AIESEC in Moldova Wiki

Welcome

AIESEC in Moldova Wiki Intro https://youtu.be/iq2WI8hfwVY

No laptops were hurt during the making of this video

How to Use this Wiki
The Side Menu

Menu seen on the desktop browser

Menu button seen on phone browser

 Menu seen on the phone browser

From here you can access all the articles available on the wiki.
Some of them have sub articles. Click on the down arrow to see the links.

Grouping

As you might have noticed, the wiki is currently divided into 2 groups:

AIESEC Knowledge

There you'll find all the information you'll need to know about AIESEC: from articles about AIESEC History to the AIESEC Products that we
run.

Everything to make you a better AIESECer.

Technical

This group contains everything you need to know to be a productive member of your department, all the branding (logos, slides and how
to use them) materials, and Reports to stay up to date.

The Search tool

Search Box seen on the desktop browser

Search Button seen on the phone browser

Search Box seen on the phone browser

A seriously powerful tool that will allow you to find everything on the wiki just by typing words or phrases.
Click on the search tool and start typing what you want to find

Examples

You heard at the last LCM something about a number, you think it's 2020, so you enter the wiki platform and type 2020 in the search box:

Typing 2020 in the Search box

And because this is a smart search tool, it gave you everything it thought relevant:

the AIESEC 2020 article

the instances of 2020 it found on the whole website
and then, because it saw you are searching for a 4 digit number, it gave you the other instances where there is a similar number on
the website, in this case 2010

This way, even if you didn't hear right about the year, and came home and typed an aproximation of what you remember, let's take 2000
for example, you'll get a very similar result:
 Typing 2000 in the Search box

You decided find out more (or refresh your memory) about your department: iGV.

Typing iGV in the Search box

The search tool not only gave you the iGV article, but also some information about the MKT department and what their responsibilities
towards your department. Neat, right?

How Helpful is this?

Was this page helpful?

At the end of every page you might have noticed these 3 faces:

Was this page helpful form

Please let us know whether the article helped you as we aim to make it better and better with every iteration. It literally takes less than 1
second to click on the little faces.

One last thing:

Now, please don't forget to let us know if you enjoyed reading this article by practicing your clicking on the Was this page helpful form.
Cheers!
Infographic AIESEC - COVID-19

https://drive.google.com/open?
Infographic AIESEC - COVID-19.pdf
id=1zQMisJDViZ1qCKIElEFSPSqaH-dMkLmk
NEC 2020
General Knowledge
Welcome to the first part of the National Educational Cycle!

We recommend you read the material for each chapter and then take the test. But if you want to go with the hardcore option you could
read all of the chapters and take all of the tests, if you do decide on the latter: may the AIESEC gods have mercy on your soul!

Instructions how to use National Educational Cycle:

- There are 6 topics, each topic has one or two links to articles you have to read and the quiz.
- You have to go through articles and after that to come back to the main page which name is ”General Knowledge” and fill the quiz or
you can do it directly at the bottom of every article that's part of the NEC Spring 2020.

Be proactive, and we hope you will enjoy it!

Get Your Knowledge Here

AIESEC Way and AIESEC History

The AIESEC Way /aiesec-knowledge/the-aiesec-way

AIESEC History /aiesec-knowledge/the-aiesec-way/aiesec-history

https://forms.gle/z68KRbcKAPKvQRPE8 https://forms.gle/z68KRbcKAPKvQRPE8

Take the AIESEC Way and History Quiz here

AIESEC in Moldova History

AIESEC in Moldova /aiesec-knowledge/aiesec-in-moldova

https://forms.gle/iYMTf1H17ax3o3o46 https://forms.gle/iYMTf1H17ax3o3o46

Take the AIESEC in Moldova History Quiz here

National Structure and Opportunities

 /aiesec-knowledge/aiesec-in-moldova/national-structure-and-
The National Structure and Opportunities
opportunities

https://forms.gle/98oCc61aMhzUs3ecA https://forms.gle/98oCc61aMhzUs3ecA

Take the National Structure and Opportunities Quiz here

Exchange Products (GV, GE, GT)

Exchange Products /aiesec-knowledge/aiesec-products/exchange-products

https://forms.gle/H4BaEsqZNehLaim96 https://forms.gle/H4BaEsqZNehLaim96

Take the Exchange Products Quiz here

EwA (Engagement with AIESEC) Products - YouthSpeak

YouthSpeak /aiesec-knowledge/aiesec-products/youthspeak

https://forms.gle/9Bzk4Mjsm3xnsbcV9 https://forms.gle/9Bzk4Mjsm3xnsbcV9

Take the YouthSpeak Quiz here

Team Standards 101

Team Standards 101 /nec/general-knowledge/team-standards-101

https://forms.gle/QN2nRMVS9Aq6473a7 https://forms.gle/QN2nRMVS9Aq6473a7

Take the Team Standards 101 Quiz here

Team Standards 101
First of all, to clarify, this is the first time that we're teaching Team Standards to all of AIESEC in Moldova's members. We're doing this
because we believe that if everyone in the network would know what the heck Team Standards are, we are for once going to complete all
of them in one Team Leader cycle.

Second, if you didn't hear about Team Standards from your Team Leader (TL) yet, please report him/her to the MC so this mistake will
not happen twice (we're joking of course, but please let your LCVP or LCP know if your TL is not doing his/her job so we can better learn
how to support your TL), and if, in the events that you don't have a Team Leader, please report that IMMEDIATELY to your LCVP and you
will be assigned one.

What are Team Standards?

In order for Team Standards to be delivered, there has to be a team, logical, right? By AIESEC standards (ha, get it, because we're talking
about Team Standards), a team consists of 1 Team Leader and at least 2 Team Members and their experience as a team has to span for
at least 2 months.

A team from its inception till its disbandment goes through a series of phases:

Building
Performing
Closing

and through each phase the TL has to deliver certain activities and experiences so the team has the best possible performance and fun.
That's basically what Team Standards are: a list of things and how those things should happen during the existence of a team in AIESEC
so both the experiences of the Team Leaders and Team Members are great.

Building

This is the first phase and it happens right after the team is created.

In this phase people start to work together and understand who is in the team, what the team is about and what it’s set to
achieve together, and what’s their individual contribution.

It usually lasts for a few weeks and it comprises of (but is not limited to):

defining team rules

defining the team purpose
setting strategies for the team term
assigning JDs (Job descriptions) to everyone in the team
creating individual development plans

Performing

If the Building phase could be called the appetizer of Team Standards (imagine some grassini al prosciutto crudo, click on the link to get
an idea of what I mean), the Performing phase is the meat and potatoes, the big course, the borș de casă. This is where the magic
happens and is the longest lasting phase of the 3.
 This is where the progress can be improved and tracked both for the team and individually. It’s where operations actually
happen and where competence are developed on site.

The main things happening during this phase are:

actually doing the job from your JD (yeah I know, surprising)

team meetings
one-on-one meetings
performance reviews
team working days
team days (aka team buildings)
feedback spaces

Closing

And we're finally getting to dessert. Another short phase which I'm sure you guessed from its name is the last one.

In this phase teams and individual debrief on the experience in terms of development and results, and suggest next steps. This
is the stage when transition happens.

It also lasts for a few weeks and it comprises of:

reporting
knowledge and skills transition (if it makes sense to do that)
documents and tools transition
personal development plan review
goodbye tears

And that's Team Standards in a nut shell for you!

NEC Spring 2020

Quiz

https://forms.gle/QN2nRMVS9Aq6473a7 https://forms.gle/QN2nRMVS9Aq6473a7
Functional
Welcome to a second part of the National Education Cycle!

In the Functional part of the NEC you will learn everything about your department. We prepared amazing articles, materials, and of course
your favorite QUIZZES, many QUIZZES!
We hope that you will enjoy learning more functional stuff about the department you are performing in. Also, if you want to be the GURU
of AIESEC Knowledge you can go through materials and quizzes of other departments but take into consideration that first, you have to
finish NEC of your department.

Instructions for Functional NEC

1. Find your department and click on it.

2. You will see different topics and quizzes.
3. Go through each topic where you will find articles/materials, read carefully, and pay attention to details.
4. Fill the quizzes.

DEADLINE for submitting the Functional NEC of your department is 5 July.

Be patient and proactive, you can do it!

BD - NEC

As a concept, Business Development can be defined as the sum of ideas, initiatives and activities aimed towards making a business
better. This includes increasing revenues, growth in terms of business expansion, building strategic partnerships, and making strategic
business decisions.

Why do we need Business Development in AIESEC?

I’m so glad you asked! The role of BD inside AIESEC has historically linked to the idea of ensuring financial sustainability to our Global &
National Offices, as a parallel source of incomes besides our regular operations. This department allows us to partner big and like-minded
organization with resources to invest in our projects or initiatives. With this idea, we can avoid the perception of it as a source of incomes
and, start seeing it as an Amplifier of Our Operations (Exchange Experiences) - in the end, it's all about the exchange.

There are three main components that form the base of business development: Markets - Customers - Relationships

In order to grow a business beyond its current state, it is important to focus on one or more of these areas. The type of business and the
direction of growth determines where the focus is placed.

Attitude is the KEY!

You must remember that every approval or disapproval is a learning experience!

Those involved in business development need to come up with creative, yet realistic ideas. All you need in order to succed are: a working
concept, an open mindset, willingness for an honest self-assessment, and the ability to accept failures.

What should a Business Developer know?

Since business development involves high-level decision making, the business developer should remain informed about the following:

1. The current state of the business in terms of SWOT analysis:

Strengths
Weaknesses
Opportunities
Threats
2. Competitor developments - Assuming that you have competitors, you should be aware of who might come with similar proposals to
the companies you intend to approach.

3. The customer profile - You don't want to make a partnership with anyone, in the same way as not any company would be interested in
collaborating with you. You need to know certainly who is your target.

4. New domains/products/sectors eligible for business expansion - Surprisingly, Business Development involves Business Expansion.

5. The current state of the overall industry and growth projections - First things first, know where you come from and what you can
offer. Then, be sure to inform yourself about the potential partners, what are their needs that you can cover or the problems you might
have a solution for.

6. New and unexplored market opportunities

7. The long-term view, especially with the regards to the initiatives being proposed - Every partnership is a contribution to the future of
the organization, therefore our long-term plan must be taken into consideration in order to maintain our trustworthiness.

Main Responsibilities of the BD department

Acquiring new SALES

Maintaining and Up-scaling alliances with existing partners
Improving and Inventing new BD products
Ensure REVENUE

No money - no sweet, viscous food substance made by bees and related insects

The most important Measure of Success for us is the revenue recognized. For some entities this will mean either the amount of money
on the bank account, for others the amount of money signed, or amount of money from services delivered.

Now you're almost ready to pursue your journey as a member of the BD department. Let's find out more about how do we do stuff in BD.

Quiz
Take the first quiz and see if you mastered the introduction chapter on BD knowledge.

https://forms.gle/Uiu8eMC72UaCGqSk9 https://forms.gle/Uiu8eMC72UaCGqSk9

But wait, there's MORE! This was just the beginning.

Employer Branding /nec/functional/bd/employer-branding

https://forms.gle/JzMafNxpKDJt1xACA https://forms.gle/JzMafNxpKDJt1xACA

Employer Branding Quiz

How to pitch AIESEC like a pro? /nec/functional/bd/how-to-pitch-aiesec-like-a-pro

https://forms.gle/FoqV9ZzTEuvzoM9X7 https://forms.gle/FoqV9ZzTEuvzoM9X7

How to pitch AIESEC like a pro Quiz

Sales Methodologies /nec/functional/bd/sales-methodologies

https://forms.gle/xvquzXSgeZjoZeR58 https://forms.gle/xvquzXSgeZjoZeR58

Sales Methodology Quiz

Getting to YES! /nec/functional/bd/getting-to-yes

https://forms.gle/Yydszv5v4UawTKfd6 https://forms.gle/Yydszv5v4UawTKfd6

Getting to Yes Quiz

Account Management /nec/functional/bd/account-management

https://forms.gle/iwJ5XMpC6sL2AtCw6 https://forms.gle/iwJ5XMpC6sL2AtCw6

Account Management Quiz

How to Structure a Proposal /nec/functional/bd/how-to-structure-a-proposal

https://forms.gle/iwJ5XMpC6sL2AtCw6 https://forms.gle/iwJ5XMpC6sL2AtCw6

How to Structure a Proposal Quiz

Employer Branding
Employer branding is simply how companies market their brand to desired job seekers. They do this by showcasing their organization’s
unique cultural differentiators, and then working to amplify them so they can position themselves as a top place to work. An employer
brand includes the market’s perception of the company as an employer, but also describes the promise (or employee value proposition) to
employees in exchange for their experience, talents, contacts, or skills.

Why Employer Branding?

For Organizations

Access to young, diverse talents with volunteering experience & leadership skills
Positioning as social responsible employer who supports youth
Brand Exposure

For AIESEC

Revenue generator
Supports employability of youth & enabling AIESECers to get interested in working in purposeful organizations
Can be used as an “entry-product” to then move to exchange related products
Associates AIESEC with strong brand

Employer Branding Products

Conferences

YouthSpeak Forum Workshops

Capacity Building Workshops/Functional Tracks
Keynotes
Branded Spaces
Partnership Days
Gala Nights
MCP Elections

Digital Campaigns

Employer Branding Campaign

Webinars
 Scholarships

Global Volunteer Scholarship for Youth

Global Entrepreneur Scholarship for Youth
Global Volunteer Scholarship for employees
Global Entrepreneur Scholarship for employees

Examples

Here you can see some examples of proposals for Employer Branding products:

https://drive.google.com/file/d/1a1q0LaxLcpeIfk-
[Template] YSF Proposal.pdf
6qKguodgVNz5cF5E2/view

YouthSpeak Forum

https://drive.google.com/file/d/1VXIU0Xmj5CgOT3RYzV7nl1TpV
Digital Campaign (Employer Branding) - EATON.pdf
yNl1VKH/view

Employer branding

https://drive.google.com/file/d/1x-
[Template] GV Scholarships Proposal.pdf
jdnxtRn3SafCiDvwAS3MI8cirZOH7r/view

GV Scholarship

Quiz

https://docs.google.com/forms/d/e/1FAIpQLSfKhVh- https://docs.google.com/forms/d/e/1FAIpQLSfKhVh-
wgHyQfOMdvbVE9rQu3M3wrgzU59ycpMr5zfL7nsEZA/viewform? wgHyQfOMdvbVE9rQu3M3wrgzU59ycpMr5zfL7nsEZA/viewform?

usp=sf_link usp=sf_link
How to pitch AIESEC like a pro?
I'm sure you already Googled and found many articles on how to pitch, what to do, what not to do during a sales meeting, however
nothing will ever prepare you enough for what is going to come up during the meeting; every company or organization you're gonna
pitch to is different, every single one of them will have different questions, doubts and objections. So with this encouraging thought in
mind, let's begin.

Build your message the right way

No matter which the questions, doubts and objections there will arise, to go through any sales meeting or networking conversation
successfully, you should prepare yourself by making sure that these 3 things are ready:

1. You are in the mental capacity to engage into a conversation (you can try the exercise from above)
2. Hardcore knowledge of AIESEC & our products
3. Understanding the business of your potential customer

Mastering the art of pitching

Once you have these things sorted, to prepare your sales meeting or networking event pitch, make sure you:

IDENTIFY YOUR GOAL. Are you going to get a business card and later going to set a meeting or are you gonna make sale on the
spot?
CAN DESCRIBE IN YOUR WORDS THE CUSTOMER’S BUSINESS. Ask a lot of questions while talking to them or have previously read
about the company’s reports, vision, mission, values, strategy etc.
HAVE AN IDEA ON HOW OUR PRODUCT SOLVES THEIR "PROBLEM". Use clear statements and statistics and communicate what
makes our organization, or your idea a unique solution for them
 CONNECT THE DOTS. What are the exact features of the product/solution? How will the potential partner connect with the issue they
have and how will our product will solve it? If they say yes: what’s next? How will you be taking it forward?

Bonus

#1: Is All About Your Attitude

If you are excited and confident about it, they will be as well!

#2: Reinforce Your Message

Bring with you flyers, PPTs (just have one sent to you in your email, so you have it no matter the situation), branded items (pens,
notebooks etc.) to leave behind.

#3: Customize
Not all businesses care about the same thing, so make sure to adapt your message accordingly.

How to pitch AIESEC externally

Tailoring the message to private sector, public sector and third (NGO) sector

We recommend to start the conversation by asking if they have heard or know anything about AIESEC before and in case they have ask
what do they know about us. Next you will find a bullet point like guide to everything you need to know to pitch AIESEC.

Why do we exist?

We have been operating since 1948 and we've collaborating with global private, public and third sector organizations (currently with over
1,000 organizations worldwide). Try giving them a brief on the history of the organization, as it will both peak their interest about AIESEC
and will give them a deeper understanding about our exchange products.

How do we collaborate with other organisations?

The main two reasons why we believe companies or organizations would collaborate with us are:

contributing to the youth leadership development;

 access to our global leaders (that means you as well).

Think on how you can communicate our unique value proposition incorporating the items mentioned above.

Who are we as an organisation?

We are one of the world’s largest youth run organization with over 40000 Volunteers placed in 120 countries and territories with offices in
over 1000 universities. We are an organization with clearly defined values and principles; you share what they are through a personal
story (which I'm sure you have), and don't forget to point out that we are an global, independent, non-political, non-for-profit, and youth-run
organisation.

What do we do and what do we offer?

I'm sure that you know by now what AIESEC is and what we do, but to refresh your memory and to put it into an easy and clear statement:

We empower one of the biggest youth mobility programs with over 40000 young people mobilized from all over the world that
help more than 43000 young people yearly to live practical exchange experiences in challenging environments.

You should connect this information either with concrete call to action like: “you can acquire global talent through us” or “we can help you
to build your global brand through employer branding activities (both physical and digital)”. Of course you can and should come up with
call to actions that suit your situation and potential partner.

The AIESEC Way is your pitch! (but always remember to customize your message)

Or you can refresh your memory for the longer version of the AIESEC Way by accessing the article from below.
 The AIESEC Way /aiesec-knowledge/the-aiesec-way

Pitch AIESEC to the Private Sector

1. Return of investment by ensuring and increasing retention rates of employment after the GT
2. Access to native speakers of languages that are harder to hire in your local market
3. Access to international talent with (potential) skills in: IT, management, finance, teaching etc.
4. University campus access to our local entities and members

Pitch AIESEC to the Development Sector

1. AIESEC’s commitment together with UN HQs: AIESEC was the first NGO to commit on United Nations SDG initiative, and we signed
the collaboration contract in headquarters in NY back in 2015
2. GV alignment to SDGs: Over 40000 people yearly are (well, were, before the pandemic hit) mobilized across the globe through GV
contributing to SDGs

Pitch AIESEC to the Third (NGO) Sector

1. Youth4GlobalGoals: the AIESEC initiative to activate youth towards achieving the Sustainable Development Goals
2. GV Stats: Every year we run over 6500 social projects across the world, mobilizing more than 40k young people last year alone. In the
past five years over 170k people volunteered abroad with us
3. Global Partners: Plan International, UNIDO, World Merit, Chen Yidan Foundation (please google them before you mention them to our
partners, so you have a general idea what they do) among other like-minded organizations collaborate globally with us

Please fact check the numbers you're going to present! This article was last updated in May 2020, so if considerable time has
passed from that, check the current statistics.

The dos and don'ts when pitching AIESEC

The 5 DOs while pitching AIESEC

 yes

1. Engage Into a Dialogue and Avoid Monologues

Trust and buy in from your partner won’t come from the quantity of information you provide, but actually from how capable you will be to
create a dialogue and engage them into a conversation where they can envision themselves winning from being part of the partnership.

2. Build Up on the Golden Circle

Using Simon Sinek’s "Golden Circle: Why, How and What" will guide you to better explain and organise your pitch, don’t forget to add the
“who” component from the AIESEC Way.

3. Data, Data and More Data

Data is power, and in this context, data will add the power of validating and confirming our results, our reach and the huge power of our
network. Pitching to organizations the number of experiences we deliver globally and our access to more than 1000 universities are stats
that will never stop astonishing partners of the big potential and capacity we have as a network.

4. Trust isn’t Given, It is Earned

There’s no better way to earn trust from potential new partners than getting a sense of security that your current (or past) partners have
had a good experience. Make sure you always have prepared 1 to 3 examples of successful projects delivered with other companies or
organizations.

5. Keep It #Real

One of the reasons why organisations choose to partner with us is precisely because we bring the youth component. Find a way to
balance “formality” without losing the young spirit of the organization and the young spirit in you, you are the product of what you are
pitching! Be honest & have fun with it!

The 5 DON'Ts while pitching AIESEC

 NO

1. Don’t Get Boxed or Scripted

Even though is very important to have key points to highlight and a clear flow to communicate properly the messages you want to deliver,
allow the conversation to flow where it emerges and be flexible enough to build upon it to achieve your goal.

2. Don’t Over-complicate AIESEC

Less is more, don’t try to explain the TM processes, Finance Standards, Roadmap, The BlueBook , the OD Model etc. to a partner. Internal
information isn’t relevant and can generate more confusion.

3. Don’t Underestimate The Value Of Our Organization

Being an NGO or being a youth run organization doesn’t makes us less than the other organization we are sitting with; having a
partnership implies we are both equal and we are both adding something unique to each other. Therefore no matter these differences,
don’t under-price or underestimate during your speech the achievements and stats the organization can bring to the table.

4. Don’t Use AIESEC Terms

Acronyms are super useful inside the organization, however for externals are hard to comprehend.

5. Don’t Fall Into The Fluffy Trap

We can get quite passionate and inspired about what we do as an organization, but still don’t forget that to keep it highly professional.
You should be capable to translate our passion and mainly our impact into business language.
 Now go practice your pitching skills in the mirror and don't forget to have fun

Quiz

https://forms.gle/eF2ZevqW1MN2Hchs5 https://forms.gle/eF2ZevqW1MN2Hchs5
Sales Methodologies
The Importance of a Sales Methodology

Why is it important to follow a sales methodology?

A good methodology is the backbone of successful sales in organizations or companies. It provides sales representatives (sales reps)
and managers with a repeatable, scalable and predictable way of operating that ultimately determines the organization’s ability to
achieve process maturity and improve win rates.

S.P.I.N. Selling

Spin It Ice Hockey GIF by Kijiji - Find & Share on GIPHY
https://www.google.com/url?
sa=i&url=https%3A%2F%2Fgiphy.com%2Fgifs%2Fkijiji-soccer-
3bzBfJ7kd4VDKvD6aO&psig=AOvVaw3rB5ZqA7tr3y-
0xcNuZ2xS&ust=1590969391802000&source=images&cd=vfe&v
ed=0CAIQjRxqFwoTCLj_hP7k3OkCFQAAAAAdAAAAABAD

Spin that sale

What is S.P.I.N. Selling?

It is a sales theory developed through a research study made by Huthwaite Inc. This research of about 35,000 sales calls, showed that the
buyers tend to strongly believe in the product when they see it on their own as a solution for some problem they have.

Why is it Useful?

1. The seller makes the customer reflect and conclude by themselves that they need the product.
2. The customer is triggered to know more about the product and the chances to buy it increases.
 A visualization of the S.P.I.N. process

IMPORTANT! Rather than telling prospects why purchasing a product or service is a good idea and what the impact would be,
the goal of the S.P.I.N. sell is to guide prospects to these realizations on their own.

Situation

Idea

The main objective of this phase for a seller is to learn more about the prospect’s current situation, meaning these all what is
related to: Resources, Process, and Results.

Questions

1. How does your current personnel recruitment process work?

2. How has been the company’s experience for the year?
3. How is the process of global expansion in the organization?
4. What are the employee profiles that you are looking for?

REMEMBER that this phase is crucial for you to see a 360° view of where they are. Otherwise, you won’t understand their pains
versus your average customers' or their immediacy.

Problem
Idea

At this stage, you must identify potential areas of opportunity. In other words: what gap isn’t being filled yet, and where is the
prospect dissatisfied? They may be unaware they have a problem, so delve into the common places your solution adds value
through questions that can help them figure out the missing pieces.

Questions

1. What is the biggest difficulty you have to attract the right people?
2. What are the biggest difficulties with moving beyond borders?
3. Which country or part of the world is more difficult to relate to or to expand in terms of market knowledge?
4. What have you tried doing in the past to solve your problem?

Implication

Idea

Once you’ve identified an issue, figure out how serious it is. Implication questions reveal the depth and magnitude of your
prospect’s pain point; this way, they reach for the solution rather than you pushing it. Simultaneously giving you valuable
information for customizing your message and instilling urgency in the buyer.

Questions

1. How do these difficulties affect the results you're looking for?

2. How do these difficulties affect the organization’s growth? In delivering projects? In any other areas?
3. Which consequences do you see coming because of this challenge?

Need-Pay Off

Idea

Need-Pay off questions encourage the prospect to explain your product’s benefits in their own words, which is far more persuasive
than listening to you describe those benefits. These questions focus on the value, importance, or utility of the solution.

Questions

1. If you could do <activity> in half the time, would that make it easier to meet your deadlines?
2. How could a profile with <characteristics> or <understanding> of the market contribute in marketing, operations or other areas
of the company?
3. Do you think solving <problem> would significantly impact you in <some way>?
 NOTE! Make sure your Need-Pay off questions don’t highlight issues your product can’t solve. For instance: if you help
corporate recruiting teams identify potential engineering candidates, you shouldn’t ask about the impact of hiring better
marketers.

Bonus: Effective CRM

In order for S.P.I.N. Selling to be effective, it requires to follow an efficient CRM solution. For that you can do the following:

1. As you gather data throughout your questioning, you need to record it so that can be instantly retrieved, as you make your way
through the sales cycle.
2. The answers to your S.P.I.N. questions fall into one of the steps of your sales process. Your CRM solution should exactly mirror your
sales process so the answers fall into the same places, every time.
3. Your sales process stages should be mapped out as precisely as possible, with the S.P.I.N. questions that should be asked in each
stage, the answers that need to be obtained in each stage, and the buyer and seller actions laid out that will result in the sale moving
to the next stage.

N.E.A.T. Selling

Neat!

What is N.E.A.T. Selling?

This is a framework that is focused on understanding the prospect, getting information in front of the right people and providing them
with a compelling reason to buy your product by the time expected. N.E.A.T. stands for: core needs, economic impact, access to
authority, and timeline (compelling event).

Why is it Useful?

It is a very useful guide on what sales professionals should bear in mind when speaking with potential clients.
 The developers based it from their experience in the field and years of observing and working with inside sales professionals in all
types of sales organizations.

Needs

What are your prospects core needs?

This is typically represented by focusing on features and benefits of the solution itself, aka surface pains. What our customers want is for
us to understand their core pains. This means understanding why solving the pain matters to them both as individuals and as an
organization.

We, as salespeople, should delve deeply into the prospect’s challenges. This will lead us to learn about the needs of the potential client
and their pain points to find out whether they would benefit from our product or not.

Economics

What is the economic impact of your prospect’s needs?

The core objective of this methodology isn’t about proving your ROI to the prospect. Instead, it’s simply about helping the prospect
understand the economic impact of their current situation combined with the economic opportunity based on implementing a solution.
After all, everything has a price, and at some point, the economic pain will be great enough to tip the scales in your favor.

Therefore, your role should be to help the buyer understand the economic impact they’re currently on track to realize versus the impact
they’ll see if they make a change.

Access to Authority

Who can give you access to authority?

According to the latest studies, the average purchasing decision actually involves five people, all of whom may be decision influencers
and decision makers. This is often referred to as the "Consensus Buying Cycle".

In many cases, not one person can singularly say “yes”, but any one person can say "no". Furthermore, in an outbound sales cycle, many
prospects don’t reach an ultimate decision until much later in the sales process. So your goal as a seller is to determine which of these
five people can get you access to authority.

Timeline

How does the timeline shape the process?

This phase guides you towards learning about the time frame of the sale and putting together a timeline for when the sale can take place.

remember

Always deliver more than expected!

Quiz

https://forms.gle/xvquzXSgeZjoZeR58 https://forms.gle/xvquzXSgeZjoZeR58
Getting to YES!
The Concept

Cover of the book

This article in no way substitutes reading the book. If you want to learn more about the concept we encourage you pick up the
book, watch the writers' speeches and watch videos about it.

In their book "Getting to Yes: Negotiating an Agreement without Giving In" (original edition 1981, 2nd ed. 1991, 3rd ed. 2011), Roger
Fisher, William Ury, and Bruce Patton introduced the world to the possibilities of mutual-gains negotiation, or integrative negotiation. The
authors of Getting to Yes explained that negotiators don’t have to choose between either waging a strictly competitive, win-lose
negotiation battle or caving in to avoid conflict.

Rather, they argued, bargainers can and should look for negotiation strategies that can help both sides get more of what they want. By
listening closely to each other, treating each other fairly, and jointly exploring options to increase value, negotiators can find ways of
getting to yes that reduce the need to rely on hard-bargaining tactics and unnecessary concessions.

Fundamentals of Principled Negotiation

Separate the people from the problem

 I'm Batman!

This first principle is broken down into three subcategories:

perception
emotion
communications

Negotiators are people first—people who have values, cultural backgrounds, and emotions that vary by person. Getting to Yes teaches
that this human aspect can be either helpful or disastrous. Negotiation can either build trust and understanding with a positive
relationship established at the end, or lead to frustration or dissatisfaction.

Communication is the main aspect of negotiating. These are three common problems in communication:

1. Not clearly speaking with the other party, but instead attempting to impress those within one's constituency by taking a side instead
of working toward a mutual agreement
2. Not actively listening to the other party, but instead only listening to rebut the other party's statements
3. Misunderstanding or misinterpreting what the other party has said.

Focus on interests, not positions

Identify what the buyer needs and understand the buyer’s business objectives.

Some key questions to ask before starting the negotiation:

How can we ensure that you get everything you need from this deal?
What is the impact of implementing <solution, product or initiative> in your company?
What role could <AIESEC, GT or another initiative> play in the big picture for your organization?
How does this fit in your priorities?
What effect will this have on the people of your company or organization?

Get the buyer to negotiate the value of your solution, so you don’t have to negotiate your pricing.

Be genuine about your questions!

Invent options for mutual gain

Expand the pie before dividing it.

 Make sure everyone's happy (and jumps at the same time)

This means that you must invent solutions advantageous and beneficial to both sides. This principle aims to help the parties find an
option that will impact each party in a positive way, making both sides feel like they did not get taken advantage of during the
negotiation. It is important to listen to the other party and not make a decision until both parties feel that they have clearly explained their
intentions and what they want out of the conversation.

The solutions to these obstacles:

Separate the act of inventing options from the act of judging them. Before brainstorming clarify the ground rules, including the no-
criticism rule.
Broaden the options on the table rather than look for a single answer.
Invent ways of making their decisions easy. Rather than making things difficult for the other side, you want to confront them with a
choice that is as painless as possible.

Insist on using objective criteria

This principle is about making sure that the conversation stays on topic and that it is productive. The parties are making deals based on
objective and practical criteria.

The three steps to using objective criteria are to:

1. Find out what the other party's intentions are.

2. Keep an open mind.
3. Never give in too pressure or threats.

Each party is in charge of keeping the other party committed to the conversation.

Know your BATNA - Best Alternative to a Negotiated Agreement

Learn more about BATNA here.

No method can guarantee success if all the leverage lies on the other side.

There are two methods of going about negotiating from a position of power:

1. Each party should protect themselves first.

2. Each party should make the most of the power within their own assets to negotiate and win against the opposite party.

When negotiating, the parties must resist the urge to constantly compromise for fear of completely losing the negotiation. Establishing a
"bottom line" can protect the negotiator's final offer, but may limit the ability to learn from the negotiation itself and may preclude further
negotiation that possibly could result in a better advantage for all parties involved.

When considering final decisions, each party may want to take a step back and consider all possible alternatives to the current
offer being made.

Conceptual Selling

Wig not included

Conceptual selling is founded on the idea that customers don’t buy a product or a service, they buy their concept of a solution that the
offering represents. With that in mind, the creators urge salespeople to not lead with a pitch, but instead seek to uncover the prospect’s
concept of their product and understand their decision process.

Why is it Useful?

Allows the sales representative to get to know the customer at a deeper level and focus on achieving results.
Draws attention away from pricing which in turn deters the customer from going to a lower-priced competitor.
Offers a way to stand out from the competition.

Important Characteristics

Listening

The salesperson begins by listening to the prospect in order to fully understand the prospect’s concept of their problems and issues. The
salesperson then relates the product or service directly to that concept.

Asking Questions

Type Reason

Confirmation questions Reaffirms the information.

New information questions Clarifies the prospect’s concept of the product or service and explore what they’d like to achieve.
Attitude questions Seeks to understand a prospect on a personal level, and discover their connection to the solution.

Commitment questions Inquires about the prospect’s investment in the project.

Basic issue questions Raises potential problems so that they can be addressed.

Bonus: Video Summary

Negotiation Principles: GETTING TO YES by Roger Fisher and William Ury | Core
https://www.youtube.com/watch?v=EKHg9H0G6go
Message

Quiz

The quiz is based on the written article and not the video. The video's purpose is to give you some examples of the principles
exemplified in the book.

https://forms.gle/Yydszv5v4UawTKfd6 https://forms.gle/Yydszv5v4UawTKfd6
Account Management

Account management is a partner-facing. Account managers typically work with a dedicated group of AIESEC partners to facilitate the
achievement of the partnership’s goals.An account manager has to ensure the growth of the accounts through up-sells, understanding
the partners’ needs, aligning with the core of the organization and keeping quality of work high so partners want to renew/expand
contracts, ensuring growth in the AIESEC exchange products.

What are the main responsibilities of an Account Manager?

1. Manage the customer long-term relationship

Clear understanding of the partnership’s scope

Ensure to have a shared vision of the partnership with the different stakeholders involved
Value the relationship aspect (partners are not only an income source)

2. Track account metrics

Map out the main deliverables for the partnership’s activities included in the contract
Ensure to define clear MoS
Create reporting for the different partnership’s initiatives

3. Strategize to meet customer needs

Remember that as account manager, you are the face of AIESEC

Analyze if the current activities in the contract are beneficial to the achievements of the partnership scope
Remember that our partners need to support our core
Ensure that amplifier products can increase the exchange volume of your entity

4. Find up-sell opportunities

Keep yourself updated about the company evolution

Build a strong network inside the company
Use different tools, like LinkedIn to explore possible AIESEC Alumni in the company
Explore new business unit needs and possible opportunity to expand the partnership
6 Habits of highly effective strategic Account Managers

1. Conduct Research
2. Conduct a needs assessment
3. Create a rock-solid plan
4. Convert that plan into a strategic proposal
5. Establish a cadence for meeting and reporting
. Keep the relationship crackling

TIPS & TRICKS for Account Managers

Always undersell and OVERDELIVER

Always add value to the customer and think about their return of investment
Build a network of relationships between the company and AIESEC
Follow up on time and consistently
Balance short term and long-term achievements

TOOLS you will want to use for account management

LINKEDIN

Use for staying informed about company and stakeholder as well as informal communication and showcasing.

CRM for SALES

Customer Relationship Management - Use for information management and keep overview over new proposals sent and contracts
signed.

EMAIL TRACKER

Track if your emails get opened and use boomerang to remind yourself to follow up.

ALUMNI

Get direct access to decision makers’ contacts and understand more about a business.

EVENTS
Attendance of physical events give you direct contact with key decision makers and stakeholders.

GOOGLE ALERT

To keep yourself updated about news related to the company.

There is a large number of useful tools and resources that will help you improve the quality of your work. Use them wisely and
remember:

Management is the art of success.

Quiz

https://docs.google.com/fo
https://docs.google.com/forms/d/e/1FAIpQLScUtNoqWRHlKIcMm9YIrS_tA4F4UIkeosWy5nCM4wR1A-
m9YIrS_tA4F4UIkeosWy5nC
1HPQ/viewform?usp=sf_link usp=sf_link
How to Structure a Proposal

A product proposal is simply a written plan meant to convince another party of the viability of the product you plan to sell. Writing a
selling product proposal requires a significant amount of time, research and planning. You also have to learn about the person or
company you want to pitch, whether it is a distributor or a retailer.

You may wonder why you’d need a proposal when wooing a potential client. Isn’t a quick email with just the pricing included enough?
Sometimes your sales proposal is the only thing that differentiates you from the competition, so it’s important to create a professional
proposal. You want to show that you’ve done your research on your potential client and that you have solutions that will benefit him or
her.
A proposal is all about standing out!

The creation process:

The key towards proposal creation is asking and answering the right questions.

You should start with understanding the client:

What do I know about the project?

Why are they outsourcing these services?
What is their plan?
What do they want/need?

Then ask yourself:

Can I solve that problem? What makes us qualified to create a solution for them?
How can AIESEC provide a solution to their needs?
How can I make AIESEC valuable by creating a solution to their problem?
How can I specifically present what we offer as a solution to their problem?

Check below some good advice on creating an outstanding proposal

1st TIP

Write succinctly - there are some individuals who thrive on writing as much verbiage as they can fit in on the paper. This is a no-no in
proposal writing. Basically, you need to be to-the-point because readers have little time and patience for fluff. Minimize the use of jargon
and run-on sentences as well, even if you’re writing a creative design proposal.

2nd TIP
Start with the big picture: when someone takes your proposal into their hands, they don’t know what to expect. It is highly recommended
for you to start with the big picture. Give them an overview of your ideas to get them interested and then drill down from there. Also, keep
in mind that if you want to create proposals that will be read from start to finish, the content should flow smoothly. Everything should
logically move forward.

3rd TIP

Counter possible arguments: The proposal, at its core, is a refined and personalized brochure. When you create proposals, it should put
you and/or your company at the best possible light. Think of the reasons why the client might decline your pitch. Is your service too
expensive? Are there better-placed competitors? Assess these obstacles and come up with reasons why choosing you is still the best
option for them.

4th TIP

Display your personal style: in today’s competitive landscape, customization can go a long way. Research consistently shows that hiring
managers are choosing contractors that show great potential and personality. When they see your enthusiasm for the task, they are more
inclined to hire you over others. Never be boring. This is a rule of thumb you should adopt when you create proposals from now on.

5th TIP

Start using graphics: images can be meaningful. As they say, “a picture can paint a thousand words” and this saying is true in the case of
business proposals. Instead of giving clients boring facts and statistics, you can say the same message in the form of images and even
infographics. Be smart in using graphics though and don’t overdo it.

Some kickass samples:

https://drive.google.com/file/d/1q_8basM6Hn0m3vjuJ3xBTqdsJ
TikTok proposal.pdf FYnnqKP/view

TikTok Offer

https://drive.google.com/file/d/1lejb6y335MKV5_lMkCnQ7DWlX
Nestlé & AIESEC.pdf
YK4CnIn/view

Nestle offer

Now, you are ready to get those raises!

Quiz

https://docs.google.com/forms/d/e/1FAIpQLSdb6GVIoRialgW_wfOP3PteqzXzQ3jDc6AkXTMBU3exrWDylA/viewform? https://
usp=sf_link OP3Pte
Finance - NEC

Why Finance?

The reason is simple:

Every organization runs on financial data.

And most of the data are collected in LC. If you don’t know the tools of finance, you can’t put that information to work. If you can’t even
speak the language, then doing processes will not give you any data to take decisions on. And AIESEC won‘t be sustainable at all.

Also:

But not really free

Main responsibilities of the department

1. Ensure all Finance Standards (FS) are implemented in your LC.

2. Keep track of all legal requirements to ensure that the LC is operating legally.
3. Make sure that EPs are legally coming to volunteer or work to Moldova.
4. Track the financial KPIs and track LC performance.
 5. Make sure that the LC is making enough money to pay for its expenses.
. Store legal documents
7. Align to the GFB bookkeeping structure.

Topics

The Finance Standards Guide /nec/functional/finance/the-finance-standards-guide

https://forms.gle/kb5iLJ9zRJY4NA2U9 https://forms.gle/kb5iLJ9zRJY4NA2U9

The Finance Standards Guide Quiz

Internal Auditing /nec/functional/finance/internal-auditing

https://forms.gle/kb5iLJ9zRJY4NA2U9 https://forms.gle/kb5iLJ9zRJY4NA2U9

Internal Auditing Quiz

Fundraising 101 /nec/functional/finance/fundraising-101

https://forms.gle/q51t88UycAwjnvX17 https://forms.gle/q51t88UycAwjnvX17

Fundraising Quiz

Let's make sure we never get these kind of phone calls

The Finance Standards Guide
The PDF

https://drive.google.com/file/d/1apF_d-
The Finance Standards guide.pdf
N6jPZJ9_CEafEll7OvmGI5mKqD/view?usp=sharing

Quiz

https://forms.gle/kb5iLJ9zRJY4NA2U9 https://forms.gle/kb5iLJ9zRJY4NA2U9
Finance Dictionary
The PDF

https://drive.google.com/file/d/1qn2d18RR2sScf16GR3whaz-
Finance Dictionary.pdf
d7SGpxTi3/view?usp=sharing

Quiz

That's right, you're getting an automatic pass for this topic.

;)
Internal Auditing
The PDF

https://drive.google.com/file/d/15IWCTC_mG0lLyDXoTAzK6ms
Internal Audit.pdf WtZKeGjrR/view?usp=sharing

Quiz

https://forms.gle/kb5iLJ9zRJY4NA2U9 https://forms.gle/kb5iLJ9zRJY4NA2U9
Fundraising 101

https://drive.google.com/file/d/1EfQSsvZtVMf5RB0SwgBZ3Nln-
Fundraising 101.pdf
xD-3gOy/view?usp=sharing
IGV - NEC

Let the game begin

What is iGV?

Do we REALLY have to discuss this? Maybe if you are from another department and you got lost in the multiple of articles that we provide
here for your better understanding of AIESEC but to be serious, you have to know what iGV is as well .

iGV ( Incoming Global Volunteer) - assumes that we facilitate as hosts (thats why we are also called a Host Entity as iGV) a
volunteer experience for people/foreigners that are coming to our country. iGV is the department that is responsible for EPs
experience from Open to Complete (you'll get to know about this later).

iGV is responsible for:

EP attraction
EP Support during all the phases of the experience
IR Partner Communication and Support
EP interview
Enablers rising
Cover through co-delivery the delivery of all 16 Strandards
Help with VISA process
Servicing Plan

We are SPECIAL!
Yes, we are and you know why? We have our own page!!!! Can you name another department that has one? Check it here: WE are
iGV

Yes, I want to say that iGV is number 1! You lucky!

Are you ready to get exCHANGED?

It's waiting for you:

SDGs? Alignment? Timeline? /nec/functional/igv/sdgs-alignment-timeline

https://forms.gle/VbHraPnSH3UAzqYU9 https://forms.gle/VbHraPnSH3UAzqYU9

Take the Quiz 1.1 Here!

It can't be more BASIC /nec/functional/igv/it-cant-be-more-basic

https://forms.gle/KTAYwkmMVwKbWr86A https://forms.gle/KTAYwkmMVwKbWr86A

Take the Quiz 2.1 Here!

https://forms.gle/eSa3dZZRorGmnqMk8 https://forms.gle/eSa3dZZRorGmnqMk8

Take the Quiz 2.2 Here!

https://forms.gle/MUbTRsWEBPfTP2pn8 https://forms.gle/MUbTRsWEBPfTP2pn8

Take the Quiz 2.3 Here!

They call me Master /nec/functional/igv/they-call-me-master

https://forms.gle/wGKuhw8ax4TGLrs88 https://forms.gle/wGKuhw8ax4TGLrs88

Take the Quiz 3.1 Here!

https://forms.gle/vrRZGL7mbLtF49tF9 https://forms.gle/vrRZGL7mbLtF49tF9

Take the Quiz 3.2 Here!

iGVing like a PRO /nec/functional/igv/igving-like-a-pro

https://forms.gle/zJxX9bViKTmAewXN8 https://forms.gle/zJxX9bViKTmAewXN8

Take Quiz 4.1 Here!

https://forms.gle/AkS2bDJg88PHsM627 https://forms.gle/AkS2bDJg88PHsM627

Take Quiz 4.2 Here!

https://forms.gle/oBeGQj3Nf9sJDGQ16 https://forms.gle/oBeGQj3Nf9sJDGQ16

Take Quiz 4.3 Here!

SDGs? Alignment? Timeline?

Get confortable and be as excited as me (the middle one)

Hi, Friend

Today we'll lear more about the SDGs, yes, those colourful squares that are 17 i total. Are you familiar with them or I should start from the
biginning? Fiiiiiiineeee! The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They
address the global challenges we face, including those related to poverty, inequality, climate change, environmental degradation, peace
and justice. The 17 Goals are all interconnected, and in order to leave no one behind, it is important that we achieve them all by 2030.
AIESEC has aligned its programs with the SDGs in 2015. In 2018, the aim is to run Flagship programs focused on Good Health and Well-
Being, Quality Education, Gender Equality, Decent Work and Economic Growth and Responsible Consumption.
 We are Youth 4 Global Goals

SDG Alignment

SDG Alignment is a practice follow by many organizations, companies and businesses working in the development sector or
looking to implement sustainable practices. It is the process of aligning their business or organizational core and practices
with SDG targets, ensuring their contribution to the global goals in their daily practices.

What Does being SDG alignd mean for us?

For AIESEC, being SDG aligned means that all our Global Volunteer experiences contribute to the SDGs and that we can measure the
impact of the projects after they finish. If our GV projects are not SDG aligned, then they are not an AIESEC program.

AIESEC hereby declares to embrace and contribute to achieving the Sustainable Development Goals by mobilizing and developing young
leaders who create awareness, foster engagement and take action to implement these goals.

Find more in the document below:

https://drive.google.com/file/d/1YxbSRH0cWkoP6UM-a-
1.2. Why SDG Alignment & Impact Measurement.pdf g4isEs0qzPHXUS/view

Global Projects are some Good Case Practicies with different SDGs that you can check here:

https://drive.google.com/file/d/1SkOF1sNuXSm5vRBXiQobTdM_
Global Projects 101 [Booklet].pdf x4xc1IST/view

Timeline
 A timeline is the period of time according to which an activity should happen, in AIESEC we have a timeline for all of our
acctivities and for GV as well.

We align our projects to the international timeline to be able to collaborate with other countries and to get the needed amount of EPs that
will cover the places for our projects. We have two peaks of Exchange which are Summer Peak (SP) and Winter Peak (WP) - here
Exchange is Happening.

iGV Summer Peak Timeline for 2 Projects

Winter Peak Timeline for GV Project

 Open Project for SP - January - February
Customer support - February - August
Summer Peak (SP) - project happens between June and August
Open Project for WP - July - August
Customer support - August - February
Winter Peak (WP) - project happens between January and February
Off-Peak - no project, project happens from September to November or from March to May

Quiz 1.1 - SDGs? Alignment? Timeline?

https://forms.gle/VbHraPnSH3UAzqYU9 https://forms.gle/VbHraPnSH3UAzqYU9

Take the Quiz 1.1 Here!

It can't be more BASIC

You've got some letters from the SPACE!

Value Proposition

https://drive.google.com/open?id=12cMUIj7r-JGYrm6su-
GV - Value Proposition.pdf F5Qn1AX0BFpW1P&authuser=1

Customer Persona

https://drive.google.com/file/d/1qvVcmRzIsxnyMlnTiEedJF-
Buyer Persona GV GE GT.pdf
WgezptT5q/view

Customer Flow
 https://drive.google.com/file/d/1wB2racOssiTVQvyRA9pApqcmb
Customer Flow.pdf ll55F6X/view

SOPs

https://drive.google.com/open?
GV_SOP_final (1).pdf id=1K9cFns8FF8Mo2nC77uq5sUXxmITUhwnY&authuser=1

Standards and Satisfaction

https://docs.google.com/presentation/d/1T9pswBIp2aj4JmEknv
NEW EXCHANGE STANDARDS [oGV] tGYAwnYFT_AqAPx6hH1BtuxqA/edit#slide=id.p1

https://drive.google.com/file/d/17nvJCrLKbUd0Xyg5UHj80
https://drive.google.com/file/d/17nvJCrLKbUd0Xyg5UHj80NALVc2nNPZj/view
c2nNPZj/view

How to Interview?

Really how?

In iGV we are doing lots of interviews with EPs and we have to chose the ones that really dit the project and seem to be cool. In different
entities the EP recruiting process is different, some entities can ask for a video presentation from EPs, some asks for a call interview and
we are doing video interviews/video calls so we can see the instant reaction of the EPs, their english skills, their looking and behavior.

A basic interview in iGV takes up to 30 minutes, less if you see that this is not the right person for us or they can't really respond to your
questions because of lack of english knowledge but it is really up to you and the EP if you want to continue the discusion after the
interview.

Where do i get the contacts from?

Your Team Leader (TL) will provide you with the next information about the EP:

1. Name, Surname
2. Country
3. WA (What's APP) number
4. FB
5. Other information provided by EP

What do i do with these?

It is not that important to set the interview the same day you recieved the contacts if you can't do it that soon but is very important to
contact the EP the same day.

After you recieve the contacts from your TL you must contact the EP as soon as possible with a similar text: "Hello, my name is (eg. Ion
Crețu) and I'm from AIESEC in Moldova, you applied for our PROJECT X, i would like to schedule an interview with you, when are you free
for it?".

Try to find the time that is convinient for both of you and dont forget about the time zone difference. In Moldova the time zone
is GMT+3 when in China is GMT+8 and in Australia is GMT+10, now you can do the math and understand the time difference,
it is very important to specify.

You must be friendly and patient with EPs but in case they are not responding for longer than 24 hours you have to tell your TL about
that.

Before the interview

You can set your Interview on Google Calendar and use Google Meets to make it very easy to acces, to have a reminder 10 minutes before
the interview and to make sure you won't make other plans by mistake (Small tips from your beloved MCVP Milena: using Google
Calendar in your daily life an be really helpful and it will make you more organized). You can make a video call on WA, WeChat,
Messenger, Skype or any other platform/app as well.

A few minutes before the interview check if the EP is online by texting him/her, get ready, open your laptop, and the document with
questions in case you need to, make yourself confortable, prepare your phone to record the conversation (in case you do your interview on
google meets you can record the conversation without using aditional devices, useful right?)

How to Interview?

First you have to call, obviously don't wait for the EP to call you or join the Meet (yes, it's about Google Meets again ). Then have a
check if you can clearly see and hear each other, present yourself and have a regular small talk.

Then follow the flow:

AIESEC in Moldova Standard Interview Questions

Getting to know each other

1. Present Yourself, ask the EP to do the same

2. Have you ever participated in an Interview before?

EP Motivation & Expectations:

1. How did you find out about our project?

2. Why did you apply for this project, What do you know about it? (After the answer you should describe shortly the project if needed)
3. What is the impact that this project can bring to you? What are the skills that you are going to develop from your point of view?
4. What do you know about Moldova? Are there places that you want to visit?(Here you should promote the country and the project, to
tell the EP about the activities and trips that we will have you can send some promo videos after the interview)

EP Experience:

1. How would you describe your usual day? What’s your favourite Holiday? Why? And what do you do on this day?
2. DO you have any Sales Experience?
3. Tell me one thing that makes you proud of yourself (it can be anything, starting from a good did, your behavior with people etc.)
 4. From your point of view, what’s the biggest World Problem? how can you contribute in solving it? What’s the biggest problem of Your
country?
5. What is your Biggest fear?
. Do you have Public speaking experience? Describe your feeling when you have to speak in front of lots of people?

Free of racism/stereotypes:

1. Imagine that you have to work in an international team, where you don’t know each other, and people are present from 3 different
continents. What kind of problems can appear? How can you solve them?
2. Is it ok for you to share a room with an international from another country/of another gender/nationality/religion? Explain your
answer
3. Describe a situation when you felt uncomfortable because of other people’s behavior. What did you do and how did you react?What
are the things you can’t tolerate in a person? Why?
4. Convince me to come to visit your country
5. Give me an example when you missed a deadline! What were the circumstances and how you communicated about it to others?
. Imagine that you are working in a team regarding a project. 1 day before the deadline you realize by accident one of your teammates
did not succeed his/her part of the work which endangers the success of your job as well. What would you do?
7. Tell me 3 strong points and 3 weaknesses of your personality.

This is the last question of interview and when you're done with it, ask the EP if she/he has any questions for you and in case he/she
does have questions but you din't know the answer don't worry, just tell him/her that you will return with the answer once you confirm it
with your VP/TL, if there is nothing more to add then Thank the EP for the interview andfor the his time and that he/she will recieve the
responce about his/her acceptance in less than 24 hours. Now it's the decision time, do you accept the EP? Do you think he/she is
suitable? In case you already have the Yes/No answer in your head you can anounce it to your TL and to the EP but in case you dont
know if to accept or reject the EP you can consult with your TL or VP and share the recording with them.

This is almost everything you have to know about "How to Interview", once you accept the EP is recommended to keep in
touch with him/her once in a while.

QUIZ 2.1 - Value Proposition, Buyer Persona, SOPs

https://forms.gle/KTAYwkmMVwKbWr86A https://forms.gle/KTAYwkmMVwKbWr86A

Take the Quiz 2.1 Here!

QUIZ 2.2 - Customer Flow, Standards and Satisfaction

https://forms.gle/eSa3dZZRorGmnqMk8 https://forms.gle/eSa3dZZRorGmnqMk8

Take the Quiz 2.2 Here!

QUIZ 2.3 - How to Interview

https://forms.gle/MUbTRsWEBPfTP2pn8 https://forms.gle/MUbTRsWEBPfTP2pn8
Take the Quiz 2.3 Here!
They call me Master

Ready to go?

How to get EXPArienced

This could be you using EXPA while chilling on a vacation this summer, but in 2020 you should #stayhome
 EXPA&Chill

In this section we are going to talk about all the activities that you have to do and to know as a TL/Opportunity Manager or Oldie, this
activities involves EXPA usage, Mail Usage, Communication Skills and Task Delegation. In case you plan to apply as TL, you're an oldie
that wants to know how everything works or just a "I wanna know it all" member then stay with me .

How do I acces EXPA?

How do I acces EXPA as a newie in AIESEc - you register on aiesec.org and then you ask your VP/TL/ VP TM to add you in the
structere by giving them the email you registered with on aiesec.org, once you've been added you'll recieve a mail from AIESEC
and you will be able to acces EXPA! HOOOORAAAAYYY! Then you can go and create your AIESEC mail which will give you 32
GB of space on drive , twice more than with an usual email, use your space wisely, we've got a lot of tools.

EXPA for Opportunity Managers

Who is an Opportunity manager? It is the person that is responsible for a certain opportunity and has to manage all the applications, send
Emails, delegate tasks and interviews so basically the Opportunity manager is your VP or TL. As an OPP Manager you have acces to all
the EPs application for that opportunity, which means that you can see this persons CV, details, name, but you don't have other personal
datas and the EP's email is encrypted.
 Dashboard

This is the firs page you see when you open EXPA, if you want to see the Opportunities you manage, you go from the Dashboard to
Opportunities ( the globe)

Opportunities I manage
Here are some of the Opportunities that i manage and I have acces too, as you can see you can select your OPPs to be arranged by date,
status, Product committee etc., also you can chose what you wanna see about your OPP, for example my selection is: OPP ID, Title,
Organization, Status (For an OPP ther are three statuses: OPEN, Draft, Removed), Managers, Applicant Count, Close Date. You can
select this by chosing what is the information you need to see everytime you check this page:

Check your needs

If you click on Applicants count, this is the page you'll be directed to, here you have more information about the OPP, you can edit it you
can look for information about EP's, NPS, Standards and Satisfaction and others:
Let's Get closer to an EP profile:

This is one of our EPs from Summer 2019 and here you have access to all the information you may need about an applicant. But what
about the EPs that have to be contacted? Right bellow the name you have the encrypted email and you copy that and send him the
"Invitation to interview"
Here you can find the mail template that we use to contact the EPs:

https://bit.ly/iGVMailTemplate https://bit.ly/iGVMailTemplate

Don't forget about the Signature at the end of your Email:

Mail Signature

In case you've got a response and you have the contacts of the EP you send them to One member with all the needed Information, after
the interview the member decides if the EP is Accepted or Rejected and according to this you change the EP status on EXPA:
In case you ACCEPTED the EP the next step is APPROVAL that can happen only after signing the contract with Home Entity and sending
to us his Acceptance Note (you can find the AN in the iGV Approval Tracking Tool)

If you want to reject the EP, on EXPA there are several reasons of rejection and you have to chose the one that is closer to your case:

Other options different from the picture are: Position is filled, Problem with the timeline or Realization Date, Project is canceled, Required
citizenship not matching, Skills are not suitable, The Background is not suitable.

Process Time for EPs on EXPA

Learn why is important to process EPs in a shorter time.

 https://drive.google.com/file/d/1gc9vfZ3d1OlUjqS5e5rgOt6FF9_
Process Time - oGV.pdf
pZbz-/view

EXPA, CIAO

This is not everything I could share with you about EXPA but now you know the essentials as a future TL, don't hesitate to ask about
something you dont know or understand, I promise its easier than it seems and your TL, VP and even MCVP will be glad to answer your
questions!

EP tracking and TOOOOLZ

Oh boy, Tools again!

EP Tracking Tool

Now that you know how to use EXPA you need to track your interviews and EPs with this Tool, there you have the Dashboard, questions,
projects, AN, list of countries that need Visa or invitation and much more.

https://docs.google.com/spreadsheets/d/1Sd_ZSt_x0lfPW4jlQBEi
iGV Approvals Tracking Tool Chișinău Summer Peak
Kyb3-u6e0a3d20zgKqbwDm8/edit#gid=280264981

Search Tool

You send the Searchtool to other entities which EPs are interested in our country so they can see what projects we run and promote them
to their EP's

https://docs.google.com/spreadsheets/d/1_0xOZAwKJY_9798IY
IGV SearchTool 20.21 @ Chișinău AlWOZJOais2o_KC1B6vo22Cah0/edit?usp=sharing

HOLLY MOLLY XPP

https://drive.google.com/file/d/1ZbeCTzpOzsYDg8WgcEyfd2uwE
XPP_Main Document_Updated April 2019.pdf qA0UEfd/view

ECB (Entity Control Board)

What the ECB does?

Provide quarterly reports to the entity plenary at national conferences with recommendations on ethical issues related to the entity
and local committees as well as brief updates on activities of the body
 Provide consultations upon request in regards to XPP and ER Principles to all LCs and EPs
Conduct physical or virtual audit to local committees in order to ensure all operations are run in accordance with the XPP

ECB Responsabilities:

Entity Control Board (ECB) is an entity controlling body working arbitrating cases of exchange standards and solving the problems
that may apear during exchanges.
ECB is the last decision making body on national level in regards to Exchange policies and entity standard regulation principles. A
division, working directly with its MC, ICB & GFB to ensure that the best Standard and Customer Experience is delivered to every
customer and stakeholder in each entity.
The purpose of ECB is to make the entity more customer centric and ensure leadership development by fulfilling standards in every
AIESEC product.

QUIZ 3.1 - How to get EXPArienced, EP Tracking and TOOOOLZ

https://forms.gle/wGKuhw8ax4TGLrs88 https://forms.gle/wGKuhw8ax4TGLrs88

Take the Quiz 3.1 Here!

QUIZ 3.2 - Holly Molly XPP, ECB

https://forms.gle/vrRZGL7mbLtF49tF9 https://forms.gle/vrRZGL7mbLtF49tF9

Take the Quiz 3.2 Here!

iGVing like a PRO

You landed!

Visa process

All the information about Visa Process you can find here:

Visa process in iGV /technical/aiesec-departments/igv/visa-process

There are 3 categories of EPs:

1. The ones that can travel to Moldova only with their Passport
2. The ones that will need visa to enter our country
3. The ones that will need visa and invitation issued by Bureau of Migration and Asylum (BMA) to enter our country.

How to IR

Well, well you are here for a good reason because IR is now the essential way to reach your goals related to EPs and establishment of a
better and easier way of communication with other entities.

Whom to approach?
Good question, your MCVP must share with you the list of IR Partners established for a certain period of time for each LC individually,
when it comes to IR Partnerships the smartest way is to approach entities that have sent EPs to our entity already. Anyways another
good practice can be approaching LCVPs that you personally know or are already in touch. It's recomended for a small entity not to
have more than 3-5 IR partners because its not reasonable to have 20 IR partners when you need 20-30 EPs per term. My
recomendations are to have 2 stable partners for Winter Peak and up to 5 for the Summer Peak.

How to approach?

Where? How

Present yourself, be friendly and confident, show your energy, share something funny, try to be recognizable so people
IR groups can remember you later, aks if anyone is interesting in building LC2LC partnerships then you can discuss in PM with the
intereste ones, keep being cool, i know you can

OMG, here you should be active as if you stop for a minute your feet burns, at International conferences there are a lot of
International people and if you REALLY want to find IR partners there you should make yourself known, make lots of friends and to
Conferences start creating the needed bounds, there as well is going to be a group for the delegate where you can arrange meetings
before the conference with the entities that you are interestend in.

You can contact specific LCVPsfrom the countries that is recomended to you to work with for IR calls, present yourself
Ask LCVPs and say that you are really interested in making a strong and cool partnership and that you have great opportunities ,
for IR calls when they reply if they have an interest ask for the call and fix it on Google Calendar (you better do this, either way I'll
find out )

In case there is no reply from the LCVP you can contact MCVPs OGV directly (get the contacts from the Global Contacts
List wich will be attached down below), just mention that an X LCVP is not answering for Y days and wait for the MCVPs
MCVP oGV answer. Other reason to contact MCVPs is to ask them to recommend an LC to have LC-LC partnerships, mention that
you want to have an LC2LC, describe shortly the projects and ask if there are any LCs from their entity that you can
colaborate with.

What do we discuss in an IR Call?

Get to know each other

Talk about Attraction, Approvals and Realization Timelines
iGV Projects (Explain in details the whole structure of the project: eg. what is the preparation week about, which kind of trainings the
EPs will receive, show the agenda, the most oGV knows in detail your project, the better they will sell it and persuade EPs to apply to
Moldova)
EPs Requirements (eg. English level/ age/ skills)
EPs Selection Process ( eg. interview, video, short call) and you can agree that everytime you get an applicant from that LC iGV sends
the name of EP in the chat with oGV and they send the contact to make the process faster.
Process time- show your times to process the EPs and agree that after Accepted EP has to sign contract in X days and get him
Approved.
Value Delivery (How it will look like the delivery of each one of the 16 Standards (in the “LC-LC IR Tool” there is a tab for you to add it)
VISA Procedure (eg. if they need invitations/visa, when will you send it, etc)
Communication channels (eg. WhatsApp channels between teams)
OGX Promo (eg: Will them invest on FB Ads? Do they need templates, materials?)
Other benefits that can facilitate a better experience for all the sides and that will make the colaboration more efficient and precious.

Here is the global contact list that may help you get in touch with the MCVPs/ MCPs/LCPs/ LCVPs

Select Position/ Region/ Country/ Term of the person you are looking for and go get your IR Partner!

https://aies.ec/globalcl https://aies.ec/globalcl
 Global Contacts List 20.21 (gets updated periodically)

What happens after all?

You have to mentain communication with your future IR Partner so your job is not done after the call, you should make a routine to get in
touch with oGV once in a while, to check why there are no EPs coming for the LC X (ask if they are promoting the project), give feedback
for EPs that were not accepted, keep in touch during the experience as well, you can create a common chat with the EPs and EPs
managers from both sides to keep the transparency and of course to make a report at the end of the experience and to decide your further
collaboration with LC X.

The most important in these partnerships is communication and onestity, you don't ignore your IR partner and you give them updates on
everything that can change their expectations or EPs expectations.

Create a friendly atmosphere and you won't have to worry about how and what you say, be yourself and let the communication go with
the flow.

Enablers Lover

First of all I hope you're not haveing the " What the FLAuck is an Enabler?", anyways, I'm gonna explain:

Enabler - the mot-a-mot definition for this will be someone or something that makes it possible for a particular thing to be
done which makes totally sense to call an Opportunity taker - enabler, we need enablers for our projects because they can
provide for us a place where the project will happen, they can provide participants and other benefits that can make our
projects sustainable and affordable. It is basically a partner for which we organize the project.

EG. of Enablers : Schools, Univercities, Companies, Kindergardens, Startups etc.

Hmm, so what now, you know what is an Enabler but how do we get to have any? When choosing a project we must also think who can
be the Opportunity takers, when you know what you are looking for it is easier to make the list, right?

Here's a whole PPT for you to understand better how to deal with Enablers:

https://drive.google.com/file/d/1uwjaT70RPw0PVwhg0GJn_Wrc
Enablers.pdf
gzIA8bmo/view

Are you an Eabler Lover Now? The answer shall be "YES!"

Opportunity Post Guideline for iGV

Find the best way to post your Opportunity to make it more understandable and clear for both EPs and VPs and to make it easy view.

/technical/aiesec-departments/igv/opportunity-post-guidelines-
Opportunity Post Guidelines for ICX
for-icx
How to open a Global Project

https://drive.google.com/file/d/13v63vMJ7lBhUHtK_XTAxUtlFda
How to open a Global Projec on EXPA [Booklet].pdf JPzpJ1/view

QUIZ 4.1 - Visa Process

https://forms.gle/zJxX9bViKTmAewXN8 https://forms.gle/zJxX9bViKTmAewXN8

Take Quiz 4.1 Here!

QUIZ 4.2 - How to IR

https://forms.gle/AkS2bDJg88PHsM627 https://forms.gle/AkS2bDJg88PHsM627

Take Quiz 4.2 Here!

QUIZ 4.3 - Enablers Lover

https://forms.gle/oBeGQj3Nf9sJDGQ16 https://forms.gle/oBeGQj3Nf9sJDGQ16

Take Quiz 4.3 Here!

OGV - NEC

Outgoing Global Volunteer is one of the core departments in AIESEC as it is related to EXCHANGE. We are those who will make sure
that the youth in our country will pick the best GV projects and will have an amazing experience in a foreign country.

Global Volunteer is our newest program and it surged from the need of having shorter experiences (from 6 - 8 weeks) in the
development sector.

Fundamentals for a member in oGV:

Step by step you will know them, take a deep breath :)

In this journey after each two chapters you will have a quiz meant to help you understand what you got it and what you have still to work
on. Good luck!

Main oGV Department tasks:

Process Sign-Ups
Interview the potential customers
Provide any information for the EP before, during and after the exchange experience
 Deliver Exchange Standards

Test your knowledge:

Quiz 1. (Value Proposition, Buyer Persona and Customer Flow) -https://forms.gle/MBae95YUstvhe2Z46

Quiz 2. (Process Time, Exchange Standards and SDG Alignment) - https://forms.gle/Fka4GYc7eb4z5CbE7

Value Proposition

A value proposition refers to the value of an organisation, as AIESEC, and what it promises to deliver to the young people (customers).
The main goal is that it tells why people should go in an exchange or choose one of our products (oGV, oGT or oGE).

A value proposition is also a declaration of intent or a statement that introduces a company's brand to consumers by telling them what
the company stands for, how it operates, and why it deserves their business.

This statement, if worded right, convinces a potential consumer that one particular product or service the company offers will add more
value or better solve a problem for them than other similar offerings will.

A successful brand shapes customers’ experiences by embedding the fundamental value proposition in offerings’ every feature. For
BMW, “the Ultimate Driving Machine” is much more than a slogan; it informs the company’s manufacturing and design choices. In 2000,
Mercedes-Benz introduced a system that automatically controls the distance between a Mercedes and the car in front. BMW would not
consider developing such a feature unless it amplified rather than diminished the driving experience.

Key Takeaways

A company's value proposition tells a customer the number one reason why a product or service is best suited for that particular
customer.
A successful value proposition should be communicated to customers directly, either via the company's web site or other marketing
or advertising.
Value propositions can follow different formats, as long as they are "on brand" and unique and specific to the company in question.

https://drive.google.com/file/d/1pOTk6R_6BUdHsSx-
2.1 Value Proposition and benefits.pdf
mhiDKAbxwZS5S0WN/view
Buyer Persona = Customer Persona
Without buyer personas we wouldn’t know what content to create, which material to share, how we should direct our marketing efforts
or where we can improve our presence. They are the context of the narrative, the framework which houses our efforts. They are the
compass which determines the direction of our journey and where we should be going.

https://drive.google.com/file/d/1sKYzcvlOzA1aU79n31Bh7vMx5
2.3 Buyer Personas.pdf
Kx_jbDm/view
Customer Flow
Customer Flow represents the movement of a customer through the experience provided by the organization
or company. Directly linked to the customer journey, the customer flow outlines the stages, statuses and
activities that the person or organization goes through when engaging as a customer.

In AIESEC it consist of five phases:

https://drive.google.com/file/d/1HtojxslLCu9PXOMBEixiOV0K1N
Customer Flow.pdf 5XkZ0W/view

https://drive.google.com/file/d/1TPRe6UFGXD51BT0g6C9z95hs
Customer Flow in AIESEC.pdf
Pm-YBGqM/view

https://drive.google.com/file/d/1OSbYuORNTT40wfAOZFgVrQ1
2.2 Customer Flow for Youth and Partners.pdf mELwtvx1_/view
Process Time

https://drive.google.com/file/d/1gc9vfZ3d1OlUjqS5e5rgOt6FF9_
Process Time - oGV.pdf pZbz-/view
How to Use EXPA

https://drive.google.com/file/d/14GGK1E1dGPzixyak7bijsXPRBS
EXPA Managemnet.pdf
aEMsXu/view
SOPs and Exchange Standards
SOPs

https://drive.google.com/file/d/1qOl6Wkn5bheFFE9tuKfP52M9o
2.4 Standard Operating Procedures.pdf
iclS6Ps/view

Exchange and Partner Standards:

https://drive.google.com/file/d/1X_SC7zZAgjvV9nDKcPlv6ORDlh
2.5 Exchange and Partner Standards.pdf
DBNA4H/view

Remember! In order for an AIESEC experience to be marked as completed, there are 16 standards that need to be fulfilled.

We as oGV are responsible of 4:

1. Outgoing Preparation Seminar

2. Health Insurance (Visa)

3. Personal Goal Setting

16.Debrief with home (Re-Integration Seminar)

SDG Alignment
The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global
challenges we face, including those related to poverty, inequality, climate change, environmental degradation, peace and justice.

https://drive.google.com/file/d/1Pe4SZ2qkIgtu65DCPq4KI0wum
2.1. Introduction to Global Projects.pdf
oe7p58e/view
MKT - NEC

Marketing is the process of getting people interested in your company's product or service. This happens through market research,
analysis, and understanding your ideal customer's interests.

Good marketing helps customers, good marketing is a positive force in the World. “The other kind of marketing, the effective kind, is
about understanding our customer’s world view and desires so we can connect with them”.

Bad marketing is about hype, about interrupting customers, about pressuring to do what you want them to do, about scamming the
customer into buying a product they may not need or want.

A marketer is curious about other people, their struggles, their dreams, and their beliefs. The only way to make a difference is to truly
see and understand the people you seek to influence.

https://drive.google.com/file/d/1C1iG4HsW_Qq_zjgTFHgHLIltECf
Marketing 101.pdf
smygi/view

Test your knowledge afterwards here:

QUIZ 1 - https://forms.gle/FSaEnbYfWjHzBooc6

QUIZ 2 - https://forms.gle/hS8RjZBFQLnAWQcR6

QUIZ 3 - https://forms.gle/MJQv6NaEeQzFUVUF7
Branding
By definition, branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as
belonging to the company. This helps to identify a product and distinguish it from other products and services.

Steve Jobs probably never said this in his life :)

Firstly, let's see what is the definition of "brand" in order to understand why Steve Jobs is pointing at you.

What is a brand? https://www.youtube.com/watch?v=sQLlPC_alT8

Let's see why branding is relevant for AIESEC as an organisation.

the AIESEC BRAND /nec/functional/mkt-nec/branding/aiesec-as

the AIESEC BRAND
* Blue book is a guide that will help you understand lots of stuff like where to put the logo, which font we use in our organisation and how
to enjoy the whole experience as a member of MKT department ;)

https://drive.google.com/file/d/1mZOW6iVyRx1AQEh0yNERRAyz
The AIESEC Brand.pdf
4jvrvVuL/view
Value Proposition
A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. A value
proposition is also a declaration of intent or a statement that introduces a company's brand to consumers by telling them what the
company stands for, how it operates, and why it deserves their business.

A successful brand shapes customers’ experiences by embedding the fundamental value proposition in offerings’ every feature. For
BMW, “the Ultimate Driving Machine” is much more than a slogan; it informs the company’s manufacturing and design choices. In 2000,
Mercedes-Benz introduced a system that automatically controls the distance between a Mercedes and the car in front. BMW would not
consider developing such a feature unless it amplified rather than diminished the driving experience.

This statement, if worded right, convinces a potential consumer that one particular product or service the company offers will add more
value or better solve a problem for them than other similar offerings will.

Key Takeaways

A company's value proposition tells a customer the number one reason why a product or service is best suited for that particular
customer.
A successful value proposition should be communicated to customers directly, either via the company's web site or other marketing
or advertising.
Value propositions can follow different formats, as long as they are "on brand" and unique and specific to the company in question.

https://drive.google.com/file/d/1VJ7YGTLIfm38wvOkpffhbTe8jS
2.1 Value Proposition and benefits.pdf
mofBpK/view
Buyer Persona
A buyer persona is a semi-fictional representation of your ideal customer. It’s based on market research, actual data about your existing
customers, and a few (educated) assumptions. It helps you to understand and relate to an audience that you want to market your
products and services to.

(Hubspot)

Frankly speaking, our customers/buyers are the youth, those who we address through our online and offline presence.

WHY DO WE NEED THEM?

Buyer personas are situated at the heart of any marketing strategy, and throughout every part of the Inbound process. If you can’t engage
with your potential customers in a relevant and contextual manner, you will lose their trust and interest. Once you have lost someone’s
trust and interest, it’s hard to get that back. (You can’t make a second first impression!)

But more so than anything else, buyer personas inform you of what your business should be doing to help potential customers. Without
buyer personas we wouldn’t know what content to create, which material to share, how we should direct our marketing efforts or where
we can improve our presence. They are the context of the narrative, the framework which houses our efforts. They are the compass which
determines the direction of our journey and where we should be going.

Remember, the purpose the purpose of constructing buyer personas  is so that you know exactly who to attract, who you want to
delight with your astoundingly good content and insight and, eventually, get on board with your business.

https://drive.google.com/file/d/1wyVMmVYaYOH0WVGTVLvh4k
2.3 Buyer Personas.pdf
B-oTBhKKIV/view
The Youth Customer Flow
You have to know the MKT departments plays a huge role in the Attraction phase.

https://drive.google.com/file/u/1/d/1TPRe6UFGXD51BT0g6C9z9
Customer Flow in AIESEC.pdf
5hsPm-YBGqM/view?usp=drive_open

https://drive.google.com/file/d/1nbFz7qbz4GMVBw620C-
The Youth Customer Flow.pdf c5yB1dDS7tvfM/view
Lead Nurturing
Because lead nurturing campaigns are meant to communicate with each prospect and customer on an individual level, it’s essential for
campaign content — emails, digital ads, direct mail, etc. — to be personalized.

By sending content that directly answers your audiences’ questions and relates to their needs, you can help solve their problems and lay
the groundwork to offer solutions that result in sales and long-term customer relationships.

https://drive.google.com/file/d/1yjwER5Ln_kemyNfj6IeBaj9HdwV
Customer Retention - Lead Nurturing (1).pdf
ejMl9/view
promo ON&OFF

#online - Social Media /nec/functional/mkt-nec/promo-on-and-off/social-media

#offline - Physical Marketing /nec/functional/mkt-nec/promo-on-and-off/physical-marketing

#online - Social Media

https://drive.google.com/open?id=15uOhukxKOS4rmI-
Social Media _ B2C Academy.pdf
mEYvvyQwz9WXTJGt2&authuser=1
#offline - Physical Marketing

https://drive.google.com/file/d/1Ds5pv4-
How to Set Physical Marketing.pdf
KQ39DwiNRSUrTHwJTgWeR3o7F/view
*Practical Courses*
Survival kit - anytime, anywhere:

Copywriting /nec/functional/mkt-nec/practical-courses/copy-writing

Adobe Illustrator /nec/functional/mkt-nec/practical-courses/ai

Video Editing /nec/functional/mkt-nec/practical-courses/video-editing

Copywriting
Guess whaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat?

The words you are reading right now were written by a copywriter. And he/she can also make money by doing that, but that is not the
point why you are reading this! He's/She is also very attractive, but that's not relevant at all here.

Copywriters are the handsome, good-smelling men and women who create fresh written content for advertising, marketing and
descriptive texts. Copywriters can write more creative text, like ad jingles, taglines, and other creative copy, or more research-based copy,
like a job description on a website.

Copywriters should know how to write for various mediums, such as print, web, radio and television. They have the ability to create
compelling text that draws readers in, conveys a certain message or entertains.

Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties
it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing
better copy enables you to convert more readers into customers, and we wanted to provide a guide that would give you an advantage
when writing copy both on and offline

For sure, Donald Trump has the BEST tweets, have you seen this man savage? :)))))

FIVE core skills that will wake the copywriter inside you

- An Eye For Detail

And, to go with English language skills you’ll need the ability to spot errors in your own work. You’ll have to be your own proofreader and
copy editor. All copy should be as error free as possible before being sent to the client.

- A Wide Vocabulary

A wide vocabulary is helpful. It’s great to have a wide variety of words to choose from, instead of the same hackneyed favorites. However,
in some instances it is wise to stick to the tried and tested words – when wishing to achieve a powerful headline for instance.

- Curiosity

In order to write convincing copy, you’ll have to find out about the product you’re selling. This means discovering its features, benefits and
unique selling points. And, if you want to approach the campaign from a new angle, the more you know about the product the easier it’ll
be to find one.

- The Ability To See Different Points of View

As a copywriter it’s vital to be able to put yourself in the shoes of the buyer. You must be able to persuade the customer that the product
or service you are writing copy for is going to benefit them.

- Research Skills

Knowing how to carry out research will be most helpful. Being able to use the internet will make that process quicker and easier. Having
excellent research skills also applies to your communication with the client. Asking the right questions will allow you to understand the
product or service inside out, which is vital if you want to sell it effectively.

You will know for sure what to write about, because you’re in AIESEC.

The Secret Formula for the perfect ever written text in the history of humanity:

HEADLINE (original)
LEAD (eye-catching)
BODY (to the point)
BACKGROUND (not very sentimental)
CALL TO ACTION (memorable)

Test yourself and know about how good you are when it comes to words and compelling them into a small
article. Here is a cute gif to remind that you can do it. Just WRITE it !
Adobe Illustrator
Adobe Illustrator is also used in designing mock-ups which show what the website will look like when it's completed, and creating icons
used within apps or websites. Here is the link to more detailed explained articles about how to use AI's features.

Learn Illustrator in 5 MINUTES! Beginner Tutorial https://www.youtube.com/watch?v=3GzumUieDPY

Adobe Illustrator for Beginners | FREE COURSE https://www.youtube.com/watch?v=Ib8UBwu3yGA

Professional Logo Design - Adobe Illustrator cs6 (COLOR) https://www.youtube.com/watch?v=8Z9V6OrlkfM

Here is the completely playlist for all the tutorials about Adobe Illustrator. But seriously, if you can google or youtube it you can find all
types of instructions that you would need, and most important in common used languages: English, Russian, Thai, Chinese, English with
Indian accent, ok, lame joke but you got the idea! :)

The Complete Beginners Guide To Adobe Illustrator | Tutorial https://www.youtube.com/watch?

Overview & Breakdown v=IBouhf4seWQ&list=PLYfCBK8IplO4X-jM1Rp43wAIdpP2XNGwP

Designing a Minimal & Flat Design Poster in Adobe illustrator https://www.youtube.com/watch?v=RUD6-E6wu20

How to Make Neon Effect in Adobe Illustrator(Chinese Explained) 如何用Adobe

https://www.youtube.com/watch?v=tQdpKT0DIX4
Illustrator 制作出霓虹灯的效果

Test yourself and know about how good you are when it comes to creating visuals for Instagram of
Facebook format. Here is a cute gif to remind that you can do it. Just ILLUSTRATE it !
Video Editing
When it comes a well shot-video you have to imagine it in your head.

SPOILER ALERT! It is pretty tough to bring the ideas into reality, but imagine also filming it. This is why, in order to sort your mind you
need a paper or the notes in your phone. Write down all ideas that you got and how you are going to shot them, what types of angle you
will use, how long it will take and what is the message behind all the work that you put out there.

KEEP YOUR CHIN UP, WE GOT YOUR BACK!

Down below there is just a red line of basics when it comes to filming and editing. Feel free to discover this magic world by watching also
other types of videos like that:

1. Make a script - what, where and how you are going to film.
2. Get to know the camera angles and the right way/order to use them.
3. Film your actors or just a simple bird flying outside with a camera or even your phone. Hey, director Steven Soderbergh shot his 2018
psychological horror-thriller movie Unsane entirely on iPhone. I bet you do not have any excuses right now.
4. Editing process. Side note: there are bunch of apps that will help you to edit videos, even lots for free, adapted for your phone. But we
recommend to edit videos on a computer because you will see the whole picture with its details and you will enjoy the production
process more.

Adobe Premiere Pro is just the classic program used everywhere so it will be a good skill to know it and to put it on your CV when you
would apply for a job. :)

Basic Camera Angles! (Filmmaking Camera Techniques) https://www.youtube.com/watch?v=lrB7Ce0J0UM

8 Basic Types of Camera Movements https://www.youtube.com/watch?v=g6zMtnLC50w

Filming Basics 101 https://www.youtube.com/watch?v=mB_9X354BWc

Video Editing 101 - The Basics https://www.youtube.com/watch?v=t7OHvkQtaME

Learn Premiere Pro in 30 Minutes https://www.youtube.com/watch?v=jVVVOo8LIlA

Adobe Premiere Pro CC - Basic Editing for Beginners https://www.youtube.com/watch?v=PYTPXsMkYDE

5 FAST & EASY VISUAL EFFECTS in Premiere Pro https://www.youtube.com/watch?v=jg9UbgvnLuo

Test yourself and know about how good you are when it comes to shots and editing them into an artsy video.
Here is a cute gif to remind that you can do it. Just FILM it !
TM - NEC

The TM department is responsible for our dear members. The role of Talent Management is predicting the outcomes, diagnosing
problems and prescribing actions on the people side that will bring value to the organization.

TM is about getting, developing and keeping the right people in AIESEC to ensure achievement of the organizational goals. Main KPI's
(Key Performance Indicator) therefore relate to how our entity/membership are achieving the organization’s goals in TM are of GET,
Develop and Keep.

Because TM has a lot of freaking things to know, which you will learn during this NEC, below are the main things shortly to
know.

TM main responsibilities:

Recruiting new members in AIESEC

Implementation of the motivation system in AIESEC
Development of members through human resources tools
Evaluation of members' performances
Evaluation of the level of involvement of the members in the organization
Making sure that members are achieving their goals
Goal setting for members
TM Process implementation
Tracking and Reporting of Membership Experience
Onboarding Tracking of New Members
Tracking the Team Standards implementation
To run the Rewards and Recognition System

Knowledge to have:

Basic use of Google Sheets

Organization, attention to detail
Recruitment, selection and induction understanding
Good interaction with the members
Are you ready to know more about TM? Here we go!

#1 Clarity of Who /nec/functional/tm-nec/clarity-of-who-1

https://forms.gle/JGbVKw325tuq5yuv7 https://forms.gle/JGbVKw325tuq5yuv7

QUIZ #1 Clarity of Who

#2 Clarity of Culture /nec/functional/tm-nec/clarity-of-culture

https://forms.gle/saVA1iRVVArkmbPn6 https://forms.gle/saVA1iRVVArkmbPn6

QUIZ #2 Clarity of Culture

#3 GLE - Global Learning Environment /nec/functional/tm-nec/gle-global-learning-environment

https://forms.gle/Dp8P5HNmgfmiiDiF9 https://forms.gle/Dp8P5HNmgfmiiDiF9

QUIZ #3 GLE - Global Learning Environment

#4 Team Standards /nec/functional/tm-nec/team-standards

https://forms.gle/3NbzswcjzQJteCtb9 https://forms.gle/3NbzswcjzQJteCtb9

QUIZ #4 Team Standards

#5 TM Process /nec/functional/tm-nec/tm-process

https://forms.gle/ecLq4x1pthaUMY4Q7 https://forms.gle/ecLq4x1pthaUMY4Q7

QUIZ #5 TM Process

#6 How to Recruit Members /nec/functional/tm-nec/how-to-recruit-members

https://forms.gle/CEt5nZ5PdUz5mYhH8 https://forms.gle/CEt5nZ5PdUz5mYhH8

QUIZ #6 How to recruit members

#1 Clarity of Who
You probably saw this topic many times already from inductions, conferences, MC sessions and so on, but what does it means the Clarity
of Who?
Well, for starters we need to understand that the “who” we see here comes from the Golden Circle.
This kind of view stated becoming more necessary once the vision 2015 finished and we saw a need to clarify our own Golden Circle in
AIESEC.

THE AIESEC WAY

Why?

WHAT DOES IT MEANS:

In the end of the day, if our why is not strong enough and doesn’t resonate with the membership, they will be working only for the sake of
working and not because they truly know that what we do matters.
This is what we base our culture , it’s the moving energy and what connects us all. In a sense, it is the reason of our existence and why we
are relevant to the world.

We need to know who we need to be to achieve 2020.

How?

WHAT DOES IT MEANS:

How is our method of making the why possible, because there is no way that we can achieve our goal without a clear way of working
over it.
It’s our tools and processes which are ours and which deliver the best AIESECer experience to make the journey fruitful and relevant to all
involved.
If we don’t plan for it, we can’t say we are developing the leaders we believe the world needs.

WHO WE NEED TO HAVE IN THE ORGANIZATION?

Inside the organization we will always have members and leaders which will live the experience and deliver it too, so we must have clear
how our human capital can live a proper AIESEC experience to make it count for themselves and for our stakeholders too.
We need to understand how, as TMers, we facilitate this process with the leadership body to give the chance for them to evolve while
supporting the process if necessary. It’s important to note that the members’ experience depends a lot on the leader, so it’s not TM
obligation to solve always all for them.
We can help, support, give suggestions and for sure be there for them, but the growth process is done by the team because the experience
depends 100% on them putting effort to it. Just do your best to prepare them and trust them to do it.

What?
WHAT DOES IT MEANS:
What do we do to make it possible? As TMers our what is done by delivering the TM processes and ensuring that our leaders deliver the
Team Standards.
The processes the area has is to ensure a clarity of our work (for us and for the network) and alignment in all entities, so while the
delivery may vary depending of the reality there are minimums we all are expected to deliver.
As for Team standards is how we see the needs of a leader to deliver to make better team experiences, however always have in mind
quality over quantity (if you do 100% poorly is it really better than 50% well done?).

TM AND EXCHANGES
To be able to enable young people to develop leadership as we promise we must ensure that our leaders know how to do it and that our
members are ready to deliver the best experiences.
If our members are not connected with AIESEC and don’t feel engaged, they will have poor team experiences and deliver awful
experiences to our stakeholders.
If our leaders are not ready or well supported to deliver great team experiences, they will not develop their leadership skills and we will
lose members and future pipeline which affects AIESEC’s future.

QUIZ #1 Clarity of Who

https://forms.gle/KHff4y3yzfNgxhLH8 https://forms.gle/KHff4y3yzfNgxhLH8
#2 Clarity of Culture
The AIESEC Way is how we develop leadership as AIESECers, so if it’s an experience with no focus and connections with all that, it’s not
AIESEC.
We can’t sell AIESEC like this if we don’t walk the talk, so if only one thing is to never change is it. Other than that, any adaptations are ok
as long their keep our essence.
Important: as TMers we are the guardians, but we strive to make it as a natural concept and not an obligation.

What is our organizational culture?

The AIESEC Way gives a base of were we clarify our mindset and views, but the culture is more than that, it’s what was created during the
70+ years of the organization. Below we bring a few more explanations about organizational culture:

Organizational culture includes an organization’s expectations, experiences, philosophy, as well as the values that guide member
behavior, and is expressed in member self-image, inner workings, interactions with the outside world, and future expectations. Culture
is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are
considered valid (The Business Dictionary).
Culture also includes the organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits (Needle,
2004).
Simply stated, organizational culture is “the way things are done around here” (Deal & Kennedy, 2000).

Do you know what elements we have in our culture? Did you ever asked why we do it?
Inside AIESEC we have a few well known marks from our culture which are more spread and others that may be used or not depending of
the entity. Below we put a few examples:

Roll Calls - It all started in an IC (International Conference) a many years ago, when a MC team had this bright idea: instead of raising
hands when their names was called, they started to dance.

Sugar Cubes - You'll see in any AIESEC conference numberless envelopes with the name of everyone that is attending to that
conference.We use them to write messages to the people we meet during the conference and, according to some entity traditions, you
only open your envelope once you are back home to see all the messages.

Shouts - You'll see quite a lot of them depending of the entity.the famous shout “HEY AIESEC! Whats Up? How are you feeling!? Excellent!
How are you f*cking/really feeling!? F*cking/Really excellent!” and even the OC/CC song “We love the OC/CC, we do! (x2) Oh OC/CC we
love you! How much? This much!”. To summarize, we elements that are always existent and some that the entity can choose to do or not.

Signs - we use a lot of signs to make communication more effective and to not disturb others when we are speaking.

Elections Announcement - We always give chance for people to apply for different roles and it come with an extra: the water bucket (or
being pushed to the pool in some entities).It’s a challenging process and not easy, so when you feel the water over you it’s a huge relief
and excitement for a new journey to start.

What we want to bring with all that? Well, culture is a very strong moving force which unites people and support their engagement to
keep working inside an organization, so of course it’s important for us to not just have clear our base (AIESEC Way), but guarantee that
the culture will push it and make sense.

In a context were we have a crisis, is not uncommon to have people leaving things considered unimportant to the side (sometimes called
“fluffy stuff”) and focusing in what they believe more relevant. From the Entrepreneur’s article we can take 3 interesting points for
reflection about this matter:

“Who you are, as a company, is commonly called a brand. But in crisis it’s culture that really determines brand because culture will
determine how you handle the crisis and ultimately how you are perceived and remembered by the public.”

“My definition of culture is simply this; “Culture is the prevailing mindset of any group or organization.” And it is mindset, not policy or
training, that determines outcomes. Especially in crisis. Because when we’re in crisis our brain reverts to its oldest, most ingrained
 process, the “code” that’s running in the background all the time.”

“Mindset is not developed through rules or policies. It’s an inside-out change management process requiring the involvement of the
neurological, mental, and emotional centers rather than being based only on sharing information. For a mindset to prevail in an
organization the process must involve repetition and include enough of the leadership for it to affect daily decisions in hiring,
customer service, and employee interactions.”

QUIZ #2 Clarity of Culture

https://forms.gle/DMGZaSmWKJjsGssZ8 https://forms.gle/DMGZaSmWKJjsGssZ8
#3 GLE - Global Learning Environment

The Member's Journey

GLE is the possible environments that enable our members, team leaders and executive boards to learn competences, understand AIESEC
values, and ultimately live the inner and outer journey and develop the leadership qualities.
But… what’s the importance of getting to know them?
Learning how to choose the right learning environment for the space you want to deliver will improve or lower the quality of your space.
(ex. you wouldn’t want to practically train each member of your team in a O2O environment, or have a strictly personal conversation with
a person in front of a whole plenary).
The choice is based on the message standardization, reach and personal customization that you care to deliver.

Types of Global Learning Environments (GLEs)

Team Space
It's a formal or informal space that happens with the team members and the team leader of the same team. The environment is related to
anything that happens with a team, whenever there are all its components (members).

EXAMPLES OF SPACES:

Team Meeting
EB meeting
 Team Working Time
TL delivering a session to members
Functional VPs delivering a session to their own team of TLs
Members delivering a space for the team

Learning Circles
This environment differs from the previous because the group doesn’t necessarily have to correspond to the team, and generally they
don’t work together for quite as long. The learning circles are environments in which you are with a group of people bringing different
perspectives to the discussion, that is not related exactly with the job you need to work in the end within your team.

EXAMPLES OF SPACES:

Tribes
Any group in the LC that is not just one team
Short-term assignments groups (ex. 2-weeks task-forces)
Group Reflections / Games

One to One Mentoring

This environment is related to any space that involves two people only, one being the mentor, the other being the mentored person. It's a
discussion guided by the mentor in order to help/improve the mentored in specific points (personal or professional). Normally, this space
is guided by questions from the mentor to the mentored in order to help him/her to think and find his/her own conclusions.

EXAMPLES OF SPACES:

O2Os
Coaching
Consultancy Spaces
Individual Tracking

Conferences and Seminars

This environment is related to any conference or seminars, may it be local or national, in which a speaker is talking to a larger public.

EXAMPLES OF SPACES:

National/International Conferences
Local Conferences
Functional Summits
LC meetings
Trainings delivered by Partners, AI, MC, EBs or any other bodies

Virtual Spaces
This environment is related to any space delivered fully virtually and that does not correspond with any previous GLE (ex. an online team
meeting is still GLE #1)

EXAMPLES OF SPACES:

Webinars
Functional or Management Academies

Self-Reflection
This environment is related to any space that involves individual or group self-reflection.

EXAMPLES OF SPACES:

LEAD Spaces
Time during a session to journal or write down thoughts
Letters to the future
QUIZ #3 GLE - Global Learning Environment

https://forms.gle/Dp8P5HNmgfmiiDiF9 https://forms.gle/Dp8P5HNmgfmiiDiF9
#4 Team Standards
What are the phases a team goes through? Which Team Standards are required in each phase?

Whose responsibility is it to implement Team Standards?

It is every Team Leader’s responsibility to deliver Team Standards for their Members. Talent Management empowers Team Leaders to
deliver it, and assesses the implementation across teams and functions.

Who is a Team Leader?

So now, Team Leaders are not only Middle Managers.

They are TLs who lead members

They are OCPs who lead the OCVPs
They are LCVPs who lead Middle Managers
They are LCPs who lead LCVPs
They are MCVPs who lead LCVPs* and NST (National Support Team)
They are MCPs who lead MCVPs and LCPs*

Please find more information about Team Standards in the file below.
 https://drive.google.com/file/d/1ufti5JoeVQkHMvRnSBRXuDoJ9
1. Team Standards.pdf
GVUfJK-/view?usp=sharing

QUIZ #4 Team Standards

https://forms.gle/3NbzswcjzQJteCtb9 https://forms.gle/3NbzswcjzQJteCtb9
#5 TM Process
TM Process is one of the most important part in TM activity. If you are in the TM department you must know how the TM process is
working, if it's the first time you see it, well it can seem that is very hard to understand them, but don't panic, read carefully the materials
and you will understand that it's not something difficult.

TM Process contain 4 main part:

1. GET
2. DEVELOP
3. KEEP
4. REPORT

Below are the materials for each part.

INTRO

GET

https://drive.google.com/file/d/1Kt77ZT9X7mEx5fKEjIkNdeSB9E
GET.pdf
tYzt09/view?usp=sharing

DEVELOP

https://drive.google.com/file/d/1d1-
DEVELOP.pdf
hSB8b9A5IihTOBZXjIUcHDEZmDWdB/view?usp=sharing

KEEP
 https://drive.google.com/file/d/1rtemKxWdIh3gSYEtkKBfcaSIqb
KEEP.pdf N0Jc1l/view?usp=sharing

REPORT

https://drive.google.com/file/d/1_8Fo-9ExFR5d9lx0BEIk7kX-
REPORT.pdf
rANmjHty/view?usp=sharing

TM Process Overview

QUIZ #5 TM Process

https://forms.gle/JLLkTNFg7XMxBiDs6 https://forms.gle/JLLkTNFg7XMxBiDs6
#6 How to Recruit Members
Before participating in the recruitment process, you should know a several things about the recruitment process.

What we need to know before recruiting?

What is AIESEC?
What benefits does AIESEC offer to youths?

What is AIESEC?

Create 2.3 simple sentences in which you explain what AIESEC is to applicants. The terms used must be simple, understandable to all. Or
you can use the script below:

AIESEC is a youth organization, present in over 125+ countries, including Moldova. We organize local and international projects, which
aim to solve certain global problems (such as: quality education, poverty reduction, etc.). Also through these projects young people
receive self-development and career guidance.

What benefits does AIESEC offer to youths?

Self-development
Interaction with internationals
Improving English
Professional orientation
Local and International Community
Exchange opportunities
Practical -learning environment

AIESECer profile

General characteristics:

18 years old (or turns 18 in a maximum of 3 months)

Student (preferably year I, II) USM, ASEM, UTM, “Ion Creangă” Pedagogical University, CEEF, Alecu Russo etc
Middle level of English for Front Office
In the back office it is allowed with basic knowledge of English
Has free time, which he/she wants to invest somewhere
Motivated

Competencies:

Open-minded
Empathy
Ambitious
Global Citizen
Logical thinking
Application form

What do we want to know from the application form?

Age
Motivation for volunteering and AIESEC
Plans for the future
Availability
Values
Where did he/she find out about AIESEC
How do we analyze the application?

Read and prepare questions based on the answers

Contact
Writing feedback about the applicant at this stage

How do we contact applicants?

No more than 48 hours

We follow the structure of the call script

Call script

Introduce yourself
Mention that you are represent AIESEC in Chisinau
Ask if he/she knows about AIESEC, if needs more information, use the 2, 3 sentences set
Why did you apply in AIESEC?
We address the questions prepared based on the application:
Availability
Plans for the future
If he/she convinced you, then set the date and time of the interview
But if you need to think again or it's "No", then you say you will come back with an answer in 2 days.

Interview

Before the interview

Contact the applicant at least two hours in advance to make sure he / she will come (if he / she does not respond, leave a message).
Have the set of general and technical questions at hand
Make sure the room where you are interviewing is clean
Dress appropriately
Set some rules with the observer to work more efficiently
During the interview

Show the applicant where he can put his/her clothes

Ask how he/she got there, how he/she feels, etc.
Tell him/her how long the interview will take 20-30 minutes
Explain that the interview will be a light discussion between you and him / her in which he / she will get to know you and find out
more about AIESEC.
In case you need to record the interview, first notify the applicant and explain why you are doing this.
Introduce yourself and the assistant who will be with you during the interview, explain why it is a second person (for transparency, so
you can consult)
Ask general questions and then the technical questions

What is the purpose of general questions?

We try to understand: the values, interests, behavior and competences.

What is the purpose of technical questions?

The applicant does not know anything about the departmental structure we have, so you will have to explain. For this you will have at
your disposal Team Member JD, where they where you will find information for each department:

The role
Responsibilities
Benefits (skills, opportunities)

Ask questions from all departments, and see where it fits better.

Rules for Interview

Don't ask questions that are repeated in the form, only if you want to concretize something
Don't ask multiple questions at once
Ask open-ended questions (which don't just allow yes / no answers)
Use AIESEC examples when asking situational questions

Must do during the interview

Tell what AIESEC do (projects, conferences, exchange etc)

Ask some questions in English in order to check the level of English of the applicant
Tell them about LTS/NTS and how important is it
Ask at the end if he/she has any questions

Feedback
Mail Feedback

Emails are sent at each stage of recruitment:

If he/she has been accepted for the next stage, send him an email with an invitation
If he/she has been rejected, send him an email informing him of the decision and the reason why he was not accepted.

Recruitment Team

Rules

Don't talk more than the applicant

Keep continuity in the work you do (what you start, take to the end)
Keep confidential between you and the applicant
Always give arguments / feedback to the decisions you make

Behaviors

Responsibility and commitment

 Discipline
Receptivity
Transparency
Punctuality

QUIZ #6 How to recruit members

https://forms.gle/hnstiYEX7znut3H2A https://forms.gle/hnstiYEX7znut3H2A
Team Leader
AIESEC Knowledge
The AIESEC Way
The AIESEC WAY

The AIESEC Way is the members‘ guide that explains what is the purpose of our (AIESEC's) existence but also the unique way of how the
organization is achieving it.

Reminder:
The goal of this article is not for members to try and memorize all words or concepts. This article should bring members back to the
purpose of the organization and provide clarity for everyday actions. The AIESEC Way document is NOT a bunch of nice statements and
it is NOT a document you should only glance through. It will not solve all your problems or answer all of your questions. AIESEC members
are encouraged to constantly review and discuss the AIESEC Way.

The AIESEC Way is explained through the Golden Circle model which provide a simple and powerful explanation of what we believe in
and what drives us.
Cross-Cultural Exchanges
AIESEC provides an opportunity for young people to work or volunteer abroad in non-familiar environments.This allows them to step
outside their comfort zone and expand their worldview, while contributing to the community in which they are working. Living such
experiences enables people to build a better understanding of how to communicate and capitalize on diversity in our increasingly
connected word.

Team Experiences
AIESEC members work in teams to create and manage these cross-cultural exchange experiences. This provides an opportunity for our
members to live powerful team experiences and develop their own leadership potential.
Inner and Outer Journey
We believe that young people learn best by doing and reflecting. The following diagram shows the framework AIESEC provided in every
experience, enabling young people to learn the most from every experience. The Outer Journey is the individual's interaction with the
external environment. The Inner Journey is the internal change that happens within the individual. The combination of the two ensures
that what someone learns from any experience will stay with them forever.

The Values are one of the most important part of AIESEC Way. Is something that every member is going through. This six values
everyone must know whenever someone asking you what are the values of AIESEC.
Video of The AIESEC Way by PAI 16.17

The AIESEC way https://www.youtube.com/watch?v=mYQBUFx3V2Q

AIESEC stands for

Our Leadership Development Model and Inner and Outer Journey

Our leadership development model consists of characteristics we want to develop through the experiences we provide as an organization.
These characteristics are fundamentals, which enable life-long leadership journey of young person.
Impact
Your journey’s impact on society. This enables young people to see their connection with the world and take ownership and responsibility
for their actions and impact.

Individual responsibility
Taking individual responsibility with clear goals is a first step in the outer journey of leadership development.

Challenging role and environment

Your role and surrounding environment push you to leave your comfort zone, enabling you to learn.

Interaction with multiple stakeholders

The diversity and quantity of stakeholders to which an individual is accountable heavily influence’s one leadership development. For
example, interaction with diverse cultures or different types of stakeholders (boss - customer - colleague, AIESEC - company - NGO, etc).

Reflect on your experience

Going through self - reflection exercises to understand how are achieving personal goals, changing throughout the experience, and
capture your learnings and realizations.

Support system
In the outer journey there should be some support system for the inner journey. It can be a mentor, coach, buddy, etc. A support system
can be provided by AIESEC or any other external stakeholder.

Set personal goals

The inner Leadership journey starts with understanding where you are currently and with setting goals for what you want to gain from the
experience.

Understand your personal values

By living the experience and going through inner journey you realize the fundamental things about yourself – your values and how they
impact your everyday life.

Reinvent yourself
Capturing the learning from this experience to use it in the future; Understanding your ‘new self.
Evolution of the AIESEC Way
AIESEC Way in a Nutshell

https://drive.google.com/file/d/1PL1UpNxCRcp4E3qkqadygkWE
AIESEC Way in a nutshell.pdf
Wqvpcuts/view

NEC Spring 2020

Next Lesson

AIESEC History /aiesec-knowledge/the-aiesec-way/aiesec-history

AIESEC History
For almost 72 years, since it was founded after the World War II, AIESEC has been giving youths the chance of developing their skills
and shaping their personalities in order to become the leaders the world needs. This has been possible by keeping a permanent
connection with AIESEC members worldwide, creating a network of communication and mutual help which goes beyond the cultural
borders.

AIESEC is

AIESEC is a global, non-political and not-for-profit youth organization which was founded in 1948 by a group of young European people
(Belgium, Denmark, Finland, France, Netherlands, Norway and Sweden). Its fundamentals were shaped by the social, political and
economic climate of that time. The aim was setting a worldwide network, aspiring to Peace and Fulfillment of Humankind’s Potential, so
that young people all over the world can have the opportunity to develop their personalities in a peaceful climate, delivering the best
version of themselves.

We're big!

Our organization is present on each continent and counts 127 national committees and over 40,000 members. The Global Committee is
in Montreal and consists of 21 members who oversee the activities of all committees worldwide. At the national level, the Member
Committees are the ones which oversee the Local Committees in a given country.

The Six Core AIESEC Values

A Local Committee enables youths to take the first step in this organization, by being Team Members, Team Leaders or Vice-presidents
in every Local Committee’s departments. Here they learn how to act according to the Six Core Values in AIESEC (Striving for Excellence,
Demonstrating Integrity, Activating Leadership, Acting Sustainably, Enjoying Participation, Living Diversity) and most importantly, develop
in their personalities the characteristics of leadership. Through the Leadership Development Model we want our members to develop
their self-awareness, to adopt a solution-oriented attitude, to be able to express their ideas clearly and to empower other people to take
action.
Yay! Responsibility!

When the new members start their journey as Team Members, they take responsibility of their position by learning to work in a team and
getting familiar with the general working pace. On the other hand, the Team Leaders have the responsibility of delegating tasks and
making their members aware of their role in the team, tracking their achievements and most importantly, integrating them in the Local
Committee.

The Vice-presidents are in charge of coordinating the operations in their area, but most importantly, give people within the chance of an
amazing experience. “As a Vice-president you have a big responsibility: to supervise the entire department and track the implementation
of different strategies. But more than that, you have the power to grow your members, to help them find their inner passion and develop
their skills.

By encouraging youths to participate in international conferences and through delivering exchange experiences, we strive to develop the
leadership potential in each of them and make them aware that every step they take can have a huge impact even in a non-familiar
climate.
NEC Spring 2020

Quiz

https://forms.gle/z68KRbcKAPKvQRPE8 https://forms.gle/z68KRbcKAPKvQRPE8

Next Lesson

AIESEC in Moldova /aiesec-knowledge/aiesec-in-moldova

AIESEC 2020
A2020

AIESEC 2020 ambition is our answer to this question:

What do we want to become by 2020 to move closer to Engage and Develop every young person in the World?

These statements we co-created as a result of 2 days process at IC (International Congress) 2015 in India by 800 delegates and inputs of
1000 online adapted for the 2020 co-creation process.
AIESEC ROADMAP

What is a ROADMAP?

According to the business website sixsigma, businesses need a framework for guiding the mobilization of an organization around its
strategic plan. A “roadmap” enables everyone in the business to clearly understand how each action and decision need to be made, who
needs to make them and when to achieve the organization’s common goal.

Why a ROADMAP?

Many organizations in the world built roadmaps through their history to achieve a common goal. Nowadays we also have famous tech
companies that work with yearly product roadmaps in order to apply the best strategy for their growth. Companies and organizations
build roadmaps to achieve their common goal, especially long term strategies.

Why ROADMAP for AIESEC 2020?

Since the creation of our Vision for 2020, AIESEC has gone through big changes to adapt itself to become a more dynamic and focused
organization. That's why our Roadmap has evolved from year to year, even though our main strategies and Vision remain the same.

New Roadmap KPI’s for 19/20

https://drive.google.com/file/d/1d8QA_BGIYQ8LBVjAES23L36qyq
Roadmap 19.20 - One Pager.pdf mVkjWN/view

Roadmap 19.20 One-Pager

https://drive.google.com/file/d/1c3fdjj4zju2sHZ31vMnCPWNJkr
Global Steering Team 1920 Meeting Output [April/19].pdf oiBuZp/view

More information here.

AIESEC in Moldova
I hope you liked History at school and you enjoy reading about the past events but in case you didn't I promise this article won't be boring
for you (either way we should have "the talk"), stay with us.

Hopefully this information is not new for you and you are aware of what we do as AIESEC and you heard about our projects and events
(but if you haven't - now it's your time to learn about them), we can proceed to what we have been doing for the past 5 year through our
local volunteering projects, international volunteering and internship exchanges and events.

AIESEC

You know already from all the possible sources that AIESEC was founded in 1948 by people from six different countries, well I suppose
you asked yourself at least once when AIESEC in Moldova was founded. I'll tell you right now! For the first time, AIESEC in Moldova
opened its doors to Young People in 1999, unfortunately, to be closed a few years after. Then the young generation of 2004 wanted to re-
open such an amazing organization as AIESEC. AIESEC in Moldova started to develop and to offer challenging spaces and activities for
youth to grow since 2004.

In 2008 there were built two more homes for AIESEC and exactly AIESEC in Chișinău together with AIESEC in Bălți. These were the new
second homes for more curious and willing to learn youngsters.

Later after in 2011 the third AIESEC office was officially registered as AIESEC in Cahul, it was a great place were new adventures and
projects were implemented.

EwA Projects (Engagement with AIESEC)

Engagement with AIESEC is when you have participated as a delegate/interviewer at our Events and activities as Youth Speak
Forum or Youth Speak Survey, you were a participant at our Exchange projects or you helped us in the organization of the
event/project as a Local Volunteer.

Youth Speak

YouthSpeak is a global initiative that aims to make AIESEC a credible youth voice and to get closer to achieving the SDGs. It comprises
of 2 projects:

YouthSpeak Survey - here we collect the opinions of the young generationYouthSpeak Forum - here we create a platform that brings
together both young and senior leaders to discuss upon the findings of the Survey.

YouthSpeak Forum - here we create a platform that brings together both young and senior leaders to discuss upon the findings of the
Survey.

YouthSpeak Forum

Just click on me for more info

YSF was organized three times by AIESEC in Moldova, first YSF was in 2016, then in May of 2017 and May of 2018

Youth Speak Survey

Click for more

YSS is going to happen in the summer of 2020, some of the responses were already collected but we are looking for more

International Exchange Projects

Our core mission is to contribute to a world without conflicts, discrimination or international barriers. We do that through our international
volunteering or internship exchanges.

Incoming Exchange - we partner with local NGOs (for volunteering opportunities) or companies (for internship opportunities) and bring
internationals to Moldova

Outgoing Exchange - we send local youth all over the world to volunteer or get job experience.

For the past 5 years we managed to facilitate more than 280 exchange experiences and organize more than 15 projects like:

Year/Peak Project Name Exchange participants

Summer 2015 English Classes 10

Winter 2016 English Classes 10

Summer 2016 ENable 17

Summer 2016 UpGreat 9

Winter 2017 Global Learning School 11

Winter 2017 ENable 3

Summer 2017 English Classes 2

Summer 2017 ENable 16

Summer 2017 Discover Moldova 12

 Winter 2018 Global Learning School 5

Summer 2018 InVision 8

Summer 2018 Discover Moldova 10

Summer 2018 Hai Moldova 5

Summer 2018 Summer Camp 5

Winter 2019 Global Learning School 3

Summer 2019 InVision 5

Winter 2020 ENable 2

TOP 4 Projects Organized by AIESEC in Moldova

Global Learning School - 3 editions, more than 100 kids from vulnerable families engaged and improved their English; - SDG4

ENable - 10 editions, more than 350 young people trained; SDG4 and SDG8

inVision Media School - 2 editions, 45 young people educated about video taking and editing; SDG 8

Discover Moldova - 2 editions, where international young people traveled across Moldova and educated people about climate change and
the actions everyone should take to improve the current situation. SDG 13

NEC Spring 2020

Quiz

https://forms.gle/GUhQyCWXmCT6y6h69 https://forms.gle/GUhQyCWXmCT6y6h69

Next Lesson

/aiesec-knowledge/aiesec-in-moldova/national-structure-and-
The National Structure and Opportunities
opportunities
The National Structure and Opportunities
Welcome! At this module you will understand how the organization is structured and works, and also what opportunities you have
inside the entity. Learn how you can grow inside the organization and achieve your personal goals and become PAI. Let's get started!

Go directly to the quiz!

AIESEC Global Structure

Global to Local AIESEC structure

Before you start learning about our National Structure, first you should get a general understanding about international structure and how
it is connected with everything.

Let's start from the top:

International Structure

AIESEC International

AIESEC International (AI) is the global executive board and is responsible for the whole AIESEC network. The main things which AI is
working on are strategy and direction for the network. They are monitoring the activity of all entities and making sure that AIESEC is
staying true to its way (you know: the AIESEC Way). The AI team is not working directly with the MC teams, because the teams
responsible for that are the ROs (Regional Office).

Regional Office

AIESEC is divided into 4 regions: America, Europe, Asia Pacific and MEA (Middle East and Africa). Each region have their own Regional
Office, which are teams who are responsible for their regions.
What ar this team responsibilities? you might ask, well, read on to find out:
 MCP Coaching
Entity support (visits, strategy directions help)
Network management
Organization of regional conferences (like RPM, EuroXpro and Operation Summits)

All in all, these teams are helping entities in their regions to grow and achieve better results while reporting to the AI team.

National Structure

Member Committee

Member Committee (or MC) is the national executive board, and also the team that's writing the article you're reading now, hello, BTW!
The MC team is leading the entity (in this case AIESEC in Moldova) and it has the following responsibilities:

creating the national strategy for the term

down-scaling the strategic direction of the organization that is both coming from the international level and the national level
make sure that all LCs are aligned to it and are following the aforementioned strategy
coaching LCs and their EB members
international (conferences, reporting [that happens waaay more often than you would think]) and national representation (at both
local conferences and national events)
monitoring and improving the performance of the entity's members
for more information about what the MC is doing you could contact your MCVP and ask, I'm sure he/she would be very glad to tell
you about their job and complain how hard it is.

Local Committee

Executive Board (EB) team has the responsibility to lead the LC and downscale the implementation of the national strategy while coming
up with ways to improve the LC. The EB consist of the LCP and LCVPs for each department in the LC.

The Team Leaders (TL) are the middle management of organization. They lead a team within a department and are responsible for these
members' performance.

Team Member (TM) - this is you, most likely (if we're to go to statistical analysis). Here is where you start your AIESEC journey, when you
join the organization: you become a Team Member in one of the department and you are part of team who is being led by an LCVP.

Opportunities

Great, I'm glad you've made it this far! After you got familiar with the structure of the organization and will now never mistake and
understand what MC and AI is, we can move forward to the opportunities and jobs which you can have inside the organization.
Buddy

A member who takes the responsibility of introducing the AIESEC culture to a group of new members. The buddy helps them adapt during
their first AIESECer weeks and make sure that their induction in the organization is going well.

Jobuleț

To be read as jäbyo olets (job you lets). A small event that doesn’t require a lot of time for the preparations and/or a lot of experience
from the people in charge. It is the perfect opportunity for new members to start their AIESEC journey by accepting their first
responsibilities. So next time you see Jobuleț - your job is to apply for it.

Organizing Committee

Most of the events organized by AIESEC have an Organizing Committee (OC for short) which make sure that the event is a success.

OCVP - A member of the Organizing Committee usually responsible for a specific area (ex: finance, marketing, sales, etc) inside the
project or conference that the OC is in charge for.

OCP - The person in charge of a certain project, conference or event who is responsible for leading the Organizing Committee and
ensuring that the team achieves its goals.

Leading a Team

Coordinator. A position within the department that comes with a set of specific responsibilities established by the VP. Coordinators don’t
lead a team, thus it does not provide a leadership experience, although it is a great opportunity to learn and understand better the activity
of the department.

Team Leader. The person that leads a team inside a department for a period of at least 3 months and is directly responsible for these
members’ performance.

Learning Environments

LTS. An induction conference that normally takes place some weeks after the recruitment in order to help new members get more familiar
with the organization, understand better its mission, history, and values, but also for the entire Local Committee to come together and
build a stronger network.
NTS. An induction conference that has a similar concept like the LTS, only it brings together all the Local Committees of the entity and is
organized under the guidance of the MC.

LTT internship. This is a six-week training program organized by the Local Trainers Team that aims to develop our members’ public
speaking and presentation skills. Completing successfully LTT internship is the first step for being eligible to join LTT.

TtTO. A conference that normally takes 2 days of advanced sessions that cover many aspects of training delivery, designed for those
members who attended LTT internship and intend to become trainers.

Miscelaneous

Election. The process that involves bringing the full members together for them to evaluate a person’s candidature for a certain position
and vote according to their judgment.

Legislative meeting. The meeting that happens every 3 months where the EB members report on their activity and present the planning
for the following quarter. The legislative meeting provides a space for all the full members to propose and discuss motions regarding
changes in the legislation and to vote for members that presented their intention of becoming full members.

Full member. A member who has the right to vote during elections and is eligible to apply for a EB position. To become a full member you
have to fill all the requirements mentioned in the local compendium and get enough votes during a legislative meeting.

LTT member. A member who is simultaneously part of a department and in the Local Trainers Team, which means they have to deliver
sessions, trainings and facilitate activities when needed.

Censor. An ex-member chosen to monitor the activity of the organization from the legal perspective.

Global Volunteer One of the AIESEC’s products that involves volunteering abroad for 6-8 weeks, the main purpose being to bring impact
and experience a new challenging environment.

Alumnus. An ex-member can receive this title for meaningful achievements in the organization during his/her experience.

Executive Boards

LCVP. The leader of a department in the LC and member of the Executive Board whose responsibility is to lead his department and
implement its strategy for the term.

LTTC. A member of the Executive Board that is responsible for ensuring the learning environment in the LC by assessing the educational
needs of the members and delivering this knowledge together with the Local Trainers Team.

LCP. The person who leads the Local Committee and manages the EB team, ensuring the members’ development. The LCP is also the
external and legal representative of the organization.

MCVP. A member of the MC team that is responsible for a specific area and that leads the national commission of LCVPs for his/her
area.

MCP. The person who leads the Member Committee and has the responsibility of down-scaling the strategic view of the organization and
leading the LCP commission.

NEC Spring 2020!

Congratulations you are at the end of the National Structure and Opportunities module. Now you have one more step to finish this
module: time to pass this quiz!
Are you ready?

Click the link bellow:

Quiz

https://forms.gle/AE2MfzfshbBq9FGb7 https://forms.gle/AE2MfzfshbBq9FGb7

Next Lesson

Exchange Products /aiesec-knowledge/aiesec-products/exchange-products

iGV Projects

Content Loading
inVision
SHAPE Moldova
GLS (Global Learning School)
ENable
AIESEC Products
Exchange Products
NEC Spring 2020

/aiesec-knowledge/aiesec-products/exchange-products/global-
Global Volunteer
volunteer

/aiesec-knowledge/aiesec-products/exchange-products/global-
Global Talent talent

/aiesec-knowledge/aiesec-products/exchange-
Customer Flow products/customer-flow

/aiesec-knowledge/aiesec-products/exchange-products/value-
Value Proposition
proposition

Quiz

https://forms.gle/H4BaEsqZNehLaim96 https://forms.gle/H4BaEsqZNehLaim96

Next Lesson

YouthSpeak /aiesec-knowledge/aiesec-products/youthspeak
Global Volunteer

One of the 3 GV logo versions

Global Volunteer is a cross-cultural experience for youth who want to gain personal development and leave an impact on the world.

Why go to GV?

Quick glance at GV

Experience new cultures

There's nothing quite like being in a brand new country, living and volunteering with people from all around. Imagine the things you'd
learn!

Make your impact

You can make a difference in the world, it starts with that first step. Contribute towards the Sustainable Development Goals and tackle the
issues you're most passionate about.
Push yourself out of your comfort zone

If you don't try and experience new things, you'll never find your full potential. Challenge yourself, and discover the best version of you.

Global Volunteer powered by AIESEC https://www.youtube.com/watch?v=FrVDzZYPQAc

Volunteer for the Global Goals

Our Global Volunteer projects around the world exist because as AIESEC, we choose to shape what we do around what the world needs.
We have committed to creating a youth movement to achieve the 17 Sustainable Development Goals by the year 2030.

This all falls under our Youth 4 Global Goals initiative aimed at activating youth to achieve the Sustainable Development Goals.

What will you gain?

Engage with all kinds of people towards achieving a purpose bigger than yourself. It's how you can empower others.
Volunteering abroad isn't easy, but surpassing challenges is what makes it worth it. You learn how to be solution-oriented.
Making your contribution and seeing your impact in real-time will show you that you can indeed make a difference the world. Become
that world citizen that's needed more than ever.
Going beyond what you know opens up new worlds for you. Find your values, explore your passions, and become more self-aware.

GV in numbers
Global Talent

One of the 3 GT logo versions

Global Talent is an internship experience for young people aiming towards professional career development in a global setting.

Why go in GT?

GT at a glance

Companies want international talent

You can gain experience in new work settings, equip yourself with skills needed cross-culturally and bring a fresh perspective for
companies.

Find the industry for you

Our pool of opportunities are growing across fields - we're sure you'll find one best fitting your background and experiences.
Gain a professional edge

Our partners are dedicated to providing you an enriching experience sure to put you ahead of your peers.

What will you gain?

Communicate effectively in a diverse environment, all the while allowing you to empower others.
A new work culture and environment will test your skills to be solution-oriented and adaptable to overcome challenges and
uncertainty.
Exposure to a different country will open up awareness of global issues and empower you to become more of a world citizen.
Working abroad will allow you to find your values, explore your passions, and become more self-aware.

GT in numbers
Global Entrepreneur

One of the 3 GE logo versions

Global Entrepreneur is an internship experience within a startup where young people can explore, learn and contribute to the
entrepreneurial world.

Why go to GE?

GE at a glance

Your entrepreneurial start

Every entrepreneur begins somewhere! Learn what it takes to run a venture through gaining hands-on experience for yourself.

Gain international experience

Take it to the next level by exploring a new culture and environment as you work in a startup abroad.
Expand your network for the future

Make the right connections and grow your professional network to support your future entrepreneurial ventures.

What will you gain?

Communicate effectively in a diverse environment, all the while allowing you to empower others.
There's no place like a startup to test your skills in being solution-oriented and resilient to tackle new challenges every day.
Exposure to a different country will open up awareness of global issues and empower you to become more of a world citizen.
Working abroad will allow you to find your values, explore your passions, and become more self-aware.

GE in numbers
Customer Flow

https://drive.google.com/file/d/1wB2racOssiTVQvyRA9pApqcmb
Customer Flow.pdf
ll55F6X/view?usp=sharing
Value Proposition
Products Value Proposition

What is Value Proposition? A value proposition refers to the value a company or organization promises to deliver to customers should
they choose to buy their product.

A value proposition is also a declaration of intent or a statement that introduces a company's / organization brand to consumers by
telling them what the company stands for, how it operates, and why it deserves their business.

Global Volunteer

Benefits:

Benefits:
Global Talent

Benefits:
Benefits:

Global Entrepreneur

Benefits:
Benefits:
YouthSpeak
As AIESEC, we are committed to mobilize young people to achieve the Sustainable Development Goals. To make this happen, we are
creating awareness & understanding about the importance of each individual contribution. Youth 4 Global Goals is the AIESEC Initiative
through which we aim to mobilize youth towards the implementation of the Sustainable Development Goals.

YouthSpeak is a global initiative that aims to make AIESEC a credible youth voice and to get closer to achieving the SDGs. It comprises
of 2 projects:

YouthSpeak Survey - here we collect the opinions of the young generation;

YouthSpeak Forum - here we create a platform that brings together both young and senior leaders to discuss upon the findings of the
Survey.

YouthSpeak Survey

YSS vertical color logo

YouthSpeak Survey (YSS for short), is a global insight survey aiming to bring the collective voice of youth to different stakeholders that
make decisions affecting young people. This survey gives young people a space to voice their opinions on key challenges, hopes, and
ambitions, so the world we all want to see in 2030 can be co-created together with youth.

The first YSS happened in 2016. The core objective of the YouthSpeak Survey 2016 edition was to build an understanding about young
people - what’s important for them and how they view the world among different sectors so that our future can be built together with
young people. It collected over 160 thousand responses. It had 6 domains: Drivers in life, World in 2030, Youth 4 Global Goals,
Leadership, Education and Engagement. You can find the 2016 report here.

YouthSpeak Survey 2019 will focus on three key topics related to youth: how do they see the world today, what are their career
aspirations and how do they perceive leadership. You can read more about how it happen in Moldova here.
Even more info here:

/aiesec-knowledge/aiesec-products/youthspeak/youthspeak-
YouthSpeak Survey
survey

YouthSpeak Forum

YSF vertical color logo

What is YouthSpeak Forum?

YouthSpeak Forum (YSF for short) is a product run by youth for youth. The event empowers young people to understand how they can
contribute to the SDGs through short and powerful talks and sparks interest in self-development through skills-building workshops.

How do we engage youth through it?

By participating in various keynotes and workshops, a young person learns about the pressing global and local issues. By engaging in
conversation with their fellow attendees, a young person begins to identify potential solutions for the issues being discussed while
empowering others to do the same.

Over the past 4 years we organized 3 YouthSpeak Forums: in 2016, 2017 and 2018 with a total of over 650 young people present,
representatives of the government, UN, the private sector, and influencers.

Even more info here:

/aiesec-knowledge/aiesec-products/youthspeak/youthspeak-
YouthSpeak Forum
forum
NEC Spring 2020

Quiz

https://forms.gle/9Bzk4Mjsm3xnsbcV9 https://forms.gle/9Bzk4Mjsm3xnsbcV9

Next Lesson

Team Standards 101 /nec/general-knowledge/team-standards-101

YouthSpeak Survey
Devino intervievator YouthSpeak Survey Moldova 2020

Youth Speak Survey aplicare https://forms.gle/em4gv9feTuyH4z437

Info about YSS 2019-2020

https://drive.google.com/open?
YSS Network Implementation Guideline.pdf
id=1xjjWKbugjT87F4daXmrYh5r069IILJJP

Fill the Survey

AIESEC Partners Portal http://aies.ec/youthspeak19

YouthSpeak Forum

https://drive.google.com/open?
YouthSpeak Forum Guidelines.pdf id=1l9N6NHj6FDQCuy89_rbxOMW0No3HzNLe
AIESEC Dictionary
@

@ - AIESEC

AI - AIESEC International
AIVP - AI Vice-President (member of AI team, global head of department)
Alumnus - former member or EP of AIESEC (alumnus - male, alumna - female, alumni - plural)
APD - Approved
ASC - Audit Sub-Committee

BA - Brand Advocacy
BO - Back Office (non-operations teams, supporting areas, like TM, F&L)
B2B - Business 2 Business (Marketing)
B2C - Business 2 Customer (Marketing)
BCXP - Brand & Content Experience
BD - Business Development

CX - Customer Experience
CO - Completed

DDL - Deadline
DXP - Digital Experience

EB - Executive Board (LCP + LCVPs)

EBM - EB Meeting
EP - Exchange Participant (who goes on exchange)
ECB - Entity Control Board
EST - Entity Support Team

F&L - Finance and Legal

FI - Finished
FO - Front Office (Operations teams)

GE - Global Entrepreneur
GT - Global Talent
GV - Global Volunteer
H

HE - Host Entity (LC or MC who receives an EP)

ICB - Internal Control Board (the international ECB)

ICX - Incoming Exchange (operations who receive EPs, like iGV, iGT and iGE)
IPS - Incoming Preparation Seminar
IXP - Integrated Experience (AIESEC member going on exchange or EP becoming member)

LC - Local Committee
LCP – Local Committee President
LCVP - Local Committee Vice President (local heads of department)
LCM - LC Meeting
LDM - Leadership Development Model
LTT - Local Trainers Team
LTTC - LTT Coordinator

MC - Member Committee (National Executive Board)

MCP - Member Committee President
MCVP - Member Committee Vice President (national heads of department)

NM - New Member

OC - Organizing Committee (team who organizes events, such as conferences, summits…)

OD - Organizational Development
OGX - Outgoing Exchange (operations who sends EPs, like oGV, oGT and oGE)
OP - Opportunity (a project that an EP can apply)
OPS -Outgoing Preparation Seminar

PAI - President of AIESEC International

PD - Partnerships Development
PM - People Management (also known as Talent Management)
POP - Partners Opportunities Portal

RE - Realize
RIS - Reintegration Seminar (when EP comes back from exchange)
RO - Regional Office
R&R - Rewarding and Recognition

SE - Sending Entity (LC or MC who sends an EP)

SOP - Standard Operating Procedures

TL - Team Leader
TLB - Team Leader Board
TS - Team Standards
TM - Talent Management or Team Member

VP - Vice-President (can be a local head of department, LCVP, a national head of department, MCVP, or a global head of department, AIVP)

XP - Experience
XPP - Exchange Programs Policies

YOP - Youth Opportunities Portal

Y4GG - Youth For Global Goals
Technical
AIESEC Departments
iGV

Our EPs coming to Molova be like:

Description

iGV is the department that handles all that is related starting from attracting EPs for our local projects (like ENable and SHAPE Moldova),
raising Enablers, the delivery of EP servicing to getting to the Complete status.

iGV main responsibilities

Customer support at all stages of the process

IR Partner support (SE) at all stages of the process
Guarantee through co-delivery the delivery of the 16 Standards
EP interview
VISA application

Knowledge to have:

Conversational English knowledge

Calendar management
Effective communication
Accounting (keeping track of customers) knowledge
Opportunity Post Guidelines for ICX

https://drive.google.com/open?id=16NeTpU-1HuJXJeAfrLH8-7xI-
iCX Opportunity Posting Guidelines 19.20.pdf gjI_Qcw
iGV Tracking Tool

https://docs.google.com/spreadsheets/d/1- https://docs.google.com/spreadsheets/d/1-
UFLRToZ6zLD8rkPhLk4fDUV-cY2gJeZcZQ9oP1Re4o/edit? UFLRToZ6zLD8rkPhLk4fDUV-cY2gJeZcZQ9oP1Re4o/edit?

ts=5d8dc965 ts=5d8dc965
iGV Interview

https://docs.google.com/document/d/1gntcw0TNcHfpEO7l5rbi- https://docs.google.com/document/d/1gntcw0TNcHfpEO7l5rbi-
VUUOhfq0VEYEWBcRRqTRaw/ VUUOhfq0VEYEWBcRRqTRaw/
Visa process in iGV
Visa process in iGV

1. The Interview

During the interview or immediately after he/she is accepted the EP should be announced about the visa process, if he/she needs
invitation or/and visa.

List of countries whose citizens require invitations for obtaining an entry visa to the Republic of Moldova

Resortisanții statelor:

1. Republica Islamică Afganistan

2. Republica Algeriană Democratică şi Populară
3. Republica Populară Bangladesh
4. Burkina Faso
5. Republica Camerun
. Republica Ciad
7. Republica Congo
. Republica Democratică Congo
9. Republica Coasta de Fildeş
10. Republica Populară Democratică Coreeană (Coreea de Nord)
11. Republica Arabă Egipt
12. Statul Eritreea
13. Republica Ghana
14. Republica Indonezia
15. Regatul Haşemit al Iordaniei
1 . Republica Islamică Iran
17. Republica Irak
1 . Republica Libaneză
19. Republica Liberia
20. Libia
21. Republica Mali
22. Republica Islamică Mauritania
23. Regatul Maroc
24. Republica Federală Nigeria
25. Republica Niger
2 . Republica Islamică Pakistan
27. Republica Sierra Leone
2 . Republica Federală Somalia
29. Republica Sudan
30. Republica Arabă Siriană
31. Republica Tunisiană
32. Turkmenistan
33. Republica Yemen
34. Republica Sudanul de Sud

2. The Invitation

If the EP needs invitation, we need to apply for it at the Bureau of immigration and asylum of Moldova. The invitation comes in 10-15
working days. For this the EP should send us the following documents:

A copy of your passport (plus a copy of the visas or exits from your country if you have any)
 A confirmation that you are a student (a copy of your degree if you finished studies)
A bank account extract (to prove that you have the necessary resources to live during your stay in Moldova) in Eglish, at least 1000€
on it or to ensure that he/she has 30€ for each day of stay,
Ex: 30x45 days=1350 EURO.
Do it at the end. Because it is valid just 10 days.
Confirmation letter from Vice President oGV (to prove that you passed AIESEC selection process, we send you an example)
Acceptance note (this is more for us, to be sure that are coming, we send you the template)
Copy of your volunteering certificates (if you have any)

We send the EP the following message:

The visa process has two parts, getting an invitation and applying for the visa itself, which you will do online. First, you need an invitation
from Migration Office for applying for visa.
For this you need to send us a copy of your passport (plus a copy of the visas or exits from your country if you have any), a copy of the
confirmation that you're a student and a copy of your bank account extract (to prove that you have the necessary resources to live during
your stay in Moldova,if you don't have one, use your parent's one,plus a copy of their passport or a letter that they agree to give you
money),and a copy of the confirmation from Vice President OGX to confirm that you passed AIESEC selection(I will send you an example
of it), acceptance note (I will email the template for you to complete it), Copy of your volunteering certificates (if you have any)
We apply for invitation and wait at least 10 working days for getting it and then comes application for visa, which you will do online on
this link: http://evisa.gov.md. So please send us the documents as fast as possible because as you can see the process takes some time,
so we have to assure that you will get your visa before the project starts.

3. VISA

If the EP has the resident’s permit or valid Visa issued by one member state of the European Union or of the States Parties to the
Schengen Agreement he doesn’t need an invitation.

ONLY FOR VP! DON’T SEND IT TO EP’s

4. Invitation

Documents needed to apply for invitation: (For VP ICX or LCP)

Demers de solicitare;
Demers pentru eliberarea vizei;
Scan al pașaportului invitatului + toate vizele sau ieșirile din țară pe care le are;
Extrasul bancar al EPului (dacă el nu-l are prezentam extrasul bancar al @);
Confimarea a faptului ca e student;
Confirmation Letter de la EP manager;
Acceptance note;
Copia certificatelor de voluntariat;
Angajament de cazare (booking la un hotel);
Copia certificatului de înregistrare a organizației;
Copia extrasului privind faptul că tu ești președinte;
Un document în care scrii toate activitățile pe care le va avea el aici și el subsemnează; (timed JD)
Buletinul președintelui
Buletinul persoanei ce aplica
Procura din partea președintelui pe numele persoanei de depune documentele
90 lei

5. VISA application process

After we get the invitation we scan it and send to the EP. With the code from the invitation he applies for the visa at the following link:
http://evisa.gov.md/VisaFile/Inregistrare . After this a code comes to his email and with that code he applies for visa.
Additional documents the EP will need for the visa application:

A photo
Travel document (passport) issued in the past 10 years, valid for at least 3 months beyond the intended date of leaving the territory
of the Republic of Moldova;
Medical insurance (minimum cover of 30.000 euro)
Travel tickets both ways
Accomoddation proof (here you complete Anexa 3)
Bank account extract (at least 30 EUR per day)
Invitation issued by the Bureau for Migration and Asylum or, the resident’s permit or valid Visa issued by one member state of the
European Union or of States Parties to the Schengen Agreement

List of foreigners who are obliged to possess VISA for Republic of Moldova

5. If the EP needs only visa, he/she can apply by the following link:

http://evisa.gov.md/VisaFile/Inregistrare

6. Some useful information about visa:

Other info about VISA types

Visa type: Type C ; Number of entries: 1, Period of time: 50 days, In the visa application put the same contacts for accommodation as in
the Anexa 3 (Confirmare de cazare), check every information the EP introduced, also be very attentive at the documents, the photo and
other copies should be clear, the information should be readable, if it is written with a different alphabet it should be translated in english
too.

Very important: If the EP was refused, you call at the Ministry of External Affairs and ask for the reason, after you find the reason you
make necessary changes and the EP can apply again without paying!! (when he is at the page for paying, he should choose another
option, for example that he has a diplomatic passport, after this, in the first field for documents he should upload the bill for paying last
time he applied.)

For any questions about the visa (why the EP was refused, if you need the visa to be open faster etc.) call this number: 0 22 201046-
Relatii cu publicul MAEIE or (+373 22) 788 722 (Centrul de Apel / Relaţii cu Publicul) 0 800-90-990 (apel gratuit doar de pe număr fix din
RM)

Necessary documents foreigner should present at border crossing point:

- a printed eVisa;

- a travel document (passport);

- a copy of the invitation, as well as other supporting documents according the purpose of the visit;

- medical health insurance for the period of stay in the Republic of Moldova.

Wish you good luck!

S&S iGV

https://docs.google.com/presentation/d/1ttqCPWY4Y6bBG37V_
NEW EXCHANGE STANDARDS [iGV]
AsjjPby1j8l6544EoSB0IY5Itc/edit?usp=sharing

All you could ever want can be found here: https://aiesechub.squarespace.com/aiesec-hub/standards

oGV

Our EPs after arriving to the exchange country be like:

Description

Outgoing Global Volunteer team is responsible for creating local strategies on converting opens to applicants, applicants to accepted and
accepted to approved, decrease the process time at the local level between the customer flow stages.

As a member of this Front Office unit, you need to have a good understanding of the product(GV) and also know how to manage a goal
orientation. EXPA is the platform where AIESEC members use to manage the Exchange Participants (EP).

Both teams shall track on applicants, developing the EP Flow to assure growth in conversion, create a concept of promo offline and
online when needed, collaborate with Marketing and PR department in order to create intern campaigns and last, but not least, to have a
cool journey in the organisation.

oGV main responsibilities:

Customer support at all stages of the process

IR Partner support (HE) at all stages of the process
Guarantee through co-delivery the delivery of the 16 Standards
Potential customer raising through offline promo
Promote IR partners projects
Alignment over NPS and Standards survey
Tracking of customers

Knowledge to have:
Conversational English knowledge
Calendar management
Effective communication
Accounting (keeping track of customers) knowledge
Basic sales skills
oGV Tracking Tool

https://docs.google.com/spreadsheets/d/1Iy-
oGV Approvals Tracking Tool Chișinău yQF9wM3S4iJU9dLE5GabHN3q6O9_mJmStfAwSBEU/
S&S oGV

https://docs.google.com/presentation/d/1T9pswBIp2aj4JmEknv
NEW EXCHANGE STANDARDS [oGV] tGYAwnYFT_AqAPx6hH1BtuxqA/edit?usp=sharing

All you could ever want can be found here: https://aiesechub.squarespace.com/aiesec-hub/standards

BD

Going on a sales visit be like:

Description

Business Development is the department responsible for raising and maintaining the contact with our partners with activities ranging
from cold calls to GT sales.

BD main responsibilites:

Prospecting and qualification of leads

Schedule meetings with companies to conduct sales
Attraction and sales to partners: approach, meetings and follow-ups
Partner Relationship Management
(CRM maitainance)
Attending networking events

Knowldge to have:

ICX knowldge
Data analysis
Effective communication
Organized and analytical competences
Negotiation skills
FLA

When the executed budget is equal to the planned one:

Description

Finance and Legal is the department that is responsible for the delivery of the 6 Finance Standards through condicting auditing,
accounting, budget management and sustainability planning.

FLA main responsibilities:

Financial and legal management

Planning and alignment of the financial target with the operational goal
Financial and legal audit
Tracking of contract audit
Governance
Compendium tracking
GFB survey
Control and analysis of cash flow
Financial information management
Reporting of the financial situation

Knowledge to have

Data driven analysis

Attention to detail
Understanding operations (exchange)
Basic knowledge about finances
Patiance
How to Run Discounts

https://drive.google.com/open?id=1lNZU57q9NX-
Discount Guidelines V2.pdf
aFiEIF0Le81FqWPy_-5T1
MKT

When you get to borrow your friend's second monitor to be more productive:

Description

Marketing & PR is the department where the content creation happens. Most probably you were attracted in our organisation by some
material that was undoubtedly crested by this team.

The department is split in two teams: one responsible of PR Communication and the X Promo team.

Both teams are required to have at least an intermediate proficiency in each of the next Marketing areas/tools: Social Media
management, channeling, copywriting, graphic design, video production, printing standards. Communication skills and good AIESEC
brand knowledge will be mandatory for survival in here.

X PROMO

XPromo team is responsible for ensuring the full implementation of the outgoing and incoming exchange programs promotion
campaign. They strive to achieve the numbers of exchanges which has been set by the oGV and iGV departments.

Main tasks of the team:

Analysis of local market and past data to create local marketing strategy (meaning: market segmentation and concept the way of
approaching our target);
Establishes 2 promotion campaigns plan for Outgoing and Incoming Global Volunteer in coordination with the LCVP MKT&PR and
according to the oGX and iGV departments realization goals;
Creates outgoing and incoming EP experience showcasing plan and assures its implementation;
Ensure the implementation of the campaigns;
Participates at content creation;
Manages the LC social media accounts during the campaign;
 Updates ongoing the Marketing Database with promotional materials;
Ensure the correct brand and sub-brands implementation.

PR

PR team is responsible for internal and external communication of the organization. They develop a PR plan, directly managing
communication activities that promote, enhance, and protect the organization’s brand reputation. Also, the team will create an activity
plan for the internal communication with LC and Alumni.

Main tasks of the team:

Analysis of local market to create local marketing strategy (meaning: market segmentation, audience targeting, competitors
analysis);
Establishes a PR plan according to the MKT&PR department realization goals;
Continuous communication with mass-media representatives;
Participates at content creation;
Manages the LC social media accounts;
Updates ongoing the Marketing Database with promotional materials;
Ensure the correct brand and sub-brands implementation;
Come up with ideas regarding internal and external communication activities;
Responsible of the education on branding for AIESEC members;
Responsible for the texts and other branded materials which exits the organization;
Creates internal newsletters each 2-3 months with the LC activity and updates.

MKT Drive access:

https://drive.google.com/drive/u/0/folders/1iPbT- https://drive.google.com/drive/u/0/folders/1iPbT-
4R18husrTimrCPRefmZNk5_oYml 4R18husrTimrCPRefmZNk5_oYml
TM

Description

The TM department is reponsible for our dear members. The role of Talent Management is predicting the outcomes, diagnosing
problems and prescribing actions on the people side that will bring value to the organization.

TM is about getting, developing and keeping the right people in AIESEC to ensure achievement of the organizational goals. Main KPIs
(Key Performance Indicator) therefore relate to how our entity/membership are achieving the organization’s goals in TM are of GET,
Develop and Keep.

Because TM has a lot of freaking things to know, below are the main things to know.

TM main responsibilities:

Recruiting new members in AIESEC

Implementation of the motivation system in AIESEC
Development of members through human resources tools
Evaluation of members' performances
Evaluation of the level of involvement of the members in the organization
Making sure that members are achieving their goals
Goal setting for members
Tracking and Reporting of Membership Experience
Onboarding Tracking of New Members

Knowledge to have:

Basic use of Google Sheets

Organization, attention to detail
Recruitment, selection and induction understanding
Good interaction with the members
TM Process

https://drive.google.com/open?
TM Process Overview.pptx.pdf id=1VlAz1JyARXaZ_A3owoBTh5M3btd5zl3H
LTT

We stand for „Learning Things Together”!

The Local Trainers Team is one of the things that make our LC unique in the whole AIESEC network. This is (surprisingly) a team that is
responsible for the learning process in the organization and aims to improve the experience of the members. In collaboration with TM,
they establish the needs of the Committee regarding education and try to deliver the required information in the most accessible way for
it's people.

LTT’s main activities:

Preparation Weekend - A set of induction trainings for the new members to accustom them with the AIESEC culture, vision and
history;
Team Buildings - Educative group activities that aim to improve the bonding between members and their ability to work in groups;
LTT internship - A 6 week training program for those that want to improve their public speaking and delivery skills;
Train the Trainers in the office - A two-day conference with advanced trainings on delivery skills for those who want to become
trainers;
iLearns - Short learning points during LC meetings that can cover any interesting topic or useful skills.

LTT structure

LTT is managed by the Local Trainers Team Coordinator, that is also an Executive Board member. To become part of the team, an AIESEC
member must pass an exam, which implies delivering a training in front of the team and being evaluated according to some specific
criteria. Members from any department are eligible to take this exam, but it is mandatory for them to pass LTT internship and attend a
TtTO conference.

The most important thing about the Trainers Team is that there are no ex-members. Once in LTT - forever in LTT.
Team Leader Spaces
Team Standards

https://drive.google.com/file/d/1Ui7rEtCd8L6NemSbHfzViou08Z
1. Team Standards.pdf
hLKz64/view?usp=sharing
The Blue Code

https://drive.google.com/file/d/1ZrvByBUwFFK0HDvuhwIZSDoMr
The Blue Code.pdf UKZhUGf/view?usp=sharing
How to Lead a Team that Achieves

https://drive.google.com/file/d/1u1NjMH9q4vufqeY3ze6zSnlqsX
How to Lead a Team that Achieves.pdf
X1Mw0K/view?usp=sharing
AIESEC Tools
How to create an AIESEC email

https://drive.google.com/file/d/1ZFvmHN0xUUUnJjnppLchi5zzj0
AIESEC Email.pdf MUHAh2/view?usp=sharing
EXPA
How to use EXPA

https://drive.google.com/file/d/10dZ7oz71iszBbTgJk_BnCv1KcG
Expa 3 Guide..pdf F1d-cX/view?usp=sharing
Take the LDA

https://drive.google.com/open?
Take LDA.pdf
id=1VdmZuJSzzgEDfR29oNO_SzrVPjK1RQ5-
Google Spreadsheets

Google Sheets Tutorial for Beginners https://www.youtube.com/watch?v=FIkZ1sPmKNw

Google Sheets - Full Tutorial https://www.youtube.com/watch?v=zs3ku4uVoho

MC Tools
Slack

Google Drive

Calendar

When you get an invite, please put your attending response there, it literally takes 5 seconds.

Trello

Tutorials before diving into how we’re going to use it.

For the ones that like to read more: click here and read at least the Trello 101 and Feature Deep Dive articles
For those who like to watch videos more: link.

We’re going to use Agile project management, specifically a mix of Scrum and Kanban (you can get some info about what they mean and
what’s the difference from the #learn slack channel, on the pinned messages).

After you’ve accepted the invite your TL has given you, you’ll be added to the team where most of the boards reside.

Currently there are 4 boards

Q Roadmap
This will contain the big battles and plan for each Q, and will be used to define and select tasks for the “next sprint”.

General Board

The board that you’ll work most of the time.

We’ll use this to track sprint tasks and has lists with the logical flow of our workflow (besides some self explanatory informative lists:
links to other boards, useful resources [where you’ll find the link to this file], topics for the next meeting, and meetings outputs - this list is
a work in progress)

Topics for Next Meeting <date>

Use to create cards for including worthwhile topics for the next team meeting.

Sprint list

Contains the tasks that we defined to be fulfilled in the current sprint (they come from the Q Roadmap Board)

In Progress

The task that the team is currently working on (we’ll define the maximum amount of tasks that a member can have In Progress at the
same time)

Done

Well, pretty straight forward, tasks that have been completed.

Blocked

Tasks for some reason cannot proceed (maybe you’re waiting for another task, or member to complete another task, or waiting for an
external party to be completed)

Going Digital
Not yet finally defined how we’ll use this one, but it currently has the purpose to contain all the info about our digital presence: our
website, the wiki, entity dashboard etc.

EwA Projects

Not yet finally defined how we’ll use this one, but it currently has the purpose to contain all the info about our EwA projects: WLL, YSS,
YSF etc.

What should every card have

Descriptive Title (don’t be afraid to make it long, but not too long)
(At least) a member assigned to it

Description (if necessary, it usually helps with explaining what needs to be done, if task was created not by the “implementer”)

Labels (used to group type of tasks, define if it’s one that should be done by LC, important, urgent etc) Eventually we’ll add or remove
labels to fit our workflow.
 (I’m using an extension that makes the text of the label appear on the card, you’ll see just the color)

If task has a definite deadline: include a Due Date

 IF the CARD is a MEETING.
Additional “tags” are for defining if a card is a meeting and to better understand the purpose and people present:
[MC2LC]
[MC]
[MC2RO]
Feel free to add others, but be consistent in them.
They are used by starting the name of the card with them.
In the card name, in parenthesis, include the date the meeting happened.
Example: [MC2LC] oGV Meeting (4 August)

Clockify

Time Tracking Tutorial (Full)

You must create an account using your AIESEC email and then send it to your Team Leader for him to add you to the Clockify workspace.

Must know about Clockify

1. You can add time either by:

1. Entering it Manually, after you’ve completed the task you enter what you did in Clockify and how much it took
2. Entering it as a Timer, which means that you “click” on the tracker when you start the task and click again after the task has
been completed.
2. Clockify Extension (chrome / firefox)
Very useful and I recommend it.
This makes it easier to use Clockify as you both get an easy access to the app:
And you can use it to start tracking Trello tasks within the board or calendar events

By clicking the “Start timer” button, you will automatically start tracking your time with the entry of the Trello card name or Calendar event
name respectively.
AIESEC Branding

AIESEC Blue | The most used one

Blue on White

AIESEC Black | Used on printed documents

Black on White
The Blue Book

https://drive.google.com/file/d/1sJhdXin6HdRaFLb5GxOWyjsID
AIESEC Blue Book.pdf
HtVTcOK/view?usp=sharing

https://drive.google.com/drive/folders/1Iatg9XtPqWm0s9KAlcE
Brand Resources - Google Drive CDRlYgQKO1sKm
Products
YouthSpeak Brand
YouthSpeak Survey

https://drive.google.com/drive/folders/1bF9KAfdxyu8e7MhKfl4d
1. YSS Logo - Google Drive
yYGxpvuXIv9O

YouthSpeak Forum
YSF Rebrand - Google Drive http://www.aies.ec/ysfbranding
Exchange Products Brand
Global Volunteer
 https://drive.google.com/drive/folders/1VEwZdLpmL5A1FaZqCb
English - Google Drive
An_5srbFI2EXXe

Here you can also find the black and white versions of the GV logos

Global Talent
 https://drive.google.com/drive/folders/16yo7rfplEsowoW3R7oul-
English - Google Drive CT0hoS_RPYW

Here you can also find the black and white versions of the GT logos

Global Entrepreneur
 https://drive.google.com/drive/folders/1p8rCRBu6ENcozKUldKq
English - Google Drive 4VdLMHtIPNSp2

Here you can also find the black and white versions of the GE logos
Create Pretty Presentations

A Non-Designer s Guide to Creating Memorable Visual Slides by https://drive.google.com/file/d/1pCvpIEpCcXFPNV4ii-

Visme.pdf mvsojDg0Hy1NLc/view?usp=sharing
Legal and Reporting
Compendiums
Global Compendium

https://drive.google.com/open?
1. Global Compendium - after IPM 2020 id=1CJjyfUV7q_1sTfxIjP8im9OXDJudCdFw

Global Compendium

2. Supporting Document for the Global Compendium after IPM https://drive.google.com/open?

2020.pdf id=13o9sHSPtmd4Wov_EDcBJMPUccCi-gT7q

Global Compendium Supporting Document

https://drive.google.com/open?
XPP_IPM2020.pdf id=1pSNixqxzVMHIjnqz1DuN3GRmQQSPFQJg

Exchage Product Policies (XPP)

https://drive.google.com/drive/u/0/folders/191-
IPM 2020 - Google Drive LQgTW3DwrBNdwOQ784AGht9_f8WH4

Whole compendium folder

National Compendium

https://drive.google.com/file/d/1Nn9UaiDOZZWG7ydrItvDOtcf9_
Compendium_Moldova.pdf
wCpphG/view?usp=sharing
Local Compendiums
AIESEC in Chișinău

https://docs.google.com/document/d/1zMQAnQbTOHgPrMhyGU
Compendium Local AIESEC în Chișinău dydXSqfjdKwoZE3-MKRvSxcxg/
LC Reports
LC Chișinău 19.20

https://drive.google.com/open?
Chișinău 19.20 - Google Drive id=1yVc7ghRowLMr7oCbpMTr7JPKznMK8qeT
SOGA Reports
2018

Q4

https://drive.google.com/open?
SOGA Q4 2018.pdf id=1SDQrBpgPJTylWxYS0BFwwPhxrEBSrrSR

Q4 2018

2019

Q1

https://drive.google.com/open?
SOGA Q1 2019.pdf
id=1_CIb7BXX1usFbINtsNZyYl_3F6LhJ25Q

Q1 2019

Q2

https://drive.google.com/open?id=10GUgDK-SX1VLNDHwO-
SOGA Q2 2019.pdf
ZXpYcBTsjzrng0

Q2 2019

Q3

https://drive.google.com/open?
SOGA Q3Y19.pdf id=13wk6VsG5saOCZ98LpyLiO0kDLib8fmW1

Q3 2019
MC 19.20 Strategy

https://docs.google.com/presentation/d/1VTVCSmWcys4Evspq
MC Planning Output (for Wiki display) E_CkC99uoClRO9OLLbe6pSIKm9U/
MC Reports
August 19.20

https://drive.google.com/file/d/1gI5DgcL1PCHtz1RRn5Hx1XZCfi
[MC Moldova 19.20] August Monthly Review.pdf IoPGPh/

September 19.20

https://drive.google.com/file/d/1IKZlOksHOyWyQBvRaAmid8B-
[MC Moldova 19.20] September Monthly Review.pdf vu-JaRi0/

Q1 19.20

https://drive.google.com/open?
[MC Moldova 19.20] Q1 Report.pdf
id=1gSNd_cjkkzm_urADYNbSKBTIksx-2lqR

November 2019

https://drive.google.com/open?
[MC Moldova 19.20] November Monthly Review.pdf id=1DfYKjkzzpUixUGt49fnchPrR6IVMnZ1c

December 2019

https://drive.google.com/open?
5. [MC Moldova 19.20] December.pdf id=1Z44qXPlx2SR_wcKUpczXJJDBDzedjI7c

Q2 19.20

https://drive.google.com/open?id=1_a4U-
6. [MC Moldova 19.20] Q2.pdf
uKV3AZITekY80i8lbqXdmMrlp0n
Feedback
How to create a Google Form Quiz
So you've decided to make AIESECers' life harder and create a quiz to test their AIESEC knowledge. Good for you, I'm sure you and me
could become great friends.
We, MC Hora (19.20), decided that Google Forms are the way to go about creating quizzes, so the following article will be dedicated to
how to create, edit and grade (either automatically or manually) them.

Create Quizzes

What is a Google Form Quiz

Google Forms is a tool that allows collecting information from users via a personalized survey. The information is then collected and
automatically connected to a spreadsheet. The spreadsheet is populated with the survey responses.

Here's an example:

https://docs.google.com/forms/d/e/1FAIpQLSdzxf_G5oIwICf1o2f
Wiki Quiz Example
_3ETr-r0lMScsMff6zqCnJOL_yE8TUg/viewform

Google Forms Quizzes are forms that will make the people filling them miserable as they are graded (you probably noticed the 1 point for
question 1 and 2 points for the second one).

How to Quiz

To quicken the learning curve, watch this amazing explanation video, as, going further with the article, I'm going to assume that you
watched it and use knowledge that you should have already picked up from it.

Google Forms - Create a Quiz https://www.youtube.com/watch?v=ct8cEB4yQ4M

Take 15 minutes to master Google Forms Quizzes

Aren't you glad you watched the video? I sure was after I did it for the first time.

Quiz a la AIESEC en Moldavie

To make everyone's life easier, let's standardize and make sure that the settings that we want for the quizzes are checked accordingly.

Settings: General

Make sure to check Collect email addresses so that we collect the emails and have the possibility to send the results to the ones that
filled the quiz or better store the results.

Check the Restrict to users in AIESEC as this will not only ensure that only people from AIESEC can take the quiz, but also that they are
logged in and most importantly that every member taking the quiz has his/her AIESEC email created.

Also, check the Limit to 1 response box so that people don't spam the quiz, and abuse probability in the hopes that one version of their
response will hit full marks.
 Recommended General Settings

Settings: Quizzes

Make this a quiz is essential for the Google Form to be a quiz, so don't forget to slide that to the right.

For Release grade a rule of thumb is:

if you don't have to manually grade some questions from the quiz select Immediately after each submission
if you have to manually grade some questions - Later, after manual review

The recommended settings for Respondent can see are Missed questions (so that they know what questions were answered wrong) and
Point value (so that they know if they failed or not the quiz). I would advise against checking Correct answers as this will just discourage
logical learning and respondents will just copy-paste the right answers after filling the quiz once.
 Recommended Quizzes Settings

Quiz template

For ease of use, and to make the process of creating quizzes faster, here's the template we recommend you use when creating a quiz:
amazing quiz template. It already has the AIESEC blue color set, which, btw is #037ef3, the aforementioned recommended settings
checked and a few default questions that we recommend having in your quiz.

Just make sure to make a copy before starting editing your quiz.
 How to make a quiz copy

If you want to go hardcore mode and create a quiz from scratch, just make sure to create it here.

Using Quizzes inside AIESEC in Moldova Wiki articles

To include quizzes in the wiki articles, simply click on the Send button in the right upper corner, go to Send via Link, optionally check
Shorten URL to make the URL prettier, copy the URL and just paste it inside a new paragraph and press enter  on your keyboard.

Get the Google Form Link

The link to the quiz should look like this:

https://forms.gle/J81rPwa9oHEcKm717 https://forms.gle/J81rPwa9oHEcKm717

Click on the link to take the quiz

Grading

My recommendation for grading would be to be consistent. The sum of the points doesn't have to be 100 or some other "round" number.
I recommend to give 2 points to a single single choice answer and 1 point for every choice in a multiple choice answer (explained below).

Hacks, because no software is perfect

Shuffle Option Order

To ensure that we have responsible people that will use their brain to fill the quizzes, check the shuffle option order on the Multiple choice
questions and shuffle row order on the Multiple choice grid questions so that every time the quiz loads the random of the choices will be
different.
 Multiple choice question example

Multiple choice grid question example

Multiple Choices with Partial Grading

If you want to have multiple choice questions and don't want to manually grade the quiz, then this is the workaround that I have found.

Create a new question and select the Multiple choice grid question.
 Multiple choice grid question

Populate the Rows with your multiple choice answers and the Columns with either Yes/No or True/False (or whatever other alternative
you can come up with).

Rows and Columns

Click on the Answer key to assign values to the answers. Select the appropriate response for each choice and (this is very important)
assign points to every question, even if it's false, otherwise the respondent can just answer true to every choice and get max points for the
question.

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Points for everyone

And you're done! This is how the finished product should look like:

Wiki Quiz Example - Multiple Choice https://forms.gle/7LPVcKrs3Y8mePin7

Bonus

Collect Quiz Answers and Grade Student Responses

Google Forms - Collect Quiz Answers and Grade Student Responses https://www.youtube.com/watch?v=g8tT2WJRa6M

Get your PhD for Google Forms Quizzes here

Feedback Form
Feedback Form

If you found some inconsistensies or mistakes or you have a general feedback for the wiki, please let us know by filling the following
form.

https://docs.google.com/forms/d/e/1FAIpQLSeLXfOzKZNkfo2u5
AIESEC in Moldova Wiki Feedback RJMNu-m_8OP3H1iwgdJaHv9qhdz0uKNtA/viewform