gain or the loss
of the fund. Units are issued according to the:
NAV is the main performance indicator. A fund’s NAV is calculated as total assets minus all the
expenses and divided by the number of its total outstanding units.
Mutual funds are financial intermediaries. They are companies set up to receive your money and
then having received it, make investments with the money Via an AMC. It is an ideal tool for
people who want to invest but don’t want to be bothered with deciphering the numbers and
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Number of stocks from various markets and industries. Depending on the amount you invest, you
own part of the overall fund.
1. STRUCTURED BASED
2. INVESTMENT BASED
(a) OPEN ENDED FUNDS: An open ended fund is that kind of fund that is available for
subscription all through the year. These not have fixed maturity.
(b) CLOSE ENDED FUNDS: A close ended fund has a stipulated maturity period, which
generally ranges from 3 to 15 years. The fund is open for subscription only during a
specified period. Investors can invest in the scheme at the time of the initial public issue
and thereafter they can buy or sell the units of the scheme on the stock exchanges, if they
are listed, The market price at the stock exchange could vary from the schemes NAV on
account of demand and supply situation, unit holders expectations and other market
factors.
(a) GROWTH FUNDS: Growth funds are to provide capital appreciation over the medium
to long term. Growth schemes are ideal for investors who have a long-term outlook and
are seeking growth over a period of time.
(b) INCOME FUNDS: The aim of income funds is to provide regular and steady income to
investors. Such schemes generally invest in fixed income securities such as bonds,
corporate debentures and Government securities. Income funds are ideal for regular
income and capital stability.
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(c) BALANCED FUNDS: The aim of balanced fund is to provide both growth and regular
income. Such schemes periodically distribute a part of their earning and invest both in
equities and fixed income securities in the proportion indicated in their offer documents.
This proportion affects the risks and the returns associated with the balanced fund in case
equities are allocated a higher proportion, investors would be exposed to risks similar to
that of the equity market.
(d) MONEY MARKET FUNDS: The aim of money market funds is to provide easy
liquidity, preservation of capital and moderate income. These schemes generally invest in
safer short-term instruments such as Treasury Bills, Certificates of Deposit, Commercial
Paper and inter-Bank Call Money. Returns on these schemes may fluctuate depending
upon the interest rates prevailing in the market.
These are ideal for corporate and individual investors as a means to park their surplus funds for
short periods.
LIQUIDITY: Often, investors hold shares or bonds they cannot directly, easily and
quickly sell. If they invest in the units of a fund, they can generally cash their investment
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any time, by selling their units to the fund if open-ended, or selling them in the market if
the fund is close-end.
Fixed deposits is made for those investors who want to deposits a lump sum amount of
money for a fixed period of time say a minimum of 15 days to 5 years and above there by
earning a higher rate of interest in return. Investors get a lump sum amount at the maturity
at the deposit.
Banks fixed deposits are one of the common saving scheme open to an average investor.
Fixed deposits are one of the most common savings schemes open to an average investor.
Fixed deposits also give a higher rate of interest than a savings bank account. The
facilities vary from bank to bank. Some of the facilities offered by banks are overdraft
(loan) facility on the amount deposited, premature withdrawal before maturity period
(which involves a loss of interest) etc.
2.2.4 ULIP
ULIP stands for unit linked insurance plan. It is a kind of the life insurance where the
policy value at any time varies according to the underlying assets at that time. It is a kind
of the policy which provides the benefit of protection with the flexibility in the
investment. The investment is denoted as units and is represented by the value that it has
attained called as net asset value (NAV). ULIP came into play in 1960 and soon became
popular in many in many countries in the world. The reason for the wide popularity was
because it is a very transparent scheme and the flexibility it offers and investments.
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ADVANTAGE OF ULIP:
2.2.5 SIP
SIP is termed as Systematic Investment Plan. In this the investor has the option of
managing his investments on the periodic basis and thus inculcates the regular saving
habit. Investor has to issue post dated cheques in favor of the fund and then gets the no. of
units on the date of the cheque. The number of units depends on the amount, the kind of
fund and the NAV of that date. SIP allows the investor to invest a prefixed amount with
the scheme at set intervals and derive the benefit of fluctuating share prices and NAV. SIP
works on the concept rupee cost averaging. So if the NAV is high the entire investment is
valued.
2.2.6 Derivative:
A derivative can be defined as something which derives its value from an underlying
product being, stock currency, commodity or anything that carries a market price. The
market price of a product is subject to fluctuations due to various factors effecting its
demand and supply thereby associating itself to various risk factors. So derivatives are a
byproduct of the care product which can be used to hedge, separate & also undertake
arbitrage activities.
2.2.7IPO’s:
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An initial public offering, or IPO, is the first sale of stock by a company to the public. A
company can raise money by issuing either debt or equity. If the company has never
issued equity to the public, it's known as an IPO.
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A division of STCI
INTRODUCTION:
“Management is what a manager does" the statement given by Louis Allen has very broad and
co-ordinate and to control. The eminent writer and management guru William Spriegal has
given very valuable definition that 'Management is that function of an enterprise which concern
itself with the direction and control of the various activities to attain business objectives.
Management embraces all duties and functions that pertain to the initiation of an enterprise; it's
financing the establishment of all major policies and the provisions under which the organization
In the general view the word management is form with Manage + Men + 'T' where ’T’ stands for
The term wealth management also now a days having very importance. So many Banking
companies are engaged in the business of wealth management. The premier insurance industry
is now booming because so many bankers are also adopting and playing safe in the business of
insurance the term called is Bancassurance. Now a day’s wealth Management has very craze
in the business world. In a survey it was found that India had 100,000 milliners day end of year
2006 is now grow up by 21% from a year earlier (Asia pacific wealth report).
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The term wealth management formed with two words wealth & Management. The meaning of
wealth is – Funds, Assets, investments and cash it means the term wealth management deft
with funds Asset, instrument, cash and any other item of similar nature. While defining wealth
Management we have to think in planned manner. "Wealth Management is an all inclusive set of
strategies that aims to grow, manage, protect and distribute assets in a much planned
MIDDLE EAST & WEALTH MANAGEMENT: In this globalize era Middle East countries have
huge wealth management need. There are two types of wealth management institutions. They
are:-
(2) Family Offices, engaged in the business of wealth management in Middle East. The wealth
management institute (WMI), the first center of excellence for the wealth management education
The wealth management Institute (WMI) is providing professionals for wealth management with
The aim of WMI is to establish Singapore as the Asian hub for wealth Management. Where
Private Banks and Family offices are discussing about the strategies to capture the wealth
The global institutions are looking towards the Middle East to grow their wealth management
business and attracting the big business houses by their attractive service providing facilities.
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Tapping in to the Middle East market it is very crucial for private banks and private wealth
managers, the entry and increasing market share is not very easy task for them but they are
fighting. The Middle East region has become very highly competitive over the last five
According to a report the wealth management market in India will have a target size of 42 million
households by 2012, as against just about 13 million in 2007.The wealth management sector is
poised to witness tremendous growth. India’s economic growth is making larger sections of the
Wealth management is a fast evolving domain with tremendous growth opportunity in India. In
the current interest rate and taxation environment, more individuals are seeking professional
management of their finances. Wealth management simply put includes all financial services. As
the economy grows and the GDP grows, the potential for the growth of this business is huge.
Wealth Management services would normally comprise investment under assets such as equity,
mutual funds, debt, insurance and specialized services such as estate management.
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ESTABLISHED
* Deposit based comfort A/C * Comfort A/c with credit limit * Premium A/c * Premium A/c
* Credit cards * Gold Card * Platinum Card * Platinum Card
Liquidity * Overnight money A/c * Overnight money A/c
Management * Money Market & Fixed Income Fund * Money Market & Fixed Income Fund
(Cash Mgt) * Near Money Market Fund * Near Money Market Fund
* ZINS Plus * ZINS Plus
* Special Investments
Wealth * Top portfolio * Top portfolio * Top portfolio
Formation * Flagship portfolio * Flagship portfolio * Flagship portfolio
(Savings * Titan portfolio * Titan portfolio * Titan portfolio
Plans) * Capital formation benefit funds
* Absolute Return Portfolio
Wealth * Holding and Private Equities
Optimization * Modular Wealth Management
(Lump sum * Individual Wealth Management
Investment) * Premium Portfolio
* Titan Portfolio
Some times people confuse asset management or financial management with the wealth
In the annual survey done by Cap Gemini, SA and Merrill Lynch it was found that ranks of
millionaires grew 6% in the previous year, because the number of richer people grew in India &
China where India is competing China. India & China posted the biggest gain in millionaires
When we are watching the world wide increase in number of millionaires the facts collected by
Cap Gemini, S.A. and Merrill Lynch survey report. India has 23% growth in the last year. The
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biggest Asian economy China stands on second position with 20%, west Asia 16%, United
So we can understand that there are more opportunities in the wealth management business in
This service focuses on optimum allocation and active management of clients' assets based on
a pre-defined profile with the goal of optimizing investment returns desired, delegation of day-to-
basis and investors are free to access Portfolio Managers and Research Analysts as desired by
them.
The following two types of Portfolio Management Services (PMS) are being offered:
Discretionary
Non Discretionary
The portfolio Manager passively manages the investments by taking care of executions,
payments, settlement and custody, while the client handles his own funds and takes his
The following three broad strategies are offered by us which are largely equity-centric
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(1) VRUDDHI - The Growth Strategy
Depository Participant
Standard Chartered-STCI Capital Markets Limited was one of the first broker-cum-
Depository Limited (NSDL) and Central Depository Services Limited (CDSL), through its
support to its brokerage business. In keeping with this philosophy, services offered to
broking clients carry no extra transaction charges. You will find our service charges very
competitive - offering the best value for your money. Back office software used is sate of
Our valued clients include Banks, Overseas Corporate Bodies, High Net worth
Account Opening
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• If your shares are held in joint names, be sure to open your account in the same order of
names. If A, B and C jointly hold 100 shares in the company and have three share
combination. If the three certificates are held as ABC, BAC and CBA, three
• There is no limit to the number of DPs you want to have accounts with.
• You will receive an account number and a DP ID number with each account.
• After opening the account, you can hold shares of any number of companies in
your account, provided all such companies have entered the depository system.
Dematerialisation
• At your request we arrange to convert your physical holdings into electronic form. To do
this you would require to open an account with NSDL through us called "Beneficiary
Account" in the name and style in which the shares are held and lodge the share
scrip. You are required to only make sure that NSDL has admitted that scrip for
updated.
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• You have the option to convert your electronic shares back to physical shares.
• Transfer and settlements have never been easy as it is under the Depository system. Al l
that is required is an instruction slip from you. If you are selling securities then it has to
Pledge-Hypothecation
accounts for the purpose of raising a loan. This process is also much faster than in the
• You can also keep your accounts frozen /locked for the span of time desired by you. No
Nomination
• The nomination form duly filled-in should be submitted to the DP either at the time of
account opening or later. The account holder, nominee and two witnesses must sign this
form and the name, address and photograph of the nominee must be submitted. If
nomination was not made at the time of account opening, it can be made subsequently
by submitting the nomination form. Only an individual can be a nominee. A nominee shall
not be a society, trust, body corporate, partnership firm, karta of Hindu Undivided Family
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Transmission
Transmission is the process by which securities of a deceased account holder are transferred to
the account of the surviving joint holder(s)/nominee/legal heirs of the deceased account holder.
transmission formalities for all securities held in a demat account can be completed by
submitting documents to the DP whereas in case of physical securities the surviving joint
holder(s)/nominee/ legal heirs has to correspond independently with each company in which
Company is having the facility to view the statement of transaction & statement of holding on the
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Insurance
Aditya Birla Group is India's second largest business house, with a turnover of over
$4.75bn and an asset base of $3.8 bn. The Group is a well diversified conglomerate with
The flagship companies of the Group - Grasim, Hindalco, Indian Rayon and Indo Gulf -
Sun Life Assurance Co. of Canada, established in 1871, is licensed in Canada, the U.S.,
the Philippines, Hong Kong, and the U.K. Its major lines of business are life insurance,
annuities and mutual funds and investment services. Sun Life's rating reflects extremely
especially strong in the corporate life and health insurance and savings markets. In the
U.S., the company is a top 20 player in the variable annuity market and a significant
force in the upscale individual insurance market. In the U.K., Sun Life is amongst the top
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The Joint Venture
Birla Sun Life Insurance Company is a 74: 26 joint venture between Aditya Birla Group
and Sun Life financial Services of Canada. As on 1st March 2003, the company has an
equity capital of Rs. 180 crore. Birla Sun Life has Mr. Nani B Javeri as its CEO.
The company plans to focus on rural segment by leveraging the network of the Aditya
Birla Centre for Community Initiative and Rural Development in rural areas. The
company's distribution set up comprises insurance advisors for life and an expert
• My child
• Term Plan
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OBJECTIVE
To analyze the behavior of investors and to promote ‘Wealth Management Services’ i.e.
‘Portfolio Management Services’ of Standard Chartered STCI -Capital Markets Ltd., Udaipur.
RESEARCH METHODOLOGY
Means the method carried out to study problem. It shows the type of sample design used. Its
size and the procedure used to draw the samples. The extent of precision achieved and the
method used for handling any special problem during the course of the study.
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5. To determine sampling Sample survey of random type is
undertaken for the study
design and sample size
7. To process and analyze the Graphs and pie charts are used to
analyze and process the collected
collected data
data
answers to research questioner and to control variance. There are three types of research
designing.
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1. Exploratory research
2. Descriptive research
3. Casual research
Among the above mention type descriptive research is applicable to this project. As it is based
• It tend to be rigid, its approach can’t de changed every now and then.
I have made use of Descriptive Research “To study the consumer behavior for building wealth in
• It does not have formal or rigid desire the researcher may have to change his
Data sources are the data from the sources to carry out the research or collecting fresh data to
obtain results.
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There are two types of data sources
1. Primary data
2. Secondary data
Primary data is that data, which is collected fresh and thus, happens to
be original in character.
Secondary data is data, which have been gathered earlier for some
other purpose.
Observational method
Survey method
As far as data collection method is concerned designing data collecting forms are applicable to
Personal
Telephonic
By E-Mail
By Post
But I carried it out through interview because I needed the information in detail. Which I could
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Structured-Direct
Structured-Indirect
I have made use of structured questionnaire where the listing of questionnaire in pre-arranged
order.
Once the researcher has formulated and developed a research design including the
questionnaire he has to decide where the information is to be collected from all the people
• Sampling survey
• Census survey
• Random sampling
• Systematic sampling
• Cluster sampling
• Multi-stage sampling
• Replicated sampling
• Area sampling
• Quota sampling
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• Judgment sampling
In this project Random sampling had been selected because I have to select sample size
A structured questionnaire is used to conduct the field survey. Prior appointment with
As first collected data is properly tabulated and then with the help of graph’s and Pie
I have prepared my research report according to the report writing principals. I have
tried my level best to maintain objectives, coherence, and clarity in the presentation of ideas by
use of charts.
48
Observation and findings:
Investor category:
RETAIL 77
CORPORATE 14
CORPORATE
14%
HIGH NET
WORTH
9%
RETAIL
77%
49
From the above pie chart one can observe that 77 % of the investors are retail (individuals). 9%
Up to 50,000 15
50,000-3 lacs 50
3 lacs- 10 lacs 28
10 – 15 lacs 5
Above 15 lacs 2
Total 100
50
It is apparent from table & graph that the most respondents belong to the 50,000 to 3 lacs
category (50%) whereas investors of up to 50,000 are around 15% , 3 lacs – 10 lacs are around
28%,10 lacs – 15 lacs are around 5 % & above 15 lacs are around 2 %.
Tenure of investment:
51
LONG TERM ( ABOVE 2 YEARS) 9
TENURE OF INVESTMENT
LONG TERM
(ABOVE 2
YEARS)
9%
SHORT
MEDIUM TERM TERM (UPTO 1
(1-2 YEARS) YEAR)
18% 73%
73% of the customers believe in investing for short term (for 1 year). They want fast returns .
18% indicate 1-2 years. And only 9 % indicate investment tenure of 2 years and above. It means
Degree of risk
LOW 82
MEDIUM 17
MODERATE HIGH 1
52
HIGH 0
17% 1%
Low
Medium
Moderate high
High
82%
It is apparent from table & graph that the most respondents’ wants to be their respective money
at least risk (82%) & only 1% people are interested in taking high risk.
OBJECTIVE % PEOPLE
Acquiring An Asset 8
Creating Wealth 28
53
Other 4
Total 100
45 42
40
35
30 28
25
20 18
15
10 8
4
5
0
Achieving Planning For Acquiring An Creating Other
Regular Quick Money Asset Wealth
Income
It is apparent from table & graph that the most respondents’ wants to invest in shares for
achieving regular sort of income (around 42%), around 18% of people plans to make quick
Return On Investment 42
Safety 21
Liquidity 28
54
Taxability 7
Others 2
Total 100
People (%)
Return On
Investment
7% 2% Safety
28% 42%
Liquidity
Taxability
21%
Others
Yes 78
No 22
Total 100
55
PEOPLE (%)
22%
Yes
No
78%
RISKY 12
NO TRUST IN COMPANY 7
NO AWARENESS 8
56
NO
AWARENESS RISKY
27% 40%
NO TRUST IN
COMPANY NOT SOUND
23% INVESTMENT
AVENUE
10%
GOOD RETURNS 12
HIGH LIQUIDITY 18
HIGH TRANSPARENCY 8
LESS RISKY 1
GOOD SERVICE 3
OTHERS 1
57
G
O
O
D
R
0
2
4
6
8
10
12
14
16
18
20
ET
U
RN
HI
G S
H
12
HI LI
G Q
H U
TR ID
IT
AN Y
18
SP
A RE
NC
Y
8
LE
S S
RI
G S
CO O KY
O
1
NV D
IN SE
IE RV
NT
IC
58
AN E
D
3
FL
EX
IB
LE
.
5
O
TH
ER
S
1
Awareness about investment in shares:
YES 78
NO 22
NO
22%
YES
NO
YES
78%
Investment in Shares:
59
YES 48
NO 30
NO
38% YES
YES NO
62%
DECISION INFLUENCER
FRIENDS 07
60
FAMILY MEMBER 21
OWN DECISION 52
INTERMEDIARIES 16
COMPANY ADVERTISEMENT 04
ANY OTHER 0
60
50
40
30
20
10
0
T
)
N
R
S
R
R
EN
IO
D
BE
E
KE
N
TH
IS
EM
EM
IE
O
C
O
BR
FR
S
E
M
Y
TI
D
S(
AN
Y
R
N
IL
IE
VE
W
M
R
O
AD
FA
IA
ED
Y
N
M
PA
R
TE
M
O
IN
61
YES 17
NO 31
YES
35%
YES
NO NO
65%
Customer Satisfaction:
FULLY SATISFIED 13
62
SATISFIED 37
NEEDS IMPROVEMENT 25
FULLY
NEEDS
SATISFIED 13%
IMPROVEMENT
25%
SATISFIED
SOME WHAT 37%
SATISFIED
25%
LIMITATION
63
• Due to the lengthiness of the questionnaire certain customers were apprehensive to
filling it.
• Time constraints most of the customers were busy to go through the questionnaire.
• Some of the respondents did not give a direct response to the questionnaire but just
difficulty to answer so sometimes they were not co-operative to fill the full questionnaire
• Getting information from people of above profile is sometimes difficult, they refuse to
• Reliability of data collected is not as primary data collected consists of what the
• Because of time constraints the sample size taken small which effect on the accuracy,
• Some of the telephone number where changed therefore they couldn’t be contacted.
• Some of the respondent gave the appointments beyond the researcher period therefore
• People provide false data, as they were scared about providing actual data such as their
64
• Companies should take steps to create awareness among people for the investment.
business channel and share broker and his representative also helps in publicity.
• Previous returns given by companies should be showed to the investor to win their
udaipur.
• Standard Chartered should promote product life, trading tips on mobile phones and e-
• Standard Chartered has a good name among the investors. It should maintain its
Reference:
www.standard chartered-wealthmanagers.co.in
www.stcionline.com
QUESTIONNAIRE
65
1) Name -------------------------------------------------------------------------
2) Address -----------------------------------------------------------------------
3) Contact no -------------------------------------------------------------------
5) Occupation/profession/business ------------------------------------
Yes No
10) If yes, how did you come to know about shares trading?
1) News paper
2) Magazine
5) Other
Yes No
12) If you are not interesting in shares what are the reasons?
1) Risky
13) If you are investing in shares what are the reasons for investing?
1) Good returns
66
3) Very transparent
4) Less risky
1) Retailer
2) High network
3) Corporate
1) Up to Rs 50,000
2) Rs 50,000 – 2 lacks
3) Rs 8 lack – 15 lacks
4) Above Rs 15 lacks
17) While investing, what degree of risk are you willing to take?
1) Low
2) Medium
3) Moderate high
4) High
3) Acquiring an asset
67
4) Creating wealth
1) ROI
2) Safety
3) Liquidity
4) Taxability
5) Any other
1) Friends
2) Family members
3) Own decision
4) Intermediaries (brokers)
5) Company advertisement
Yes No
22) Are you satisfied with the client services of Standard chartered?
1) Fully satisfied
2) Satisfied
4) Needs to improvement
68